The document outlines nine tips for creating an effective integrated video and social media strategy, emphasizing the importance of sharing knowledge, being authentic, and tying video content to existing business goals. It encourages businesses to produce shorter, regular videos, focus on analytics, and avoid aiming for viral content. Additionally, it promotes Sprout Social's tools for managing social communication, publishing, and analytics.

1. 9 Tips for an Integrated
Video & Social Strategy
PRESENTED BY
+

2. +
Kristen Craft
Director of Partnerships
@thecrafty

3. +What’s Wistia?
We are:
• Video hosting built for business - 100k customers
• A resource for learning how to make great business video
We are not:
• A video production company or marketing agency

4. +
Why video?
• Conveys complex info
• Builds rapport
• Humanizes your company

5. +
two
minutes
Why video?

6. +
Why video?

7. +
Why video?

8. +
9 Tips for a Better Video &
Social Strategy

9. +
Share what you know.
1

10. +
Share what you know:
Teach others
Be helpful
Demonstrate your expertise
Build trust
1

11. +
Video “one-and-done”
2

12. +
Video “one-and-done”:
Attract followers with each new video you make
Different topics attract different followers
Regularity will help you improve
2

13. +
Shorter is better.
3

14. +
Shorter is better:
People have short attention spans
Make multiple videos if need be
Multiple, shorter videos are easier to browse
3

15. +
Be authentic
4

16. +
Be authentic:
Don’t hire “talent”
Show the faces behind your company
Put on a friendly face
4

17. +
You need a script
5

18. +
You need a script:
Don’t try to wing it
Read your script until it feels natural
Do a table read with others
5

19. +
Tie video into existing goals
6

20. +
Tie video into existing goals:
Many initiatives are stronger with video
Video shouldn’t exist in a vacuum
6

21. +
Share your videos on social
7

22. +
Share your videos on social:
Pick a good thumbnail
Make content suited to the context
Give people video shoutouts
7

23. +
Pay attention to analytics
8

24. +
Pay attention to analytics:
Look at more than view count
Iterate and improve
Focus on play rate and engagement rate
8

25. +
Don’t try to go viral
9

26. +
Don’t try to go viral:
It’s like winning the lottery
Usually, viral isn’t helpful
9

27. +
Some examples of companies
doing video well

28. +

29. +

30. +

31. +

32. +

33. +
Kristen Craft
@thecrafty
Question time!

34. Sprout helps with…
ENGAGEMENT PUBLISHING ANALYTICS COLLABORATION
CLICK HERE TO START A FREE TRIAL NOW!

35. • Manage your social
communication effectively.
• Find and join important
social conversations.
• Work your way through
messages by marking
them complete.
Engagement
CLICK HERE TO START A FREE TRIAL NOW!

36. • Queue posts to send
at the best times.
• Simultaneously post to
multiple networks.
• Schedule months of
content in advance.
Publishing
CLICK HERE TO START A FREE TRIAL NOW!

37. • Export presentation-
ready reports.
• Pull data on your top
social content.
• Review profile, group
and
roll-up analytics.
Analytics
CLICK HERE TO START A FREE TRIAL NOW!

38. • Manage your Inbox as a
team.
• Turn any message into
a task.
• Utilize our Zendesk and
UserVoice integrations.
Collaboration
CLICK HERE TO START A FREE TRIAL NOW!

39. Get a free 30-day trial.
sproutsocial.com