Relationship Marketing: 21st Century Leadership Relationship Marketing is the new Network Marketing. It ia all about the relationships you create. In order to really grow in the 21st century we need to look at many factors. We also need to look inside ourselves as leaders.

1. “If you can become the leader you ought to be on the inside, you
will be able to become the person you want on the outside.
People will want to follow you. And when that happens, you’ll be
able to tackle anything in this world.” John Maxwell
Fcebook.com/linz12hack Pintrest.com/linz12hack
LindsayHack.com
@workwithlindsay
youtube.com/user/IronMommy12

4. • Editor and publisher of Success Magazine
• The chair once occupied by Orson Swett Marden, W. Clement
Stone, Napoleon Hill, and Og Mandino
• Leader in the personal development industry for seventeen
years, television networks–The People’s Network (TPN), and
The Success Training Network (TSTN)
• Author of bestselling books The Compound Effect and Living
Your Best Year Ever
• Darren was earning a six-figure income by age 18, over a million
dollars a year by age 24, and owned a company producing $50
million a year in revenue by age 27.
• sits down with leader in human performance and achievement,
and today’s top CEOs, revolutionary entrepreneurs, superstar
athletes, entertainers and Olympic champions, and shares the
success secrets behind their extraordinary success.

5. The Truths about TODAY
• Unemployment is high 11,500,000
• Long term unemployment – 27 months or longer
• Graduates w/o a job 54% or 6 million people
• Med. Income well below avg. $27,000
• JOBS aren’t coming back
Millionaires are on the rise
• 1900 – 5000 millionaires
• 1950 – 100,000 millionaires
• 1980 – 1,ooo,ooo millionaires
• 2000 – 7,000,000 millionaires
• 2020 – 20,000,000 millionaires projected
• Key skills needed to capitalize: 21st Century leadership
skills

6. Several economic shifts causing the acceleration:
Technology – we won’t experience 100 years of progress but
20,000 years worth of progress
Knowledge – all the information created in 20o3 is done
EVERYDAY (i.e. iPhone)
Globalization – Competition and sales is global
Demographic majority – Millennial generation ( 1980s – 1990s)
largest to enter the work force
Will be ½ the work force in 4 years 2020 – holding majority of
leadership positions and 5 generations in one workforce
More women then men in the work place, stay at home DADs
have doubled
NOT YOUR DADDY’s Leadership!!

7. Leader is not a Manager or Boss
Leader – Models behaviour
Boss – tell you how to do it
Leader – Does it themselves first
Boss – Pushes to get it done
Leader – By example (in front)
Boss – Push to do it from the chair (life guard)
Leader – Let’s Go
Boss – You Go
“I no longer listen to what people say, I just watch what
they do” Winston Churchill

8. BIG PROBLEM we have:
75% of people consider themselves in the top 10% of the
leadership ability
“We tend to judge others by their behaviour, and ourselves by
our intentions” - Albert F Schliede
How do you get people YOU want to DO what you want?
Two Questions:
1. What attributes do you want?
2. Do you have them and demonstrate them?
Think about a person you would love to work with. That
person who you wish had sponsored you. Now ask yourself
why? Why did you choose them? Would you choose yourself to
sponsor you?

9. Action Step 1: Write down all the attributes that are important to you
and rate 1-10 (1 = not important to me, 10 = most important t me)
Attribute Importance 1 - 10
Passionate 10
Accessible 7
Ambitious 9
Authentic 9
Honest 10
Strong
Communication
9
Confident 9
Attribute Importance 1 - 10
Intuition 8
Ability to Inspire 10
Caring 10
Balanced 8
Motivational 10
Visionary 9
Ethical 10

10. Attribute Importance 1 - 10
Influence 9
Encourage
others to
succeed
10
Self
Improvement
10
Approachable 10
Integrity 9
Humility 9
Attribute Importance 1 - 10
Strategic 9
Focus 9
Serve others
with nothing in
return
10
Sense of
Humour
8
Modest 8
Accountable 9
Step 1: Write down all the attributes that are important to you and
rate 1-10 (1 = not important to me, 10 = most important t me)

