Company Analysis and Advertising Plan for change
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This document outlines a social media marketing plan for Margherita's Pizza in Newark, Delaware. The plan includes objectives to develop a cohesive campaign across platforms and create relevant content. It performs a situation analysis noting lackluster organization and little customer outreach. Recommendations are made to improve SEO, the mobile site, and presence on Foursquare, Facebook, Instagram and Twitter. Content, hashtags and contests are suggested. Results will be measured after 6 months by growth in followers, engagement and revenue.
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The "Simple SEO" 2016 course is meant for Entrepreneurs, Marketing Managers, Business Owners, CEOs who want to understand how SEO really works in layman's terms and want to get real results on a Google Search.
If you are expecting for me to promise you number one on Google, that's not going to happen! Because no one can fulfill that promise. And if they promise you guaranteed #1 on Google they are probably lying to you!
Download our "Simple SEO Checklist". You will use it to follow along with the sections on website structure. Be ready to take lost of notes! This is a REAL course with REAL concepts that work! No B.S. and no nonsense!
This Simple SEO 2016 Course will simply and demistify your SEO knowledge so be ready to relax, take lots of notes and relax... Your business will benefit, and so will your bottom line!
You will dramatically improve your search engine (SEO) results with what you will learn in this seminar. In this seminar we will cover the following topics:
What Google and the other Search Engines are looking for in your web site How to choose a web site designer and how to make sure they do a great job for you.
How to find the keyword that people are actually searching for How to submit your web site to the search engines Which tools work to help increase your web site rankings.
How to incorporate Social Media Marketing strategies with your SEO strategies for maximum search engine rankings.
Sign up for "Simple Social Media" Course at:
https://www.udemy.com/simple-seo/?couponCode=SLIDESHARE
Cottage Inn NMDL Final
- Cottage Inn is a regional pizza chain based in Michigan with 77 locations across Michigan and Ohio. It focuses on quality over price but lacks national recognition compared to competitors like Domino's, Pizza Hut, and Papa John's.
- To increase revenues, open more stores, and gain recognition, Cottage Inn plans to improve its online presence through increasing engagement on Facebook, Twitter, and Google AdWords over the next year with a budget split between the three platforms.
MarkeTECH Workshop 2012
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How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.
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Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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Company Analysis and Advertising Plan for change
- 1. Mike Rossi, Corey Wagner, Chris Amrien, John Rodenhaver
- 2. Overview • Objectives • Situation analysis • SEO • Mobile strategy • Foursquare • Facebook • Instagram • Twitter • Measuring Result/Timeline for implementation
- 3. Objectives • Develop cohesive marketing campaign • • • across all social media platforms Revamp and create social media platforms Create relevant content for target market Increase user engagement
- 4. Situation Analysis • Lackluster organization • Minimal utilization of social media • • platforms Little if any reaching out to gain customers Target market: Newark community
- 5. SEO: Current Look <meta name="DESCRIPTION" content="Indulge your passion for authentic Italian fare at Margherita's Pizza in Newark, Delaware.”> <meta name="KEYWORDS" content="pizza place, newark, delaware, de">
- 6. SEO: Improvements • Inbound Links o o o Add URL to Yelp! Create Wiki Page GrubHub
- 7. SEO: Improvements <meta name="KEYWORDS" content="pizza place, newark, delaware, de"> <meta name="KEYWORDS" content="pizza place, newark, delaware, de, margherita’s, pizza, main street, pizzeria, italian food, family friendly, open late, UD, University of Delaware"> <meta name="DESCRIPTION" content="Indulge your passion for authentic Italian fare at Margherita's Pizza in Newark, Delaware.”> <meta name="DESCRIPTION" content="Margherita’s Restaurante and Pizzeria: Serving the Newark community with the finest Italian cuisine for over 30 years .”> <TITLE>Pizza Place | Newark, DE</TITLE> <TITLE>Margherita’s | Newark, DE</TITLE>
- 8. Mobile Strategy • Revamp the mobile site • Simplified home page • Pictures associated with each • menu item Location finder through google maps
- 9. Foursquare
- 10. Foursquare
- 11. Foursquare • Check-in Incentives Free drink for check-in o 10% off next meal with proof of tip Mayor Incentives o Hang picture of Mayor with “Key to Margherita’s” o Bring key in for free slice o •
- 12. Facebook • Infrequent posts • Create original content • Update Cover Photo • Update Profile Picture • Correct information on homepage
- 13. Facebook
- 14. Instagram • Current State • @MargheritasNewark o o o o Menu Specialty Pizzas - #MargheritasComeAndGetIt Beers on Tap Customers • Make consumers aware of the platform • Content managed daily
- 15. Twitter Competition Company: Dominos • • • • • • • • • Tweets: 43,909 Followers: 420,466 Grottos Peace A Pizza 1,353 305 3,693 195 Seasons 264 209 Pats Pizza Papa Johns Newark 77 23 111 74 Nick and Joe’s Amalfi Pizza 0 0 0 0 Margherita’s 0 0
- 16. Twitter • Currently Inactive account • Very difficult to search for • Promote on Facebook and Pizza Boxes
- 17. Twitter ● ● ● ● ● ● ● Make an entirely new page @MargheritasNewark Release content to be managed daily Tweet promotions/discounts during times of slow traffic Bar/Tap rotation Twitpic pictures of pizzas #MargheritasComeAndGetIT
- 18. #MargheritasIdTopThat • Pizza creation contest • Entries submitted via Twitter and Instagram • 1 winner per month • Top pies are voted upon by followers • Winner gets free pizza pie and featured pizza for one week during the month
- 19. Time Frame • Total rehaul and creation social media • • platforms Content creation stimulates substantial customer engagement Measure results after six months
- 20. Measuring Results • Differential in followers across social media platforms Facebook o Twitter o Instagram o 7,000 followers 2,500 followers 1,500 followers • User engagement • Revenue percentage change
- 21. Review of Material • Objectives • Situation analysis • SEO • Mobile strategy • Foursquare • Facebook • Instagram • Twitter • Implementation/Measurement of Results
- 22. Questions?