3. INTRODUCTION
o Renault India Pvt Ltd is a wholly owned subsidiary
of Renault S.A., France and currently offers six models
in the Indian market.
o Renault cars are manufactured at the manufacturing
facility located in Chennai, with a capacity of 480,000
units per annum.
o Sumit sawhney is the CEO of Renault India pvt ltd.
4. HISTORY
In February 2008, Renault-Nissan Alliance signs
Memorandum of Understanding with Government of
Tamil Nadu to set up a manufacturing plant in
Oragadam near Chennai.
the first vehicle design studio set up by a foreign
manufacturer in India.
5. MODELS
Renault sales commenced in May 2011 with these
models–
Fluence sedan
Koleos SUV
Duster
Scala
Pulse
Lodgy
6. MILESTONES
2011
Renault launches its first car in India, the Fluence.
2012
Renault launches the Pulse and unveils the Duster at the New
Delhi Auto Expo 2012.
Renault Scala launched in New Delhi.
2013
Inauguration of the new warehouse for the Renault Alliance
International Parts Center (IPC) in Pune.
2014
Renault reaches landmark of 100,000 cars on Indian roads in less
than 3 years of operation in India.
7. ASSOCIATIONS
ICICI Bank
Tour De India
Renault sponsored a cricket series between India
and Sri Lanka.
Madras Café with John Abraham
Limca Record – Renault Scala’s Mileage Run
14. CONCLUSION
Renault India enjoys around 2% of market share
currently.
To double the sales this year. Renault will be increasing
its sales & service centers by the end of 2016 as
sawhney said in economic times.
I will suggest duster to customer as it is a compact
SUV.