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Stationary Shop
Introduction
What do you often see nearby school, offices,
universities?
Why stationery shop?
Path of the Writing
1) Egyptian
Animal skin parchment
Papyrus paper (200 years)
2) Chinese
Bamboo and wood
Linen
3) German (Press printing)
Reduced the practice of hand-written documents
Increase demand of paper
Business case study
Saujana Stationary & Sports Centre
( Sky Posperities Bhd.Sdn)
Jerantut, Pahang
Vision Art
Bandar Sunway, Selangor
Vision Art Details
• 25 years since 1991
• Located at 3, Jalan PJS 11/28, 46150 Bandar Sunway, Selangor,
Malaysia.
• 10-15 employees
• Primary selling art materials
• Family run business
• Not much knowledge about others business according to the owner’s
wife currently his co-worker
Service Provided
• Cater for Art Materials
• Providing daily stationery
• Specialize size printing such as A0, A1
• Retailer for specify materials
Vision Art Account Report
• Capital for the business RM15,000.00
• Profit roughly per year RM100,000.00 (according to the owner)
• Main income is from students (Taylor’s, The One and others)
• No other branches and not planning to expand
• Current competitor was Art Friend and Popular as well
• Art Friend has more branches but the pricing is high
• No seasonal sales made or any membership
Saujana Stationery & Sport Centre
• 19 years since 1997
• Located at 32 Jalan Zapin Indah 2, Jerantut, Pahang
• 2-3 employees
• Primary selling stationery
• Family run business
• Uncle Sky is in the business since he was 13yrs old
• Experienced and stable relation of supplier
Services Provided
• Supply daily stationery
• Selling schools and sport products like shoes, badminton raquet
• Direct supply for government and private offices
• Printing and photo copying
Vision Art Account Report
• Capital for the business is Rm15,000.00
• Profit roughly per year RM100,000.00
• Main income is from students, government offices
• Have 2 shops then currently 1 left
• Current competitors has 7-8 shops in Jerantut including supermarkets
(competing but no affect much)
• No seasonal sales made or any membership
Competition Analysis
Factors Vision Art Saujana Stationeries
Types of Business Family Run Family Run
Products Primarily Art Materials Basic Writing Stationery and Sports
Gears
Services Specified Photocopying and Printing Printing and photocopying
No. Employees 10 - 15 2 - 3
Scale/No. Outlets Small Scaled – 1 outlet Small Scaled – 1 outlet
Target Customers Students
 University Students
Students
 Primary
 Secondary
Workers
 Office Workers
 Teachers
Average Annual Income RM 100,000 RM 100,000
Competitors ArtFriend
Weststar Art Shop
MR D.I.Y
Sri Jerantut Stationeries
Product Differences
Vision Art Saujana Stationery & Sport Centre
Services Differences
Vision Art Saujana Stationery & Sport Centre
Targeted Marketing
Vision Art Saujana Stationery & Sport Centre
Competitors
Vision Art Saujana Stationery & Sport Centre
Market Survey & Opinion
Word of advice from the Owner Vision Art
• Trust
• Experience
• Think before committing it
• Investment
• Trust
• Relationship between supplier
• Honesty
• Patient
Word of advice from the Owner Saujana Stationery
Conclusion

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Stationery business

  • 2. Introduction What do you often see nearby school, offices, universities? Why stationery shop?
  • 3. Path of the Writing 1) Egyptian Animal skin parchment Papyrus paper (200 years) 2) Chinese Bamboo and wood Linen 3) German (Press printing) Reduced the practice of hand-written documents Increase demand of paper
  • 4. Business case study Saujana Stationary & Sports Centre ( Sky Posperities Bhd.Sdn) Jerantut, Pahang Vision Art Bandar Sunway, Selangor
  • 5. Vision Art Details • 25 years since 1991 • Located at 3, Jalan PJS 11/28, 46150 Bandar Sunway, Selangor, Malaysia. • 10-15 employees • Primary selling art materials • Family run business • Not much knowledge about others business according to the owner’s wife currently his co-worker
  • 6. Service Provided • Cater for Art Materials • Providing daily stationery • Specialize size printing such as A0, A1 • Retailer for specify materials
  • 7. Vision Art Account Report • Capital for the business RM15,000.00 • Profit roughly per year RM100,000.00 (according to the owner) • Main income is from students (Taylor’s, The One and others) • No other branches and not planning to expand • Current competitor was Art Friend and Popular as well • Art Friend has more branches but the pricing is high • No seasonal sales made or any membership
  • 8. Saujana Stationery & Sport Centre • 19 years since 1997 • Located at 32 Jalan Zapin Indah 2, Jerantut, Pahang • 2-3 employees • Primary selling stationery • Family run business • Uncle Sky is in the business since he was 13yrs old • Experienced and stable relation of supplier
  • 9. Services Provided • Supply daily stationery • Selling schools and sport products like shoes, badminton raquet • Direct supply for government and private offices • Printing and photo copying
  • 10. Vision Art Account Report • Capital for the business is Rm15,000.00 • Profit roughly per year RM100,000.00 • Main income is from students, government offices • Have 2 shops then currently 1 left • Current competitors has 7-8 shops in Jerantut including supermarkets (competing but no affect much) • No seasonal sales made or any membership
  • 12. Factors Vision Art Saujana Stationeries Types of Business Family Run Family Run Products Primarily Art Materials Basic Writing Stationery and Sports Gears Services Specified Photocopying and Printing Printing and photocopying No. Employees 10 - 15 2 - 3 Scale/No. Outlets Small Scaled – 1 outlet Small Scaled – 1 outlet Target Customers Students  University Students Students  Primary  Secondary Workers  Office Workers  Teachers Average Annual Income RM 100,000 RM 100,000 Competitors ArtFriend Weststar Art Shop MR D.I.Y Sri Jerantut Stationeries
  • 13. Product Differences Vision Art Saujana Stationery & Sport Centre
  • 14. Services Differences Vision Art Saujana Stationery & Sport Centre
  • 15. Targeted Marketing Vision Art Saujana Stationery & Sport Centre
  • 16. Competitors Vision Art Saujana Stationery & Sport Centre
  • 17. Market Survey & Opinion
  • 18. Word of advice from the Owner Vision Art • Trust • Experience • Think before committing it • Investment • Trust • Relationship between supplier • Honesty • Patient Word of advice from the Owner Saujana Stationery