20240118 ISSIP_Collab_PSU v1 AI Digital Twins.pptx

ISSIP AI Collab PSU:
Digital Twins
January 18, 2024 (revised Jan 21)
Project Description
ISSIP would like to explore the creation of digital twins to help ISSIP volunteers be more productive
and able to have high quality interactions with more ISSIP community members.
…. Penn State University Learning Factory Capstone program and students to the rescue!

Team
Team
Members
Email LinkedIn Role/Organization
Bryn Goldman bbg5174@psu.edu https://www.linkedin.com/in/bryn-goldman-penn-state/ Student Team Lead/PSU IE
Natalie Grim nzg5253@psu.edu https://www.linkedin.com/in/natalie-grim/ Student Team Lead/PSU IE
Gonzalo Rambla gqr5158@psu.edu> https://www.linkedin.com/in/gonzalo-rambla/ Student Team Member/PSU IE
Clare Relihan car6299@psu.edu https://www.linkedin.com/in/clarerelihan/ Student Team Member/PSU IE
Shakeb Siddiqui sms8508@psu.edu https://www.linkedin.com/in/shakeb-siddiqui/ Student Team Member/PSU CS
Jim Spohrer spohrer@gmail.com https://www.linkedin.com/in/spohrer/ Sponsor-Client/ISSIP.org
Anshul Balamwar kb6819@psu.edu https://www.linkedin.com/in/anshul-balamwar/ Grad Student Advisor/PSUI IE
Toni Rae toni.rae@sap.com https://www.linkedin.com/in/tonirae/ PSU Alumni Advisor/
Vittal Prabhu vittal.prabhu@psu.edu https://www.linkedin.com/in/vittalprabhu/ Faculty Advisor/PSU IE
To Contact Client - Jim Spohrer - best:
email (Spohrer@gmail.com) & Slack (https://issip-digitaltwins.slack.com)
For urgent matters that need within 24 hour response - text 408-829-3112

Schedule
Week Date Goal Comments
1 Jan-11 Introductions – Hobbies – Sprint1 We learn more when we have fun, both individually and as a team
2 Jan-18 HeyGen – Schedule – Sprint2 Understand schedule and importance of digital twins to ISSIP
3 Jan-25 Charter - Each section answers a key question about this project
4 Feb-1 Anthropic - paper talk summary Auto-generate panel speaker’s position statements based on a paper
5 Feb-8 O*Net (Note: Jim in Czech Republic)
6 Feb-15 O*Net Three professions and how digital twins may impact
7 Feb-22 Simulation Tool (Prof. Prabhu) Understand simulation versus digital twin differences
8 Feb-29 Simulation Tool (Prof. Prabhu)
9 Mar-7 ISSIP Whitepaper Include “digital twin” use case for ISSIP website
10 Mar-14 ISSIP Whitepaper How-to for digital twins for ISSIP Ambassador Panel – workflow, harms
11 Mar-21 Final Prep -
12 Mar-28 Final Rehearsal -
13 Apr-4 Final Presentation & Material URLs
14 Apr-11 Celebration – ISSIP Digital Cred ISSIP Blog Post –highlighting the work with ISSIP digitial credentials to team

WK2-Jan-18: Explore HeyGen (Sprint 1)
Team Member Comments
Bryn Goldman Rocking
Natalie Grim Pronunciatoin
Gonzalo Rambla
Clare Relihan Voice off
Shakeb Siddiqui
Jim Spohrer Found Influencer to follow
Anshul Balamwar
Toni Rae
Vittal Prabhu

