Introduction to Social Media Marketing

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Introduction to Social Media Marketing

  1. 1. Social Media Marketing Basics
  2. 2. Relationship Marketing (70's-80's) long-term and mutually beneficial arrangement ... providing a more holistic, personalized purchase, and use the consumption experience to create stronger ties.
  3. 3. Traditional Marketing vs. Relationship Marketing <ul><li>Broadcast Message
  4. 4. Company Driven
  5. 5. Advertisements
  6. 6. Scheduled
  7. 7. Distant
  8. 8. Contact Lists
  9. 9. Control
  10. 10. Talk </li></ul><ul><li>Engage Target Consumers
  11. 11. Consumer Driven
  12. 12. Conversations
  13. 13. Real Time
  14. 14. Personal
  15. 15. Relationships
  16. 16. Surrender
  17. 17. Listen </li></ul>
  18. 18. Relationship Marketing Then
  19. 19. Relationship Marketing Now
  20. 20. What are Social Media? <ul><li>Blogging
  21. 21. Twitter
  22. 22. Photo Sharing
  23. 23. Video Sharing
  24. 24. Forums
  25. 25. Podcasts </li></ul><ul><li>Social Networks
  26. 26. Chat Rooms
  27. 27. Wikis
  28. 28. Mobile Apps
  29. 29. Virtual Worlds
  30. 30. Word of Mouth </li></ul>
  31. 34. The Flow of Social Media
  32. 35. Social Media Marketing Essentials <ul><li>Passion
  33. 36. Sense of Humor
  34. 37. A Love of People
  35. 38. Creation of a Community
  36. 39. A Personal Touch </li></ul>
  37. 40. Facebook Personal Profile
  38. 41. Facebook Business Page
  39. 42. Facebook Home Page
  40. 43. Custom Landing Page
  41. 44. Listen Search.Twitter.com
  42. 45. Listen Facebook
  43. 46. Entertain
  44. 47. Entertain Customer Service
  45. 48. Customer Service
  46. 50. Harness Influence <ul><li>Other businesses/employers
  47. 51. Celebrities or well known figures
  48. 52. People with large personal followings
  49. 53. Bloggers
  50. 54. MOMS!
  51. 55. Getting others to share your message with their friends on social media is the most valuable brand activity. </li></ul>
  52. 56. The Power of a Share
  53. 57. Harness Influence: Moms!
  54. 58. The Power of a Blog “Although we’ll still go to a local farm for the experience, we did already get our our tree* yesterday and are putting it up today, spending time thinking about what meaningful traditions we want to initiate in our family to make Christmas different. Starting with what ornaments we will use, we long this year to make Christmas not about the same old glitz and excess and we are sometimes tempted to make it about. *If you get your tree from Cartner’s tree farm in North Carolina, too (Yes, they deliver!), they will give The Liz Logelin Foundation 10% of the sale. (And no, we didn’t get paid to advertise about their farm and aren’t getting a cut of the proceeds. We just believe in their business, love our tree from them and are thrilled that they’re willing to donate to a foundation that means a lot to us, too.) Just mention MckMama when ordering or visiting their farm in person! They also sell wreaths!”
  55. 59. Facebook Places/Foursquare
  56. 60. Foursquare
  57. 61. QR Code I've got some information for you! Use your smart phone to scan this bar code.

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