India's food processing industry is one of the largest in the world, with the market size expected to reach $535 billion by 2025-26. Major sectors include grains, sugar, edible oils, beverages, and dairy. The industry has seen average annual growth of 11.18% over the last five years. Veeta Day is a leading Indian brand of rice and bakery products with six manufacturing plants across Uttar Pradesh. Known for its rusks, the company pivoted its business model away from cookies to focus solely on rusks, which now generate an estimated $25 million in annual sales. Veeta Day uses a network of over 50,000 small retailers rather than large supermarket chains to distribute

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India’s food market is ranked 6th in the world, with 70% of sales and 5th in
production, consumption, and export. India exports 13% of its overall
manufacturing output and 6% of its industrial investment.
Major sectors constituting the food processing industry in India are grains,
sugar, edible oils, beverages, and dairy products. During the last five years
ending 2019-20, Food Processing Industries sector has been growing at an
average annual growth rate of around 11.18%.
India's food ecosystem offers huge opportunities for investments with
stimulating growth in the food retail sector, favourable economic policies, and
attractive fiscal incentives.
Through the Ministry of Food Processing Industries (MoFPI),theGovernmentof
India is taking all necessary steps to boost investments in the food processing
industry in India. The government has sanctioned 41 food parks funded under
the Mega Food Parks Scheme of which 38 have final approval. In 2014, there
were only 2 Mega Food Parks in the country. As of 1 August 2021, there are 22
Mega Food Parks are functioning in the country. Now the target is to take their
number to more than 40.
India records close to 15% rise in export of agricultural and processed food
products in April-October.
 FDI inflowsinthe food processingsectorstoodat$ 393.41millionin 2020-
21. The total FDI received in the food processing sector since April 2000
till November 2021 was US$ 10.88 Bn.
 India'sfood processingmarketmay touch $470billion by 2025.Tier-II and
Tier-III cities could mirror the trend visible in metropolitan areas, by
consuming more processed food in the coming years.
 India’s consumer spending to grow to $6 trillion by 2030.
 India’s exports of Ready to Eat (RTE), Ready to Cook (RTC) and Ready to
Serve (RTS) was more than $ 2 billion in 2020-21. The major destination
of RTE export as per 2020-21data areU.S.A, U.A.E, Nepal, Canada and Sri
Lanka.
 The total FDI received in the food processing sector since April 2014 till
December 2021 is $5.15 bn.
 India's sugar exports grow by 291% since 2013-14, Sugar exports exceed
10 mn tons for the first time. Sugar exports rise by 64.90% during 2021-
22 alone

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 India’s non-basmatirice exports witnessed an astounding growth of 109
% from $2925 mn in FY 2013-14 to $6115 mn in FY 2021-22.
100% FDI ispermitted under the automatic route in food processing industriesin
India.
100% FDI is allowed through the government approval route for trading,
including through e-commerce in respect of food products manufactured or
produced in India.
 During FY11–16, India's exports of processed food and related products
(inclusiveof animal products) grew at a CAGR of 11.74 per cent, reaching
US$ 16.2 billion.
 Main export destinations for food products have been the Middle East
and Southeast Asia.
 In FY17* India’s exports stood at US$ 1.3 billion.
 The food processing industry is one of the largest industries in India and
ranks fifth in terms of production, consumption and exports. As per the
latest data available, food processing sector is expected to reach US$ 258
billion in FY15.
 InFY16*(till December 2015),foodprocessingindustryconstituted14per
cent to India’s GDP through manufacturing.

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Industry Scenario
India’s food processing sector is one of the largest in the world and its
output is expected to reach $535 bn by 2025-26.
The Food Processing sector in India has a quintessential role in linking Indian farmers to
consumers in the domestic and international markets. The Ministry of Food Processing
Industries (MoFPI) is making all efforts to encourage investments across the value chain. The
food processing industry has a share of 12.38 per cent (at 3-digit of NIC classification) in the
employment generated in all Registered Factory sector engaging approximately 1.93 Mn
people. Unregistered food processing sector supports employment to 5.1 Mn workers as per
the NSSO 73rd Round report. Major sectors constituting the food processing industry in India
are grains, sugar, edible oils, beverages, and dairy products.
During the last five years ending 2019-20, Food Processing Industries sector has
been growing at an average annual growth rate of around 11.18%. As per the Annual Survey
of Industries (ASI) 2018-19, food processing was ranked 1st in total persons engaged in the
manufacturing sector.
Under PMKSY, 41 Mega Food Parks, 353 Cold Chain projects, 63 Agro-Processing Clusters,
292 Food Processing Units, 63 Creation of Backward & Forward Linkages Projects & 6
Operation Green projects across the country have been approved.
The key sub-segments of the Food Processing industry in India are Fruits & Vegetables,
Poultry & Meat processing, Fisheries, Food retail, dairy industry, etc.
Key facts:
 Total Horticulture production in 2020-21 is estimated to a record 334.60 MT, which
is an increase of about 14.13 MT(4.4%) over that achieved in 2019-20.
 India contributes 23 % of global milk production growing at a CAGR of 6.2 % to reach
209.96 million tonnes in 2020-21
 India ranks 3rd in global egg production and produced at least 122.11 billion nos. in
2020-21 with per capita availability of egg at 91 eggs per annum in 2020-21.
 2nd largest fish producing country in the world accounting for 7.56 per cent of global
production, growing at rate of 10.87 per cent since 2014-15 with a record fish
production of 145 lakh tons in FY 2020-21.

