how did I get here? Chicks Who Click
•Download as PPT, PDF•
0 likes•413 views
The document discusses the growth of internet users from 1994 to 2009 according to internetworldstats.com. It notes the author's excitement about Facebook, saying it is revolutionary because it focuses on relationships and makes simple sense, similarly to how Yahoo felt revolutionary in the early 1990s for its search utility. The author has not felt this much relevant internet innovation since seeing Yahoo for the first time on Mozilla.
Report
Share
Report
Share
Recommended
Yu Me Credentials 2010
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Acts 010314 slideshare version
This document discusses the traditional and alternative approaches to analyzing Wilfred Owen's World War 1 poem "Dulce et Decorum Est". The traditional approach involves a close reading and analysis of the poem leading to a critical essay. An alternative approach called "Time Detectives" encourages students to investigate contextual clues about the poem and period to solve a mystery and make connections without prior information. The document provides examples of puzzle and mystery elements that could be incorporated into the alternative approach to engage students in analyzing the poem.
1048 2796-1-pb
O documento discute como Ouro Preto entrou em declínio após perder o status de capital de Minas Gerais em 1897 com a transferência para Belo Horizonte. Nos anos seguintes, a cidade sofreu esvaziamento populacional e decadência econômica, levando-a a ser vista como atrasada. No entanto, isso também motivou os primeiros discursos valorizando o patrimônio histórico e arquitetônico de Ouro Preto, iniciando um processo de construção de sua imagem como cidade histórica.
Pkcweb2 Probationers2008
The slideshow I used for my presentation about Blogs/Web2.0 to the new Perth & Kinross Probationer Teachers.
I've borrowed heavily from others to try and give a 10 minute taster to the technologies I use every day.
Some of it will make no sense without my narration... which was made up on the hoof, so I'm afraid I amn't able to make it available.
Advertising and Social Media
The document discusses the history and evolution of advertising from print to radio and television. It begins with print ads in newspapers and magazines in the 1920s. Advertisers then transitioned to radio in the late 1920s and 1930s after initially being skeptical, as radio ads proved successful for products featured on popular programs. Television advertising became more sophisticated under networks' schedule control in the 1950s. Advertisers used iconic characters and celebrities in commercials to influence consumers and control masses, promoting consumption rather than just products.
Webmarketing plan to Juliette Has a Gun - Team presentation - Tim Callen - Un...
Webmarketing plan to Juliette Has a Gun Website, Team presentation. Tim Callen - University of California Irvine - ACP Marketing. Fall, 2013.
Recommended
Yu Me Credentials 2010
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Acts 010314 slideshare version
This document discusses the traditional and alternative approaches to analyzing Wilfred Owen's World War 1 poem "Dulce et Decorum Est". The traditional approach involves a close reading and analysis of the poem leading to a critical essay. An alternative approach called "Time Detectives" encourages students to investigate contextual clues about the poem and period to solve a mystery and make connections without prior information. The document provides examples of puzzle and mystery elements that could be incorporated into the alternative approach to engage students in analyzing the poem.
1048 2796-1-pb
O documento discute como Ouro Preto entrou em declínio após perder o status de capital de Minas Gerais em 1897 com a transferência para Belo Horizonte. Nos anos seguintes, a cidade sofreu esvaziamento populacional e decadência econômica, levando-a a ser vista como atrasada. No entanto, isso também motivou os primeiros discursos valorizando o patrimônio histórico e arquitetônico de Ouro Preto, iniciando um processo de construção de sua imagem como cidade histórica.
Pkcweb2 Probationers2008
The slideshow I used for my presentation about Blogs/Web2.0 to the new Perth & Kinross Probationer Teachers.
I've borrowed heavily from others to try and give a 10 minute taster to the technologies I use every day.
Some of it will make no sense without my narration... which was made up on the hoof, so I'm afraid I amn't able to make it available.
Advertising and Social Media
The document discusses the history and evolution of advertising from print to radio and television. It begins with print ads in newspapers and magazines in the 1920s. Advertisers then transitioned to radio in the late 1920s and 1930s after initially being skeptical, as radio ads proved successful for products featured on popular programs. Television advertising became more sophisticated under networks' schedule control in the 1950s. Advertisers used iconic characters and celebrities in commercials to influence consumers and control masses, promoting consumption rather than just products.
Webmarketing plan to Juliette Has a Gun - Team presentation - Tim Callen - Un...
Webmarketing plan to Juliette Has a Gun Website, Team presentation. Tim Callen - University of California Irvine - ACP Marketing. Fall, 2013.
