Millennials are a valuable marketing target for hoteliers. This report analyzes the preferences of this demographic as they relate to loyalty programs to help hotels boost enrollment.
Insights from the Maritz Motivation | Wise Marketer Loyalty Landscape Study Maritz Motivation
70% of customer loyalty is constantly up for grabs. What does this mean for your business? Find out other key insights from the Maritz Motivation | Wise Marketer Loyalty Landscape Study.
ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...SAP Ariba
B2B buyers are anywhere between 57% to 70% through the buying process prior to engaging with sales. Your buyers are having a learning party without you. And the modern buyer is digitally driven, socially connected, mobile, and empowered with unlimited access to information. Is your sales team ready? This session will show why social selling is a critical part of global brand strategy, and how sellers should master social channels such as LinkedIn to cut through the noise from social cannibals.
The State of Privacy and Location MarketingMediaPost
We will discuss how privacy regulation and iOS 13 privacy updates have impacted the availability and confidence within location marketing data. This discussion is critical for marketers that rely on behavioral audience data, footfall attribution, creative optimization, and proximity media delivery.
As the industry’s leading independent validation & insights company, our mission is to create transparency. Our core product, Verify, gives marketers and suppliers critical insights about the accuracy, compliance and the quality of their location marketing today.
This article written by Diarmaid Byrne, Editor, STQ, was published in issue 06 of Social Technology Quarterly.
Summary: The consumer generated megaphone gives insights into what consumers really feel about a brand, which should be a focal point for brands.
Insights from the Maritz Motivation | Wise Marketer Loyalty Landscape Study Maritz Motivation
70% of customer loyalty is constantly up for grabs. What does this mean for your business? Find out other key insights from the Maritz Motivation | Wise Marketer Loyalty Landscape Study.
ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...SAP Ariba
B2B buyers are anywhere between 57% to 70% through the buying process prior to engaging with sales. Your buyers are having a learning party without you. And the modern buyer is digitally driven, socially connected, mobile, and empowered with unlimited access to information. Is your sales team ready? This session will show why social selling is a critical part of global brand strategy, and how sellers should master social channels such as LinkedIn to cut through the noise from social cannibals.
The State of Privacy and Location MarketingMediaPost
We will discuss how privacy regulation and iOS 13 privacy updates have impacted the availability and confidence within location marketing data. This discussion is critical for marketers that rely on behavioral audience data, footfall attribution, creative optimization, and proximity media delivery.
As the industry’s leading independent validation & insights company, our mission is to create transparency. Our core product, Verify, gives marketers and suppliers critical insights about the accuracy, compliance and the quality of their location marketing today.
This article written by Diarmaid Byrne, Editor, STQ, was published in issue 06 of Social Technology Quarterly.
Summary: The consumer generated megaphone gives insights into what consumers really feel about a brand, which should be a focal point for brands.
Presentation from sheCommerce event in Dublin on 6th October including new Market Research by iReach on purchasing influence of females and influence of different media platforms and approaches.
iReach surveyed 2,000 females in Ireland during the summer of 2012
Social media and financial services have always been a challenge. With compliance at the heart of the issue, Financial Advisors are now adapting and using Social Media like never before. They are happy to communicate with potential customers via social media platforms and create more business. Finance and social media create infinite possibilities when it comes to financial services. Take a look at our slide to see what you might be missing out on.
Head over to our Hothouse for tips on how to connect with GEN Y.
ow.ly/uXdVf
Why brands should focus on working with brand ambassadors in stead of investi...Ambassify
Workshop at Bike Valley to prove that working with brand ambassadors really pays.
Brand ambassadors help you generate extra sales through Word-Of-Mouth.
We are specialized in Online reputation management and Remove/Suppress fake reviews and fake information from Google, Yahoo, Bing etc
https://www.singadbs.com
There is a common assumption that word of mouth tends to be negative, and that negative WOM has greater impact than positive talk. It turns out that both are untrue. More than two-thirds of all brand WOM is actually positive in nature, while less than 10% is purely negative. That’s over eight times more positive than negative WOM.
Here are 3 ways to get more local customers through mobile marketing - SKARTEC Digital Marketing Academy, World-class digital marketing training in Chennai.
Social Commerce: The Case for User ReviewsPaul Marsden
Social Commerce - The Case for user Reviews - The facts on how user ratings and reviews increase traffic, improve conversion, enhance order value and reduce returns
A session about advocate marketing for The House of MarketingPieter Moens
The classic advertising landscape has changed, resulting in challenging times for marketeers. Customers are facing tsunamis of information and ads every day.
Discover how advocate marketing can be the light in the darkness. It's time to return to the essence of marketing through advocacy.