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 70 LMT of sugar has been exported in sugar season 2020- 21. Further, contracts of
about 30 LMT for export of sugar have already been signed in the sugar season 2021-
22.
 Online grocery retail in India has seen a CAGR of over 50 percent and projected to
grow to USD 10 Bn to 12 Bn by 2025.
 The overall exports of Marine Products in the last Financial Year (March, 2020-April,
2021) was USD 5.96 Billion. Top 5 export destinations are: USA, China, Japan, Vietnam
& Thailand. Frozen shrimps constitute the major share in India’s Marine
Products exports items with 74% share in value terms.
 The export of other cereals increased from 102 MT in 2019-20 to 521 MT in 2020-21.
 India ranks 8th in meat production in the world. Meat production in the country has
increased from 6.69 million tonnes in 2014-15 to 8.80 million tonnes in 2020-21
(Provisional).
 The production of rice, wheat and Nutri-cereals has increased at compound annual
growth rates (CAGR) of 2.7, 2.9 and 3.5% respectively during the last six years i.e.
2015-16 to 2020-21.
 The CAGR for pulses, oilseeds and cotton has been 7.9, 6.1 and 2.8 per cent,
respectively during the same period.
 Exports of Cereal preparations & miscellaneous processed items values at USD 238.04
mn in May 2022 and records positive growth vis-à-vis May 2021 of 43.94%.
AbOUT VEETA DAY COMPANY
Veeta day
INDIA'S LEADING BRAND OF RICE AND BAKERY PRODUCTS
Veetaday has received a huge positive responsefrom its esteemed customers.
In fact, we take utmost proud that all our products are loved due to its
delicious flavour and fresh taste across Uttar Pradesh, Punjab, Delhi-NCR,
Uttarakhand, Jammu & Kashmir, Haryana and growing across India. Veetaday
group, with own plant capacity of producing 150MT export quality rice, has
launched its new rice variants.
Each rice grain is properly sorted and processed and packaged to give the

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consumer a perfect taste and culinary experience. Veetaday, today holds the
largestfood processing capacity in northern India. Today, Veetaday Group owns
6 manufacturing units across the states of Uttar Pradesh, manufacturing rice,
bakery products, namkeens, and other confectionery items.
Veetaday is a homeproductof Good Morning, which is one popular name when
it comes to the bread and rice manufacturers in Uttar Pradesh and nearby
region. we deal with 1121, 1409,1509 basmati rice. Along with it, we are the
manufacturer of brown rice, Sona Masoori and ponni rice brand started in the
year 2015 and since then it has been serving the people with fresh products.
Veetaday group holds an experience of 35 years in the food industry both at the
manufacturing and trading on a global level.
The training wherewe completed our training happened in Lucknow, industrial
sector near deva road. The factory only product developed there was rusks
which is of two types Milk Toast and Elaichi Toast.
When Lucknow-based brothers Raghav Agarwal and Arjun Agarwal started
cookie brand 'Veetaday' in 2014,they didn't expect to shut their entire cookie
division in just two years.
After their premium cookies (which were costly to make) did not sell well
enough, closing it down was inevitable.
But the brothers soldiered on. They were not ready to declare the business a
failure, and discovered that in fact, they already had an ace in the hole.
Alongside cookies, Veetaday used to make rusks (milk toasts). They weren't
the focus of the brand, but they were doing so well that Veetaday pivoted
completely to become a rusk brand.
"Over three years, our rusks became popular across Punjab, Haryana, Delhi-
NCR, Jammu and Kashmir, Uttarakhand, Uttar Pradesh, Rajasthan, and
Himachal Pradesh," Raghav says.
Raghav is now expecting his rusk sales solely to rake in Rs 25 crore for the
company this year.
Market share and pricing
The $7.22 billion Indian bakery market Veetaday is operating in is largely
unorganised. 90 percent of rusks,pastries, cakes, and buns in India come from

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the unorganised sector, according to research by Niir Project Consultancy
Services.
In this unorganised bakery market, Veetaday is competing with the likes
of Britannia and Parle to bring more of the market under recognised brands.
But Veetaday isn't a mere follower; the brand is leading the rusks segment in
product quality, Raghav maintains.
"The quality and taste of our rusks are the heart of our brand. Like how Parle
is instantly associated with Parle-G biscuits, we are known for rusks," Raghav
says.
A Veetaday combo package of three packets of rusks retails at an MRP of Rs
105. To capture the market, Veetaday has been selling the pack at a
discounted price of Rs 80.
"We picked this approach since it is tough delivering bakery products in small
packages at low prices. Our approach, combined with our focus on quality
helped us capture the market," he explains.
Veetaday's retail strategy also sets it apart from the big players in the
market: the brand doesn't sell in big supermarkets.
"We have no tieups with big retail chains like Walmart, Big Bazaar, and
others because we don't believein selling on a credit basis. Instead, we have
a network of over 50,000 small retailers, such as local shops and bakeries,"
he says.
These local bakeries are enticed into stocking Veetaday's rusks as their own
rusks have no guarantee of standardised quality or taste. Raghav claims that
since his rusks are more hygienic and have a longer shelf life (six months), it
makes more sense for a bakery to buy from Veetaday.
"With this approach, we are clocking monthly sales of 18 lakh packets of
rusks," Raghav explains.
Infrastructure
Veetaday Group today operates and processes its products from units spread
over 25acres in the 4 majordistricts of Uttar Pradesh,INDIA.Themanufacturing

