Business reasearch about D-MArt ppt
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This document presents a study on consumer buying behavior at D-Mart stores in Pune, India. The objectives are to study product availability, offers/services, price affordability, quality, and consumer satisfaction. A sample of 50 D-Mart customers completed questionnaires. Key findings include most customers visiting D-Mart weekly or monthly and spending below 3000 rupees. The most popular product categories were food items, household goods, groceries, and clothing. Suggestions for D-Mart include more parking, improved infrastructure on weekends, separate billing lines, and better staff training.
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“SATISFACTION OF CUSTOMERS TOWARDS D-MART”
This research paper considers the understanding of the customers’ satisfaction towards and perceptions towards D-mart;. Specifically this research will seek to identify which factors effect on satisfaction.
The purpose of this study is to find out overall satisfaction towards Dmart. Some people are satisfied about price, some people about product variety. Research was done through questionnaire and discus with some customers in college campus who are customers of D-mart. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the success of business strategies. Therefore it has become important for grocery retail stores to try and manage customer satisfaction. This paper was thus developed to investigate the satisfaction levels of customers in D-mart. Data was collected from D-mart in akurdi, pune. The study examined the importance of overall dimensions and specific elements of customer satisfaction towards the measurement of satisfaction levels.
Marketing case study d-mart
D-Mart is an Indian supermarket chain started in 2002 with a philosophy of providing customers what they want at low prices. It focuses on serving the middle class with daily necessities at prices below MRP through strategies like low overhead costs, direct supplier relationships, and efficient warehouse-like stores. D-Mart has seen success operating this low-cost model in Western and Southern India and plans to primarily expand within existing regions to maintain tight control over real estate and distribution costs as it faces growing competition from other retailers and online players.
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Dmart
D-Mart is a chain of 136 hypermarkets and supermarkets across India founded by RK Damani in 2000. It has the highest sales per store of any grocery chain in India at Rs. 53 crore on average and an overall sales turnover of Rs. 11,500 crores as of 2017, making it the largest branded retail chain in the country. D-Mart had a very successful IPO in 2017, raising Rs. 1,870 crores and seeing its stock price rise over 100% on listing day to make its founder one of the richest people in India. It employs a low-cost model through owned properties, efficient cost control, and favorable supplier terms.
D mart
DMart is a chain of hypermarket and supermarkets in India founded by Radhakishan Damani in the year 2002. As of 2018, it has 154 stores spread across Maharashtra, Andhra Pradesh, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital Region, Tamil Nadu, Karnataka and Punjab.
DMart is promoted by Avenue Supermarts Ltd. (ASL). The company has its headquarters in Mumbai.
Project d mart
This document outlines the research methodology for a study on consumer buying behavior at D-Mart stores in Jalgaon, India. The objectives of the study are to understand customer satisfaction, demand analysis, availability of offers and services, product varieties, affordable pricing, and product quality. Primary and secondary data will be collected, including through a survey of 50 D-Mart customers using a 13 question questionnaire. Primary data collection methods involve field surveys and observations. Secondary data will be collected from D-Mart records, websites, and other sources. The scope is limited to Jalgaon and random sampling will be used. The findings will provide insights into customer preferences and behaviors at D-Mart.
Vishal Mega Mart
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- A survey was conducted of 100 customers at the Sonepat location to analyze customer satisfaction. Most respondents were under 25 years old and visited once a month, primarily for clothing and discounts.
- The majority of respondents lived within 5 km and preferred to shop in the evenings. While overall satisfaction was moderate, suggestions included more advertising, promotions and discounts.
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This research paper considers the understanding of the customers’ satisfaction towards and perceptions towards D-mart;. Specifically this research will seek to identify which factors effect on satisfaction.
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D-Mart is an Indian supermarket chain started in 2002 with a philosophy of providing customers what they want at low prices. It focuses on serving the middle class with daily necessities at prices below MRP through strategies like low overhead costs, direct supplier relationships, and efficient warehouse-like stores. D-Mart has seen success operating this low-cost model in Western and Southern India and plans to primarily expand within existing regions to maintain tight control over real estate and distribution costs as it faces growing competition from other retailers and online players.
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D Mart is a large supermarket chain located in Andheri, Mumbai that provides an important socio-economic role in the area. It carries a wide product mix of over 14 categories covering all FMCG needs. Its strategic drivers of success include its reputation, one-stop shopping, frequent discounts, and employee assistance. Technology used includes barcode scanners, EDC machines, lifts, security tags, and CCTV. It employs many staff across roles like helpers, managers, cashiers and security. The store operation process involves bag checking, security scanning, shopping, billing, and exiting. Promotional strategies utilize hoardings, newspaper ads, product discounts, shelf displays, and seasonal offers.
