This is a talk presented by Dhawal Shah, Technical Director at 2Stallions Digital Marketing Agency, at Startup & SME Academy on 19th Jan 2017 on the topic of 'Features Of a Good Business Website'. He discusses WHAT makes a website good from a business perspective, and then discusses the features needed to achieve these business goals.
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency at EuroCham on 15th May 2017. He is sharing insights on the rapidly changing digital landscape in Asia Pacific and how to translate the digital trends to one’s own marketing targets.
BrightonSEO Remarketing Strategies for Every Business by Amy BishopAmy Bishop
Learn how to define and map out audiences to match your audience journeys, analyze performance of your audiences, improve conversion rates for each audience and ultimately, drive the most value from your remarketing campaigns!
Internet Marketing: What a Business Owner Needs to KnowWilliam McKee
Creating a Web presence has never been easier. Creating an effective website that brings qualified leads to your sales team has never been harder. William McKee, founding partner of Knowmad, will share tips and examples of how his digital marketing agency helps clients use the Web to drive sales.
From SEO to pay-per-click to email newsletters to social media, Internet Marketing can be perplexing when you're also trying to run a business. At the end of the day, the highest value of a corporate website is the number of qualified sales leads you've received. Get practical advice on ways to increase your traffic, get more leads and grow your business.
Topics include:
• The state of Internet Marketing in 2013
• Client case study
• Introduction to Inbound Marketing
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
Insights, Not Data: Automated Reporting That WorksDana DiTomaso
Spending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don’t. In this talk, you’ll learn how to make automated reports that don’t suck – freeing you up to spend your time on insights, not data collection.
Presented at BrightonSEO, September 13 2019
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency at EuroCham on 15th May 2017. He is sharing insights on the rapidly changing digital landscape in Asia Pacific and how to translate the digital trends to one’s own marketing targets.
BrightonSEO Remarketing Strategies for Every Business by Amy BishopAmy Bishop
Learn how to define and map out audiences to match your audience journeys, analyze performance of your audiences, improve conversion rates for each audience and ultimately, drive the most value from your remarketing campaigns!
Internet Marketing: What a Business Owner Needs to KnowWilliam McKee
Creating a Web presence has never been easier. Creating an effective website that brings qualified leads to your sales team has never been harder. William McKee, founding partner of Knowmad, will share tips and examples of how his digital marketing agency helps clients use the Web to drive sales.
From SEO to pay-per-click to email newsletters to social media, Internet Marketing can be perplexing when you're also trying to run a business. At the end of the day, the highest value of a corporate website is the number of qualified sales leads you've received. Get practical advice on ways to increase your traffic, get more leads and grow your business.
Topics include:
• The state of Internet Marketing in 2013
• Client case study
• Introduction to Inbound Marketing
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
Insights, Not Data: Automated Reporting That WorksDana DiTomaso
Spending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don’t. In this talk, you’ll learn how to make automated reports that don’t suck – freeing you up to spend your time on insights, not data collection.
Presented at BrightonSEO, September 13 2019
Alex MacLennan's B2B SEO presentation was performed for InBlackandWhite's B2B Digital Strategies seminar in Manchester.
http://inblackandwhite.tv/upcoming-events/b2b-digital-strategies-manchester/
The best method that helps HubSpot website designer to be expert in hubspot coseSparkBiz
HubSpot Website Designer helps to get best results in Hubspot COS Web designing site, letting you focus on your marketing content and performance, not on cobbling together different tools.
The developer of HubSpot cos has recently gained a great name and fame in the design and development of a program on the new COS system and has launched our website reactive in the new content optimization platform. Learn more about our custom COS web development.
Let eSparkBiz develop your new Hubspot COS website. From web design to COS web development, we have the expertise you need at affordable rate as per you want.
* Tools and tactics to identify the right influencers for your market.
* Successfully activating influencers.
* Measuring & managing engagement, content & reach to achieve ROI.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
How to GROW your website: The fundamentals by Remmy Nweke
K E Y W O R D S
Yes, it may no longer be
news to some of us when we
hear ‘grow’ or ‘growth’ those
will be reoccurring in this
presentation.
So, our keyword here is
‘Grow’; entails having as
synonyms to: develop,
multiply, swell, enlarge,
expand, extend in the
generic sense of usage.