WK3- Jan 25 – DRAFT Charter
• Charter Sections/Questions
• What is an overview of the project and
anticipated timeline?
• What are the final objectives of the project?
• What are the key performance indicators
(KPIs) or metrics used to track progress?
• What is the project's scope? What is included,
and what is not?
• Can you summarize the 2023 students'
progress and any ongoing tasks that need to
be completed?
• What technology, software, and tools will be
utilized during the process?
• What is the target audience for the final
solution?
• What core concepts should we research to
improve our understanding of the issue?
• What types of tangible final products would
you hope to see?
• Is there a particular platform/space we will be
able to use to test our solutions?
Bryn Goldman
Natalie Grim
Gonzalo Rambla
Clare Relihan
Shakeb Siddiqui
Jim Spohrer Draft answer to questions
Anshul Balamwar
Toni Rae
Vittal Prabhu
Example Charter on Slack:
Fall 2023 PSU Team Charter

Short Q&A
Charter Contents & Key Questions
Executive Summary
What is an overview of the project and anticipated timeline?
See the slides in the presentation deck - especially see slide entitled -
"Client Description of General Challenge"
Table of Contents
1. Introduction
What is the project's scope? What is included, and what is not?
The tools to build early stage AI digital twins are appearing,
so the project's scope is about experiments, sprints, and writing up experiences and results.
Not in scope is producing a final AI digital twin of a person that can perform all the scenarios that will be explored.
Gap analysis will be important to describe items out of scope.
Can you summarize the 2023 students' progress and any ongoing tasks that need to be completed?
Yes, see the ISSIP blog post, and click on the PSU students links.
URL: https://issip.org/2023-collab-generative-ai-and-historic-service-innovations/
Also review the example, Charter document.

Short Q&A (continued)
2. Problem Statement
What is the target audience for the final solution?
ISSIP community members to understand AI digital twins, and how to use them to accomplish ISSIP activities,
such as ISSIP Ambassador panels on a topic.
What technology, software, and tools will be utilized during the process?
GitHub, HeyGen.com, Anthropic Claude, a simulation tool, mand other generative AI tools - as relevant.
3. Project Objectives
Help the ISSIP community explore AI digital twins, with applications to ISSIP activities – such as Ambassador panels.
4. Project Management Approach
4.1 Statement of Work
What are the key performance indicators (KPIs) or metrics used to track progress?
Weekly results review (30 minute zoom) to cement learnings and keep focused on
the final whitepaper and service innovation case.
4.2 Schedule
The total time is only about 12 weeks, so a rough schedule is proposed in the presentation - consisting of a series of sprints.

5. Benefits
What are the final objectives of the project?
The content for the ISSIP website can include a whitepaper
and a service innovation case, with pointers to AI digital twins for people,
their capabilities, benefits, limitations and potential harms.
The students should learn about the ISSIP community and how generative AI
can help ISSIP volunteers be more productive and produce results of higher quality for other community members.
The students should increase their AI knowledge, have fun,
create something of importance to them and the client - the ISSIP community.
6. Deliverables
What types of tangible final products would you hope to see?
(a) A white paper for the ISSIP website
(b) A service innovation case study for the ISSIP website
(c) Prototype AI digital twins of the students

7. Team Capabilities
What core concepts should we research to improve our understanding of the issue?
The student team will understand better what an AI Digital Twin of a person as a service innovation
with implications for ISSIP community as well as the broader USA economy (O*NET) and society,
the capabilities, the benefits, the potential harms.
HeyGen.com tool takes short video and creates a talking clone.
Anthropic Chaude takes an article or paper and then can summarize it, and do a kind of Q&A.
Digital twins of people have beneficial uses to explore.
Easier for ISSIP to create a 30 minute panel on a topic from ISSIP Ambassador experts.
Digital twins of people have potential harms. Identity theft and fake information.
Digital twins used by professionals can have broad implications for economic productivity and quality in service offerings.
Digital twins are similar to, but different from simulation tools, and this will be understood and explored
by the student team as well - to help explain to the ISSIP community.
Is there a particular platform/space we will be able to use to test our solutions?
Yes, results can be posted to GitHub and ISSIP community website, not just for HeyGen and Anthropic Claude deliverables,
but for other rapidly evolving tools the student team may want to experiment with.