A Bunch of Random Facts about Facebook AdsWishpond
Curious about the Facebook Ad CTR of different industries? How about the difference between Facebook conversions in Canada vs the US? Or how about the efficacy of ad rotation in combating Facebook ad blindness?
These questions and many more are answered in this, 'A Bunch of Random Facts about Facebook Ads'.
Check it out and Share it 'Round!
This research continues Ad Standards’ probing into consumer perceptions about advertising. This year, in addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, we examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
For the full report and past studies, go to: http://adstandards.com/en/ASCLibrary/consumerResearch.aspx
Presentation from sheCommerce event in Dublin on 6th October including new Market Research by iReach on purchasing influence of females and influence of different media platforms and approaches.
iReach surveyed 2,000 females in Ireland during the summer of 2012
Social media and financial services have always been a challenge. With compliance at the heart of the issue, Financial Advisors are now adapting and using Social Media like never before. They are happy to communicate with potential customers via social media platforms and create more business. Finance and social media create infinite possibilities when it comes to financial services. Take a look at our slide to see what you might be missing out on.
Head over to our Hothouse for tips on how to connect with GEN Y.
ow.ly/uXdVf
Why brands should focus on working with brand ambassadors in stead of investi...Ambassify
Workshop at Bike Valley to prove that working with brand ambassadors really pays.
Brand ambassadors help you generate extra sales through Word-Of-Mouth.
We are specialized in Online reputation management and Remove/Suppress fake reviews and fake information from Google, Yahoo, Bing etc
https://www.singadbs.com
There is a common assumption that word of mouth tends to be negative, and that negative WOM has greater impact than positive talk. It turns out that both are untrue. More than two-thirds of all brand WOM is actually positive in nature, while less than 10% is purely negative. That’s over eight times more positive than negative WOM.
Here are 3 ways to get more local customers through mobile marketing - SKARTEC Digital Marketing Academy, World-class digital marketing training in Chennai.
Social Commerce: The Case for User ReviewsPaul Marsden
Social Commerce - The Case for user Reviews - The facts on how user ratings and reviews increase traffic, improve conversion, enhance order value and reduce returns
A session about advocate marketing for The House of MarketingPieter Moens
The classic advertising landscape has changed, resulting in challenging times for marketeers. Customers are facing tsunamis of information and ads every day.
Discover how advocate marketing can be the light in the darkness. It's time to return to the essence of marketing through advocacy.
A Bunch of Random Facts about Facebook AdsWishpond
Curious about the Facebook Ad CTR of different industries? How about the difference between Facebook conversions in Canada vs the US? Or how about the efficacy of ad rotation in combating Facebook ad blindness?
These questions and many more are answered in this, 'A Bunch of Random Facts about Facebook Ads'.
Check it out and Share it 'Round!
This research continues Ad Standards’ probing into consumer perceptions about advertising. This year, in addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, we examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
For the full report and past studies, go to: http://adstandards.com/en/ASCLibrary/consumerResearch.aspx
This report highlights our findings from a recent analysis of interactions with prospective buyers. It can help guide the decisions of others evaluating volunteer management software.
Software Advice UserView: Hotel Management Software Report 2015Software Advice
This report analyzes the preferences of hotel management software users, including most used applications for different devices, top benefits and investment levels in 2015.
Software Advice has talked to hundreds of buyers from architecture firms looking for professional services automation software. This report analyzes those interactions, with information about buyers' pain points and reasons for seeking a new system.
This report investigates accounting software buying trends and examines the challenges buyers face and what functionality they are looking for in new solutions.
This report examines the best retail pricing strategies by different retail sectors to show business owners which pricing software is right for their business.
Software Advice BuyerView: Small Business Accounting Software Report 2014Software Advice
An overview of thousands of companies considering new accounting software, with information past clients' pain points and reasons for switching to a new system.
We surveyed 2,833 people to find out what nonprofits can do to motivate them to donate more than once. This report describes:
1) The types and method of outreach donors want from nonprofit organizations after their first donation
2) How often donors want to be contacted by nonprofits
3) How many times it's okay for a nonprofit to ask for a second donation
What challenges are nonprofits facing that are driving them to purchase new fundraising software this year? This Software Advice report explains that, as well as what functionality new buyers want.
This report will guide marketing automation software buyers by revealing the top reasons their peers seek these types of systems, the functionality they desire most and other important factors that affect the selection process.
Software Advice BuyerView: Help Desk Software Report 2015Software Advice
This report presents the findings of a recent Software Advice survey of
companies currently purchasing new help desk software. These findings show
that a majority are first-time buyers and the greatest year-over-year increase in
buyers is found in the public sector and software/IT industry segments.
Loyalty Programs are going mobile. This presentation lays out some of the reasons why we're seeing a shift in Loyalty to mobile, and the best way businesses can take advantage of it.