FUNDAMENTAL: A central
or primary rule or principle
on which something is
based.
How to GROW your website: The fundamentals by Remmy Nweke
K E Y W O R D S
Yes, it may no longer be
news to some of us when we
hear ‘grow’ or ‘growth’ those
will be reoccurring in this
presentation.
So, our keyword here is
‘Grow’; entails having as
synonyms to: develop,
multiply, swell, enlarge,
expand, extend in the
generic sense of usage.
FUNDAMENTAL: A central
or primary rule or principle
on which something is
based.
Alex MacLennan's B2B SEO presentation was performed for InBlackandWhite's B2B Digital Strategies seminar in Manchester.
http://inblackandwhite.tv/upcoming-events/b2b-digital-strategies-manchester/
The best method that helps HubSpot website designer to be expert in hubspot coseSparkBiz
HubSpot Website Designer helps to get best results in Hubspot COS Web designing site, letting you focus on your marketing content and performance, not on cobbling together different tools.
The developer of HubSpot cos has recently gained a great name and fame in the design and development of a program on the new COS system and has launched our website reactive in the new content optimization platform. Learn more about our custom COS web development.
Let eSparkBiz develop your new Hubspot COS website. From web design to COS web development, we have the expertise you need at affordable rate as per you want.
* Tools and tactics to identify the right influencers for your market.
* Successfully activating influencers.
* Measuring & managing engagement, content & reach to achieve ROI.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
How to GROW your website: The fundamentals by Remmy Nweke
K E Y W O R D S
Yes, it may no longer be
news to some of us when we
hear ‘grow’ or ‘growth’ those
will be reoccurring in this
presentation.
So, our keyword here is
‘Grow’; entails having as
synonyms to: develop,
multiply, swell, enlarge,
expand, extend in the
generic sense of usage.
FUNDAMENTAL: A central
or primary rule or principle
on which something is
based.
How to GROW your website: The fundamentals by Remmy Nweke
K E Y W O R D S
Yes, it may no longer be
news to some of us when we
hear ‘grow’ or ‘growth’ those
will be reoccurring in this
presentation.
So, our keyword here is
‘Grow’; entails having as
synonyms to: develop,
multiply, swell, enlarge,
expand, extend in the
generic sense of usage.
FUNDAMENTAL: A central
or primary rule or principle
on which something is
based.
How to Optimize Your Business Website for the Holiday SeasonKabbage
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
-What every small business website must include
-How to use use past holiday website data & capture new data to spot trends
-Tips on holiday digital marketing: SEO, PPC, social media & content
-How to optimize your website for increased holiday traffic
-Must-dos to prepare your business website for the mobile revolution
-Website design tips – home page design, shopping carts
Rise of the Content Mesh: Webcast with Contentful and GatsbyGatsbyjs
Creating compelling web experiences has become crucial in building loyal customers but you can’t get fresh, novel, and engaging websites without up-to-date content and development architectures. Enter the Content Mesh. The Content Mesh is emerging to free up developers and content creators to use whichever tool works best for managing content, developing the website, or optimizing performance. Join Gatsby and Contentful as we explore the rise of the Content Mesh, Headless CMSs, content infrastructures, and the future of the web technology stack. Watch the on demand webinar here: https://www.gatsbyjs.com/content-mesh-contentful
Luminate Digital tackle the ins and outs of web design like its never been done before. Growth-driven design, a methodology perfect for businesses primed to generate leads online.
Pitch your customer right customer-centric approach: the proposal attached is strategically targeting the customer to identify its design needs and recommended changes
Pinacle Web India Has Effectively Settled Itself As A Knowledgeable Site Making Organization In Situated In Mumbai, Maharashtra India. At Pinacle Web India, We Configure, Create And Oversee Sites And E-Business Applications. We Represent Considerable Authority In Dynamic Web Composition, Advancement And Upkeep Administrations.
Free Growth Marketing Plan Sample For a B2B AI Technology CompanyGrowth Channel
This free growth marketing plan is prepared by Growth Channel for a B2B AI technology company targeting eCommerce business owners in the Netherlands and Germany.
To learn more or create a marketing plan for your own business, go to https://growthchannel.io
WordPress Website, Theme, SEO, Social Media, Logo & Web Analytics @ $399 one ...Web Unleash
WHATS IN THE OFFER?
