This document provides an overview of retail management and Reliance Fresh stores. It acknowledges those who provided support and facilities for learning. It defines retail and discusses the nature and scope of retail management. It then provides details about Reliance Fresh, including an overview of the company, insights into its Jamshedpur stores, products offered, and career opportunities. It also analyzes store performance data and identifies areas for improvement.

2. Presented By Mamta Singh Sadaf Hassan Anjali Singh Sweta Kumari Amit Kumar Sumant Prakash Vikash Kumar

3. We acknowledge our sincere gratitude to Mr. M.M.Singh (honorable Member Secretary of NSIBM), Prof.S.B.Sharan (Director NSIBM), Mr.Raghvendra Singh (Technical Advisor NSIBM) and Mr. Nagendra Singh (Dean Administration NSIBM), for providing us with all the facilities and an environment to learn and grow. We are greatly indebted to Dr. S.S.Goel who has been a constant source of inspiration in all possible ways.

4. Introduction of Retail Management Nature And Scope of Retail Management Reliance Fresh : Company Overview An insight of Reliance Fresh Stores of Jamshedpur

5. The word retail is derived from the French word ‘retailier’, meaning ‘to cut a piece off’ or ‘to break bulk’. In simple terms, it implies a first –hand transaction with customer. Retail is the sale of goods to end user, not for resale but for use and consumption by purchaser . The retail transaction is at the end of the supply chain. Retailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use. It is the process of bringing the ultimate user to the main producer, through a series of stages, where retailing is the last one. Its is not limited to quantities, but limited to exacts requirement of the ultimate user. It is an art, and necessitates employing several tools of logistics management for a complete end user satisfaction. To know the final user on behalf of the producer. It is a process of facilitate.

6. To know the final user on behalf of the producer. It is a process of facilitate. It is the sale of goods or commodities in small quantities directly to consumer. Retailing involves a direct interface with the customer and the coordinator of business activities from end to end –right from the concept or design stage of a products or offering, to its delivery and post delivering service to customer.

7. The key aspects of retail marketing is an attitude of mind. In making retail marketing decisions, retailers must consider the needs of the customers. Retail marketing decisions are driven by what the shoppers need and want.

8. Retail marketing is therefore a philosophy and is all about satisfying the customers What the customers regard as value and what they buy is decisive. What the customers buy determines the nature of the retailer’s business.

9. The essence of retail marketing is developing merchandise and services that satisfy specific needs of customers, and supplying them at prices that will yield profits. Retailers must take the customers’ needs into consideration in retail operation.

10. Retail marketing is stimulating, quick-paced, and influential. It encompasses a wide range of activities including: Environmental analysis Market research Consumer analysis Product planning etc..

11. Type : Supermarket Founded : 30 October 2006 Headquarter : Mumbai, India Headed By: Mukesh Ambani (CEO) Industry: Retail Tag Line: Growth Through Value Creation Website : www.ril.com

12. There are 560 Reliance Fresh stores operational across India in over 45 towns and cities The first ever Reliance Fresh store was established in Hyderabad, where it focused on the fresh vegetables and fruits, at comparatively low price. Reliance Ltd. invested more than Rs. 25000 crores in the retail division.

13. Fresh fruits and vegetables Staples and groceries FMCGs Own brand like “Dairy Pure” for milk , butter etc Stationery Pharmaceutical products Electronic goods Footwear Other accessories

14. Organised food retail chain Key growth drivers Importance in packaging Packaging trends in food retail

15. Career Store manager Retail manager District manager Area manager Supply chain manager Purchase Marketing Human resource

16. Total number of stores : 6 Previous Monthly Turnover of each store: Rs. 5 Lakhs Previous Monthly Turnover of all stores: Rs.30 Lakhs Present Monthly Turnover of each store: Rs. 7 Lakhs Present Monthly Turnover of all stores : Rs.42 Lakhs

17. Exchange of defective , expired or germ containing products Long Billing queues during rush hours Product Assortment Explanation of offers to customers

18. No scanner at the exit point No camera coverage in some parts of the store(shrinkage) IT related problems

19. Temperature within the store is not sustainable Problem in the storage of Perishable items(Older tray sold first)

20. Store officers given more authority Staff comparatively more literate are being recruited Number of CCTV cameras increased Giving better facilities to staff More focus on customer relationship

21. Local Competitors like Ashok Regency, Manihari Line Local Vegetable vendors Spencers Big Bazaar

22. Advertise in News papers Advertise offers in local market Keep change amount ready and don’t give toffees Recruit more staff ,train them and monitor them Set up a separate IT team Employ detector at gate