Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013

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Rebecca Murtagh @VirtualMarketer Pubcon Presentation: Social Media and Search - a look at the relationship between the brand (owned, earned and paid content) in the context of visibility and authority in search engines Google, Bing, Yahoo - all of which take queues from social media engagement in their algorithms. How search engine optimization and social media optimization within a strategic plan can help brands reach target audiences.

Business Technology

Social Media & Search
Visibility, Clicks & Conversion!

#PubCon @VirtualMarketer Rebecca Murtagh

You’vecome
You’ve
Comeway, baby.
a long
away, baby.
long
#PubCon @VirtualMarketer Rebecca Murtagh

st
1

We did the
You’ve
Pubcon session
Come a long
on Social Media
way, baby. in
and Search
2009.
#PubCon @VirtualMarketer Rebecca Murtagh

You’ve was
There
Come a long
proof
way, baby.

then…

#PubCon @VirtualMarketer Rebecca Murtagh

You’ve
There is
Come a long
more proof
way, baby.

now…

#PubCon @VirtualMarketer Rebecca Murtagh

February 2013

Evidence was present connecting social & search…
Still, many remain skeptical.

#PubCon Rebecca Murtagh @VirtualMarketer

What do Brands
Really Want?

#PubCon @VirtualMarketer Rebecca Murtagh

Leverage social and search to:

•
•
•
•

reach new audiences
establish relationship
promote conversion
grow market share
#PubCon @VirtualMarketer Rebecca Murtagh

#PubCon @VirtualMarketer Rebecca Murtagh

Where is all the action . . . really?

Where is all the action . . . really?
the

website!

.

#PubCon @VirtualMarketer Rebecca Murtagh

Where is all the action . . . really?

Where is all the action . . . really?
the

website!
website!

the

.

#PubCon @VirtualMarketer Rebecca Murtagh

Website Related

Social Media

#PubCon @VirtualMarketer Rebecca Murtagh

%
of consumers turn to a

search engine
to find information
@VirtualMarketeronRebecca Murtagh
| products, services or
© 2012 Karner Blue Marketing LLC
businesses
prior to making purchases.
#PubCon @VirtualMarketer Rebecca Murtagh

FleishmanHillard.com

@VirtualMarketer | Rebecca Murtagh
© 2012 Karner Blue Marketing LLC

#PubCon @VirtualMarketer Rebecca Murtagh

On-site SEO is only
part of the equation.

#PubCon @VirtualMarketer Rebecca Murtagh

@VirtualMarketer | Rebecca Murtagh
© 2012 Karner Blue Marketing LLC

the recipe
Give customers what they want!

#PubCon @VirtualMarketer Rebecca Murtagh

Help customers…

Keep up on activities:
• Blog (w/Authorship)
• Social Media Updates
• News/PR/Media
…on the website.
#PubCon @VirtualMarketer Rebecca Murtagh

Help customers…

Learn about product/service
•
•
•
•

Demos
Instructional Video
Product Photos &
Documentation
Whitepapers

…directing visitors to website for info.
#PubCon @VirtualMarketer Rebecca Murtagh

Help customers…

Sweepstakes & Promotions
• Promote on Social Media
• Run on the Website
• Collect List (money is in the list!)
…manage on the website and assume responsibility and
ownership of customer relationships!

#PubCon @VirtualMarketer Rebecca Murtagh

Help customers…

Provide Helpful Feedback
• Social Media Monitoring
• Customer Service
• Response to Reviews
• Answer FAQs
…on the website.
#PubCon @VirtualMarketer Rebecca Murtagh

Help customers…

Provide Helpful Feedback
• Social Media Monitoring
• Customer Service
• Response to Reviews
• Answer FAQs
…Direct to website for answers.
#PubCon @VirtualMarketer Rebecca Murtagh

Help customers…

Make Purchases
• Promotions (Including Ads)
• Social listening to identify
leads
• Make compelling offers
…conducting transactions on website.
#PubCon @VirtualMarketer Rebecca Murtagh

Think
Like
#PubCon @VirtualMarketer Rebecca Murtagh

The (
Knowledge
Graph

)

#PubCon @VirtualMarketer Rebecca Murtagh

Join me! Book signing:
Thursday 10:45am-11:25am

Exclusive Pubcon offer

25% off
j.mp/YDKKG3
Use code:

LWFY5NUA

The document discusses how consumers spend most of their time online searching and researching products on search engines and social media. It emphasizes that brands need visibility on search engine results pages and should leverage social media to improve organic search rankings. The key points are that search engines now factor social influence into algorithms, consumers trust recommendations from friends and online reviews, and that brands must monitor and engage with customers across various online and social platforms.