A WordPress Website (5-8 Pages)
Web Design
Web Development
Logo Design
Content – All Pages
Keyword Research
Basic On-Page Optimization
Basic Off-Page Optimization
Google Analytics Implementation
Google Webmasters Creation
Query Form Implementation
Integration With Social Media Profiles
6-Months Free Maintenance
Website Optimization How to Increase Page Performance and More Boundify
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Website Development Explained (abriged from "The Website Manager's Handbook")Shane Diffily
Website Development is a process for creating a new website or implementing changes to one already in use, e.g. adding a significant
new section to a live site.
This extract from "The Website Manager's Handbook" outlines the key activities involved & how they link together.
2Stallions conducted a Google Search and Display campaign by improving the current SEO & SEM strategy for Unit4. The strategy grew targeted traffic to the site, improved conversion rate on the site and improved the quality of the landing page from localised websites of the 3 targeted countries. Download our case study to find out more.
Download the full case study here:
https://2stallions.com/blog/case-study/unit4/
In this edition, speakers from Citi, Lazada and 2Stallions shared their expert insights on utilizing video in their business digital strategies, the impact, challenges and ROI on business growth.
American Chamber of Commerce talk: Is measuring the effectiveness of your dig...2Stallions Digital Agency
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The trouble is, when most marketers hear 'digital analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc.
So why exactly do digital marketing analytics matter? Quite simply, because web analytics (like traffic and website performance) just isn't enough. The data web analytics provides just don't cut it for marketers who need to understand how their work makes an impact throughout the entire marketing and sales funnel.
Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g., social media vs. blogging vs. email marketing, etc.) stack up against one another, determine the true ROI of their activities, and understand how well they're achieving their business goals.
As a result of the information they can gather from full-stack digital marketing analytics, marketers can also diagnose deficiencies in specific channels in their marketing mix, and make adjustments to strategies and tactics to improve their overall marketing activity.
The first step is always the hardest: creating leads. Managing traffic and lead generation is a constant struggle for modern marketers, yet one of the most important KPIs for all companies, especially during this fast-changing digital age.
At #SPEAKEASYASIA Edition 5, our respected speakers from Microsoft, LinkedIn and 2Stallions shared their insights and best practices on how they solved the challenge of generating more leads and traffic, in order to seamlessly turn these leads into sales, from the perspectives of both large corporation to rising start-ups.
Learn more about 2Stallions SEO Services at http://2stallions.com/SEO.
Search Engine Optimization (SEO) is a cost-effective marketing tool. Yet many organizations struggle to understand it or leverage on it. You can generate targeted traffic from search engines to your business by ranking higher in search results for valuable keywords. As search engines evolve, what would be the future of SEO? In this session at BritCham Singapore, Razy Shah shared an SEO strategy to help get your rankings up through On Page SEO and Off Page SEO. He also talks about the Future of Search.
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency, at The American Chamber of Commerce on 25th May 2017. He is sharing insights on marketing automation and its importance to modern marketers.
This presentation was done at Republic Polytechnic, Singapore, for the participants of The Media Challenge 2014. The topic of this talk/workshop was Blogging and these slides go through a macro view of blogging - from selecting a niche, keyword research, target audience identification - to a micro level of writing a blog post and how to use analytics effectively for blogging.
Start building a popular blog today with our comprehensive list of resources - http://bit.ly/tmc2014
Have further questions? Sign up and ask at our forums - http://2stallions.com/forums
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
2. Features Of A ‘Good’
Business Website
Dhawal Shah
Technical Director
2Stallions Digital Marketing Agency
3. ``
`
About Me
• First program at 8
• First website at 13
• Studied at NUS &
Stanford
• Worked in Silicon
Valley at Qik
• Worked at DSTA
• Co-founded
Hucklebury,
2Stallions, & Little
India Directory
1
5. Features Of A ‘Good’ Business Website
‘Well Branded’
‘Lead Generating’
‘Revenue Generating’
That Attracts Targeted Visitors To Help Fulfill
My Business Objectives
What is ‘Good’?
3
6. • I already gave you the answer two slides ago..
• Your website needs to be FOUND online on Google..
Desktop (Worldwide) Mobile + Tablet (Worldwide)
Graphs from NetMarketShare from Jan 2016 to Dec 2016
How To Attract Targeted Traffic?
