Our industry needs a Disruptive Innovation. That Disruption...is Pistoia. The document discusses the Renault-Nissan Alliance, which was formed in 1999 through a strategic partnership between Renault and Nissan. The Alliance is now the third largest automaker globally. It has achieved sales growth, shared expertise and technology, and expanded into emerging markets through partnerships. However, the Alliance also faces difficulties from cultural differences between the companies, barriers in international markets, and challenges restructuring Nissan's operations. The Alliance predicts further global expansion and leadership in electric vehicles.

1. Our industry needs a Disruptive Innovation. That Disruption...is Pistoia1IF YOU WANT TO GO FAST, GO ALONEIF YOU WANT TO GO FAR, GO TOGETHER

2. The Renault-Nissan AllianceGroup 6, Tut 2, TR 08 Tutor: Mr. Hoang25 April 2011Renault-Nissan2

3. Introduction to NissanEstablished in 1933Was a pioneer in the manufacturing of automobilesProducts: Automobiles, Outboard motors, Forklift TrucksMain markets: Japan, United States, Europe, Revenue: 80.92 billion USDProfit: 460 million USD ( 2009)Renault-Nissan325 April 2011

4. Introduction to RenaultIs a French automaker Main products: Automobiles, commercial vehicles, financingRevenue: 38.97 billion USDProfit: 3.420 billion USD (2010)Renault-Nissan425 April 2011

5. Strategic AllianceDefinition Agreement for cooperation among two or more independen firms to work together towards common objectivesCompanies in a strategic alliance do not form a new identity to reach their aims but cooperate while remaining apart and distinct25 April 2011Renault-Nissan5

6. Renault- Nissan allianceThe alliance between Renault and Nissan was signed on 27th of March, 1999The Renault-Nissan Alliance is the third largest global automakerIncludes: Dacia, Infiniti, Nissan, Renault and Renault Samsung Sold 7.2 million vehicles in 20102 global companies linked by cross-shareholdings Significant presence in major world markets (United States, Europe, Japan, China,India, Russia) Renault-Nissan25 April 2011

7. 725 April 2011Figure 1: Structure of Renault- Nissan alliance

8. The objectives achieved of the allianceRenault-Nissan825 April 2011

9. Sales according to the number of vehicles sold(Source: http://www.nissan-global.com/EN/NEWS/2006/_STORY/060130-02-e.html)Renault-Nissan925 April 2011

10. Achievements from the AllianceThird largest global automaker (based on sales for the year 2008) Global market share of 9% (by volume) Significant presence in major world markets (United States, Europe, Japan, China, India, Russia)Renault-Nissan1025 April 201110

11. Achievements from the Alliance (cont.)Combined expertise and technology sharing

12. Nissan pilots the development of new gasoline engines while Renault focuses on diesel engines

13. Nissan actively participated in the development of the Renault group's first cross-over, which was conceived and designed by Renault, and is manufactured by Renault Samsung Motors in South Korea

14. International development in emerging markets

15. A partnership announced with Bajaj, an Indian manufacturer, to develop an ultra-low-cost vehicle by 2010

16. A partnership with the Russian automaker AvtoVAZRenault-Nissan25 April 201111

17. Difficulties of Renault-Nissan AllianceIrresponsibility of Nissan staff in working attitude Constraints of 2 design programsUnclear functional requirement

18. Unshared components

19. Divergence between engineer teams in implementation methodRenault-Nissan1225 April 2011