1.Report Preparation unit-5,Spandana Reddy.G,M.B.A,Forbes B-School 2.What is a report? Report is a spoken or written account of something that one has observed,heard,done,or investigated 3.Types of report >According to use >According to period >According to levels of management 4.Report Preparation The market research is normally outsourced to third party agencies by organizations and in turn they create a professional report to the organization 5.Good Characteristics >Relevant and focused >Predefined goals and objectives >Summary of the work >Methodology of the research >Description of the questionnaires 5.Report format >Front cover >Title page >Contents page >Summary MAIN TEXT >Introduction >Discussion >Conclusion BACK MATTER >Appendices >Glossary >References 7.Pictures and graphs Sometimes words aren't the most effective way to communicate .Using graphs,diagrams and charts can help your reader to get a clearer picture of your research findings and how they compare with other data 8.Bibliography A bibilography is alist of the sources you used to get information for your report.It is included at the end of your page,on the last page(or last few pages) 9.Q&A 10.Thank you