4
7. STEPS PURPOSE
Make sure every page on your website
has a title & meta description that is
descriptive
( http://bit.ly/SSMEMetaTag )
To control how your search
results look like on Google.
Create a sitemap.xml file
( www.xml-sitemaps.com )
To tell Google which pages you
want to show in their search
results.
Set up a robots.txt file for your website
( http://tools.seobook.com/robots-txt/ )
To give permission to Google to
index your website.
Create an account on Google
Webmaster Tools
( https://www.google.com/webmasters/tools )
To inform Google that your
website exists.
Submit your sitemap to Google
Webmaster Tools
To speed up how quickly Google
indexes your website pages.
How To Get Found
5
8. When you search for your brand name:
Results
6
e.g. ‘2Stallions’
9. 1. Keep Visitors On Your Website
Load Your Site
Quickly!
How To Fulfill My Business Objectives?
7
10. Profitable Startup, In Business For 5 Years
Before (24th Mar ’16)
Result
1. 80% improvement in people NOT leaving the site immediately
via gtmetrix.com
After (12th Jan ‘17)
The Case For Speed
8
2. 68% improvement in how much of the site is browsed
11. STEPS PURPOSE
Use smaller image sizes
( http://compressjpeg.com/ )
Smaller file size loads faster.
Enable Gzip compression for your
website
( https://gtmetrix.com/enable-gzip-
compression.html )
Compressing reduces the overall
size of your website, allowing it to
download faster.
Leverage browser caching
( https://gtmetrix.com/leverage-
browser-caching.html )
Allows static website content to be
stored with the end user to
improve future loading times.
How To Improve Your Speed
9
12. 1. Keep Visitors On Your Website
- Load Your Site Quickly!
Gain Their Trust!
How to Fulfill My Business Objectives?
10
13. Have a well-designed website
Modern
Responsive (Mobile-friendly)
Display Awards & Testimonials
How to Gain Trust?
11
16. 1. Keep Visitors On Your Website
- Load Your Site Quickly!
- Gain Their Trust!
Be A Thought Leader!
How to Fulfill My Business Objectives?
14
17. • Start a blog for your website to provide useful
articles about your industry that visitors may be
looking for
• How It Helps
– More information on your website = more keywords you can be
found for, therefore, more traffic
– Visitors stay longer on your site to read your content. This builds
more trust
– Good information is shared, further enhancing your company’s
reputation and reach
Read our article for the full 21 reasons you should be blogging: http://2stallions.com/21-reasons-
your-business-should-start-blogging
How To Be A Thought Leader?
15
19. 1. Keep Visitors On Your Website
- Load Your Site Quickly!
- Gain Their Trust!
- Be A Thought Leader!
2. Convert Visitors To
Leads & Revenue
How to Fulfill My Business Objectives?
17
20. • Contact Points
• Live Chat (especially for eCommerce)
• Newsletter Sign Up
How To Convert Visitors To Leads On Your Website?
18
21. Give visitors as many chances as possible to get in touch.
Contact Points
19
23. Can be anywhere on your site. E.g. 2Stallions has one form in the footer
and an offer for a ‘FREE WEB ANALYSIS’ that follows you on every page on
the right side.
Newsletter Sign Up
21
25. • Attracts Targeted Visitors
- Good On-Site Search Engine Optimization
• Achieves Business Objectives
- Keeping Visitors On Your Site
• Load Your Site Quickly
• Gain Their Trust
• Be A Thought Leader
- Converting Visitors To Leads & Revenue
• Contact Points
• Live Chat
• Newsletter Sign Up
A ‘Good’ Business Website Summary
22
White background (logo 2stallions changed to be gray)
4700 shares on Mashable Asia & 4900 shares on Entrepreneur.com so it seems business owners are REALLY interested in knowing this information – which I assume is also the reason why I’m standing here in front of you and you’re giving me your full attention, I hope.
Immediately after I proposed this topic, I thought, oh my god, I’ve made a mistake. After all, ‘good’ is such a generic term. How do I even begin to define it?
I am sure everyone here wants a ‘Good’ website. But it begs the question - what IS a ‘good’ website? What does it mean to an entrepreneur and a business to have a ‘good’ website?