8. Budget Narrative
Because ISSIP is a non-profit with limited budget, the focus will be on as near zero-budget as possible,
using free tools where possible, and noting cost where relevant for expanded or future projects.
References (if any)
Appendices (if any)

Read Wakefield
(2020)
enough to
understand what a
”digital twin” of
you might be like in
the future decades
with very advanced
AI capabilities.
Also see Rouse
(2018; 2022) ”Life
with a Cognitive
Assistant.”
National Academy - Service Systems and AI 11
AI Tools
in coming
decades…
4/25/2024

4/25/2024
The International Society of Service Innovation Professionals
(ISSIP.org)
12

Client Description of General Challenge
• Digital Twins for People in Business and Societal Roles
• Client: ISSIP.org is a non-profit professional association for "Service Innovation Professions" from students to mid-
career to retirees. ISSIP has over 1500 members, including 400 companies and universities in over 40 countries.
Service is defined as the application of resources (e.g., for the benefit of another). Innovations positively (win-win)
change stakeholder interactions at micro, meso, and macro scales in business and society - and inevitably create new
capabilities, benefits and potential harms for stakeholders. Professionals in ISSIP are lifelong-learners who strive for
problem-solving depth and communications breadth (T-shaped).
• Problem: How can we build a digital twin of ourselves? Should we, can we, may we, will we?
• Context: Previously, PSU Learning Factory students helped ISSIP in 2023 by developing a playbook for using
generative AI to create historical service innovation cases, including essay, images, videos, and html webpage layouts
of elements, and also including ethical AI usage citations. As a next step after this successful project, ISSIP would like
to explore the creation of digital twins to help ISSIP volunteers be more productive and able to have high quality
interactions with more ISSIP community members. To do this, we would like PSU Learning Factory students to build
digital twins of themselves and evaluate the pros and cons, from a capabilities, benefits, and harms - service innovation
perspective. This project will require the students to become familiar with O*NET and the distinction between an
occupation and the ever evolving set of tasks and tools associated with an occupation. ISSIP would like to highlight
student and other members efforts in building digital twins of themselves as service innovation case studies for the
ISSIP website.
• Reference:
Wakefield J (2022) Why you may have a thinking digital twin within a decade. BBC News Online. URL:
https://www.bbc.com/news/business-61742884
• O*NET (2023) Detailed descriptions of the world of work. URL: https://www.onetonline.org

PSU IE Courses that may be related
• IE 327: Introduction to Work Design (3 Credits)
• Job analysis, cognitive and physical considerations in design of work, work measurement. I E 327 Introduction
to Work Design (3)Introduction to Work Design is a first level junior course required for all the baccalaureate
students in the Department of Industrial and Manufacturing Engineering. It will be offered in fall and spring
semesters. It exposes students to the basic introductory tools required for analyzing and designing both the
job and the worksite in a cost-effective manner, as well as measuring the resulting output. These tools include
human information processing, basic auditory and visual displays, anthropometry and musculoskeletal
principles, cumulative trauma disorders, work measurement and stopwatch time study. Students taking this
course should be familiar with the basic concepts of cost.
• IE 453: Simulation Modeling for Decision Support (3 Credits)
• Introduction of concepts of simulation modeling and analysis, with application to manufacturing and
production systems. I E 453 Simulation Modeling for Decision Support (3)Simulation Modeling for Decision
Suppor tis a senior level course offered in the Department of Industrial and Manufacturing Engineering. It is
the third course in operations research offered to the undergraduate students. The objective of this course is
for students to learn to appropriately apply discrete event simulation modeling for decision support in IE
problems through developing skills in model building, simulation output analysis, and communication of
technical information and conclusions drawn from data analysis.Students taking this course should be familiar
with computer programming and operations research techniques.

Example ISSIP Use Case:
• Ask Jim Spohrer’s “digital
twins” of ISSIP
Ambassadors to give a five
minute talk about a service
system innovation topic –
such as sustainability.
• Ask the “actual
ambassador” to have their
“digital twin” check the
talks, offer suggestions,
and approve/decine usage.

