Popcorn, Indiana implemented a trade promotion management (TPM) system to better manage its trade spending as it expanded distribution. The new system provided visibility into all trade programs in one place, allowed for improved sales forecasting and analysis of promotion effectiveness. It resulted in measurable benefits like reduced deduction balances, improved forecast accuracy, and increased sales and market share without additional trade spend. The case study shows that with the right people, processes and tools, TPM can provide strategic benefits rather than just being seen as a necessary business cost.
Full loop analytics framework (English version)Sol Mesz
We know that a product is viable when User, Product and Business aspects are equally represented.
But when we look at existing metrics frameworks we see that most focus on isolated parts of the triad.
The Full Loop Analytics framework, is a new metrics framework that provides a holistic view of the performance of a product by looking at its 3 key dimensions: user, product and business.
This way of looking at metrics takes organizations out of a fragmented vision and moves them into a holistic one. In other words, this framework takes organizations from output to outcome focused product metrics.
In December 2011, Channel Marketing Group solicited distributors in the construction
and industrial trades to ascertain which marketing tools they utilize and how effective
these tools are for them. Almost 200 companies responded. This report details the
findings.
How to Adapt Your Amazon DSP Strategy Right NowTinuiti
With over 5 million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out. Advertising to the audiences available within Amazon’s DSP can help increase your brand awareness both on and off Amazon. Having the capability to retarget customers through DSP keeps your brand top-of-mind for prospects and previous customers. Learn how Amazon’s first party data can allow your brand to target a wider range of potential customers referred to as “in-market” or “lifestyle.” Discover best practices on how to utilize this data to target, educate, and re-engage shoppers off and on Amazon.
The ROI of Empowering Associates Through In-Store MobilityG3 Communications
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, boost associate productivity and empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
Full loop analytics framework (English version)Sol Mesz
We know that a product is viable when User, Product and Business aspects are equally represented.
But when we look at existing metrics frameworks we see that most focus on isolated parts of the triad.
The Full Loop Analytics framework, is a new metrics framework that provides a holistic view of the performance of a product by looking at its 3 key dimensions: user, product and business.
This way of looking at metrics takes organizations out of a fragmented vision and moves them into a holistic one. In other words, this framework takes organizations from output to outcome focused product metrics.
In December 2011, Channel Marketing Group solicited distributors in the construction
and industrial trades to ascertain which marketing tools they utilize and how effective
these tools are for them. Almost 200 companies responded. This report details the
findings.
How to Adapt Your Amazon DSP Strategy Right NowTinuiti
With over 5 million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out. Advertising to the audiences available within Amazon’s DSP can help increase your brand awareness both on and off Amazon. Having the capability to retarget customers through DSP keeps your brand top-of-mind for prospects and previous customers. Learn how Amazon’s first party data can allow your brand to target a wider range of potential customers referred to as “in-market” or “lifestyle.” Discover best practices on how to utilize this data to target, educate, and re-engage shoppers off and on Amazon.
The ROI of Empowering Associates Through In-Store MobilityG3 Communications
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, boost associate productivity and empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
A WISE Segmentation Approach to Google Smart Shopping AdsTinuiti
Tinuiti has tested, reiterated, and solved the best solution to leverage the full power of Smart Shopping: a WISE approach. Join us to learn our secret sauce and how this addition to your ecommerce strategy will secure your most efficient ROI.
Dealer sales automation is a mobile-first CRM for big-ticket size retailers. It helps you create a B2B deal process and help to create an efficient deal bottom-level funnel.
Convert Shoppers This Q4 With a Holistic Amazon Search & DSP StrategyTinuiti
Running Amazon search and DSP in tandem can grow your business significantly YoY. Prevent brand growth slow-down by running a full-funnel Amazon advertising strategy and discover how when working together as opposed to separately, can deliver superior results and better performance.
