The document provides a proposal and guide for selling Blackeye Cold-Brew Coffee, which is brewed using a cold steeping process and nitrogen for a unique flavor profile. It outlines the selling points including serving Blackeye straight, in cocktails, or partnered with beers to create multiple revenue opportunities. The document also includes frequently asked questions about Blackeye and guidelines for proper tapping, storage, pricing, and sample cocktail recipes to help accounts maximize sales and profits.
Seminar about how good beer goes bad, how to detect it & how to prevent it, Plus a touch about how the same off flavor reactions can occur in spirits and how to prevent them
Seminar about how good beer goes bad, how to detect it & how to prevent it, Plus a touch about how the same off flavor reactions can occur in spirits and how to prevent them
Here we share what we know about Gladfield Malt + Hops + GigaYeast with the fine folk at the South Australia Brew Club or SABC for short.
SABC is a leading home brew club in Australia with a passion for learning and beer. Ahead of the talk we sent club president Clint some of our finest Gladfield Malt and 3 distinct and different hops and some GY001 Nor Cal Ale #1 GigaYeast for a SMaSH beer challenge.
SMaSH beers or Single Malt and Single Hop beers are a great way to evaluate the distinctive characters of unique malts and/or hops. 3 excellent brewers from SABC brewed 3 different beers for the interactive talk and we enjoyed tasting them blind and describing the hop and malt characters. Not only are SABC great brewers but they have amazing palates as well.
Many club members immediately picked up on the subtle differences between the three hops in the SMaSH challenge:
1. Loral US Hops
2. Pacifica NZ Hops
3. Wai-iti NZ Hops
These malts were matched with 3 of Gladfield Malt finest Pilsner Malts
1. Gladfield German Pilsner Malt
2. Gladfield Lager Light Malt
3. Gladfield Pilsner Malt
All 3 SMaSH beers were fermented with a neutral ale GigaYeast GY001 Nor Cal Ale #1 liquid yeast that is highly attenuative and enabled the brewers to taste the subtle differences in the three malts and pick up on the aromatic characters of the three different hops.
The night was kindly hosted at "the Wheaty" hotel at 39 George St, Thebarton SA 5031 a highly reputable craft beer venue that every craftbrewer, homebrewer and beer love must go as "pilgrimage" when in Adelaide affectionately known as "Radelaide" in South Australia.
We hop you enjoy the slides and talk as much as we did giving it and tasting the delightful beers from SABC - thanks Clint and all the SABC brewers for a wonderful night of fun!
this a seminar which covers a range of topics, 101 vodka, key facts about Ciroc and Ketel One vodka, Current Cocktail trends, Mixology 101 and 10 cocktails that you can have on your menu tomorrow
Equation Group : Advanced Secretive Computer Espionage Groupanupriti
The Equation Group is a highly advanced secretive computer espionage group, suspected by security expert Claudio Guarnieri and unnamed former intelligence operatives of being tied to the United States National Security Agency (NSA). Because of the group's predilection for strong encryption methods in their operations, the name Equation Group was chosen by Kaspersky Lab, which discovered this operation and also documented 500 malware infections by the group's tools in at least 42 countries.This presentation gives an over view in brief based on the Kaspersky Report.
Here we share what we know about Gladfield Malt + Hops + GigaYeast with the fine folk at the South Australia Brew Club or SABC for short.
SABC is a leading home brew club in Australia with a passion for learning and beer. Ahead of the talk we sent club president Clint some of our finest Gladfield Malt and 3 distinct and different hops and some GY001 Nor Cal Ale #1 GigaYeast for a SMaSH beer challenge.
SMaSH beers or Single Malt and Single Hop beers are a great way to evaluate the distinctive characters of unique malts and/or hops. 3 excellent brewers from SABC brewed 3 different beers for the interactive talk and we enjoyed tasting them blind and describing the hop and malt characters. Not only are SABC great brewers but they have amazing palates as well.
Many club members immediately picked up on the subtle differences between the three hops in the SMaSH challenge:
1. Loral US Hops
2. Pacifica NZ Hops
3. Wai-iti NZ Hops
These malts were matched with 3 of Gladfield Malt finest Pilsner Malts
1. Gladfield German Pilsner Malt
2. Gladfield Lager Light Malt
3. Gladfield Pilsner Malt
All 3 SMaSH beers were fermented with a neutral ale GigaYeast GY001 Nor Cal Ale #1 liquid yeast that is highly attenuative and enabled the brewers to taste the subtle differences in the three malts and pick up on the aromatic characters of the three different hops.