Rough Schedule (DRAFT)
• Weeks 1-4
• Yes, a first sprint is to build a digital twin of themselves - that has generative AI capabilities - so tasks such as give a talk on a
topic, summarize a document, generate a paper, etc. with some background from the student (videos of talks they have
previously given, papers they have previously summarized and written, etc.). Their digital twin will be in the role of tool,
assistant, collaborator, coach, and/or mediator (trusted someday).
• Week 5-6
• Second sprint take three O*NET professions (at random?) - which two occupations are most similair and which one is most
different, and analyze each task to see which digital twin (tool, assistant, collaborator, coach, mediator) can and cannot help
much with.
• Week 7-8
• Third sprint, use a simulation tool as part of completing a task with the help of a digital twin for an entity in a job role.
• Week 9-12
• Fourth and final use all that is learned to review ISSIP.org roles and responsibilities and provide recommendations on where
digital twins of people, where simulations, and where other tools might help ISSIP operate more efficiently and at higher
quality.

Optimistic Realistic
Knowing
Doing
How to keep up with accelerating change? Follow a diverse collection of people… make up dimensions meaningful to you!
Sadly for me… my brain is biased into thinking I can understand older, white, males the best… maybe AI can help overcome!

1960 1980 2000 2020 2040 2060 2080
$1,000,000,000,000
(Trillion)
$1,000,000
(Million)
$1,000,000,000
(Billion)
$1,000
(Thousand)
$1
GDP/Employee
Trend
Estimating Knowledge Worker Productivity
Based on USA
Historical Data
Year Value
1960 $10K
1980 $33K
2000 $78K
2020. $151K
2023 $169K
Cost of computation goes down by 1000x every 20 years (left to right diagonals), driving knowledge worker productivity up.

Domain of Science - The Map of Quantum Computing - Quantum Computing Explained
https://youtu.be/-UlxHPIEVqA

IA Progression – Tool, Assistant, Collaborator, Coach, Mediator
4/25/2024 Jim Spohrer (ISSIP) 21
Rouse & Spohrer (2018)
Siddike, Spohrer, Demirkan, Kodha (2018)
Araya (2018)
Spohrer& Siddike (2018)

Some paths to becoming 64x smarter:
Improving learning and performance
• 2x from Learning sciences (methods)
• Better models of concepts
• Better models of learners
• 2x from Learning technology (tools)
• Guided learning paths
• Elimination (?) of “thrashing”
• 2x from Quantity effect (overlaps)
• More you know, faster (?) you go
• Advanced organizers
• 2x from Lifelong learning (time)
• Longer lives and longer careers
• Keeps “learning-mode” activated
• 2x from Early learning (time)
• Start earlier: Challenged-based approach
• STEM-2D in K-12 (SSME+DAPP Design of Smart Service Systems)
• 2x from Cognitive systems (performance support)
• Technology & Infrastructure Interactions
• Organizations & Others Interactions

23
How responsible entities (service systems) learn and change over time
History and future of Run-Transform-Innovate investment choices
• Diverse Types
• Persons (Individuals)
• Families
• Regional Entities
• Universities
• Hospitals
• Cities
• States/Provinces
• Nations
• Other Enterprises
• Businesses
• Non-profits
• Learning & Change
• Run = use existing knowledge
or standard practices (use)
• Transform = adopt a new best
practice (copy)
• Innovate = create a new best
practice (invent) Innovate
Invest in each
type of change
Spohrer J, Golinelli GM, Piciocchi P, Bassano C (2010) An integrated SS-VSA analysis of changing job roles. Service Science. 2010 Jun;2(1-2):1-20.
March JG (1991) Exploration and exploitation in organizational learning. Organization science. 1991 Feb;2(1):71-87. URL:
exploit
explore

Service Systems Engineering in the Human-Centered AI Era 24
Value
Science
Engineering
Policy
Investing in Skills
for Diverse Systems to
Sustainably Serve
People and Planet
in the AI Era
Management
Service
Science
Management
Engineering
Many disciplines
Many sectors
Many regions/cultures
(understanding & communications)
Deep
in
one
sector
Deep
in
one
region/culture
Deep
in
one
discipline
T-Shaped Skills
Depth and Breadth
People-centered
Data-intensive
+Design-Arts-
Public-Policy