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machines are imported for bakery range or rice range. Veetaday group has a
production of nearly 400 MT of bakery products and 150 MT of rice daily.
Veetaday uses standardized and laboratory approved raw materials for
production. The Veetaday Group has a strong fleet of logistics and
transportation which helps the Veetaday group to reach our consumers across
India. With the cutting-edge technologies and strong management policies, The
Veeta Group serves its consumer across the Globe.
Quality Assurance
Company is a prominent name in the entire industry because of the quality of
the products & offer to the clients. A great care is taken to assurethe best
quality of products for which they have established a separateand complete
QC Lab. Their experts carry out the task of quality checking in accordance with
the set industrialstandards.
NAME OF OWNERS: - RAGHAV AGARWAL, ARJUN AGARWAL, RAM
AUTAR AGARWAL
Organization structure:

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Distributing Channel
Our products
1.milk toast

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2.butterkaju
3.butterpista
4.Coffee choco chip
5.desi ajwain
6.desi ghee atta
7.Honeyalmond
8.jeera masti
9.mexicanacheese andherbs
10.mix dry fruits
11.tender coconut
BASIC PROCESS OF RUSK MAKING
1. Pre- mixing of ingredients as per formulation to form dough of proper
consistency.
2. The dough is then divided and pieces are put into moulds for proofing,
followed by first baking, then cooling, second baking and again cooling.
3. Then the final product is packed tight for supply.
BASIC INGREDIENTS OF RUSK

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Rusk is made fromflour, eggs, oil or butter, sugar, yeastor baking powder, and
sometimes a small amount of cardamon.
BASIC FORMULATION OF RUSK
• 250 grams or 2 cups all-purpose flour or Maida
• 240 ml or 1 cup water
• 1 1/2 tsp instant dry yeast
• 50 grams or 1/4 cup castor or granulated sugar
• 1/4 cup milk powder
• 2 tbsp oil
• 1/4 tsp salt
STAGES IN RUSK MAKING PROCESS
General Rusk making involves the following basic stages: • Rusk manufacturing
process consists of two stagebaking where in the firstbaking stage is more like
bread manufacturing and 2nd stage baking consists of tunnel ovens for large
volume or rack ovens for smaller volumes
STAGES IN PRODUCTION PROCESS

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PROCESS FLOW CHART
PREMIXING
▪ Unit Operations in Mixing
▪ Sieving
▪ Weighing
▪ Filtration
▪ Solutions
▪ Bulk Handling
MIXING

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▪ Unit Operations in Mixing
▪ Spiral Mixer
▪ Dough temperature
▪ Mixing time
▪ fermentation
DIVIDING
▪ Unit Operations in dividing
▪ Dough divider
▪ Dough weight
▪ Dough weight consistency
MOULDING
▪ Unit Operations in Moulding
▪ Molder
▪ Pressure board
▪ Dough stick
▪ Uniform shape
PROOFING
▪ Unit Operations in Proofing
▪ Swing tray/Rotary final prover
▪ Humidity
▪ Temperature
▪ Proofing time
FIRST BAKING
▪ Unit Operations in First Baking

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▪ Swing tray/rotary oven
▪ Baking time
▪ Baking temperature
COOLING
▪ Unit Operations in Cooling
▪ Natural cooling
▪ Forced cooling
▪ Spiral conveyer
▪ Racks
▪ Trollys
SLICING
▪ Unit Operations in slicing
▪ Slicer
▪ Slice dimensions
▪ Number of slices
SECOND BAKING
▪ Unit Operations in Second baking
▪ Swing tray/rotary oven
▪ Baking time
▪ Baking temperature
▪ Baking speed
FINAL COOLING
▪ Unit Operations in Final Cooling
▪ Natural cooling/Forced cooling

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▪ Final cooling time and temperature
▪ Spiral conveyer
▪ Racks
▪ Trollys
FINAL PACKING
▪ Unit Operations Final Packing
▪ Polypacks
▪ Paper bags
▪ Perfect finish
▪ Superior strength
▪ Water resistance
CHARACTERISTICS OF GOOD RUSK
▪ Characteristics of good rusk
▪ To define a good loaf, one must have some knowledge of the desirable qualities
of a particular type of rusk and how these qualities are produced.
▪ The desirable features of a good loaf can be listed under two headings, external
and internal.

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