The night was kindly hosted at "the Wheaty" hotel at 39 George St, Thebarton SA 5031 a highly reputable craft beer venue that every craftbrewer, homebrewer and beer love must go as "pilgrimage" when in Adelaide affectionately known as "Radelaide" in South Australia.
We hop you enjoy the slides and talk as much as we did giving it and tasting the delightful beers from SABC - thanks Clint and all the SABC brewers for a wonderful night of fun!
this a seminar which covers a range of topics, 101 vodka, key facts about Ciroc and Ketel One vodka, Current Cocktail trends, Mixology 101 and 10 cocktails that you can have on your menu tomorrow
Equation Group : Advanced Secretive Computer Espionage Groupanupriti
The Equation Group is a highly advanced secretive computer espionage group, suspected by security expert Claudio Guarnieri and unnamed former intelligence operatives of being tied to the United States National Security Agency (NSA). Because of the group's predilection for strong encryption methods in their operations, the name Equation Group was chosen by Kaspersky Lab, which discovered this operation and also documented 500 malware infections by the group's tools in at least 42 countries.This presentation gives an over view in brief based on the Kaspersky Report.
Lessons learned from hundreds of cyber espionage breaches by TT and Ashley - ...CODE BLUE
Cyber espionage attacks have been aware of for around 10 years. Security vendors keep inventing new technology to defend against attack. Many solutions look fancy, however breaches keep happening. People spent a lot of budget to improve their fences, but the effectiveness of these security products remains doubtful. In Taiwan, we have more than 10 years history with cyber espionage attacks. Government, enterprises, and security vendors were fighting hard with threat actors, but new victims still got compromised day by day.
In recent years, a lot of Japanese government agencies, defense industry, enterprises are suffering from cyber attacks from cyber espionage groups. We keep seeing breaches and incidents from news. We believe many victims still have no good strategy to defend and control the situation.
In this talk, cyber espionage attacks in the last decade would be discussed from Asia Pacific region’s point of view. We’ll discuss why security solutions didn’t work, how actors easily bypassed those fancy solutions and adopted countermeasures quickly with very low cost. Besides, according to our incident response’s experience for hundreds times and consulting to help victim for several years, we will try to propose a design of security model to prevent, detect, react, and remediate cyber espionage threats.
What is SPYWARE?
Spyware is a type of malware that's hard to detect.
It collects information about your surfing habits, browsing history, or personal information (such as credit card numbers), and often uses the internet to pass this information along to third parties without you knowing.
o Key loggers are a type of spyware that monitors your key strokes.
Spyware is mostly classified into four types:
1.System monitors
2.Trojans
3.Adware
4.Tracking Cookies
spyware is mostly used for the purposes of tracking and storing internet users' movements on the web and serving up pop-up ads to internet users.
History and development of spyware.
The first recorded on October 16, 1995 in a UseNet post that poked fun at microsoft's business model.
Spyware at first denoted software meant for espionage purposes.
However, in early 2000 the founder of zone labs, gregor freund, used the term in a press release for the zone alarm personal firewall.
Use of exploits in JavaScript, internet explorer and windows to install.
Effect and behavior.
Unwanted behavior and degradation of system performance.
Unwanted CPU activity, disk usage, and network traffic.
Stability issues:-
Application's freezing.
Failure to boot.
System-wide crashes.
Difficulty connecting to the internet.
Disable software firewalls and anti-virus software.
Routes of infection.
Installed when you open an email attachment.
Spyware installs itself
Install by using deceptive tactics
Common tactics are using a Trojan horse.
USB Keylogger.
browser forces the download and installation of spyware.
Security Practices.
• Installing anti-spyware programs.
• Network firewalls and web proxies to block access to web sites known to install spyware
• Individual users can also install firewalls.
• Install a large hosts file.
• It Install shareware programs offered for download.
• Downloading programs only from reputable sources can provide some protection from this source of attack
Anti-spyware Programs
• Products dedicated to remove or block spyware.
• Programs such as pc tool’s spyware doctor, lava soft's ad-aware se and patrick kolla's spybot - search & destroy.
Legal Issues.
Criminal law
US FTC actions
Netherlands OPTA
Civil law
Libel suits by spyware developers
Webcam Gate
Thank You!
Stay Connected
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Follow at Instagram: - @mangesh_hkr
Check out our free Brew Guide, 11 Ways To Brew Great Coffee For Home
Inside you'll learn the following . . .
