The document provides strategies for effectively using Instagram, including tips on content creation, engagement through competitions, and the importance of authenticity. It emphasizes posting diverse and appealing visuals, utilizing popular hashtags, and engaging with followers. Additionally, it suggests tools for community measurement and identifying trending hashtags, while encouraging users to have fun and maintain a creative flair.

1. INSTAGRAM
CHEAT SHEET
INSTA - PLAN:
• Think about what you would like to say and find an image or take a photo
that does this.
• Use a mixture of different images to get your message across - Quotes /
Black & White Pics / Movement shots / Still shots / Events / Real life
moments / Colourful interactions.
• For inspiration search different instagram users that have a lot of followers.
Josh Johnson #JJ has great content and a large following.
INSTA - COMPS:
Give your community more incentives to follow you and engage with you.
LIKE COMPS / REGRAM POSTS / FOLLOW ME POSTS are very common, but there are more ways that
you can interact using Instagram.
• TAG a friend in the comment comp • Send a Personal Message competition to your followers
• Video message comps are great fun • Use a UNIQUE Hashtag comp and encourage people to
upload a pic and use the hashtag to be in to win
INSTA - HINTS & TIPS:
• Colourful / Informative / Vibrant / Energetic / • Use the video feature on INSTAGRAM to change up the
Sexy style pics are always LIKED more than boring food pics. type of content you display.
• Use additional pic apps to make your pictures unique. • Use filters to make the pics taken on mobile more appealing.
• Use HASHTAGS of trending topics with your pics to get more LIKES. • When using video make sure it’s of something amazing!
• Comment on others people’s photos and they will take notice of you, • Follow brands and businesses that inspire you or are within
and possibly follow you. If you're not active, you may not gain the your chosen genre.
traction that you’re looking for on Instagram. • Be authentic and real, your followers will appreciate it.
INSTA - POSTS:
Best times for posting on Instagram vary from
country to country, so aim to target the country
that you’re in. Find out when most people are
interacting with your images. Post 2 - 3 times a
day to start with and adjust this until you have
system that works for you and your community.
INSTA - FUN:
The number one rule with INSTAGRAM is to have
fun, it’s a social medium that allows freedom and
creative flare to rule above heavy written content.
Let the picture do the talking and allow your
community to grow naturally.
INSTA - TOOLS:
• To measure and checkout your community:
Statigr.am
• To find hash tags that are popular: Tagstagram
• Add some flare to your pics with these picture apps:
Snapseed and Adobe Photoshop Express /
Fuzel or PicCollage / Picsart / Photofunia
© 2014 by King Creative Media v1
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King Creative Media www.kingcreative.com.au info@kingcreative.com.au @kingcreativem