11. Leadership Evaluation – The best way
to attract people is to BE that Person!!
Strong
Communication
Passionate
Honest
Ability to Inspire
Self Improvement
Approachable
Help & Expect
Nothing
Focus
Accountable
Integrity
Confident

14. Leadership Evaluation
Attribute YOU
Strong
Communication
7
Passionate 9
Honest 9
Ability to Inspire 9
Self
Improvement
9
Approachable 8.5
Help & Expect
Nothing
8
Focus 8
Accountable 8
Integrity 9
Confident 9
Strategic 8
If you want to attract people
with your top 12 attributes, you
must BE that person as well.
Rate yourself against these 12
attributes. You need to be really
honest (which is hard).
This will also help you find the
areas you can improve
on.
If you are really want to grow
as a leader, ask your team and
your mentors/leader to rate
You against the 12 attributes
as well.

15. Leadership Evaluation
Attribute Leader
#1
Leader #2 Leader #3 Leader #4 Leader #5 YOU
Strong
Communication
8
Passionate 10
Honest 9
Ability to
Inspire
9
Self
Improvement
7
Approachable 10
Help & Expect
Nothing
9
Once you have your 12 attributes and have rated yourself,
Take your top 5 leaders on your team and rate them as well.

16. To Become a Better
Leader
• Invest in yourself and your personal development
• Write down your goals and make a plan to
execute them
• Work deeper with fewer people
• Surround yourself with leaders that inspire you
• If there is someone who has what you want, look
at what they do and follow it

17. Work With Fewer People
Deeper
• More time with the RIGHT people
• Even if you don’t know the best people, you can
find them
• We DO NOT know enough people – but we can
find them
• EXAMPLE – My good friend Jonnah – started his 1st
year in college in Arizona.
• On a social scale he rates himself 3/10

18. Work With Fewer People
Deeper

19. Work With Fewer People
Deeper
3
2
4
Jonnah’s room mate Mark
Mark’s sister Mary
Mark’s cousin Annie

21. Work With Fewer People
Deeper
5
4
4
Annie’s room mate Jessica
Annie’s sister Marla
Annie’s cousin Jack

23. Work With Fewer People
Deeper
5
5
6
Jessica’s room mate Marlene
Jessica’s sister Marnie
Jessica’s friend Ron

25. Work With Fewer People
Deeper
5
7
6
Ron’s room mate Mark
Ron’s sister Jen
Ron’s friend Rebecca

27. Work With Fewer People
Deeper
8
7
6
Jen’s mom Marie
Jen’s brother Bill
Jen’s friend Sarah

29. Work With Fewer People
Deeper
8
7
9
Marie’s friend Beth
Marie’s brother Dale
Marie’s friend Melissa

31. Work With Fewer People
Deeper
9
10
9
Melissa’s friend Jane
Melissa’s mother Barb
Melissa’s friend Matt

33. Work With Fewer People
Deeper
• More time with the RIGHT people
• Even if you don’t know the best people, you
can find them
• We DO NOT know enough people – but we can
find them

34. Take Away Challenge
• Connect with me on one of my social sites and I will send you the 21st Leadership
Worksheet
• Find all the attributes that are important to you.
• If you are not sure, think of that person who you would love to sign up with and take a
good look at them and see what attributes they have (those are probably the attributes
you feel are most important)
• Rate them and pick the top 12 attributes
• Rate yourself against those 12 and BE HONEST – it is a good learning exercise and will
help you understand area’s of improvement
• Take your top 5 leaders and rate them AGAINST your 12 attributes
• Have your top 5 leaders rate YOU against your top 12 attributes
• Get your mentors and leaders above you to rate YOU against your top 12 attributes
• REMEMBER in order to attract the right people, YOU NEED TO BE THAT PERSON FIRST.
This exercise will help you get there.

35. Want a Leadership
Evaluation Worksheet
• Connect with me on
Twitter.com/workwithlindsay
• Follow, Like and Share a post with this
statement, “I am committed to becoming a
great leader” and I will send you a worksheet
to evaluate yourself and your team mates.