Tips for grinding your beans like a pro
Tips for easy brewing methods
Tips for complex brewing methods
Tips for unique brewing methods
Tools of the Coffee brewing trade
All Garraways Coffee Pods Are Freshly Blended Roasted and Sealed in Foil within 1 Hour of Roasting, This ensures the fresh coffee tastes that you expect from garraways are there each time you open a pod.
What Is Nitro Coffee?
http://buyorganiccoffee.org/1408/what-is-nitro-coffee/
Nitro coffee is ice cold coffee, slightly bubbly, on tap. People have likened its appearance to a glass of Guinness on tap. The coffee is treated with nitrogen, or carbon dioxide, under pressure and chilled in a keg. Those who have tried it say that nitro coffee is sweeter and less acidic than other cold brew coffees. You will typically have your nitro coffee served to you in a pint glass, like beer. Variations on the theme can include adding cream, vanilla, syrup and cinnamon. Beware of chugging down this tasty concoction as you may suffer acute caffeine overload!
What Is the Point of Nitro Coffee?
Nitro coffee is different. If you are tired of the usual coffee house coffees, nitro coffee may be a pleasant change of pace. But, if you like the aroma and taste of freshly roasted, freshly ground Arabica coffee you may be disappointed. The point of drinking freshly roasted, freshly ground and freshly brewed coffee is that it is in fact fresher. Regular and organic coffee antioxidants provide much of flavor as well as the health benefits of drinking coffee.
So You Want Coffee or Caffeinated Soda?
Historically coffee drinkers with a sweet tooth added a lot of sugar. Now there are a lot more variations on the theme. Coffee house coffees include Americano, Breve, Latter, Cappuccino and Mocha to all of which you can add sugar.
Alcohol is a major theme in tech culture, whether it's bonding with peers near the office keg, letting off steam with afterwork drinks, or meeting industry giants over some conference beers. Unfortunately, tech culture around alcohol often excludes people on the basis of gender, medication, religion, pregnancy, addiction, age, and more. We'll learn some of the basic pitfalls to avoid, and then talk solutions with easy-to-practice ally skills for how to discuss, serve, and approach alcohol in the workplace.
Talk given April 11th 2018 at Zapproved for their Ally Talks series
When you’re enjoying an espresso, do you ever wonder how much caffeine you’re consuming or what the Fairtrade label on your coffee actually means?
We’ve answered 5 of your coffee-related questions so that you never need wonder what makes the perfect espresso!
CHNO is a coffee brand managed by Over The Top Food&Beverage Solutions. This is a brief introduction about coffee beans and cold brew that CHNO offers.
BeerCo Inner Sydney Brewers Club Talk at AtlassianBeerCo.com.au
BeerCo talk to Inner Sydney Brewers at Atlassian on Quality Craft Malt + Hops + Yeast = Beer. We cover topics like why Gladfield Malt? How to spot good malt? Hops and how to spot good hop pellets? Yeast 101 and GigaYeast.
We dive deep into a new flowable hop extract called FLEX from John i Haas and taste 3 different beers all brewed with the same ingredients and bittered to 3 different IBUs using Flex.
We taste Conan's American Pale Ale - APA then Jay's IPA India Pale Ale then Barls iIPA imperial India Pale Ale.
The talk was a lot of fun and engaging with a good in depth QandA.
BeerCo Inner Sydney Brewers Club Talk at Atlassian
Distribution Training
1. Selling Blackeye 101
Prepared for: Distribution Sales Teams
Prepared by: Zach "Howie" Howland, Brand Development and Sales
August 26, 2015
Proposal number: 1.0
BLACKEYE // A USER'S GUIDE: SELLING POINTS, FAQ'S, FOLLOW-UP
2. SELLING POINTS
Objective
Your objective is to help each account enhance the customer experience producing more profit for your account.
Getting Blackeye products into accounts can be highly lucrative for everyone involved.
The Pitch
1) Opener
Blackeye Cold-Brew Coffee is an NA beverage proven to be highly lucrative for bar/restaurants. Blackeye
specializes in cold-brew coffee, putting it in kegs, and getting the experience on-tap in the face of customers.
2) There are "3-Entry" Points
1) Blackeye is amazing "As-Is" ... It was created to be sweet and nutty like your grandma, offering customers
a coffee experience they may not have had before.
2) Blackeye is brewed to partner with all sorts of cocktails ... It's unique flavor profile offers customers more
options to choose from in a cocktail menu.
3) Blackeye is brewed to partner with a variety beers: stouts, porters, rich lagers, and black ales ... The
opportunity to create "Beer-Cocktails" creates an exciting option from rookies-to-professional beer lovers.
