An introduction to Guest Blogging for those who're looking to achieve more than just links from this Content and SEO practice. An outline of key things to consider including how guest posts can benefit you as a guest author / writer and your business.

1. Guest Blogging
The Basics

2. Guest Blogging
The BasicsGuest Blogging is an
exchange of content
between two websites*
with the goal of
building relationships
with others in your
niche, gaining
additional
exposure, increasing
reputation and
acquiring links.

3. Why
Guest Blog?

4. Guest Blogging
The Basics
Get targeted
traffic:
Guest blogging can
increase brand
awareness and
consideration among a
new audience.

5. Guest Blogging
The Basics
Valuable links in
relevant content:
Backlinks from guest
blogging is a natural
way to build links.
Backlinks with good
keyword anchor text will
help visibility in search
engines.

6. Guest Blogging
The Basics
Build brand
credibility:
Guest blogging
increases brand
exposure and
reputation, both with
other bloggers and their
audience. It’s also a
great way to portray
yourself as an expert in
your niche.

7. Guest Blogging
At A
Glance

8. Guest Blogging
The BasicsGet targeted
traffic:
Create blogs and links
which are
relevant to your chosen
subject matter. If you
choose to stray from
your niche
look to ensure your
content appeals to the
chosen blog’s audience.

9. Guest Blogging
The BasicsValuable links in
relevant content:
Look for
high
quality, authoritative
websites. Find sites
within your niche to
help get relevant
keyword links. If you do
stray from your industry
then make sure the site
and content produced is
relevant to both
audiences.

10. Guest Blogging
The BasicsBuild brand
credibility:
Building
relationships with other
blogs as a trusted source
is vital - communication
must reach
beyond the sole email
asking for a post. This
relationship must extend
to the audience. Social
network sites and
comment functionality
play an instrumental
part in keeping
relationships alive.

11. Guest Blogging
Etiquette

12. Do Your Research:
Website Metrics
Website Content
Website Demographic

13. Evaluate:
Website Authority
Content Relevance
Website Influence

14. Build Relationships:
Bloggers
Audience

15. Get Social:
Comment
Like
Share

16. Guidelines:
Share Yours
Adhere To Hosts

17. Harriet Rhodes
www.onlinerambler.com