Redefining content with Infographics
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Background on what infographics are. How they're being used (or not) in higher education. Challenges and suggestions for success and improved outcomes.
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Redefining content with Infographics
- 1. INFOGRAPHICS REDEFINING CONTENT WITH Jen Riehle McFarland NC State University jmriehle@ncsu.edu @ncsumarit UAD#6
- 2. Web Services Coordinator Office of Information Technology NC State University JEN RIEHLE McFarland UAD#6
- 3. What is an infographic? 3 [in-foh-graf-ik] noun def: graphic visual representations of information, data or knowledge intended to present information quickly and clearly https://en.wikipedia.org/wiki/InfographicUAD#6
- 4. WHY USE INFOGRAPHICS? 4 65% 50%of the brain is dedicated to vision of people are visual learners https://en.wikipedia.org/wiki/Infographic http://papers.ssrn.com/sol3/papers.cfm?abstract_id=587201 UAD#6
- 5. WHY USE INFOGRAPHICS? COMPREHENSION RETENTIONAPPEAL Infographics help achieve the 3 main goals of communication: https://en.wikipedia.org/wiki/InfographicUAD#6
- 12. Thinking of an infographic that doesn’t fit into one of these categories? Me too. UAD#6
- 13. A SUCCESSFUL INFOGRAPHIC SHOULD… 13 • show the data • induce the viewer to think about the substance rather than about methodology, graphic design, the technology of graphic production, or something else • avoid distorting what the data have to say • present many numbers in a small space • make large data sets coherent • encourage the eye to compare different pieces of data • reveal the data at several levels of detail, from a broad overview to the fine structure • serve a reasonably clear purpose: description, exploration, tabulation, or decoration • be closely integrated with the statistical and verbal descriptions of a data set. https://en.wikipedia.org/wiki/Infographic Edward Tufte The Visual Display of Quantitative Information Is this better? • Is it clearer? • Does it make you pay more attention? • Will it help you remember the content? UAD#6
- 14. "Graphics reveal data. Indeed graphics can be more precise and revealing than conventional statistical computations." Edward Tufte The Visual Display of Quantitative Information UAD#6
- 15. INFOGRAPHICS FOR CAMPUS 15 Distribute basic information for faculty, staff, students, or parents Educate campus about issues Introduce/profile members of campus Help campus learn about resources or organizations Get students to read their email! Celebrate successes and share news UAD#6
- 16. INFOGRAPHICS FOR CAMPUS 16 Print/signage Presentations Marketing & publications Digital displays Email Web UAD#6
- 17. So what’s the deal? Why aren't we using more infographics on campus? UAD#6
- 18. CAMPUS Challenges 18 We don’t think about it Time consumingNo expertise/experience We don’t see them that much in a campus context. May not be an obvious solution. Lots of work. Typing some stuff is way easier and faster. Most of us aren’t artists or designers. Making them correctly Building them well. Accessibility, usability, and good design. UAD#6
- 19. CASE STUDY: Google at NC State 19 Troubleshooting the rollout This infographic was to help explain the terms of service for core and consumer apps. Also intended to help relieve anxiety that Google was going to take over campus. Since we rolled out the service to everyone on campus more or less at the same time there were a lot of questions. We used infographics like these to help campus users help themselves and understand the implications of different options and services. When Google came to campus http://google.ncsu.edu/UAD#6
- 20. CASE STUDY: EMORY Printing 20 Emory Libraries and IT used an infographic address that classic question of all incoming students: should I bring a printer to campus? They elected to tell a story about printing on campus that quickly made a visual case for leaving the printer at home and using campus printing resources. The printer dilemma http://communications.emory.edu/case-studies/infographic-student-printing.htmlUAD#6
- 21. CASE STUDY: NC State Recreation 21 YAY LEARNING! Campus Rec informed users about the program’s history using a quiz, and then made it more engaging by adding visual elements. It’s no less challenging, just more fun. The fun kind of quiz! http://recreation.ncsu.edu/UAD#6
- 22. CASE STUDY: Berkley Alumni 22 One of the most common infographic topics for higher ed: fundraising. Gives an overview of the school and its achievements. Recaps vital statistics for the year and previews how alumni contributions contribute to the university. Making the case for donations http://alumni.berkeley.edu/give/annual-donor-infographicUAD#6
- 23. CASE STUDY: NC State SUSTAINABILITY 23 The Sustainability office at NC State runs an annual challenge among residence halls to lower energy and water consumption. This inforgraphic helps informs campus of the winner, and serves to energize the competition for the next year. Change your State http://sustainability.ncsu.edu/changeyourstateUAD#6
- 24. CAMPUS Challenges 24 We don’t think about it Time consumingNo expertise/experience We don’t see them that much in a campus context. May not be an obvious solution. Lots of work. Typing some stuff is way easier and faster. Most of us aren’t artists or designers. Making them correctly Building them well. Accessibility, usability, and good design. UAD#6
- 25. USE YOUR CAMPUS •Take a class. •Find a student or intern. •Start or join a campus club. UAD#6
