Parag Dave submitted a weekly report on his summer internship at Tata Rallis under the guidance of Ms. Swati Chavan. The project aimed to check the growth opportunities of Maitri Yatra 2017, a national initiative to promote women agri-entrepreneurship through a 15-day train journey covering 15 states with 500 participants. The objectives were to find the acceptance level among farmers, design tools to analyze the initiative, explore new audiences, and conduct a financial analysis. Maitri Yatra 2017, also called Kalyaani Express, would provide exposure to role models and agriculture universities and industries to help the participants become entrepreneurs.

1. Summer Internship weekly Report
Submitted by-
“PARAG DAVE (B-22)”
Under the guidance of-
“Ms. Swati Chavan (Industrial Mentor)”
Key Deliverables:
 Name of the project
 About Company
 Objective of the project
 Scope of project
 Introduction of project
Company Name – TATA RALLIS

2. 1. Name of the Project:
“Check the growth opportunity of Maitri Yatra 2017 PAN India”
2. About Company:
Rallis India is one of India’s leading agrochemicals companies. It has more
than 150 years of experience in servicing rural markets and a comprehensive
portfolio of pesticides, herbicides, fungicides and plant nutrients for Indian
farmers.
The company has factories in five locations in India and a network of 1,500
distributors that reach more than 40,000 retail counters. It has the largest
agrochemicals capacity in the country (10,000 tonnes per annum of technical
grade pesticides and 30,000 tonne litres per annum of formulations).
Areas of business:
 The domestic formulation business caters to the crop protection and yield
enhancement needs of the Indian farmers through a wide portfolio of
products, including insecticides, fungicides, herbicides, plant-growth
nutrients and seeds.

3.  The domestic institutional business caters to the bulk and technical
requirements of institutional customers.
 The international business handles exports of pesticides to all parts of the
world. The export basket includes technical-grade pesticides, branded
formulations and contract-manufactured products.
Location:
The company’s head office is in Mumbai. Plants are located at Akola, Lote,
Turbhe, Ankleshwar and Dahej, all in India.
3. Objective: Finding scope and limitations for national level initiative(MY-17)
4. Scope of the project:
 Finding acceptance level of farmers
 Designing FMEA tool for the same
 Exploring untapped audience for MY17
 Branding of MY17 via digital marketing, social media and other tools
 Complete financial analysis with financial statement
 Designing training contents
5. Introduction:
Maitri Yatra- Total 500 Kalyaani’s from PAN India will be a part of a train
Journey named Kalyaani express to promote women agri-preneurship.
Details of Maitri Yatra,
 500 Kalyani’s
 15 Day’s
 15 states of India
 8000 Kilometers

4. This yatra will provide fervor exposure of role models from all over India
along with cognition of biggest agricultural universities and industries.
Kalyaani’s will also get to know about various agricultural techniques and
their way of collaboration to become an entrepreneur.