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DESIGN • TRANSFORM • RUN 1© 2015 Copyright Genpact. All Rights Reserved.
…
Location 2
ENGAGE MEASURE TRANSFORM IMPROVE
Customers
Operations
Hubs
Analytics and
Innovation
Initiatives Business
functions
Contact
Channels
Decision
Forums
Location 1
Analytics
Innovation
Medical
information
Regulatory
Quality
Supply
chain
Consumer
relations
Distributor
Strategic
• Brand strategy
• Advertising
• New product
development
• Organizational design
• Channel strategy
• Partnerships
Operational
• Process improvements
• IVR improvements
• New models / analytics
• Research
enhancements
• New data sources
• SOP changes
• Marketing campaigns
Global
operations
Analytics and
innovation
Implement change
across the business
Creating lasting
improvements
Multichannel
delivery
Rapid and proactive
collaboration
Operational
review board
Quality council
Transformation
ideation
Executive board
Innovation council
Global
relationship board
Reimagine customer touch points in pharma with an
integrated, solution using process, technology and analytics
Multi-channel customer experience ► Solution ► Approach

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