3) There are "4-Trends"
1) Customers are buying another drink from your tap-lines after they are done drinking alcohol.
2) Customers are buying more alcohol after drinking Blackeye because they took a break from drinking
alcohol.
3) Customers who would otherwise not purchase a premium beverage, will now purchase one because this
NA option is on-tap.
4) There is an increase in average ticket cost versus hot coffee - people will prefer Blackeye to hot coffee
3) Closing
This product has both huge upsides and potential for everybody involved. It is a simple solution to creating more
turnover and excitement around your bar/restaurant offerings.
BLACKEYE // A USER'S GUIDE: SELLING POINTS, FAQ'S, FOLLOW-UP
3. FAQ'S
What is cold-brew coffee?
Cold-brew coffee is distinctly different that traditional hot-brewed coffee. The beans are ground coarsely and steeped in cold
water for a span of 12-24 hours. The flavor and nutrient profile is extracted into the water, rather than cooked into the water.
Because of this, the coffee has 2-times the nutrients (antioxidants and caffeine) compared to traditional coffee.
Does it have alcohol?
No. No. No. This is straight non-alcoholic. Only cold-brew coffee.
Will it ruin my tap-lines?
No. No. No. Traditional hot-brewed coffee re-cooks the grounds and dumps all of the acids-and-oils into the coffee liquid. This
makes coffee extremely acidic. But because Blackeye uses a cold-steeping process, the coffee is created through extraction,
leaving the acids and oils behind. Blackeye Coffee is the same PH level as water. It will not ruin tap-lines. In fact, it is easier on
a tap-line than beer.
How often should I clean my tap-lines?
Quarterly is the minimum requirement. Most bars/restaurants clean their Blackeye line as often as they clean their
beer lines ... every 2-4 weeks.
Do I need a special Nitro-Faucet?
YES. You must use a stout beer faucet. You should use the smallest restricter plate possible. The
picture depicts a Guinness Faucet on the right (30g), notice the holes are too large. The Faucet on
the left is correct.
What type of gas do I push it with?
Push it with PURE NITROGEN, not a mixture. It is best with FOOD GRADE pure nitrogen.
What should my PSI be set at?
Your PSI absolutely MUST be set at 40 PSI for this product. This is different than traditional Nitro-Faucet settings.
What are the temperature requirements and quality standards?
Blackeye must be stored at 36-41 degrees at all times! The finest quality of Blackeye served is found at bars/restaurants that
keep our product consistently in this temp gradient
Can you help me with creating a Blackeye cocktail menu?
Blackeye has ready-to-go cocktail menus for you and the ability to train your bartenders. These menus are easily
transferable to any custom table-topper or menu display that you choose. Just contact us!
BLACKEYE // A USER'S GUIDE: SELLING POINTS, FAQ'S, FOLLOW-UP
4. What does Nitro do to the Coffee?
When the nitrogen gas is injected into the cold-brew it reconstitutes the coffee into a sweeter and nuttier flavor. The resulting
product has a cascading effect like a stout-beer-nitro-pour and a thicker feel on the tongue compared to traditional coffee. It
generally takes away some of the blueberry notes and gives the consumer a very smooth flavor across the tongue.
What is the best-seller?
Getting Blackeye-Nitro on-tap is the best-seller across the board. It's uniqueness serves all "3-entry-points."
Why would I put Blackeye on-tap over a Beer?
Bars, if marketing properly, will have more turn-over with Blackeye than a beer line. A beer has one-sell point ... it's a beer. But
Blackeye can be served all day long ... "As-Is", in both NA and alcoholic cocktails, and "Beer-Bumps". It's diversity creates
more opportunity, more opportunity creates more volume, and more volume creates more profit.
How much does it cost?
Pricing for Kegs:
1) Blackeye Signature Cold-Brew = $95 for a 1/6 barrel (.14c/oz)
2) Blackeye Nitro Cold-Brew = $80 for a 1/6 barrel (.17c/oz)
Pricing for bottles: Bottles are 12oz and come in 12-packs for $30
How much do I sell it for?
Kegged Varieties: We recommend a 10oz pour for $5-7.50 ... We are priced like a premium IPA or Double IPA
Bottled Product: We recommend selling for $3.99-5.00
What type of glass do I sell it in?
Blackeye recommends a goblet glass, in fact, Blackeye has branded goblet glasses! However, if you do not want
these, you can utilize 16oz pint glasses with 6oz of ice in the bottom.
What can I do to increase my margin?