Retail Store Management PowerPoint Presentation SlidesSlideTeam
Select our content ready Retail Store Management Powerpoint Presentation Slides to create an effective retail merchandising system. The Merchandise management PowerPoint complete deck contains various professional-looking slides such as types of retail format, key drivers of retail growth, key statistics, building & sustaining relationships, global environmental & market trends, retail trends shaping in future, role of information technology in retail, types of retail applications, understanding customers, future trends in multichannel retailing, target audience classification, sales by product category, pricing strategies, stages of product distribution, global market segmentation strategy, location analysis strategy, division of retail activities, retail store organizational structure, information system & supply chain management, operations promotion, marketing communication, sales promotional mix elements, customer loyalty programme options, integrated etc. Furthermore, you can also use the retail marketing presentation deck to showcase ways to manage retail pricing, retail pricing strategy, inventory management control, retail management challenges, inventory management framework, inventory control sheet, retail management challenge, etc. Download retail business management PPT visuals to enhance the knowledge of your audience. Go further and faster with our Retail Store Management Powerpoint Presentation Slides. They help extend your advantage.
With increased competition across multiple channels, small to mid-sized retailers now more than ever must optimize every sale. Leveraging the right POS system can help retailers create distinct customer profiles with unique buyer preferences to increase sales and enable better customer service.
Tinuiti | Leveraging Amazon DSP Data for a Profitable Customer Acquisition St...Tinuiti
Scalable Top of Funnel Strategies That Will Outlast Competitors
Amazon DSP enhances your brand’s visibility by allowing Vendors to reach shoppers off-Amazon. As competition in the Amazon Marketplace continues to grow, brands need to ensure they have a strategy that not only captures demand, but also generates demand – fueling their top of funnel. Having a strategy that takes into account how to acquire new customers profitably is what separates top performing brands . Join our Amazon Marketplace experts as we unpack how to leverage Amazon customer data to target shoppers off Amazon.
The Power of Clienteling Raymark Case StudyRaymark
The following benefits were achieved within the first 90 days of the project:
• After a comprehensive cultural change management and training program, 95% of the associates were consistently using the system and successfully completing their pro-active selling tasks.
• Migration of all users from manual client books to the new system in alignment with PCI directives.
• A 1000%+ increase in the number of outbound e-mails and calls to prospective customers by sales associates.
• A 9% Increase in total sales revenue by associate over a period when new customer acquisitions were down 12%.
• Number of repeat customers increased by 33%.
• A 21% increase in average spend per transaction over 3 months with customers that were “clienteled.”
... and more!
Master Operational Efficiency as an Amazon SellerTinuiti
For both brands and resellers, having an advanced fulfillment strategy is critical when it comes to gaining more Buy Box share, increasing detail page conversion rates, and optimizing the overall profitability of Amazon as a channel. This session is designed to help third-party Amazon sellers better understand the strategic decisions involved in inventory allocation control and, ultimately, how those decisions impact Marketplace performance.
5 Steps on Your Path to Amazon Vendor Operational FitnessTinuiti
Demand forecasting, purchase order, inventory management, chargeback prevention, and more are all critical to your success as a first-party Vendor on the Marketplace. Discover how to create a holistic analysis of your brands’ catalog’s performance, the dynamic factors that affect sales and profitability, and how that aligns with Amazon’s ongoing purchase order process.
Improve your revenue by engaging in true Sales Enablement. Sales Enablement can help you generate and close more leads, faster. Look for a Sales Enablement tool that provides you a 360 degree view of prospects and covers every aspect of sales and marketing including lead generation, demand generation, drip campaign, blogging and social media posting.
This presentation explains how investing in an integrated Marketing Automation and Sales Enablement solution can bring you more leads and close more sales.
Amazon Operations Q4 Prep in the Light of COVID-19 & Delayed Prime DayTinuiti
Many brands allow inefficient processes, lack of oversight, and poor inventory management affect their success on Amazon. Improving your operational health all starts with a better understanding of your data. After this session, you’ll be able to identify and minimize operational gaps that slow performance and cost money. Learn how you can improve your Amazon operations that are affected by COVID-19 and postponement of Prime Day. Ensure your Amazon operational foundation is set up for success with inventory management & planning, purchase order management, and warehouse efficiency.
Join one of our in-house experts as we walk through best practices for Amazon Sponsored Brands and Sponsored Products ads. We review tactics to drive ROI as well as how to avoid common pitfalls we see vendors make.
Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV.
In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
A WISE Segmentation Approach to Google Smart Shopping AdsTinuiti
Tinuiti has tested, reiterated, and solved the best solution to leverage the full power of Smart Shopping: a WISE approach. Join us to learn our secret sauce and how this addition to your ecommerce strategy will secure your most efficient ROI.