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Dmart
D-Mart is a chain of 136 hypermarkets and supermarkets across India founded by RK Damani in 2000. It has the highest sales per store of any grocery chain in India at Rs. 53 crore on average and an overall sales turnover of Rs. 11,500 crores as of 2017, making it the largest branded retail chain in the country. D-Mart had a very successful IPO in 2017, raising Rs. 1,870 crores and seeing its stock price rise over 100% on listing day to make its founder one of the richest people in India. It employs a low-cost model through owned properties, efficient cost control, and favorable supplier terms.
D mart
DMart is a chain of hypermarket and supermarkets in India founded by Radhakishan Damani in the year 2002. As of 2018, it has 154 stores spread across Maharashtra, Andhra Pradesh, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital Region, Tamil Nadu, Karnataka and Punjab.
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Project d mart
This document outlines the research methodology for a study on consumer buying behavior at D-Mart stores in Jalgaon, India. The objectives of the study are to understand customer satisfaction, demand analysis, availability of offers and services, product varieties, affordable pricing, and product quality. Primary and secondary data will be collected, including through a survey of 50 D-Mart customers using a 13 question questionnaire. Primary data collection methods involve field surveys and observations. Secondary data will be collected from D-Mart records, websites, and other sources. The scope is limited to Jalgaon and random sampling will be used. The findings will provide insights into customer preferences and behaviors at D-Mart.
Vishal Mega Mart
- Vishal Megamart is an Indian retail chain established in 1986 in Kolkata, with 183 stores across India. It targets middle and lower-middle income customers with low prices.
- A survey was conducted of 100 customers at the Sonepat location to analyze customer satisfaction. Most respondents were under 25 years old and visited once a month, primarily for clothing and discounts.
- The majority of respondents lived within 5 km and preferred to shop in the evenings. While overall satisfaction was moderate, suggestions included more advertising, promotions and discounts.
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PROJECT REPORT PRESENTATION ON MARKET POTENTIAL OF RICE POWDER BY JAYABHARATH...Akaresh Jose Kaviyil JY
PROJECT REPORT PRESENTATION ON MARKET POTENTIAL OF RICE POWDER BY JAYABHARATH MODERN RICE MILL .
COLLEGE OF CO-OPERATION, BANKING AND MANAGEMENT
VELLANIKKARA, THRISSUR- 680656.
MBA IN AGRIBUSINESS MANAGEMENT
Kerala Agricultural University
Mba marketing-research-project-on-customer-preference-150326101640-conversion...
This document provides information about a project report on customer preferences for choosing Big Bazaar store located in RTC X Roads, Hyderabad. It includes chapters on introduction, methodology, company profile, data analysis and interpretation, findings, conclusions and suggestions. The methodology chapter describes the research design, objectives, scope, sources of data collection and limitations of the study. The company profile chapter provides details on the Indian retail industry, history of retailing in India and key players in the sector such as Big Bazaar, Cafe Coffee Day, Reliance Fresh etc. It also discusses the growth and future of organized retail in India.
Mba marketing-research-project-on-customer-preference
This document provides information about a project report on customer preferences for choosing Big Bazaar, an Indian retail store located in RTC 'X' Roads, Hyderabad. It includes a declaration, acknowledgements, table of contents, and introductory chapters on the methodology, research design, objectives, and limitations of the study. It also provides a profile of the Indian retail industry and history of retailing in India. The report aims to analyze factors influencing customer preferences and retention at Big Bazaar through primary and secondary research.
Market feasibility
This document discusses the importance of conducting market research before launching a new product or service. It outlines several key objectives of market research, including understanding the target market and customers' needs and perspectives. The document then provides guidance on assessing the relevant market, identifying competitors and their offerings, determining the target audience, and understanding what customers want and how they will perceive the new offering. A variety of qualitative and quantitative primary and secondary research methods are described to help gather customer insights and competitive intelligence needed to ensure market feasibility and success.
Consumer behavior towards leading organized f&g retail.
Devriti R.L.Rana conducted a study on consumer behavior towards leading organized food and grocery retailers in Noida, India. The study aimed to understand consumer perceptions and how demographics influence shopping decisions. A survey was administered to 300 consumers in Noida who shop at Food Bazaar, Spencer's Retail, Easy Day, and Safal Pure Veg. The findings showed that demographics like gender and age impact shopping preferences. Food Bazaar was the most preferred retailer due to factors like discounts, payment options, and variety. The report provided recommendations for retailers to improve customer satisfaction and loyalty.
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The document provides an overview of key marketing concepts including defining marketing, the marketing mix (4Ps and 7Ps), market research methods, market segmentation, and selecting target markets. Specifically, it discusses:
1) Marketing involves identifying consumer needs and developing products to satisfy those needs through exchange processes. The marketing mix includes product, price, place, and promotion.
2) Primary and secondary research methods can be used to understand markets. Common primary methods are surveys, interviews, focus groups, and observation.
3) Markets can be segmented based on geographic, demographic, behavioral, and psychographic factors to help target specific groups. This includes understanding characteristics like age, income, lifestyle, and social class.
