The document discusses Red Bull's marketing strategy, particularly its sponsorships of events, and suggests that a line should be drawn for inherently dangerous sports. While such stunts can generate significant publicity, they also pose risks that could permanently tarnish the brand's reputation if they result in failure. The thoughts were developed by interns during a marketing internship.

7. DRINK VARIETY

14. REDBULL EVENTS

19. DRAWING THE LINE
Red Bull sponsorships are a good use of Red
Bull’s marketing budget, but a line should be
drawn on inherently dangerous sports or events.
While stunts such as Bull Stratos could produce
huge publicity for the brand if the stunt goes well,
but if something goes wrong Red Bull’s name is
forever attached to the tragedy. The company
could be perceived as reckless and insensitive

21. Created by Sneh Ankur, NIT Agartala,during a
Marketing Internship by Prof. Sameer Marthur,
IIM Lucknow.