The magazine uses various techniques to attract and address its target audience of music fans. The masthead clearly identifies the genre as a music magazine. Buzzwords like "free" and "exclusive" in the banner are intended to intrigue readers. Including the issue number orients readers and allows them to follow the magazine's releases. Subheadings cover different music topics like album reviews and upcoming events to appeal to a wide range of ages. A contest promising a chance to win festival tickets is aimed at luring readers in and satisfying their social needs.