This document presents a study on consumer buying behavior at D-Mart stores in Pune, India. The objectives are to study product availability, offers/services, price affordability, quality, and consumer satisfaction. A sample of 50 D-Mart customers completed questionnaires. Key findings include most customers visiting D-Mart weekly or monthly and spending below 3000 rupees. The most popular product categories were food items, household goods, groceries, and clothing. Suggestions for D-Mart include more parking, improved infrastructure on weekends, separate billing lines, and better staff training.

1. SUBMITED BY
DIV-C1M
UTTAM KUMAR SINGH 53
DURGESH KUMAR SINGH 17
MANISH CHOUHAN 15
AMAN KALA 6
ROHAN NEMADE 29
MD. TOUSHIF ALAM 27
MOHAMAD SHADAB 28
MITUL KOTA 25
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2. TITLE OF THE REPORT
A Study of Consumer Buying Behavior With
Reference to D-Mart In Pune
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3. OBJECTIVE OF THE STUDY
• To study of availability of offers and services.
• To know the consumer satisfaction level.
• To know availability of varieties of products.
• To know about a affordable price for everyone.
• To study quality of products.
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4. RESEARCH METHODOLOGY
• RESEARCH DESIGN
• SAMPLING TECHNIQUE
• SAMPLE SIZE
• SAMPLE UNIT
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5. RESEARCH DESIGN
• EXPLORATORY RESEARCH DESIGN
Exploratory research is research conducted for
a problem that has not been studied more clearly,
intended to establish priorities, develop operational
definitions and improve the final research
design. Exploratory research helps determine the
best research design, data-collection method and selection
of subjects
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6. SAMPLING TECHNIQUE
• NON PROBABILITY TECHNIQUE
Nonprobability sampling represent a group of sampling techniques that help researchers
to select units from a population that they are interested in studying. A core characteristics
of a non probability sampling technique is that samples are selected based on the
subjective judgement of the researcher rather than random selection i.e probabilistic
methods which is the cornerstone of probability sampling techniques.
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7. SAMPLE SIZE
• 50 QUESTIONNAIRES
SAMPLE UNIT
• CUSTOMERS OF D-MART
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8. DATA ANALYSIS
The project aims to study A Consumer Buying Behaviors With
Reference to D-Mart implemented by Many number of consumers in
Pune city. To evaluate the effectiveness of this program in Pune city, a
questionnaire was prepared for finding out the Actual consumer who
shops from D-Mart as well as any small Store or Superstore. This
questionnaire was distributed among a sample of 50 Consumers who
shops from D-mart & others in a particular area of Pune city.
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9. D-Mart Star Bazar Big Bazar Local Store Total
No of Responses 38 8 4 0 50
Percentage 76% 16% 8% 0 100
1. I prefer to go Store?
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10. Daily Weekly Monthly Yearly Total
No of Responses
1 17 30 2 50
Percentage
2% 34% 60% 4% 100
2. How frequently do you visit D-mart?
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11. Below 1000 Below 3000 Above 5000 Total
r
No of Responses
17 26 7 50
Percentage
34% 52% 14% 100
3. Purchasing level of shopping in D-mart?
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12. Grocery Cloths Household Food items Total
No of Responses
10 8 14 18 50
Percentage
20% 16% 28% 36% 100
5. Type of products you prefer to purchase?
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13. FINDINGS
• Most of the customers by their requirement in D-mart & any
other Superstore or small store on daily basis only. Customers
retailed that D-Mart & any Stores provide qualitative products &
services with reasonable price.
• At present D-mart & any other Superstore or small stores
provide different types of products assortments to the customers.
• D-Mart is mainly deal with middle income group people who
want qualitative product with reasonable cost
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14. SUGGESTIONS
• D-Mart should provide large parking places for customers as compare to
stores. So they can easily park their vehicles
• The infrastructure is needed to be changed to a bit during weekends as
heavy crowd comes in to D-Mart during those days.
• Separate billing counter should be provided for shoppers purchasing, few
products for faster customer turnover.
• The staff is not well trained to handle customers belonging to different
backgrounds and attitudes, so better selection and training programs should
be initiated
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