This presentation was compiled and presented by Sarah Pinnix, of www.reallifeblog.net and Alyssa Francis, of www.kingdomfirstmom.com, at the Relevant Christian Blogging Conference in 2010.

1. Social Media 101

2. What is Twitter?
● Micro-Blogging: Small bursts of
content in 140 characters
● Three-way conversation: You *
Individual * The World
● Twitter is NOW! In the
moment.
● Resource for information
● Humor, Adventure, Buzz
● Has it's own social norms
● A Casual Party

3. The Twitter Lexicon
● Tweet: a 140 character
message broadcast to your
followers
● Follower: Someone who
has subscribed to receive
your “tweets.”
● Stream: Tweets from all
the users you are following,
in real time.
● @reply: a public reply to
another user's tweet. Type
@username and they will
see your reply, even if they
don't follow you
● Retweet: to rebroadcast
someone's tweet to your
followers
● Direct Message (DM):
Private message

4. Social Media 101: Twitter
●Build your social currency first, before you promote
●Be there personally, but also schedule for efficiency
●Be funny, thought provoking, reflective, never mean
●10 minutes to Reply, Retweet, Promote others, nothing
about you. Every day. ~ Scott Stratten, Unmarketing
Twitter Faux Pas: Do NOT Set up Auto Direct Messages
when people follow you!!

5. Social Media 101: Twitter
●Make the most of your tools. Hootsuite. Tweetdeck. Mobile.
●Measure, and analyze.
●Search for other relevant users, and interact.
●Always keep in mind your goal, and provide action points to achieve it.

6. Social Media 101: Twitter
Get More Followers!
●10 minutes to Reply, Retweet, Promote others, nothing about you.
Every day. ~ Scott Stratten, Unmarketing
●Promote your Twitter Icon above the fold. Publish tweets in your Sidebar
●Put your Twitter ID on email signature
●FOLLOW

7. Social Media 101: Facebook
Personal Facebook Profile VS Fan Page
● Interact with real life friends and
family
● Share occasional blog posts you
think they might be interested in
● Avoid shamelessly over-
promoting your blog
● Can benefit every type of
bloggers
● Completely separate from your
personal page
● Can become a community
extension of your blog

8. Social Media 101: Facebook
●Share every blog post on your Facebook Fan Page
●Set up an auto feed such as Networked Blogs or RSS graffiti. Or,
manually share links during peak times.
●Interact with your fans, ask questions, and share personal tidbits from
time to time.
●Posts with photos will get more clicks
●Share relevant links to other blog, with tags if possible

9. Social Media 101: Facebook
Get More “Likers!”
●Set up a welcome landing page for new “likers.”
●Organically mention and link to Facebook in posts from time to time
●Have a prominent Facebook icon above the fold on your blog
●Tweet about interesting discussions happening on your FB Page
●Invest in Facebook ads
●Create an experience for your fans on your FB Page

10. Social Media 101: Facebook
●Share every blog post on your Facebook Fan Page
●Set up an auto feed such as Networked Blogs or RSS graffiti. Or,
manually share links during peak times.
●Interact with your fans, ask questions, and share personal tidbits from
time to time.
●Posts with photos will get more clicks
●Share relevant links to other blog, with tags if possible

11. Social Media 101