This is about the Advocacy campaign of Sarimanok that tackles about the Goodness of Egg. This powerpoint includes Our Marketing Plan for "The Good Egg" by Sarimanok's advocacy campaign.

1. Advocacy Campaign

2.  Sarimanok Poultry Feeds, the poultry
business unit of UNAHCO
 It offers a complete line of breed-
and age-appropriate feed for the
broiler, layer, and duck species.
 partnered with a globally known
vitamin company –DSM
 The Good Egg campaign recognizing a
vital role in the food value chain.
 every meal becomes special when egg is
added or topped thus the tag line Make
everyday special.

3. UNAHCO is a leading company in the
manufacturing and distribution of
veterinary and feed products for
swine, poultry, and gamefowl.
UNAHCO Strives for the betterment
of life.
UNAHCO helps people to live a
life of leisure, enjoyment and
companionship.

4. 8 business units:
1. Commercial Farm Group or CFG
2. Doggiessentials
3. Goat Dairy Farm
4. UNAHCO Food Solutions
5. United Agrivet Distribution or UAD
6. UNAGRO
7. UNAHCO International
8. Aquapro

6. UNAHCO wants to be a catalyst of
knowledge and technology transfer
For the past 17 years, UNAHCO has
been sponsoring Agrilink
UNAHCO has 12 business units that
offer a wide range of products and
services
UNAHCO have been serving the
Filipino animal raisers for almost
50 years now

7. Joliver S. Degollado
(Univet Brandman)
Redjine P. Boller
(Brand associate)
Clint B. Escondo
(UNAHCO Swine Cluster
Head)
Arlene M. Pamintuan
(CRM Group Head)
Dr. Fe Marie A. Colico
(Sarimanok Poultry feeds Head)
Sally Mecija
(FRLD Project manager)
President Antonio V. Roces
(abd UNAHCO COO)
President Ricardo C. Alba

8. Pres. Antonio V. Roces Pres. Ricardo C. Alba

9. offers a complete line of breed- and age-
appropriated feed for the broiler, layer,
duck species.
Sarimanok Premium Broiler Feeds
Sarimanok Premium Layer Feeds
Sarimanok Precision
Sarimanok Premium Duck Layer Feeds
offers for large scale commercial broiler
and layer farms

10. utilizes a very strong network of
distribution nationwide
Sarimanok has quickly gained wide
availability in Luzon, Mindanao,
and some parts of Visayas since
its relaunch in 2010.

11.  The Good Egg may be known
 to advocate the increase of egg consumption
by promotion of the egg’s health benefits
 brand equity
 This year 2016, every employee of UNAHCO and
UNILAB became a full pledged ambassador of
The Good Egg
 have more agencies
 In 3 years, have more small communities
established
 In 5 years, Remarkable increase in egg
consumption

12. The availability of eggs for the
consumption of the average Filipino
Philippines have one of the smallest
per capita consumption of eggs of 60
Being complete and cheap source of
protein, egg should come as a
preferred food of the individual
Filipino yet it is not.
Filipinos have low egg consumption
Egg is a stereotyped as a breakfast
fix

13. 1.Affordable and Nutritious
2.Anti-Malnutrition Toolkit
3.The good egg advocacy campaign

14. 1.Eggs may cause Cardiovascular
conditions, all sorts of skin
difficulties and allergies, Eggs
are not readily accessible in
some parts of the country which
leads to low egg consumption

15. 1.Demand for eggs increase due to
specialty or designer eggs
2.Philippine Egg Show
3.“An Egg a day is Okay!”
4.“Egg Power Run”
5.“Pinggang Pinoy: Healthy Food
plate for Filipino adults”
6.Research shows the goodness of
eggs

16. 1. Misconceptions about the egg
2.Low consumption of eggs
because of poultry diseases

17. misconceptions of people about the
egg
Culture and traditions also affect
egg consumption.
factors are increased in the
demand for eggs especially
designer eggs/enriched eggs that
are showed in the supermarkets.

18. Only a few people supported the
good egg advocacy campaign
regulations for the sale of egg,
and distribution of locally
produced egg.

19. more companies use modern
technology
enriches the needs of the eggs
with their campaign and their way
of encouraging the people.

20.  In everyday life of people, egg is one
of the wanted foods to eat
 produce a lot of eggs to fill the
needs of people
 we buy products, the more we are
helping our economic state
 Consumption of eggs is their way to
solve malnutrition
 they are willing to donate eggs to
those children suffering from
malnutrition
 for every six eggs that we will buy at
Puregold and SM Hypermarkets.

21. 1. Debunk the myths surrounding the
egg.
2. Clearly send the message and
establish that consumption of an egg
a day is healthy and okay.
3. Spread awareness about the good
benefits of eating egg.
4. It must incite awareness and people
to act on the issue of
malnutrition.
5. To let people know that egg is part
of our diet.

22. technical seminar being conducted for
target audience.
In 2015, the program has taken the
television. Kapihan at Sarimanukan is a
four-minute-segment within a thirty-
minute TV Progam Agri TV Hayop Ang
Galing.
The TV Segment has become an avenue to
promote The Good Egg advocacy
digital assets included a facebook page,
twitter, instagram. Once or twice a
month, one or two press release articles
are released. It has pick-ups in
tabloids, broad sheets, agri magazines,
and internet.

23. Keep up the genetic improvement
with challenge of making the egg
efficiently with the change of our
tropical climate.
According to Dr. Fe Marie A.
Colico “Eggs does not only offer good
protein but are very affordable and
widely available, and should be as good
substitute for other popular but mostly
processed and low nutrient food
products”.

24. In 2015, the program has taken the
television kapihan at sarimanukan is a
four-minute-segment within a thirty
minute TV Program Agri TV Hayop ang
galling. The TV segment has become an
avenue to promote The Good Egg Advocacy.
The Good Egg was featured four
times. Sarimanok digital assets include
a facebook page, twitter, instagram,
once or twice a month one to two press
release articles are released. It has
pick-ups in tabloids, broadsheets, agri
magazines and internet.

25. We could spread awareness about eggs
by conducting seminars in schools
nationwide during July since it is the
health awareness month.
The following is the budget proposed for
conducting seminars.
BUDGET: ₱ 5,000,000
Venue ₱1,500,000
Experts and specialists ₱1,500,000
Brochures & materials ₱2,000,000

26. television commercial in one of the
most viewed local network at a morning
news segment which will be viewed six
times a week for one year.
24x42ft billboard in Edsa.
educational tarpaulins in selected
schools nationwide for educational
awareness about eggs.
The Following is the budget proposed for
this tactics.
BUDGET: ₱ 10,000,000
Television Commercials ₱ 6,624,000
EDSA Billboard ₱ 1,680,000
Educational Tarpaulins ₱ 1,696,000

27. Relaunch of the “EGG POWER RUN” with
coordination with the Philippine Egg
Board, Department of Health, DOST-FRNI,
Department of Social Welfare and
Development, Department of Education,
CHeD, Pediatricians Society and Women
Society to promote the goodness of egg
and its benefits being high in protein,
healthy fats, vitamins and minerals.
The following will be the proposed budget
for this event:
BUDGET: ₱ 7,000,000
Shirts and Register Sticker ₱ 5,000,000
Eggs ₱ 1,000,000
Prizes for the winner ₱ 1,000,000

28. Advocacy Campaign
Marketing Plan by:
Coro, Maria Paula D.
De Guzman Justine L.
Guarino, Leyah O.
Moñera, Mary Ronilyn A.
Pastrana, Christine Joy P.