The document outlines primary and secondary criteria for website excellence. The primary criteria include overall excellence, content richness, breadth, user-friendliness, reliability, wholesomeness, freshness, and security. Content richness and breadth refer to abundant, high-quality content that covers the subject area. User-friendliness means the site is intuitive and easy to use. Reliability ensures the site does not crash browsers. Wholesomeness and security mean the site avoids harmful or risky content. The secondary criteria include modest pricing, easy access, free content, limited advertising, and an easy-to-remember URL.