Dealer sales automation is a mobile-first CRM for big-ticket size retailers. It helps you create a B2B deal process and help to create an efficient deal bottom-level funnel.
Convert Shoppers This Q4 With a Holistic Amazon Search & DSP StrategyTinuiti
Running Amazon search and DSP in tandem can grow your business significantly YoY. Prevent brand growth slow-down by running a full-funnel Amazon advertising strategy and discover how when working together as opposed to separately, can deliver superior results and better performance.
Retail Store Management PowerPoint Presentation SlidesSlideTeam
Select our content ready Retail Store Management Powerpoint Presentation Slides to create an effective retail merchandising system. The Merchandise management PowerPoint complete deck contains various professional-looking slides such as types of retail format, key drivers of retail growth, key statistics, building & sustaining relationships, global environmental & market trends, retail trends shaping in future, role of information technology in retail, types of retail applications, understanding customers, future trends in multichannel retailing, target audience classification, sales by product category, pricing strategies, stages of product distribution, global market segmentation strategy, location analysis strategy, division of retail activities, retail store organizational structure, information system & supply chain management, operations promotion, marketing communication, sales promotional mix elements, customer loyalty programme options, integrated etc. Furthermore, you can also use the retail marketing presentation deck to showcase ways to manage retail pricing, retail pricing strategy, inventory management control, retail management challenges, inventory management framework, inventory control sheet, retail management challenge, etc. Download retail business management PPT visuals to enhance the knowledge of your audience. Go further and faster with our Retail Store Management Powerpoint Presentation Slides. They help extend your advantage.
With increased competition across multiple channels, small to mid-sized retailers now more than ever must optimize every sale. Leveraging the right POS system can help retailers create distinct customer profiles with unique buyer preferences to increase sales and enable better customer service.
Tinuiti | Leveraging Amazon DSP Data for a Profitable Customer Acquisition St...Tinuiti
Scalable Top of Funnel Strategies That Will Outlast Competitors
Amazon DSP enhances your brand’s visibility by allowing Vendors to reach shoppers off-Amazon. As competition in the Amazon Marketplace continues to grow, brands need to ensure they have a strategy that not only captures demand, but also generates demand – fueling their top of funnel. Having a strategy that takes into account how to acquire new customers profitably is what separates top performing brands . Join our Amazon Marketplace experts as we unpack how to leverage Amazon customer data to target shoppers off Amazon.
The Power of Clienteling Raymark Case StudyRaymark
The following benefits were achieved within the first 90 days of the project:
• After a comprehensive cultural change management and training program, 95% of the associates were consistently using the system and successfully completing their pro-active selling tasks.
• Migration of all users from manual client books to the new system in alignment with PCI directives.
• A 1000%+ increase in the number of outbound e-mails and calls to prospective customers by sales associates.
• A 9% Increase in total sales revenue by associate over a period when new customer acquisitions were down 12%.
• Number of repeat customers increased by 33%.
• A 21% increase in average spend per transaction over 3 months with customers that were “clienteled.”
... and more!
Master Operational Efficiency as an Amazon SellerTinuiti
For both brands and resellers, having an advanced fulfillment strategy is critical when it comes to gaining more Buy Box share, increasing detail page conversion rates, and optimizing the overall profitability of Amazon as a channel. This session is designed to help third-party Amazon sellers better understand the strategic decisions involved in inventory allocation control and, ultimately, how those decisions impact Marketplace performance.
5 Steps on Your Path to Amazon Vendor Operational FitnessTinuiti
Demand forecasting, purchase order, inventory management, chargeback prevention, and more are all critical to your success as a first-party Vendor on the Marketplace. Discover how to create a holistic analysis of your brands’ catalog’s performance, the dynamic factors that affect sales and profitability, and how that aligns with Amazon’s ongoing purchase order process.
Improve your revenue by engaging in true Sales Enablement. Sales Enablement can help you generate and close more leads, faster. Look for a Sales Enablement tool that provides you a 360 degree view of prospects and covers every aspect of sales and marketing including lead generation, demand generation, drip campaign, blogging and social media posting.
This presentation explains how investing in an integrated Marketing Automation and Sales Enablement solution can bring you more leads and close more sales.