Concluding Remarks: Two Books
4/25/2024 Jim Spohrer (ISSIP.org) 25

Backup Slides
• Put additional slides for future use in this section at end of deck

WK4-
• Test Text
Bryn Goldman
Natalie Grim
Gonzalo Rambla
Clare Relihan
Shakeb Siddiqui
Jim Spohrer Found Influencer to follow
Anshul Balamwar
Toni Rae
Vittal Prabhu

Last Semester’s work helping ISSIP
• PSU Fall 2023: Help ISSIP volunteers use generative AI tools to create
historic service innovation cases (e.g., airplane, automobile, etc.)
• Kick-off slides and link to results
• Results link(s): https://issip.org/2023-collab-generative-ai-and-historic-
service-innovations/

ISSIP_Collab_PSU: Fall 2023
Project: Generative AI Playbook & Workflow Analysis
Client: The International Society of Service Innovation Professional (ISSIP.org)
Problem: New ISSIP community members need to better understand what ‘service innovation’ means through case examples. New
ISSIP student volunteers would like to ethically use generative AI to build exemplar historic ‘service innovation’ cases to (1) explain
what “service innovation” means, (2) learn to use generative AI to create videos, images (benefits, harms), essays, html webpages to
improve the ISSIP website, and (3) showcase their AI skills to prospective ISSIP Collab employers and partners.
Solution: TBD Team GitHub (cases, playbook, tool choice guide)
John Pekor, Team Lead
Industrial Engineering
Graduation Date: December 2023
Abigail Moliski
Industrial Engineering
Graduation Date: May 2024
Shiquan (“Scott”) Zhang
Computer Science
Graduation Date: May 2024
Ahmad Alhabib
Computer Science
Graduation Date: December 2023

ISSIP Playbook & WFA Project Requirements
Content Type Cases Tools Workflow Measures Stakeholders
(Benefits &
Harms)
Paragraph
(Essay)
E.g., plow, cities,
automobiles, etc.
OpenAI ChatGPT,
Anthropic Claude,
Google Bard (can also
create prompts for other
content below)
Work stages and sub-
steps (baseline vs with
tools-prompts)
Productivity (Baseline vs
with Tools), Quality (How
to judge?), Errors
(Severe, Minor)
ISSIP Student Volunteers
Generating Content,
Industry Members,
Academic Measure,
Overall Volunteer
Engagement
Picture DALL-E, Midjourney
Video Runway, Synthesia
($22.50 per month)
Webpage OpenAI ChatGPT,
Anthropic Claude,
Google Bard
Minimum Viable Playbook & WFA Product: Cases (3), Tools(4, one for each type of content), Workflow (steps-without-GenAI-tool,
Steps-with-prompts-with-GenAI-tooll), Measures (time, errors), Stakeholders (ask genAI to create stakeholder benefits and harms)
Recommendations: (1) Quick sprint on first case, do in a week. (2) Quick sprint on second case, do in a week,
(3) Summarize learnings to date and take time on third case to create a quality playbook and WFA.

What are the biggest innovation cases in
human history?
• <<< list your favorite innovation –
and then think about the service
system that it is part of – what
people, what skills, what tools,
what organizations, what
government institutions? >>>
• OpenAI DALL-E Prompt: A picture
of fire, the wheel, electricity, the
microscope, the steam engine,
the computer, gadgets, systems,
and the greatest innovations in
human history

Sprint ”warm up exercise”
• Open three tabs in your browser (you may have to login, if first time using…)
• Chatgpt.openai.com
• Bard.google.com
• Claude.anthropic.com
• Type in the following prompt into each generative AI tool:
• "Please create a table that lists the following innovations in column 1: Plow, Cities, Writing,
Standard Measures, Written Laws, Money, Compound Interest, Compass, Universities, Clock,
Steam Engine, Constitutional Government, Universal Education, Lightbulbs, Automobile,
Installment Payment Plans,, Credit Cards, Online Trust (e.g., eBay reputation system), Ride
sharing, Room sharing. Please also include a second column with the approximate year of
invention. Please add a third column with the major benefit of the innovation. Please add a
fourth column with any harms created or enabled by the innovation.”
• Note:
• With generative AI, sometimes it is better to build the table one column at a time. This
allows the LLM to have incrementally helpful context for biasing the probabilities during
generation.

