This document summarizes key factors for establishing a Holiday Inn Express hotel in Singapore, including: 1) Singapore has a high growth economy, is English speaking, and has a stable government and low inflation making it appealing for foreign investment. 2) Specifically for hotels, the government is promoting convention business and tourism. There are few direct competitors and potential for future growth. 3) Singapore's population is diverse with the majority being Chinese, Malay, or Tamil-speaking and following religions like Buddhism, Islam, or Hinduism. Maintaining long-term relationships and understanding local etiquette and culture is important. 4) An appropriate staff composition would have expatriate top management and local staff for middle

1. Holiday Inn Express In Singapore 11/21/2006 Peter Newhook Pat Akey Nicolas Murcia David Malka Daniel Smouha

5. Religions

7. Hofstede Dimensions 48 74 48 8 20 Singapore 23 39 52 48 80 Canada Long Term Orientation Power Distance Masculinity Uncertainty Avoidance Individualism

8. Hofstede Dimensions Continued

11. Location

14. Thank You