The document discusses how new media remediates older media by borrowing and refashioning elements from older forms like television, film, photography, and print. It explores two strategies for remediation - transparent immediacy, which aims to make the medium invisible to provide an authentic experience, and hypermediacy, which acknowledges multiple media layers. New media both challenges the status of older media and reaffirms it by employing these remediation strategies. Producers of new media products sell experiences of transparent immediacy found in digital art, theme parks, and restaurants that blend entertainment and consumption.

1. Remediation&the DesireforImmediacy ByJay David Bolter

2. Table of contents 1 Introduction 2 Strategies 3 Strange days 4 Culture and status 5 Marshall McLuhan 6 Transparancyvstranslucent 7 Aggressive remediation 8 Consumption of media artifacts 9 Economic position and succes 10 Producers of new media products

3. 1Introduction

4. Introduction New media  refashion/ remediate older forms Example: Computer graphics, virtual reality, World Wide Web [new media] “borrow and remediate” television, film, photography, painting, print [old media] REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

5. New media remediateold media Digital photography | analogue photography Uses characteristics from analogue photography [= old media] Turns into digital photography [= new media] REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

6. Old media remediatenew media Television | computer graphics Look  modern webpage REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

7. 2Strategies

8. Remediation 2 possible strategies Transparent immediacy Hypermediacy REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

9. Transparentimmediacy Makes the medium invisible Experience something as a “true world” Examples Live point-of-view television programmes Movies [Hollywood] Make their viewers feel as if they were really there REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

10. Hypermediacy Acknowledges and highlights the medium Examples Games with split screen You know it isn’t true You can’t be at 2 places at the same time Music stage productions World Wide Web REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

11. 3 StrangeDays KathrynBigelow, USA, 1995

12. Strangedays Futuristic film = World fascinated by power and new media technologies Use “The wire” Place device over your head Make contact with the brain Capture sense perceptions “Everything they saw, heard, and felt for thirty minutes captured on a digital recording” REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

13. StrangeDays "This is not like TV only better. This is life!A piece of somebody's life, straight from the cerebral cortex.“ Character puts on the wire Experiences world in first-person point of view shots Subjective camera = Form of immediacy REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

14. 4 Culture and status

15. Our culture Digital technologiesare proliferatingfasterthanourcultural, legal, educationalinstitutions Movie “StrangeDays” Double logic of remediation To multiplyour media To erase all traces of mediation REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

16. Reaffirm status Older electronic and print media Use Immediacy & Hypermediacy To reaffirm their status in our culture New media challenge their status Example  “Televised new programmes” REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

17. Televisednews programmes Televised news programmes Multiple video streams Split screen displays Uses graphics, photographs, texts, audio Borrowed from analogue predecessors 2 logics  co-exist + mutually dependent Immediacy depends upon hypermediacy REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

18. 5MarshallMcLuhan Understanding media

19. MarshallMcLuhan Marshall McLuhan “The content of any medium is always another medium” The content of writing is speech The content of print is the written word Speaks about complex kind of “borrowing” One medium is incorporated or represented in another medium = remediation REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

20. Example Dutch painters incorporated maps, globes, inscriptions, letters in their works Older medium is represented in digital form Websites: use older pictures or texts Content of older media is poured into new media REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

21. 6Transparancyvstranslucent

22. Discussion of transparancy Transparency? Digital medium wants to erase itself Why? Seeing painting on computer screen = Seeing painting in person REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

23. Discussion of transparancy Experience is different Computer Click a button Slide a bar to view whole picture Untrue colors Transparency remains the goal!! REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

24. Transparancy VS translucent Creators of electronic remediations Emphasis the difference [not erase | transparant] Electronic version = improvement Borrowing = to be translucent ! REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

25. 7Agressiveremediation

26. Agressiveremediation Digital medium = more agressive Why? tearing things “out of context” Example: “old television and movie clips” Taken out of context Inserted absurdly into techno-music Become a mosaic REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

27. Agressiveremediation Game Mystor Doom remediate cinema Games = interactive cinema Playersbecomecharacters Cinematic narrative Decidewhere to look Player = actor and director REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

28. Agressiveremediation Hollywood movies Absorb/ repurpose digital technology Special effects = standard features Interventions = transparent Look as natural as possible Make the computer disappear REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

29. 8Consumption of media artifacts

30. The consumption of media artifacts 2 strategies [immediacy and hypermediacy] help us understand Aesthetics of new media Cultural uses Patterns of consumption All linked together! REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

31. 9Economicpositionand succes

32. Economicposition | new media Eachnew media form Findeconomic place To convinceconsumers Improveourexperience REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

33. Economicposition | examples From traditional telephonelinesADSL Greaterbandwidth Not only text Video & interactive television … From CD DVD More authentic reproduction of video Better sound … REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

34. Economic succes of workersin new medium Depends on acquired status of the medium Webdesigners > graphic designers for print Purpose  to pour familiar content into another media form “Gesamtkunstwerk” | hypermediated environment REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

35. 10 Producers of new media products

36. Producers of new media products Sell “experiences of immediacy” Transparancy Artistic and popular consumer forms Strategy found in: Digital art installation Theme parks Malls … REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

37. NEW MEDIATED SPACE “Eatertainments” Themed restaurants Combine Traditional function of eating Entertainment qualities of a theme parc Entertainment experience Form of remediation Borrow immediacy from experience of science fiction film REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

38. Mars 2112 Consumptions of media artifacts +Consumption of food http://www.mars2112.com/ REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter

39. THE END Download on:http://www.slideshare.net/JolienS