- 26. USE YOUR COMMUNITY •Hire a local artist or designer. •Start or join an organization. •Sign-up for an online course. UAD#6
- 27. JUST DO IT •Start playing and see what works for you and your message(s). •Learn as you go. You’ll get better. I promise. UAD#6
- 28. CAMPUS Challenges 28 We don’t think about it Time consumingNo expertise/experience We don’t see them that much in a campus context. May not be an obvious solution. Lots of work. Typing some stuff is way easier and faster. Most of us aren’t artists or designers. Making them correctly Building them well. Accessibility, usability, and good design. UAD#6
- 29. 29 It has never been easier to create an infographic. UAD#6
- 30. 30 Step 1: Get Inspired https://www.flickr.com/photos/thewhartonschool/sets/72157629382230650/ UAD#6
- 31. 31 Use Pre-Built Resources 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Lorem Lorem Lorem Lorem Lorem Lorem Lorem Lorem 100 75 50 25 0 28% 28% 28% 28% 28% 28% 28% 28% 8/108/10 Jan Feb Mar Apr May Jun Jul Aug Sep Nov Oct Dec Lorem Ipsum Dolor Jan Feb Mar Apr May Jun Jul Aug Sep Nov Oct Dec Lorem Ipsum 01 02 03 04 05 06 07 08 09 10 8/108/108/10 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper nulla non metus auctor fringilla. Vestibulum id ligula porta felis euismod semper. Donec sed odio dui. Vestibulum id ligula porta felis euismod semper. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Aenean lacinia bibendum nulla sed consectetur. Nullam quis risus eget urna mollis ornare vel eu leo. Maecenas faucibus mollis interdum. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Lorem ipsum dolor sit amet 86% 50%25% 100%0% 75% Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcous auctor fringilla. Vestibulum id ligula porta. Jan Feb Mar Apr May Jun Jul Aug Sep Nov Oct Dec 3/5 4/5 18% 25% 75% 8/10 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 $100,000 UAD#6
- 32. 32 Use Web Resources CANVA.com $ • Free, with some assets available for-pay • Wide range of templates and assests available • Focus on design • Easy to use Inforgr.AM $$ • Free, with pricing plans • Create interactive charts using numerical data • WordPress plugin available • Educational pricing available! VISME.CO $$ • Free, with pricing plans • Nice templates and library of graphic resources • Easy to use Easel.LY $ • Free, with Pro option • Quick and easy to get started Piktochart.com $$$ • Free, with pricing plans • Good quality design • Embed video into designs http://www.huffingtonpost.com/randy-krum/5-great-online-tools-for-_b_5964874.html UAD#6
- 33. 33 THINK INSIDE the box https://prezi.com/mc8hapdogzgb/how-to-make-an-infographic/ http://honors.dasa.ncsu.edu UAD#6
- 34. "The great thing is that the wealth of free tools has changed the relationship between readers and journalists forever. The data belongs to everyone now and everyone has the power to visualize it." http://visualoop.com/blog/27650/40-thought-provoking-quotes-about-data-visualization-and-infographics Simon Rogers simonrogers.net, August 2012 UAD#6
- 35. 35 I won’t lie: it’s still time consuming. But the more time you spend, the better it will be, and it gets easier with each new project. UAD#6
- 36. CAMPUS Challenges 36 We don’t think about it Time consumingNo expertise/experience Making them correctly We don’t see them that much in a campus context. May not be an obvious solution. Lots of work. Typing some stuff is way easier and faster. Most of us aren’t artists or designers. Building them well. Accessibility, usability, and good design. UAD#6
- 37. THE VALUE OF ACCESSIBILITY 37 You need to have a web version. Anchor links Color contrast Extra details Alt tags and long descriptions Replace all image-text with text-text SEO http://www.accessiq.org/create/content/how-to-create-an-accessible-infographicUAD#6
- 38. How not to infographic… UAD#6
- 39. "…we won’t discover new awesomeness without failing. The future of information visualization is being shaped by projects that fail in many senses and that are being criticized." Santiago Ortiz moebio.com, August 2012 http://visualoop.com/blog/27650/40-thought-provoking-quotes-about-data-visualization-and-infographicsUAD#6
- 46. CAMPUS Challenges 46 We don’t think about it We don’t see them that much in a campus context. May not be an obvious solution. Time consuming Lots of work. Typing some stuff is way easier and faster. No expertise/experience Most of us aren’t artists or designers. Making them correctly Building them well. Accessibility, usability, and good design. UAD#6
- 47. Remember usability testing? Guess what? It works for infographics, too. CHECK YOUR WORK http://fivesecondtest.com/ And to design for your audience… And remember to consider responsive design… And cite your sources… UAD#6
- 48. "We have all the problems of a major theme park and a major zoo and the computer's not even on its feet yet." http://visualoop.com/blog/27650/40-thought-provoking-quotes-about-data-visualization-and-infographics Ray Arnold Jurassic Park UAD#6
- 49. I’m not saying it’ll be easy. But infographics are a great tool when done well, and they can be a great asset to higher ed and joy to our campuses. UAD#6
- 50. UAD#6
- 51. “…a thing that will stay here forever is the need for data visualization." http://visualoop.com/blog/27650/40-thought-provoking-quotes-about-data-visualization-and-infographics Uldis Leifert infogr.am, October 2012 UAD#6
- 54. Jen Riehle McFarland NC State University jmriehle@ncsu.edu @ncsumarit QUESTIONS? UAD#6