4. Seller of athletic footwear and apparel Produces in 45 countries worldwide Headquarters in Oregon, USA Founded in 1964 Brand name created in 1971 Just do It campaign in 1988 INDUSTRIAL ANALYSIS RECOMMENDATIONS
5. Criticism started in early 90’s: -child labour -safety and health problems -physical harming of employees Review of Labour Practices in 1995 Nike’s response to growing criticism INDUSTRIAL ANALYSIS RECOMMENDATIONS
6. Matrix Structure Each department overlapped by geographic divisions and product categories Overlap in managerial responsibilities Fluid leadership structure No formal communication link between regional and product heads INDUSTRIAL ANALYSIS RECOMMENDATIONS Organizational Structure
12. Operations: -Footwear, apparel, equipment -Other businesses: Business-Level Strategy: -Integrated cost-leadership and differentiation strategy INDUSTRIAL ANALYSIS RECOMMENDATIONS Business Model
13. INDUSTRIAL ANALYSIS RECOMMENDATIONS Resources: -Tangible: Fit, Sphere, Air, Shox technologies -Intangible: brand name / reputation for innovation Core Competency: -Distribution and subcontractors’ networks -Mass marketing Competitive advantage: -Brand name and celebrity endorsements Value Chain
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17. Porter’s Five Forces Model INDUSTRIAL ANALYSIS RECOMMENDATIONS High Moderate Low Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitutes Threat of New Entry Intensity of Rivalry Between Firms