Here’s a familiar phrase I hear from clients when describing their definition of ‘Good’. Almost all businesses want their company branding and culture to shine through their website and impress their visitors. After all, Apple has taught all of us the wonders of good design. Everyone wants visitors to come to their website and go away with a feeling of the type of company they’re interacting with – whether it’s quirky, professional, casual, up-scale, friendly.
Maybe you guys have other answers for what ‘Good’ means to you from a business perspective? *get answers*
A well-branded website is definitely important but that’s not really a business objective is it? Many clients, when we probe them deeper, want a website that helps them generate leads for their business.
What it boils down to though, is that most companies are looking for a website that makes them money, unless you’re a not-for-profit.
However, for your website to generate a profit for you, the features and information needs to be made to attract your ideal customer persona, as martin shared earlier, because after all, Customer is King.
And you must define the features your website needs for your visitors to help you fulfill your business objective. Since you’ve built your website for a specific audience and target customer that is INTERESTED IN WHAT YOU HAVE TO OFFER, you need to be able to get these specific visitors to your website?
So finally, I realized my talk’s title should be…
So let’s start with the first part of that – attracting targeted traffic to your website. You can have the world’s most beautiful website but if you’re not showing up on Google (or Bing), your competitor’s butt-ugly website WILL generate more revenue than yours!
If you look at the market shares of search engines, you can see that Google is heads and shoulders above the competition, so if you concentrate your efforts on showing up there, I don’t blame you. If you’re wondering HOW your website can help you to attract traffic, the answer lies in On-Site Search Engine Optimisation.
This part may be a little technical, so to make it easy, I’ve provided links to relevant online content that teaches you more about it. Most of these steps outlined are done ON your website. From your website, you can control how your search results look like on Google through something called the title & meta description. Then you need to create a file called a sitemap to inform Google which pages to show on search results and a second one called robots.txt to give permission to Google to go through your files and index it for their search results.
You could stop here if you wanted to because this would work just fine. However, if you wanted to speed things up, and wanted a little more control over how your website shows up on Google, you should set up an account on Webmaster tools and then submit the sitemap you created earlier to Google.
Of course, you may not show up in search results overnight. But following these steps will help your website get indexed on Google, and potential leads can find you by searching for the products you offer and if they know your brand.
For example, our 2Stallions website now ranks on the first page of Google Singapore for the keyword ‘sem agency’ without having paid anything or doing anything else beyond the steps I mentioned in the last slide. And this is a keyword which drives targeted traffic of people looking for search engine marketing services to our website and generates leads for us.
If you follow these steps, your website is finally on par with your competition and it’s time to look at the second half of the statement I made.
According to statistics, 47% of consumers expect a webpage to load in under 2 seconds and 40% abandon a website that loads in over 3 seconds. A fast loading website also shows up higher in Google search results.
I’m sure you’re thinking that most of these stats are bullshit, and that people have more patience. This is why we created a case study for you.
http://www.hobo-web.co.uk/your-website-design-should-load-in-4-seconds/
Since we’re in the business of building websites and helping clients with theirs, I wanted to share a case study of a startup client that has been in business for 5 years and is profitable. We helped to improve their page load time by over 50%. You can check your own website’s speed via gtmetrix.com. It’s an excellent aggregation site that gives you data from multiple sources and breaks down the improvements you can make to better your site speeds.
What was phenomenal for this particular client though, was the IMPACT of this change. We compared results for the period from 1st Apr 2016 until 11th Jan 2017 to the comparable period from 20th Jun 2015 to 31st Mar 2016. And there has been a MASSIVE improvement in visitors NOT leaving their website immediately by 80%. That is HUGE. At the same time, visitors are browsing their website MUCH MORE on average. They go through 5 pages compared to 3 pages before this change.
While we cannot share the impact that this has on their revenue, it’s clear to see the impact the speed improvement has had on being able to keep their visitors on their site.
So if you wanted to achieve similar speed improvements for your own website, what can you do?
Again, some technical things you can do for your website today. Honestly, I suggest you go to gtmetrix.com, run your website through their analysis and read the information they have to share on each topic. While I’m only sharing 3 items here, which will make a noticeable difference to your page loading time, there are MANY more things you can optimize on your website.
First thing, start compressing the images on your website. You can probably reduce the file size of every single image on your website significantly without your visitors being able to tell the difference. So don’t hesitate to do that – there are even free online tools that help you.