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Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013

1. Social Media & Search Visibility, Clicks & Conversion! #PubCon @VirtualMarketer Rebecca Murtagh

2. You’vecome You’ve Comeway, baby. a long away, baby. long #PubCon @VirtualMarketer Rebecca Murtagh

3. st 1 We did the You’ve Pubcon session Come a long on Social Media way, baby. in and Search 2009. #PubCon @VirtualMarketer Rebecca Murtagh

4. You’ve was There Come a long proof way, baby. then… #PubCon @VirtualMarketer Rebecca Murtagh

5. You’ve There is Come a long more proof way, baby. now… #PubCon @VirtualMarketer Rebecca Murtagh

6. February 2013 Evidence was present connecting social & search… Still, many remain skeptical. #PubCon Rebecca Murtagh @VirtualMarketer

7. What do Brands Really Want? #PubCon @VirtualMarketer Rebecca Murtagh

8. Leverage social and search to: • • • • reach new audiences establish relationship promote conversion grow market share #PubCon @VirtualMarketer Rebecca Murtagh

9. #PubCon @VirtualMarketer Rebecca Murtagh

10. #PubCon @VirtualMarketer Rebecca Murtagh

11. Where is all the action . . . really? Where is all the action . . . really? the website! . #PubCon @VirtualMarketer Rebecca Murtagh

12. Where is all the action . . . really? Where is all the action . . . really? the website! website! the . #PubCon @VirtualMarketer Rebecca Murtagh

13. Website Related Social Media #PubCon @VirtualMarketer Rebecca Murtagh

14. #PubCon @VirtualMarketer Rebecca Murtagh

15. % of consumers turn to a search engine to find information @VirtualMarketeronRebecca Murtagh | products, services or © 2012 Karner Blue Marketing LLC businesses prior to making purchases. #PubCon @VirtualMarketer Rebecca Murtagh FleishmanHillard.com

17. On-site SEO is only part of the equation. #PubCon @VirtualMarketer Rebecca Murtagh

18. From Google Analytics:

19. Google Analytics shows how social metrics “impact the brand”

21. How will your brand deliver what search engines seek? #PubCon @VirtualMarketer Rebecca Murtagh

22. The Website Must be the primary asset and ultimate destination for all brand activity. #PubCon @VirtualMarketer Rebecca Murtagh #PubCon @VirtualMarketer Rebecca Murtagh

23. 3 Types of Digital Content Impact Your Brand: • Owned • Paid • Earned #PubCon @VirtualMarketer Rebecca Murtagh

24. the recipe Give customers what they want! #PubCon @VirtualMarketer Rebecca Murtagh

25. #PubCon @VirtualMarketer Rebecca Murtagh

26. Help customers… Keep up on activities: • Blog (w/Authorship) • Social Media Updates • News/PR/Media …on the website. #PubCon @VirtualMarketer Rebecca Murtagh

27. Help customers… Learn about product/service • • • • Demos Instructional Video Product Photos & Documentation Whitepapers …directing visitors to website for info. #PubCon @VirtualMarketer Rebecca Murtagh

28. Help customers… Sweepstakes & Promotions • Promote on Social Media • Run on the Website • Collect List (money is in the list!) …manage on the website and assume responsibility and ownership of customer relationships! #PubCon @VirtualMarketer Rebecca Murtagh

29. Help customers… Provide Helpful Feedback • Social Media Monitoring • Customer Service • Response to Reviews • Answer FAQs …on the website. #PubCon @VirtualMarketer Rebecca Murtagh

30. Help customers… Provide Helpful Feedback • Social Media Monitoring • Customer Service • Response to Reviews • Answer FAQs …Direct to website for answers. #PubCon @VirtualMarketer Rebecca Murtagh

31. Help customers… Join Community of Brand Fans • Community Management • 1 to 1 Engagement • Feed/Guide discussion …making the community and website reciprocal. #PubCon @VirtualMarketer Rebecca Murtagh

32. Help customers… Make Purchases • Promotions (Including Ads) • Social listening to identify leads • Make compelling offers …conducting transactions on website. #PubCon @VirtualMarketer Rebecca Murtagh

33. Think Like #PubCon @VirtualMarketer Rebecca Murtagh

34. The ( Knowledge Graph ) #PubCon @VirtualMarketer Rebecca Murtagh

35. People (through verified identity)

36. Places Geolocation

37. Things Information, Products & Services

38. Join me! Book signing: Thursday 10:45am-11:25am

39. Exclusive Pubcon offer 25% off j.mp/YDKKG3 Use code: LWFY5NUA

Editor's Notes

Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC

Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013

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Editor's Notes