Fixing the Cracks: Reinventing Loyalty Programs for the Digital AgeCapgemini
Launching a loyalty program is expensive and it’s complex. In the US alone, companies spend a staggering $2 billion on loyalty programs every year. But does this translate into increased customer engagement? Research suggests the answer is “probably not”. The average household in the US has over 21 loyalty program memberships. But, the household only actively uses 44% of these. More than half of consumers in a 2013 survey admitted they had abandoned at least one loyalty program in the past year. Our own analysis of customer sentiment on social media revealed pronounced dissatisfaction. Almost 90% of social media sentiment on loyalty programs was negative.
We assessed loyalty programs on a number of parameters. These included their central objective, their use of digital channels, and their ability to provide a seamless experience across channels (more detail on the approach is at the end of this paper). We found, in short, that companies have a lot of catching up to do. 97% of loyalty programs rely on transactional rewards, i.e. a customer makes a purchase and takes their points in exchange for gifts, merchandise or cash. The issue is that 77% of those transaction-based programs actually fail in the first two years. According to our research, only 25% of loyalty programs reward customers for some form of engagement. Where loyalty programs are also lacking is advanced personalization: only 11% of loyalty programs offer personalized rewards based on a customer’s purchase history or location data.
This research highlights why organizations need to think beyond points and how they can implement well-designed, engagement-based loyalty programs.
Epsilon China Consumer Experience Report 2015Jeffrey Evans
Epsilon powers business results for the world’s leading marketers, using customer intelligence to ignite connections between brands and customers with solutions that integrate rich data, engaging creativity and robust technologies. Each year we conduct proprietary consumer research across China to gain customer perspectives on topics that matter to brands. In this year’s study, we sought to explore Chinese consumer experience: the connections with brands they value the most, and the impact of those connections on purchase behaviors. We looked at how Chinese consumers engage with brands, with an eye toward helping brands build and benefit from positive consumer experiences. Covering clothing, grocery, financial services, travel, luxury, restaurant, eCommerce, appliance, food and beverage, and consumer product sectors, Epsilon’s research examined in depth how China’s consumers engage with brands across numerous touchpoints and channels.
Pwc analysis: What’s driving customer loyalty for today’s hotel brands?David Vicent
Excelent PWC Analysis about Hotel Loyaty Programmes today and the Differences between X and Y generation, or between Business or Leisure travelers. What are the most important percived Benefficts for each one?
Digital, and mobile specifically, has had a massive impact on how consumers manage their finances—that’s for sure. However, while digital and mobile bank self-service offerings are most popular, new research finds that physical bank branches remain an important touch point.
Understanding financial consumersretail banking, digital banking, omni-channe...CGI
More than 70% of consumers would consider switching banks for better reward services and 81% of consumers cite it as their top want. How can banks meet this demand? Read CGI’s recommendations in our bank consumer survey report http://bit.ly/1nvlQ6N
44 Facts Defining the Future of Customer EngagementSam Capra ☁️
Imagine having a single view of every customer interaction with your business at your fingertips. From the time they walk into your stores or office, visit your website, tweet about your products, or reach out to your call center for help- all of these interactions would be available in a single view of your customer. Now imagine how you can leverage that rich data to create a differentiated and seamless customer experience. A crystal ball is not required in order to envision the future of customer engagement but you will need to think beyond the traditional CRM to technology that can support the infinite possibilities and unique paths comprising your customers’ journey today.
2014 Customer Loyalty ASEAN Conference: Lassu (lassuloyalty.com)Jim D Griffin
Jim Griffin discusses three levels of maturity in customer loyalty marketing. He then presents the results of a cross-sectional household survey in the Philippines, concluding with two case studies that illustrate customer loyalty marketing at a cross-roads between mediocrity and excellence. Jim is the founder of Lassu (lassuloyalty.com). He has helped dozens of clients and programs across multiple verticals, including healthcare, travel, retail, telecommunications, banking and business-to-business.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017James Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
This presentation about patient portals software includes product descriptions, screenshots and user reviews on top-rated vendors featured in SoftwareAdvice.com
This report examines the benefits and challenges experienced by current legal management software users and can help guide future buyers in their search for the right software to grow their practice.
Software Advice IndustryView: Best Fundraising Events for NonprofitsSoftware Advice
Event fundraising can bring in significant revenue for nonprofits—but they demand more planning and resources than non-event fundraising campaigns. We surveyed nonprofit event planners about the planning ease and return on investment (ROI) of major events. This presentation covers the most interesting findings.
Software Advice BuyerView: Business VoIP Report 2015Software Advice
Software Advice studied a random sample of our interactions with small-business VoIP buyers to better understand their needs and preferences and assist other small-business prospective buyers.