History of social media
This document provides a history of social media from 1960 to the present. It traces the evolution from early Bulletin Board Systems and Compuserve in the 1960s-1970s, to AOL and chat rooms in the 1980s-1990s. Major sites launched in the 1990s-2000s included Classmates.com, Friendster, LinkedIn, MySpace, and Facebook in 2004. The rise of mobile apps in the 2010s with Snapchat and Instagram changed how people share photos and videos. Now social media has become central to how people communicate and interact online.
Social interaction in 10 years
Within the next 10 years, social interaction will be further integrated with technologies like video and mobile content. Social networking platforms will consolidate and become more innovative and advanced, making social interaction more intensive and easier. Social capitalization will increase, bringing more business opportunities. While it is difficult to predict exactly how social interactions will evolve, the growth of social networking parallels the early development of the internet in the 1980s-1990s, suggesting social media will continue transforming both personal and professional lives.
Evaluation – question 4
The document discusses the use of new media technologies in the construction, research, planning and evaluation stages of creating a blog, music video, digipak and magazine advert. Key technologies used included Google for research, Microsoft Word to print lyrics, Microsoft Publisher to design the magazine advert, Microsoft PowerPoint for evaluations, Final Cut Express and Adobe Photoshop to edit the music video and design the digipak, and YouTube for research inspiration and uploading final projects.
Evaluation question 3
The document discusses the author's use of various technologies throughout their media studies coursework, including a WordPress blog to receive feedback, an iPhone 5 for high-quality filming, iMovie and YouTube for video editing, and the internet for research. The author found new media like their blog and iPhone to be very beneficial for sharing work and communicating with others. While some programs like Photoshop and iMovie required learning, the author became more proficient over time and found Apple products easy to use together.
Evolution of Social Media Marketing - Tom Edwards
This deck takes a trip back in time to review the rise of social media platforms across the globe. Next, is a review of the impact social media trends have had on consumer behavior. Then focus shifts to the evolution of social marketing globally and wraps with a look at the future state of social marketing.
Evaluation Q4
The document discusses how new media technologies were used at different stages of creating a short film.
During research and planning, the author used YouTube to research existing films and music videos, and used social networking sites like Tumblr, Twitter, and Facebook to conduct surveys and get audience feedback.
Digital technologies like DSLR cameras and video cameras were used to film footage, which was stored digitally on SD cards. Editing software like iMovie made the editing process quick and easy.
Throughout evaluation, the author used blogging platforms and presentation tools like SlideShare and PowToon to log progress, share ideas, and get feedback from audiences. These new media technologies made the entire process much more efficient and accessible
Media evaluation Q4
The document discusses how new media technologies were used at different stages of creating a short film.
During research and planning, the author used YouTube to research existing films and music videos, and used social networking sites like Tumblr, Twitter, and Facebook to conduct surveys and get audience feedback.
Digital technologies like DSLR cameras and video cameras were used to film footage, which was stored digitally on SD cards. Editing software like iMovie made the editing process quick and easy.
Throughout evaluation, the author used blogging platforms and presentation tools like SlideShare and PowToon to log progress, share ideas, and get feedback from audiences. These new media technologies made the entire process much more efficient and accessible
Evaluation Q4
The document discusses how new media technologies were used at different stages of creating a short film.
During research and planning, the author used YouTube to research existing films and music videos, and used social networking sites like Tumblr, Twitter, and Facebook to conduct surveys and get audience feedback.
Digital technologies like DSLR cameras and video cameras were used to film footage, which was stored digitally on SD cards. Editing software like iMovie made the editing process quick and easy.
Throughout evaluation, the author used blogging platforms and presentation tools like SlideShare and PowToon to log progress, share ideas, and get feedback from audiences. These new media technologies made the entire process much more efficient and accessible
Evaluation question 3
The document discusses the technologies used by the author at different stages of their media coursework. They primarily used WordPress for their blog, which allowed their lecturer to provide feedback and international audiences to access their work. They also used Facebook to share work but received little feedback. They used Apple Mac computers and became proficient in programs like Word and PowerPoint. They filmed a trailer initially with a Panasonic camera but got better quality using their iPhone 5. They relied heavily on internet research using Google, YouTube, and websites. They edited the trailer in iMovie, learning skills through online tutorials. They were able to easily import audio recorded on their iPhone. Technologies like the iPhone, Mac computer, and new media allowed the author to
Facebook Research
Facebook was founded in 2004 by Mark Zuckerberg and others at Harvard. It began as a social network for Harvard students but expanded to other colleges and the general public. It now has over 500 million active users worldwide who connect and share photos and updates. Facebook has revolutionized online social connections and continues innovating to improve user experience and engagement across multiple platforms.
