Report perception of air quality in india jan2021

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Perception of Air Quality
January 2021

KEY FINDINGS
2

75
%
73
%
Covid-19 Air pollution
73
33
15
80 51
30
67
30 18
Delhi
Mumbai
Bangalore
66
%
Plastic wastage
Air pollution is one of the biggest concerns in India. Especially
in Delhi NCR, residents have strong concern on air pollution
and quality of outside air. Indian residence consider smoke
from vehicles as the main source of air pollution, followed by
dust as the main source of air pollution. Indian residence
concern and monitor AQI, while there is not so high concern
on PM 2.5.
Perception of air pollution in India
Concern for Environment/ Social Issue (Top3)
Concern for Air Quality
Air
pollution
Outside
Air Quality
In-door
Air Quality
Vehicle Dust from
Construction
85% 74%
Source of Air Pollution (Top3)
Dust
73%
Index of Air Quality
AQI PM 2.5
Awareness 73 % 31 %
Concern 59 % 21 %
3

Though Indian consumers are suffering from health issues due
to air pollution, they take basic measures to protect themselves
such as closing window, wearing mask, and placing plant.
Emerging the concern for air pollution will lead intention to
purchase air purification in future, especially in Delhi and
Bangalore.
Indian people rarely wear the mask before covid. However,
wearing mask is mandatory in new normal life and it became
one of important countermeasure to air pollution. There is a
room for improving the pain points of mask in “bad
breathability”, “hurt ears”, and “glasses get foggy”.
4
How to protect from air pollution
Close
window
Delhi 72 % 74 % 58 %
Bangalore 91 % 39 % 67 %
Mumbai 78 % 56 % 61 %
Wear
mask
Place
plant
Delhi 59 % 61 % 55 %
Bangalore 58 % 58 % 42 %
Mumbai 57 % 45 % 48 %
N95
mask
Place
plant
Air
purifier
Current measure (Top3)
Future measure (Top3)
Breathability is not good 85 % 74 %
My ears hurt 52 % 55 %
Makeup comes off - 43 %
The glasses get foggy 42 % 40 %
Leave mark on face 41 % 38 %
Dissatisfaction of using mask
(Top5)

DETAILS OF FINDINGS
5

73
66
65
58
41
75
57
50
47
44
22
35
34
34
28
26
2
Air pollution
Plastic wastage
Water pollution
Climate changes
Ground pollution
Covid-19
Mosquito
Availability of hygienic toilet
Availability of hygienic tap water
Infectious illness countermeasures
Time limitation of pipe water from government
Increase the gap between rich and poor
Equally provided education opportunity
Religious conflict
Gender discrimination
Sustainable cities and communities
None of the above
Air pollution is one of the biggest concerns in India.
Environment
Hygiene/
Daily life
Social issue
Q. Out of the environment/ social problems listed below, which are the ones you concern? N: TOTAL(233)/ Delhi NCR(100)/Mumbai(100)/Bangalore(33)
Concern for Environment/ Social Issue
6
(%)

Delhi NCR residents have strong concern on air pollution and quality of outside
air
73
33
15
Air pollution Outside Air
Quality
In-door Air
QualityAt
home
Q. Out of the environment/ social problems listed below, which are the ones you concern?
Q. How serious is the situation of air quality outside your home/ inside your home these days in your city?
N: TOTAL(233)/ Delhi NCR(100)/Mumbai(100)/Bangalore(33)
Bangalore
Delhi NCR
Mumbai
80
51
30
Quality
In-door Air
QualityAt
home
67
30
18
Quality
In-door Air
QualityAt
home
Concerns for air quality
Percentage of “very serious”
(%)
(%)
(%)
7

Smoke from vehicles is considered as main source of air pollution, followed by
dust. Crop burning from surrounding states is prominent in Delhi, whereas dust
from construction site in Bangalore.
Q. In your opinion, what are the sources of outdoor air pollution in your city?
Exhaust gas
or smoke
from
vehicles
Dust
Dust from
construction
site
Crop
burning
Fireworks
celebration
of festivals
Exhaust gas
or smoke
from plant
Cookstoves Other
Delhi NCR (n=100) 84 75 71 62 55 47 25 1
Mumbai (n=100) 85 71 75 27 56 45 22 2
Bangalore (n=33) 88 76 79 24 42 33 18 3
Sources of air pollution
(%)
8

