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PRESENTED BY- SIDDHARTH PATTANAYAK &
DHRUPRAJ MAURYA
CONTENTS
 INTRODUCTION
 HISTORY
 MODELS
 MILESTONES
 ASSOCIATIONS
 COMPETITOR
 CONCLUSION
INTRODUCTION
o Renault India Pvt Ltd is a wholly owned subsidiary
of Renault S.A., France and currently offers six models
in the Indian market.
o Renault cars are manufactured at the manufacturing
facility located in Chennai, with a capacity of 480,000
units per annum.
o Sumit sawhney is the CEO of Renault India pvt ltd.
HISTORY
 In February 2008, Renault-Nissan Alliance signs
Memorandum of Understanding with Government of
Tamil Nadu to set up a manufacturing plant in
Oragadam near Chennai.
 the first vehicle design studio set up by a foreign
manufacturer in India.
MODELS
 Renault sales commenced in May 2011 with these
models–
Fluence sedan
Koleos SUV
Duster
Scala
Pulse
Lodgy
MILESTONES
2011
 Renault launches its first car in India, the Fluence.
2012
 Renault launches the Pulse and unveils the Duster at the New
Delhi Auto Expo 2012.
 Renault Scala launched in New Delhi.
2013
 Inauguration of the new warehouse for the Renault Alliance
International Parts Center (IPC) in Pune.
2014
 Renault reaches landmark of 100,000 cars on Indian roads in less
than 3 years of operation in India.
ASSOCIATIONS
 ICICI Bank
 Tour De India
 Renault sponsored a cricket series between India
and Sri Lanka.
 Madras Café with John Abraham
 Limca Record – Renault Scala’s Mileage Run
COMPETITORS
MAHINDRA XYLO
NISSAN TERRANO
RENAULT DUSTER
DISTINCTION
OVERVIEW DUSTER XYLO TERRANO
PRICE 12.40 lakhs 8.21 lakhs 12.92 Lakhs
MAX .PWR 108 @ 4000 95 @ 3600 108 @ 3900
LENGTH 4415 4400 4331
GEARS 6 5 6
MAX.TRQ 248 @ 2250 220 @ 1400 248 @ 2250
DRIVE AWD (all
wheel drive)
RWD (rear
wheel drive)
FWD (front
wheel drive)
MILEAGE 19.72 13.9 19.1
COMFORT DUSTER
• Central locking remote
• Anti-lock braking system
• Airbags 2 (driver & co-driver)
• Alloy wheels
SALES ANALYSIS
UP COMING MODELS
KWID
DUSTER OROCH
CONCLUSION
 Renault India enjoys around 2% of market share
currently.
 To double the sales this year. Renault will be increasing
its sales & service centers by the end of 2016 as
sawhney said in economic times.
 I will suggest duster to customer as it is a compact
SUV.
THANK YOU

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RENAULT_SID_ND_DV_2

  • 1. PRESENTED BY- SIDDHARTH PATTANAYAK & DHRUPRAJ MAURYA
  • 2. CONTENTS  INTRODUCTION  HISTORY  MODELS  MILESTONES  ASSOCIATIONS  COMPETITOR  CONCLUSION
  • 3. INTRODUCTION o Renault India Pvt Ltd is a wholly owned subsidiary of Renault S.A., France and currently offers six models in the Indian market. o Renault cars are manufactured at the manufacturing facility located in Chennai, with a capacity of 480,000 units per annum. o Sumit sawhney is the CEO of Renault India pvt ltd.
  • 4. HISTORY  In February 2008, Renault-Nissan Alliance signs Memorandum of Understanding with Government of Tamil Nadu to set up a manufacturing plant in Oragadam near Chennai.  the first vehicle design studio set up by a foreign manufacturer in India.
  • 5. MODELS  Renault sales commenced in May 2011 with these models– Fluence sedan Koleos SUV Duster Scala Pulse Lodgy
  • 6. MILESTONES 2011  Renault launches its first car in India, the Fluence. 2012  Renault launches the Pulse and unveils the Duster at the New Delhi Auto Expo 2012.  Renault Scala launched in New Delhi. 2013  Inauguration of the new warehouse for the Renault Alliance International Parts Center (IPC) in Pune. 2014  Renault reaches landmark of 100,000 cars on Indian roads in less than 3 years of operation in India.
  • 7. ASSOCIATIONS  ICICI Bank  Tour De India  Renault sponsored a cricket series between India and Sri Lanka.  Madras Café with John Abraham  Limca Record – Renault Scala’s Mileage Run
  • 10. DISTINCTION OVERVIEW DUSTER XYLO TERRANO PRICE 12.40 lakhs 8.21 lakhs 12.92 Lakhs MAX .PWR 108 @ 4000 95 @ 3600 108 @ 3900 LENGTH 4415 4400 4331 GEARS 6 5 6 MAX.TRQ 248 @ 2250 220 @ 1400 248 @ 2250 DRIVE AWD (all wheel drive) RWD (rear wheel drive) FWD (front wheel drive) MILEAGE 19.72 13.9 19.1
  • 11. COMFORT DUSTER • Central locking remote • Anti-lock braking system • Airbags 2 (driver & co-driver) • Alloy wheels
  • 14. CONCLUSION  Renault India enjoys around 2% of market share currently.  To double the sales this year. Renault will be increasing its sales & service centers by the end of 2016 as sawhney said in economic times.  I will suggest duster to customer as it is a compact SUV.