By analyzing hundreds of interactions with software buyers, we what facilities management software buyers are seeking in a system, from the most common applications used, their pain points with current methods and demographic information.
Software Advice and VolunteerMatch partnered to find out how nonprofits measure how volunteer activities impact program outcomes, retention and fundraising. This presentation outlines several key findings.
Every year, hundreds of businesses contact Software Advice to find the best enterprise resource planning (ERP) software to fit their needs. These interactions with prospective buyers provide us with considerable insight into the broader ERP software market and the trends that occur within it.
We recently analyzed a random sample of these interactions to better understand the factors that influence ERP software buyers’ purchasing decisions. These findings will help guide the decisions of other buyers in the market for such a solution.
Software Advice IndustryView: IT Help Desk Software ReportSoftware Advice
With data from a recent survey Software Advice looks at how, why and to what degree BYOD can be leveraged to reduce demand for IT support and lower IT help desk costs.
Software Advice UserView: Human Resources Software Report 2014Software Advice
Software Advice recently conducted a survey of almost 200 human resources (HR) professionals currently using some form of HR software to determine which solutions organizations currently use, what benefits and challenges they experience in the process and where they plan to invest in 2015.
Every year, Software Advice speaks with thousands of organizations looking for the right customer relationship management (CRM) software. We analyzed these interactions to understand buyers’ most desired applications and most common reasons for seeking new software.
Software Advice surveyed nearly 400 employees to find out what methods for filing a formal complaint against their boss would make them most comfortable.
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
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Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
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How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
2. Hotels are working hard to attract millennials; they're the top spending traveler
segment today and most now have the time to travel. We found that loyalty
program members often make up about half of a hotel's total reservations, so
this report reveals survey results from millennial travelers that answers the
following questions:
• How many millennials are currently enrolled in hotel loyalty programs?
• How does income affect millennial engagement in hotel loyalty programs?
• Why do they join these programs? And what rewards do they most often
redeem points for?
Abstract
3. Eighty-six percent of respondents are not currently participants, showing that
perhaps millennials are more brand-loyal than previously thought.
One loyalty program8%
Two loyalty programs6%
None86%
Fourteen Percent of Millennials Enrolled in at Least One Program
4. Income positively correlates with hotel loyalty program enrollment; 56 percent of
those making more than $150,000 a year are enrolled with two or more brands.
High-Income Millennials Tend to Enroll in More Loyalty Programs
$0 - $24,999
$25,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000+
0% 10% 20% 30% 40% 50% 60% 70%
56%
45%
41%
38%
39%
39%
44%
55%
59%
62%
61%
61%
One brand Two or more brands
N = 861N = 1,295
5. The most common reason our respondents give for joining a hotel loyalty program
is loyalty to a specific hotel brand, cited by 46 percent.
Most Millennials Join Program Because of Brand Loyalty
Brand loyalty
Easy-to-earn rewards
Simple sign-up
Variety of reward options
0% 10% 20% 30% 40% 50%
19%
37%
41%
46%
Percent of sample
N = 388
6. More than half say they frequently redeem loyalty points on a free or discounted
stay, followed by room upgrades (19 percent) and airline tickets (12 percent).
Free or discounted
stay
51%
Room upgrades19%
Airline tickets12%
Food or room service8%
Downloadable media4%
Spa or other
services
4%
Other2%
Most Want to Spend Loyalty Points on a Free or Discounted Stay
7. Email remains the most effective marketing tool, and 49 percent of respondents
say they prefer to learn about their loyalty points via a simple notification email.
Email49%
At check-in18%
Online dashboard18%
App notification15%
Most Prefer to Receive Point and Reward Notifications by Email
8. When we asked respondents how likely they would be to post about a brand on
social media for points, 27 percent each chose “very likely” and “not at all likely.”
Very likely27%
Moderately likely26%
Minimally likely20%
Not at all likely27%
Millennials Split on Likelihood to Post on Social Media for Points
9. Most respondents (53 percent, combined) say they would find a mobile app for a
hotel’s loyalty program “very” or “moderately valuable.”
Most Millennials Find Mobile Loyalty Apps Valuable
Very valuable29%
Moderately valuable29%
Minimally valuable24%
Not at all valuable18%
10. Software Advice™ is a trusted resource for software buyers. The company's
website, www.softwareadvice.com, provides detailed reviews, comparisons and
research to help organizations choose the right software. Meanwhile, the company’s
team of software analysts provide free telephone consultations to help each
software buyer identify systems that best fit their needs. In the process, Software
Advice connects software buyers and sellers, generating high-quality opportunities
for software vendors.
@SoftwareAdvice /company/software-advice
@SoftwareAdvice/SoftwareAdvice
Read about our findings in more detail.Read Report