After compressing your images, make sure your website is also compressed. Every time you go to a new website, it gets downloaded to your browser from a server. By enabling Gzip compression, it reduces the file size of your entire website, making it faster.
Finally, leverage browser caching. The chances are that your images and a lot of your files that make up your website are not going to change much over time, so let them be stored on the visitor’s computer so that the next time they come back to your website, they can immediately view the site rather than having to download everything from your server again.
It doesn’t matter how fast your website loads. If your visitors are unable to peg you as a reputable business, they WILL be leaving your website pretty quickly. So then, how can your fast loading website gain the trust of your visitors?
Your website can gain immediate trust by being modern. What this means is that it shouldn’t look like a 90s website with flashing banners, music playing and 10 different fonts on the same page. It should follow current trends for design, like good use of white space and typography for example. This immediately shows visitors that your business is up to date and the care for your website also reflects well on your business.
A responsive or mobile-friendly website also tells visitors that your business is current and abreast with latest trends, and in fact, these days, a modern and mobile friendly website are the bare minimum expectations from visitors.
You can gain further credibility by blowing your own trumpet on your website. While modesty is great, if a visitor is coming to your website for the first time, sharing your accolades and testimonials from other clients with them puts them at ease and helps gain their trust.
Their new website is mobile responsive, well-branded, makes it clear for visitors to take an action and has generated many more leads for them since it went live.
This client is one of the top Indian maid agencies in Singapore – Charisha. Their previous website looked like this and generated very few leads for them. The comments they received from clients were ‘dated’, ‘too many words’, ‘I need to zoom in on my phone to see anything’
How else can you gain the trust of your visitors and to position yourself as the most trustworthy source of information for their needs?
These are just 3 reasons. We actually came up with 21 reasons, s
We bootstrapped Hucklebury, an online dress shirts business, back in 2013, and our biggest problem was figuring out how to drive traffic to our website to generate sales from our eCommerce site. The single best decision we made was to start a blog and publish, without fail, once a week, on fashion. The organic traffic grew slowly but the blog became our biggest source of sales within a year. Today, we have stopped selling dress shirts online but the blog still exists as a rebranded content platform – ArtOfStyle.club - and gets over 30,000 unique visitors each month. It ranks for over 14,000 keywords and almost 400 of them are in the top 3 positions on Google. If I were to pay Google for the same amount of traffic, it would cost me $5,700 per month.
That is the power of having a blog and writing content your visitors want to read consistently.
So now we’ve shown you how you can keep visitors ON your site… what else can you do on your website to help you fulfill your objectives? For an eCommerce website, the ROI is clear – you want sales coming thick and fast online. For businesses in the service industry, like us, we depend on lead generation and then closing them for more sales and generating revenue.
Slightly cheating with
You should make it as easy as possible for visitors to get in touch with you. For example, can you count the number of contact points for The Harley Street Clinic there are? I counted 11. And that’s pretty much upon loading. Their phone numbers, locations and their book appointment buttons are great ways to ensure visitors can immediately get in touch and their book teleconsult is good for overseas patients. The slider on the left keeps rotating and 2 of the 3 sliders are information about their services.
We suggest at least having a link to a contact form in your top navigation, and if you have multiple locations, listing at least one number at the top of the page.
According to statistics from the company, LiveChat, you can experience between 10%-30% increase in conversion rates with a live chat feature on your website if your website has reasonable traffic.
There are other ways as well – popups that show up on top of the site, or as we do it on 2Stallions, we have a newsletter sign up in the footer and we also offer a tantalising offer for visitors with a FREE WEB ANALYSIS. An offer definitely helps to improve conversions of visitors to leads.
But what’s the purpose of collecting the name and email addresses of people through your website? Well, not everyone who shows up on your website is ready to buy from you straight away but you’ve impressed them enough or offered them something that they want for free, and they’re willing to give you their name and email address. From here, you need to nurture the lead by sending them newsletters and doing email marketing or marketing automation. At some point, they may suddenly realize they need the services you offer, and because you’ve been keeping in touch – you’re the first company they’ll think of (hopefully).
Email has statistically been shown to be the cheapest way to reach your audience and the one with the highest return on investment, meaning more people turn into customers over a period of time. Here are some statistics from 2016 for open rates of emails being sent and the click through rates, meaning the reader clicked on a link within the email you sent. A high click to open ration shows that the audience is much more engaged.