Presentation given for Pradler Institute mentors on how improving their online presence can improve their bottom line.

1. presents

2. גיוס כספים אונליין לעמותות Online fundraising for non-profits Pradler Institute Jan. 28, 2009

3. למה ?

4. “ Wealthy Donors Cite Loss of Emotional Connection as Leading Reason for Discontinuation of Giving to a Charitable Organization” - Bank of America 2008 Study of High Net-Worth Philanthropy, Nov. 24, 2008

8. “ We are noticing that the turbulent economic environment has…motivated these individuals to play a more active role in charitable decisions in terms of what they give, to whom and when ."

9. JustGiving Survey by Professional Fundraising

12. Online donations +34% Sept. 08 Sept. 07 M + R Strategic Services

13. Online donations (down due to economic situation) +5% Oct. 08 Oct. 07

14. It’s just a tool Usage: improves communication

15. Communication Support New income

18. + + = Blogs Social Media Connect Share

19. It’s all about building relationships Inspiration, Impact, Intimacy ( Katya Andresen, Katya’s Non-profit Marketing Blog .)

20. Benefits…

25. Where do I start?

26. Thank you! www.illuminea.com [email_address]