FMCG is a product that sells quickly and at a relatively low cost, and digital transformation paths in this field will increase high speed, provide savings and convenience, and facilitate the recognition of new possibilities. At this point, these innovations will be provided with Machine Learning technology to be used in the consumer goods sector, and thus both producers, consumers, and intermediaries will gain.

1. Machine Learning in the
Consumer Goods Industry

2. anumak.com
he “Consumer Products” sector, which includes the world’s largest companies, contains products that everyone in the world con-
stantly uses in their daily lives, from foodstuffs to personal cleaning products, from cleaning products to detergents, so it is an
indispensable element of social and economic life.
To take the correct position in the market, respond quickly to market demands, and provide the best service to customers, the main
element of maintaining market share in this sector where competition is intense is keeping up with technological developments.
In the last ten years, there has been a transition from classical retail understanding (small tradesmen) to organized retail (supermarkets,
etc.). Organized retail companies are developing rapidly in the market and increasing their spread, especially in urban areas. On the
other hand, companies with a classical retail approach, which still provide a large part of employment and are generally local, have
difficulties inefficiency. Therefore, these companies need to start using more practical and modern methods to strengthen and continue
in the market.
At this point, every company in the consumer goods sector aims to carry out the supply chain of their products in the most effective
way. Therefore, it attaches importance to technological investments to ensure the supply and logistics of high–volume goods in a short
time. In particular, companies aiming to increase productivity benefit from technological developments and intelligent systems to
manage their supply chains better and ensure the applicability of these systems in business processes.

3. anumak.com
Another transformation area that many international companies in the consumer goods sector pay attention to is the ability to think
globally and act locally. Therefore, companies must consider consumers’ purchasing behaviors, habits, and sensitivities in the local
market while launching their new products, positioning their brands, and determining their marketing strategies. At this point, digital
transformation opportunities come into play.
In this direction, companies get support from digital platforms to understand what attracts the attention and attention of customers.
These platforms act as a bridge between customers and companies to reach the customer creatively while planning actions for data
from operations. As a result, the competition in the sector is also reflected in the digital world. One of the digital transformation technol-
ogies they encountered while taking their first step into this digital world is machine learning.

4. 1. It has many product ranges
2. Includes worldwide known marks
3. Easily available, home–to–consumer products needed every day, etc.
In this way, this sector, which has started to keep up with the transformation,
benefits itself in many areas. Moreover, it continues to make good profits even
during any economic recession. In this way, they rise to the leading position
and have the chance to save costs.
Accordingly, this sector makes dynamic and diverse areas enjoyable and
possible for every customer. Now, the industry, which will accelerate this speed
with digital transformation such as machine learning, is on its way to becoming
a pioneer.
So why is the Consumer Goods Industry in an Important Position?
With the infrastructure to be provided by machine learning, experts in the
global network of consumer products and retail service companies in the food
and beverage, agricultural products, consumer goods, luxury goods, tobacco,
and retail sectors, while our customers around the world, thanks to this interna-
tional and sector–oriented professional network, Regardless of company size
or location, global industry insights, leading practices, and the latest innova-
tive solutions will be accessed, and the bridge between customer and supply
chain will become faster and more accessible. In this way, time will be saved,
and intermediaries will be eliminated. In this case, it will mean that we can get
the goods cheaper.
This sector, which includes most of the things we buy from the supermarket, has
a volume of billions of dollars. In this respect, this consumer goods sector,
which offers high–demand products to consumers, aims to promise its custom-
ers a relationship that includes continuity, trust, and loyalty. While retaining
existing customers, they should continue their campaigns to add new ones with
advice and suggestions. In this respect, they should keep up with digital trans-
formation and pioneer new developments that will open the door to the world
of conveniences such as machine learning.
anumak.com

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6. CONTACTS
Author: Tuğçe ARSLAN
arslan@anumak.in
Amith Kumar
Chief Executive Officer, aNumak & Company
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Chief Operating Officer, aNumak & Company
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CONTRIBUTORS
Karthik Reddy
Client Partner – UAE, aNumak & Company
karthik@anumak.in
Gino Mori Valenzuela
Client Partner – Retail, aNumak & Company
gino@anumak.in
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Client Partner – Retail, aNumak & Company
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Client Partner – Education, aNumak & Company
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