Example Results
ChatGPT_OpenAI Bard_Google Claude_Anthropic

Next ask the tool to
generate HTML for
the table
• Prompt
• “Please generate HTML for a webpage displaying the full table.”
• Note:
• Did the tools generate the full table, or only part of the table?
ChatGPT_OpenAI Bard_Google Claude_Anthropic

Partial Examples on ISSIP Website
https://issip.org (scroll down)
What is missing?
Content
- Video
- Website/3 examples
Workflow
- how long?
- prompts?
- errors?
Playbook
- how can volunteers
learn to do this content
generation well?
Contact: Michele Carroll, ISSIP Executive Director (redesigning ISSIP website)

What has ISSIP done with generative AI to begin to
catalogue historic service innovations?
• Contact: Prof. Terri Griffith, Simon Frasier University
(ISSIP past President 2022)
• Finding the right AI Tools
• Example Service Innovations
• Cities, Standard Measures, Writing, Written Laws,
Money, Universities, Constitutional Government,
Universal Education, Compound Interest, Installment
Payment Plans, Credit Cards, Online Trust (e.g., eBay
reputation system), Ride sharing, Room sharing, Steam
Engine. (Plow, Automobile, many others)
• Tools
• ChatGPT, Bing, YouChat, ChatSonic
• ISSIP document with example prompt (“describe a
service innovation”) and unverified output text
• https://docs.google.com/spreadsheets/d/1ph0hoo_EG
FXGkrBq_FNMOhkQeaFD9Z0AL1IKsodf3cM/edit#gid=0

How to learn about generative AI?
• Follow influencers on Substack and YouTube
• Positive – Ethan Mollick (Upenn)
• https://www.oneusefulthing.org/p/how-to-use-ai-to-do-stuff-an-opinionated
• Negative – Gary Marcus (NYU)
• https://garymarcus.substack.com/p/the-rise-and-fall-of-chatgpt
• Find your own as well, Jim can give many, many examples
• including Terri Griffith (Past ISSIP President 2022 – see previous slides)
• See speaker notes of this slide for more
• See slideshare.net/Spohrer presentations for more
• How to learn about service and service innovation?
• Spohrer, Maglio, Vargo, Warg (2022) Service in the AI Era (please skim pages 45-54).
• short, abstract, high-level book “Service in the AI Era”
• IE Perspective (Vittal Prabhu (PSU), Richard Larson (MIT))
• CS Perspective - digital service offerings (cloud), technology-mediated service offerings
(smartphone)

Any Questions?
• Deliverables?
• Weekly Plan?
• Good to have a shared online place to have weekly updates
• No site visit – ISSIP is virtual organization
• But let Jim Spohrer know know if you visit Bay Area
• Each person’s role/assignments?

Did these questions get answered well
enough?
• John: “Is the main output of the project going to be content such as photos or videos?”
• John: “Is the standard playbook and workflow analysis going to be similar to a set of
• instructions to follow to get a desired output?”
• Shiquan: ” How will the generative AI playbook address the selection and comparison of
• AI tools for content generation, and what criteria will be considered to ensure the
• quality and productivity of the output?”
• Shiquan: “Who is the primary target audience for the generative AI playbook? Or how
• the playbook will cater to the diverse needs of ISSIP's audience?”
• Abby: “Are there any specific challenges or pain points the company wants to address
• through this project?”
• Abby: “Based on your experience, are there any key tips or suggestions you could share
• for organizing the generative AI playbook effectively? Our goal is to craft a playbook that's both user-friendly and
consistent with the company's established structure.
• Ahmad: “Is there a reference that can be drawn from in ISSIP’s previous work?”