Amazon Operations Q4 Prep in the Light of COVID-19 & Delayed Prime DayTinuiti
Many brands allow inefficient processes, lack of oversight, and poor inventory management affect their success on Amazon. Improving your operational health all starts with a better understanding of your data. After this session, you’ll be able to identify and minimize operational gaps that slow performance and cost money. Learn how you can improve your Amazon operations that are affected by COVID-19 and postponement of Prime Day. Ensure your Amazon operational foundation is set up for success with inventory management & planning, purchase order management, and warehouse efficiency.
Join one of our in-house experts as we walk through best practices for Amazon Sponsored Brands and Sponsored Products ads. We review tactics to drive ROI as well as how to avoid common pitfalls we see vendors make.
Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV.
In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.
Managing The Content Marketing Avalanche! B2B Content Marketing in 2014 Dave Chaffey
Presented as a Keynote to the B2B Marketing Content Avalanche Conference in London on 7th November 2013.
In this Keynote, I highlight some of the latest research in Content Marketing practices pulling out 10 trends needed to make the most of content marketing in 2014.
Examples show how leading companies are prioritising, managing and optimising their B2B content marketing including examples of new applications and new interactive B2B content marketing tools.
Brief introduction to the STP process - A marketing strategy is based on expected customer behavior in a certain market. In order to know the customer and its expected buying process of segmenting, targeting and positioning is needed.
[DSC MENA 24] Ahmed_Refaay_- Where to Start Your Data Analytics Journey.pptxDataScienceConferenc1
The world of data analytics is booming, offering exciting opportunities to those who can unlock the power of information. This talk will equip you with a roadmap to kickstart your data analytics journey. We'll explore three key areas to empower your beginning: Business Acumen: Gaining a business understanding is crucial. We'll discuss how to translate business problems into data-driven solutions, ensuring your analysis is relevant and impactful. Six Sigma Foundations: This problem-solving methodology can be a valuable asset. We'll delve into the basic principles of Six Sigma and how they can improve your data analysis approach, leading to more efficient and accurate insights. Data Analytics Fundamentals: We'll introduce essential data analysis concepts like data wrangling, visualization, and basic statistics. Understanding these fundamentals will equip you to handle and interpret data effectively. By combining business acumen, Six Sigma principles, and foundational data analysis skills, you'll be well-positioned to embark on a rewarding data analytics journey. This talk will provide a clear starting point and ignite your curiosity to explore this dynamic field further. at the end we shall share some business cases from our success stories.
Secrets to Revolutionizing Enterprise Sales Growth with End-to-End RevOps wit...saastr
We are amidst the emergence of a new enterprise buyer era, where customers have the power and are engaging in more places than ever before. Companies need to reassess their business models, which requires best-in-breed solutions to drive adoption and accelerate growth. This is an age where the first vendor to respond to the customer wins. It’s a world where Gartner predicts that 75% of the highest growth companies will need to deploy revenue operations by 2025.
In this session, Calendly Chief Revenue Officer Kate Ahlering will advocate for embracing an accelerated sales strategy to support faster company growth and what this looks like. She will share insights into the end-to-end enterprise sales processes, playbooks, and tools to lead competitive revenue operations in the new world of work.
The Most Important KPIs to Really Drive Your Lifecycle ProgramTinuiti
Zero- and first-party data isn’t going anywhere – and while you know that, you may not have a comprehensive strategy for it yet. You’ve probably spotted inefficiencies across your messaging channels and are keen to convert that into opportunities to optimize for conversions – but you haven’t gotten there yet. And, like all marketers, you’re also likely highly concerned with getting the most performance out of every dollar you spend.
All of the above elements of lifecycle marketing are no longer just nice-to-have, but a need-to-have in order to succeed now and future proof your strategy.
The good news is that our experts know how to navigate these challenges and opportunities and partnered with some of our favorite industry experts to share their insights.
Allocadia Webinar - How Pitney Bowes Got to Marketing ROI by Starting with th...Allocadia Software
Every year, a top priority for marketers is the ability to measure ROI, but the reality is very few marketing organizations actually produce quality ROI insights. Creating valuable advanced measurements is hard.
This webinar covered how Pitney Bowes, a $3.5B global company, leveraged technology to take control of their marketing investments and gain the confidence of their finance department. They then successfully married investments and returns to create three layers of ROI insights across their entire marketing organization.