Create an office mix
The document discusses customer preferences for retail attributes. It finds that discounts and price are the most important factors for customers, especially middle-income customers. Location of the retail store also plays a vital role in attracting customers. While a variety of merchandise is important, it is not as highly prioritized as discounts, price, and location. The document used an online survey methodology to understand customer preferences on factors like the store facade, location, price, discounts, product range, and services.
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Research Methodology- An understanding of consumer Behaviour towards mall in ...
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This report focuses on the five main retailer drivers: Location, Price, Quality, Value and Range. Our research covers how important each criteria is to shoppers by mission, and looks at the needs/wants of the different demographics.
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This document provides an introduction, objectives, and methodology for a study on customer buying behavior and satisfaction levels at Big Bazaar hypermarkets in Vishakhapatnam, India. The study aims to understand customer preferences as they have changed over time, determine Big Bazaar's current market status, identify competitors, and gauge customer satisfaction levels. The research methodology involves a survey of 100 customers using a questionnaire to collect primary data, as well as secondary data. The limitations include a short time frame, limited geographic scope to Vishakhapatnam, and potential response bias.
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This document discusses the future of consumer research and introduces a new methodology called geofenced consumer research. Traditional survey methods like phone or in-person interviews have biases and annoy consumers. Geofenced consumer research uses social media to survey representative samples of local consumers on topics that interest them, like local retail and real estate. This approach provides high quality insights directly from real consumers for a low cost without incentives. The document outlines how geofenced consumer research has helped various retailers and real estate companies understand local consumer needs and behaviors.
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Business reasearch about D-MArt ppt
- 1. SUBMITED BY DIV-C1M UTTAM KUMAR SINGH 53 DURGESH KUMAR SINGH 17 MANISH CHOUHAN 15 AMAN KALA 6 ROHAN NEMADE 29 MD. TOUSHIF ALAM 27 MOHAMAD SHADAB 28 MITUL KOTA 25 1
- 2. TITLE OF THE REPORT A Study of Consumer Buying Behavior With Reference to D-Mart In Pune 2
- 3. OBJECTIVE OF THE STUDY • To study of availability of offers and services. • To know the consumer satisfaction level. • To know availability of varieties of products. • To know about a affordable price for everyone. • To study quality of products. 3
- 4. RESEARCH METHODOLOGY • RESEARCH DESIGN • SAMPLING TECHNIQUE • SAMPLE SIZE • SAMPLE UNIT 4
- 5. RESEARCH DESIGN • EXPLORATORY RESEARCH DESIGN Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design. Exploratory research helps determine the best research design, data-collection method and selection of subjects 5
- 6. SAMPLING TECHNIQUE • NON PROBABILITY TECHNIQUE Nonprobability sampling represent a group of sampling techniques that help researchers to select units from a population that they are interested in studying. A core characteristics of a non probability sampling technique is that samples are selected based on the subjective judgement of the researcher rather than random selection i.e probabilistic methods which is the cornerstone of probability sampling techniques. 6
- 7. SAMPLE SIZE • 50 QUESTIONNAIRES SAMPLE UNIT • CUSTOMERS OF D-MART 7
- 8. DATA ANALYSIS The project aims to study A Consumer Buying Behaviors With Reference to D-Mart implemented by Many number of consumers in Pune city. To evaluate the effectiveness of this program in Pune city, a questionnaire was prepared for finding out the Actual consumer who shops from D-Mart as well as any small Store or Superstore. This questionnaire was distributed among a sample of 50 Consumers who shops from D-mart & others in a particular area of Pune city. 8
- 9. D-Mart Star Bazar Big Bazar Local Store Total No of Responses 38 8 4 0 50 Percentage 76% 16% 8% 0 100 1. I prefer to go Store? 9
- 10. Daily Weekly Monthly Yearly Total No of Responses 1 17 30 2 50 Percentage 2% 34% 60% 4% 100 2. How frequently do you visit D-mart? 10
- 11. Below 1000 Below 3000 Above 5000 Total r No of Responses 17 26 7 50 Percentage 34% 52% 14% 100 3. Purchasing level of shopping in D-mart? 11
- 12. Grocery Cloths Household Food items Total No of Responses 10 8 14 18 50 Percentage 20% 16% 28% 36% 100 5. Type of products you prefer to purchase? 12
- 13. FINDINGS • Most of the customers by their requirement in D-mart & any other Superstore or small store on daily basis only. Customers retailed that D-Mart & any Stores provide qualitative products & services with reasonable price. • At present D-mart & any other Superstore or small stores provide different types of products assortments to the customers. • D-Mart is mainly deal with middle income group people who want qualitative product with reasonable cost 13
- 14. SUGGESTIONS • D-Mart should provide large parking places for customers as compare to stores. So they can easily park their vehicles • The infrastructure is needed to be changed to a bit during weekends as heavy crowd comes in to D-Mart during those days. • Separate billing counter should be provided for shoppers purchasing, few products for faster customer turnover. • The staff is not well trained to handle customers belonging to different backgrounds and attitudes, so better selection and training programs should be initiated 14
- 15. 15