Historical Perspective
Emerging technologies scale up capabilities (quickly)
New business models scale up benefits (quickly)
Institutional arrangements scale down harms (slowly)
Technology Example Companies Safety Regulatory
Bodies
(Founded)
Stakeholder
Harms
Stakeholder
Benefits
Firearms Smith & Wesson ATF (1886) Armed criminals Defense
Boilers Babcock & Wilcox NBBPVI (1911) Boiler explosions Railroads, steam-powered
factories, building
heating, etc.
Radio & TV RCA, NBC FCC (1934) Misinformation News, entertainment
Drugs Bayer FDA (1938) Addiction Save lives, reduce pain
Airplanes Boeing, PanAm FAA (1958) Pandemic, Weapons Faster Transportation
Automobiles Ford NHTSA (1966) Accidents, Pollution Faster Transportation
Nuclear Energy Westinghouse NRC (1975) Accidents, Weapons Sustainable energy
Social Media Facebook/Meta ?TBD – “Social Dilemma”
GDPR beginnings
Misinformation, Addiction Communications reach,
staying in touch
AI OpenAI, Microsoft,
Google, IBM, Apple
?TBD – “A.I. Dilemma”
Ban, Policy beginnings
Misinformation, Wealth
Concentration
Boost for creativity,
productivity
4/25/2024 Jim Spohrer (ISSIP.org) 40

Jim Spohrer is a Silicon Valley-based Advisor to industry, academia, governments,
startups and non-profits on topics of AI upskilling, innovation strategy, and win-
win service in the AI era. Most recently with a consulting team working for a top
10 market cap global company, he contributed to a strategic plan for a globally
connected AI Academy for achieving rapid, nation-scale upskilling with AI. With
the US National Academy of Engineering, he co-led a 2022 workshop on “Service
Systems Engineering in the Era of Human-Centered AI” to improve well-being.
Jim is a retired IBM Executive since July 2021, and previously directed IBM’s open-
source Artificial Intelligence developer ecosystem effort, was CTO IBM Venture
Capital Group, co-founded IBM Almaden Service Research, and led IBM Global
University Programs. In the 1990’s at Apple Computer, as a Distinguished Engineer
Scientist and Technologist, he was executive lead on next generation learning
platforms. In the 1970’s, after his MIT BS in Physics, he developed speech
recognition systems at Verbex (Exxon) before receiving his Yale PhD in Computer
Science/AI. In 1989, prior to joining Apple, he was a visiting scholar at the
University of Rome, La Sapienza advising doctoral students working on AI and
Education dissertations. With over ninety publications and nine patents, he
received the Christopher Lovelock Career Contributions to the Service Discipline
award, Gummesson Service Research award, Vargo and Lusch Service-Dominant
Logic award, Daniel Berg Service Systems award, and a PICMET Fellow for
advancing service science. Jim was elected and previously served as Linux
Foundation AI & Data Technical Advisory Board Chairperson and ONNX Steering
Committee Member (2020-2021). Today, he is a UIDP Senior Fellow for
contributions to industry-university collaborations, and a member of the Board of
Directors of the International Society of Service Innovation (ISSIP) and ServCollab.
Jim Spohrer, Advisor
Retired Industry Executive (Apple, IBM)
UIDP Senior Fellow
Board of Directors, ServCollab
Board of Directors, ISSIP.org
Changemaker Priorities
1. Service Innovation
2. Upskilling with AI
3. Future Universities
4. Geothermal Energy
5. Poverty Reduction
6. Regional Development
Competitive Parity
Technologies
1. AI & Robotics
2. Digital Twins
3. Open Source
4. AR/VR/XR
5. Geothermal
6. Learning
Platforms

20240118 ISSIP_Collab_PSU v1 AI Digital Twins.pptx

20240118 ISSIP_Collab_PSU v1 AI Digital Twins.pptx

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