2. Absolutes-Black or white (no gray areas)
Bandwagon-1855, Amer. Eng., from band (2) + wagon,
originally a large wagon used to carry the band in a circus
procession; as these also figured in celebrations of successful
political campaigns, being on the bandwagon came to
represent "attaching oneself to anything that looks likely to
succeed."
Emotional appeal
Sense of urgency!!!
Ethical-I am superior to every body else!