Allison Smith Terrey, Vice President of Marketing Operations & Analytics, and Anna Alexander, Manager of Marketing Budget Systems, walk you through the story of how savvy choices around technology and data and gaining executive buy-in helped transform corporate marketing operations into a trusted advisor across the company.
Traction Forge: Transformational Manufacturing StrategyBraden Ford
Today’s manufacturing organizations are facing a major transition; the pivot from “Cost per Unit” to “Customer Centric”. The focus is no longer on “faster and cheaper” but on “customer experience”. Learn how manufacturing companies are successfully transitioning to customer centric organizations.
CallidusCloud Webinar: 5 Steps to Better Sales Performance ManagementErika Alexander
Recent opinions in leadership articles and blogs have made the statement that you can't necessarily motivate sales people - but you certainly can demotivate them by setting them up for failure. Leaner teams and tighter budgets require sales leaders to deploy coaching and motivation tactics that go beyond basic incentive plans. To stay competitive, best-in-class sales organizations are rolling out data-driven coaching plans paired with gamification. In this webinar, we will cover five areas to ensure your sales reps are set up for success - not failure.
Hear about best practices in:
- On-boarding
- Effective territory & quota planning
- Coaching and appraisals
- Compensation and rewards
- Gamification techniques
Companies spends precious money on online advertisements, organic optimization but yet they are unsatisfied with the outcome. Typical problems faced by a Website/Portal are as following.
1) High Traffic but high bounce rate.
2) High Traffic but low conversion rate (sale or enquiry).
3) Low Overall Traffic
4) Ever increasing budget on Digital Marketing without improvement in average cost of customer acquisition.
5) Low Average Order Value.
Are you facing any of these issues?
Some Global statistics.
Conversion rate typically range from 1 to 3 percent
Companies typically spend $92 to bring customers, but only $1 to convert
Only 22 percent companies are satisfied with their conversion rate
About 75 percent of businesses have problems finding suitable expertise to optimise their landing page
Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages
The presentation will help you to work out a Digital Marketing Strategy with quick ROI.
FP&A sits at the core of corporate finance. That includes strategy, planning, forecasting, and analysis, where everyone from financial analysts to the CFOs themselves make their biggest impact and drive the business. It simply makes sense to be as automated and efficient (linear) as possible, minimizing time spent on data gathering and dissemination and maximum time spent where it counts – thinking about how we make the business better.
This webinar will lay out the case for fully leveraging technology in your FP&A organization and processes, with a focus on strategies, best practices and real-world examples. This will be brought to you by Jeff Wuest, a former global finance leader at Procter and Gamble.
This webinar will also include a demonstration of how the right technology can help shift your workload from collecting and consolidating data to delivering insights for business growth.
How CPG Buzz Impacts Today's Trade Promotion StrategiesTradeInsight
http://www.tradeinsight.com/whats-new/cpg-online-learning-events/366-how-cpg-buzz-impacts-todays-trade-promotion-strategies
Genuine stories ripped from the headlines of popular industry news publications demonstrate the best way to adjust trade spend practices, reassess strategies or navigate the fluctuating marketplace.
How trade spend affects eligibility of debt financingTradeInsight
Solid and ongoing management of trade spending is critical in order to qualify for, and reap the optimal benefits of debt financing. Banks and finance houses offering credit lines, asset-based lending and factoring will often thoroughly analyze both a company's actual trade spend results and its ability to keep those expenses under control and/or predictable into the future.
2. Welcome & Housekeeping
• Attendees in “Listen-Only” Mode
• Type your Questions into the “Chat Box” on the Left Hand
Side of the Screen
• You Must Dial-in by Phone to Hear Today’s Conversation:
(866) 740-1260
Code: 3547026
• Today’s Presenter is Michael Cross, Product Marketing
Manager at TradeInsight
4. Case Study: Trade Promotion Management
• Popping up Gourmet, Whole Grain Snacks That Their
Customers LOVE!
• Company Began 5 Short Years Ago, With Retail Stores in Malls
Selling as Dale and Thomas Brand
• Popcorn, Indiana is Now Available at Retailers Nationwide
(Food, Drug, Mass, Natural, Specialty)
• Competing in Trade-Oriented Category: 40%+ of Volume Sold
on Promotion
5. Needed to Upgrade Trade Promotion Approach
As Distribution Expanded Across Channels
• New Customers Demanded Trade Dollars
o Needed to Spend and Wanted it to be
Effective!