Consistency is the key. Because of Blackeye's diversity, we strategically recommend pricing Blackeye by the ounce. So if
Blackeye is sold at $5 for a 10oz pour ... this equals .50 cents/oz. When pouring cocktails utilize this same figure in your
cocktail pricing.
What is the caffeine content?
A 10oz-12oz pour of Blackeye can range between 300-320mg of caffeine. But it's ALL-NATURAL!
BLACKEYE // A USER'S GUIDE: SELLING POINTS, FAQ'S, FOLLOW-UP
5. BLACKEYE FOLLOW-UP: MAIN POINTS
What is cold-brew coffee?
Cold-brew coffee is distinctly different that traditional hot-brewed coffee. The beans are ground coarsely and steeped in cold
water for a span of 12-24 hours. The flavor and nutrient profile is extracted into the water, rather than cooked into the water.
Because of this, the coffee has 2-times the nutrients (antioxidants and caffeine) compared to traditional coffee.
Does it have alcohol?
No. No. No. This is straight non-alcoholic. Only cold-brew coffee.
Will it ruin my tap-lines?
No. No. No. Traditional hot-brewed coffee re-cooks the grounds and dumps all of the acids-and-oils into the coffee liquid. This
makes coffee extremely acidic. But because Blackeye uses a cold-steeping process, the coffee is created through extraction,
leaving the acids and oils behind. Blackeye Coffee is the same PH level as water. It will not ruin tap-lines. In fact, it is easier on
a tap-line than beer.
2) There are "3-Entry" Points
1) Blackeye is amazing "As-Is" ... It was created to be sweet and nutty like your grandma, offering customers
a coffee experience they may not have had before.
2) Blackeye is brewed to partner with all sorts of cocktails ... It's unique flavor profile offers customers more
options to choose from in a cocktail menu.
3) Blackeye is brewed to partner with a variety beers: stouts, porters, rich lagers, and amber ales ... The
opportunity to create "Beer-Cocktails" creates an exciting option from rookies-to-professional beer lovers.
Why would I put Blackeye on-tap over a Beer?
If marketing properly, Blackeye will have more turn-over than a beer line. A beer has one-sell point ... it's a beer.
But Blackeye can be served all day long ... "As-Is", in both NA and alcoholic cocktails, and "Beer-Bumps". It's
diversity creates more opportunity, more opportunity creates more volume, and more volume creates more profit.
How much does it cost?
Pricing for Kegs:
1) Blackeye Signature Cold-Brew = $95 for a 1/6 barrel (.14c/oz)
2) Blackeye Nitro Cold-Brew = $80 for a 1/6 barrel (.17c/oz)
Pricing for bottles: Bottles are 12oz and come in 12-packs for $30
BLACKEYE // A USER'S GUIDE: SELLING POINTS, FAQ'S, FOLLOW-UP
6. BLACKEYE COCKTAILS: "THE HOW-TO"
Non-Alcoholic
"The Variable"
ice. your favorite simple syrup. Blackeye cold-brew. top with cream or milk. // serve in favorite glass.
"De Niro"
nitro cold-brew. chocolate milk. amaretto simple syrup // serve in tulip glass.
"Nitro Tonic"
ice. tonic water. juniper berry & lemon simple syrup. Bittercube bolivar bitters. topped with nitro cold-brew.
garnish with spearmint.
"White Lightening"
vanilla simple syrup. nitro cold-brew. dash of cream // serve in tulip glass.
Alcohol Based
"Cocktail #1"
1 oz of brandy. 1/2 oz of Benedictine. 1/2 oz amaretto. 1/2 oz Irish Mist. and 2 1/2 oz of Blackeye cold-
brew. // Built in a mixing glass and stirred // Strained into cocktail glass // topped with whipped cream.
"Cocktail #2"
spiced rum w/ amaretto. cream. salted butter. Blackeye cold-brew. sweetened with honey. infused with
orange and grapefruit peels. // Serve in tiki glass or pint glass // over ice.
"Cocktail #3"
1 oz of Rye Whiskey. 1 oz of Blackeye cold-brew. 1 oz of Dolin Blane Vermouth. 1/4 oz of Luxardo
Maraschino Liqueur. dash of Bittercube Bolivar bitters. // Stir // Serve in cocktail glass // garnish with
thyme sprig and lemon zest.
"Crafted Beer Cocktail"
desired simple syrup. 3-5 oz of Blackeye cold-brew. ABA. Porter. Stout. Black Ale. // Serve in pint glass //
top with cream // flip with spoon // watch it bleed.