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red bull
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- 3. ABOUT RED BULL •Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world, with 5.387 billion cans sold in 2013. • Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. • He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987 in Chakkapong, Thailand.
- 4. ABOUT RED BULL ●Created in Austria in the mid 1980s ● First can sold in 1987 ● Red Bull created a new market category for energy drinks ● Available in over 165 countries ● Sold over 35 billion cans of Red Bull.
- 5. ABOUT RED BULL •11,865Employees • As of the end of 2016, Red Bull employed 11,865 people in 171 countries - compared to the end of 2015 when we had 10,997 employees in 169 countries. • In 171Countries around the world • In terms of further expansion, Red Bull is targeting the core markets of Western Europe and the USA and growth markets in the Far East, while also focusing on the worldwide roll-out of the Red Bull Editions.
- 6. Red Bull InstinctFormula Coconut Water Ginseng and Royal Jelly Blackcurrant Concentrate Lemon Juice Carbonated Water Component “X”
- 7. Major contain ofRed Bull • Taurine is a sulphur-containing amino acid, which is not incorporated into proteins, but does play a role in many important physiological functions, including retinal and neurological development, osmoregulation, modulation of cellular calcium levels and immune function. • Caffeine is naturally contained in a variety of plants, like coffee beans, tea leaves, cocoa beans, kola nuts, guarana and yerba mate plants. Caffeine can also be produced synthetically. There is no difference between natural and synthetic caffeine, both are safe to consume. • Energy drinks can contain a variety of vitamins which have a beneficial effect on the human body. B-group vitamins like niacin, pantothenic acid, vitamin B6 and vitamin B12 are commonly added to energy drinks. They contribute to the normal energy-yielding metabolism and the reduction of tiredness and fatigue. Further, pantothenic acid contributes to mental performance. • Sugar is the world’s predominant sweetener. Granulated sugar, which is often sucrose (also called “table sugar”), is widely used commercially and comes from the sugar cane plant or sugar beet (a root crop). Sucrose is broken down in the body into fructose and glucose
- 8. Processing Steps Sugar SyrupClarification The mixture of sugar, flavorings, essences, and water is called syrup. Syrup clarification will retain particles and crystals from your syrup.
- 9. Water Microbial Stabilization • Wateraccounts for the largest portion of your beverage and needs to be safe. The prefiltration phase plays a key role in this process -- protecting the final filter, ensuring the long life and good economics of your filter train, and reducing the initial bioburden. Final filtration removes microorganisms such as bacteria, mold, yeast, and protozoa to achieve the required contaminant-free water quality.
- 10. Carbonation • Carbonation is thestep of adding carbon dioxide to a drink. The CO2 that you inject into your beverage must be free of particles and microorganisms. Non-carbonated drinks do not include the carbonization step.
- 11. Bottle Blower and BottleWasher • The air used in the bottle blower to turn the pre-forms into the final PET bottle must be free of contaminants; its filtration ensures a bottle with low bioburden is produced. Bottle blowing can be done in any beverage process using PET bottles.
- 12. • Just asthe air used in the bottle blower must be free of contaminants, the water used to rinse the bottles must also be free of contaminants; its filtration ensures good quality of the bottles prior to filling. A safe and reliable container is essential to maintain the quality and shelf life of your drink.
- 13. Bottle Filler • Gas filtrationcan also be used during the filling process of carbonated drinks. In order for the filling to be possible, the filler bowl must be pressurized and the gas used must be microbiologically stable.
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- 15. Unknown Material Identification& Analysis Unknown Material Identification & Analysis Our chemists use a variety of techniques and instrumentation to perform material identification including: Gas Chromatography GC/MS & GC/FID liquid-Chromatography LC/MS & HP/LC Infrared-spectroscopy FTIR NMR-spectroscopy NMR ICP/AA
- 16. Create nutritional level •Calories •Caloriesfrom Fat •Total Fat •Fatty Acid •Saturated, Unsaturated, & Trans Fat •Cholesterol •Sodium •Dietary Fiber •Sugar •Proteins •Vitamins A, C, D •Calcium •Iron Our analytical services lab can help with labelling, shelf life testing, safety regulations testing, competitor product analysis, patent infringement, and regulatory consulting. Our Ph.D. chemists have experience in a variety of analytical service fields.
- 17. Safety Regulations Testing AvomeenAnalytical Services is an FDA-Registered and DEA-Licensed full- service laboratory that assists pharmaceutical, medical device, nutraceutical, cosmetics, and food manufacturers in acquiring their product safety certifications. Our health and safety lab can help make your product compliant with the Code of Federal Regulaations (CFR).
- 18. Identify toxins andimpurities (organic or inorganic)
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- 20. Caffeine Comparison Energy DrinkOunces per can Total Caffeine (mg) Red Bull 8.4 80 Monster 16 160 Rockstar 16 160 NOS 16 250 SPIKE Shooter 8.4 300 Wired X505 24 505
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- 22. $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 2010 2011 2012 Sales(millions) Year EnergyDrink Industry Sales Red Bull Monster Rockstar Amp NOS Full Throttle Top Energy Drink Sales 2010-2012
- 24. Top 3 EnergyDrinks #1 #2 #3
- 25. Company Website //www.redbull.com
- 26. Internship Program atRed bull www.redbullinternshipprogram.com
- 27. Jobs at RedBull
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