Many Indian residence concern AQI while there is not so high concern on PM
2.5 which is highly concerned in Japan.
AQI (Air Quality
Index), 73
AQI (Air Quality
Index), 59
PM 2.5, 31
PM 2.5, 21
PM 10, 22
PM 10, 12
0
10
20
30
40
50
60
70
80
Awareness Concern
Q Please select all indices that you are aware of?.
Q Please select all indices that you concern?
N: TOTAL(233)/ Delhi NCR(100)/Mumbai(100)/Bangalore(33)
(%)
9
Indexes aware of Indexes concern

Reference: AQI index in January 2021
https://www.aqi.in/#Realtime_big_cities
10

2017 AVG 2018 AVG 2019 AVG
108 114 99
54 59 45
32 35 33
Reference: PM2.5
Delhi in Winter
PM 2.5(2019)
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Delhi 192 85 75 71 77 57 43 32 37 117 201 195
Mumbai 105 71 59 41 32 25 18 16 13 32 58 81
Bengaluru 58 45 43 40 35 20 17 16 18 25 40 36
0
50
100
150
200
250
Delhi
Mumbai
Bengaluru
(Unit: µg/m³)
11
https://www.airvisual.com/world-most-polluted-cities

Due to polluted air, people have strong concern on the health issue related
breath.
Q. What problems or challenges are you facing related to air pollution?
12
Problems/ Challenges related to air pollution
“Health problems like asthma, eyes burning, skin
diseases. Cannot breathe properly elders faces
many problems due to this.” (Delhi, Female 28yo)
“The health effects caused by air pollution may
include difficulty in breathing, wheezing, coughing,
asthma.” (Delhi, Male 24 yo)
“People are not able to breathe properly
especially people suffering from breathing
problems. Other than that, it is a fact that
pollution currently in our city is equal to smoking
three cigarettes every day which is a very serious
issue. “ (Delhi, Female 21yo)

Indian consumers take basic measures such as closing window, wearing mask, placing
plant. For the future, intention to purchase air purifier is high, especially Delhi where
facing terrible air pollution and Bangalore where having IT worker who tend to have
higher intention for new gadget.
What are the measures which you currently take to counter the air pollution inside your home? Please select all product that you plan to buy or install within next three months to counter air pollution
inside your home.
Close the
window
Wear
mask
Place a
plant in
the room
Use
ventilation
fan
Minimizing
the
occasion
to go out
Delhi NCR (n=100) 72 74 58 46 49
Mumbai (n=100) 78 56 61 54 44
Bangalore (n=33) 91 39 67 52 55
Plant Air purifier N95 mask
Ventilation
fan
Kitchen
hood/chim
ney
Delhi NCR (n=100) 59 61 55 40 39
Mumbai (n=100) 57 45 48 38 30
Bangalore (n=33) 58 58 42 36 39
(%) (%)
13
Current measure：Top 5 Future intention ：Top 5

Reference: Air purifying indoor plants
14

84
75
74
70
62
60
59
58
57
55
0 20 40 60 80 100
Wearing mask
Using sanitizer frequently
Washing hands more frequently
Wash/sanitize items after buying
Avoid using cash
Avoiding shaking hands while…
Focus more on immune…
Increased hours of spending…
Increased watching movies…
Increased video call/ video…
Wearing mask
Using sanitizer frequently
Washing hands more frequently
Wash/sanitize items after buying
Avoid using cash
Avoiding shaking hands while greeting any
person
Focus more on immune boosting foods
Increased hours of spending with
family/children
Increased watching movies online
Increased video call/ video meeting
85
52
42
41
28
31
29
74
55
43
40
38
34
32
28
Breathability is not good
My ears hurt
Makeup comes off
The glasses get foggy
Leave mark on face
Rough skin
Get stuffy
Does not fit
Male
Female
Wearing mask is mandatory in new normal life.
People are not satisfied “breathability”, “hurt ears”, and “glasses get foggy”.
Lifestyle changes after lockdown Dissatisfaction of using mask
Q How have your daily habits changed during the current Covid - 19 situation as compared to the initial lockdown period?
Q. Please select all problems or dissatisfaction that you face when you wear mask.
N: TOTAL(233)/ Male(115)/ Female(134)
(%)
(%)
15

Survey outline
• Online survey through a structured questionnaire
• Online questionnaire link was developed by INTAGE India and shared
with consumers using internal database/connections
Methodology
• Approx. 15 minutes
Interview
Length
• 15th to 31st December 2020
Timing
• 233 sample: Delhi NCR(100)/Mumbai(100)/Bangalore(33)
Collected
sample
• Delhi/ Mumbai/ Bangalore
Area
• No respondent criteria
Target
17

Report perception of air quality in india jan2021

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