• Snack Category is Highly Promoted
o Needed to Maximize Display Exposure
during Events due to Impulse buying
o Consumers Switch between Segments
Based on what they “Trip Over” in the Store
6. To Get To Next Level, Popcorn, Indiana
Looked At…
PEOPLE PROCESS TOOLS
7. Popcorn, Indiana: PEOPLE
• Strong Executive Support, Involved Throughout the Entire
Implementation Process
• Provided Clear Goals for the Project:
o Keep it Simple, so the Sales Team will Use it
o Willing to Invest in Technology, but Need Year One ROI
o Need a Planning System which will Work Around Our Processes and
Distribution Channels (Direct, DSD, Food Service, etc.)
o Need a System which will Allow Cross Functional Teams to View a
“Single Version of the Truth”
8. Trade Spend is No Longer Simply the Cost of
Doing Business.
It is a Strategic & Controllable
Expense Allocated by Us
according to Our Business
Strategy.
9. Popcorn, Indiana: PROCESSES
• No “Legacy Process” was Immune from Review
• Adopt “Best Practices” From Other Companies
• Start with Clean Information in System
o Sales History was Accurate, but Spending wasn’t, so
Importing it into New System wouldn’t be Advantageous
o Critical that Customer and Product Masters are Accurate, and
a Great Time to Review Naming Conventions on Products
• Develop Reliable Metrics to Allow Measuring Results
• Believe the Numbers and Run Business Accordingly
10. Popcorn, Indiana: Tools
EXCEL is Not a Long-Term Solution!
• Fine for Building Budgets and Initial Sales Forecasting, but with
Far too Many Limitations
• Updating Field Forecasts is Tedious, with Various Versions of
Documents Circulating
• Changes in Customer’s Promotional Activity and Timing Shifts
Hard to Capture
• No Feed to Order Management System, Requiring Planned
Events to be Set up Independently to insure Proper Allowances
are Applied
• Deductions Difficult to Clear, and Paid on Customer
Documentation, Rather than Planned Promotions
• No Post-Promotion Analysis Capabilities
12. Going to the Next Level with Tools
• Software-as-a-Service (SaaS)
• Hosted Solution
• Intuitive, User-Friendly
• Implemented in 6 Months or Less
• Affordable
• Year One ROI
13. Distributor Syndicated Retail
Data Data Consumption Data
Demand ERP
Planning Financials
One Plan
One Place
14. Measurable Results
• Completed Implementation in 5 Months with a Fully
Functioning Planning System in Only 3 Months
• Deduction Balance Dropped from 3.5% of Sales to Less than
1% in 60 Days
• Reduce Forecasting Error KPI (MAPE) by Half Through
Improved Processes and Visibility Enabled by TPM System
• Sales +24% and Share +2pts without Additional Trade
Spend
15. Visibility
AFTER
Visibility Without Aggregating Spreadsheets
Plan, Execute & Pay for all Trade Programs within one TPM
System
Easier to Communicate Programs/Customer Activities
Track Sales and Spend at Program & Customer Level
Improved S&OP Process and Aligned Team with One Plan
16. Analysis
AFTER
Measure Lift of Promotions
Have Begun to Optimize Promotions
o Which Tactics Work Best in Each Channel
o Which Price Points Drive the Most Lift while still
Profitable
Validate Retailer Execution
Input for Customer P&Ls
17. Sales Forecasting
AFTER
Integrated Key Systems and Automated Data Feeds
Provide Sales with Better Forecasting “Start Point” by Pre-
Populating Base Forecast from Channel Consumption
Trends
Better Information for Production Means Orders Ship on
Time and Compete!
18. Deductions and Chargebacks
AFTER
Huge Productivity Gains
o Matching and Clearing Deductions (Sales Ops)
o Establishing Accruals to Fund Future Deductions (Finance)
o Fewer “Spending Surprises”
Decline in Deduction Balance
More $ to Re-Deploy to Future Programs to Drive Revenue
19. Trade Spend is No Longer Simply the Cost of
Doing Business.
It is a Strategic & Controllable
Expense Allocated by Us
according to Our Business
Strategy.
22. Thank You & Get Social With TradeInsight
• Follow us on Twitter: @Tradeinsight
• Join our LinkedIn Group: TPM - Secret to Success
• Like us on Facebook