Question 4
Kieran Hepworth used a variety of media technologies and equipment during the construction, research, planning, and evaluation of his advanced media portfolio project. This included a Canon camera, microphone, memory cards, iPhone, Adobe Photoshop, Microsoft Office, and Final Cut Pro. Websites like Blogger, Google Maps, Google Mail, SurveyMonkey, and SlideShare were also utilized. Social networks played a key role, with Facebook, Twitter, and Instagram being used to communicate, promote, and gather feedback. The final video was uploaded to YouTube.
Social Networking for Stradbroke WI
This document provides an overview of social networking and its history. It discusses how the internet and world wide web developed, leading to the rise of web 2.0 and user-generated content sites like blogs, Facebook, Twitter, and YouTube. It notes that blogs started in the late 1990s and allowed users to comment. Facebook launched in 2004 and spread rapidly among college students and others. Twitter launched in 2006 and allows microblogging of messages up to 140 characters. The document concludes that social networking increasingly takes place on mobile devices through various apps.
Powerpoint12345678910
The document discusses how new media technologies were used in creating media products. It describes using websites like YouTube, Google, and Facebook to research film trailers and analyze aspects to influence their own teaser trailer. Blogger was used as a notebook to plan and collaborate during the research and production stages. Prezi was used to create presentations and embed videos and images from other sites. Final Cut Pro, Photoshop, cameras, and USBs allowed for filming, editing, creating posters and magazines, and transferring files between devices. Technological convergence has increased accessibility across formats on computers.
Ancillary Product Website Timeline
The document provides a timeline of key events in the development of the world wide web and websites from 1989 to 2010. It begins with the creation of the world wide web as a CERN project in 1989. Major milestones include the invention of the first web browser in 1990, making the web free to use in 1993, the release of Mosaic which popularized web browsing in 1993, the first online purchase from Pizza Hut in 1994, the creation of Yahoo and release of Internet Explorer in 1994, the launch of Google.com in 1997, and the founding of YouTube and Twitter in 2005 and 2006. The document also provides brief definitions of static and dynamic/interactive websites.
Media evaluation question 4
Romzan Ali used various new media technologies during the research, planning, and evaluation stages of their advanced media portfolio project. These included Apple Mac for work, a Sandisk SD card for filming their music video, Quicktime Player to edit audio, SurveyMonkey to create a questionnaire, YouTube for research, PowerPoint and Word for presentations, Excel for a shot list, Prezi and SlideShare for presentations, Canva to design a magazine ad and digipak, Google for general research, Weebly to host their blog, a smartphone for photos and communication, Adobe Premiere Pro to edit video, Photoshop to design graphics, and a Sony video camera to film. These technologies helped complete all aspects
Small Business - crafting your online presence
This document discusses the history and evolution of the internet and websites. It notes that the first websites in the early-mid 1990s were simple, static pages of information but that the introduction of social media starting in the early 2000s allowed for more user interaction and two-way conversations online. The document advocates for small businesses to have an intuitive website built on current technology like WordPress to effectively engage with customers where they are online through blogs, social media posts, and responsive design for mobile users. It emphasizes the importance of the "social web" and having a two-way conversation through online interactions.
Evaluation question 4
The student used a variety of media technologies throughout their media studies coursework. They used a blog to plan, research, construct and present their final products. They conducted online research using search engines and websites like Google, YouTube and Vimeo. They also used social media like Facebook to contact artists. Productivity software like Microsoft Word, PowerPoint and Photoshop were used to create and edit documents, presentations and images. Video and audio editing software like Adobe Premier Pro and iTunes were used to edit footage and sync it with music. Hardware like a Canon DSLR camera and HP printer were also utilized.
130504DCPresentationLondon
This document summarizes Marjorie Newson's experience as a digital champion through social media milestones from 1986 to 2013. Some key events include:
- Newson joined various online mailing lists in 1986 to connect with others.
- In 1995, she began meeting people via these mailing lists as the information superhighway emerged.
- She created her first website in 1996 as the storm of social media began with the rise of platforms like AOL Instant Messenger, Google, Wikipedia, MySpace, Facebook, Twitter, and Pinterest.
- By 2012, over 2 billion people used the internet globally with continued growth of mobile access on smartphones and tablets. Social media became increasingly integrated into daily life.
Use of Media 2.0 (New Technologies)
The document discusses how various media technologies were used and benefited a student in their media project. It describes using a Panasonic HD DV camera for its simplicity and portability when filming. Studio lighting helped create atmospheres and themes when filming. Adobe Premiere Pro and Photoshop were used to edit video and images. Social media like YouTube, Facebook, and Blogger were leveraged for research, promotion, and reporting on the project. Gmail facilitated efficient communication. An iPhone could have provided additional benefits like note-taking and camera capabilities during production.
social media: facebook's educational implication
S. Sathishkumar's document discusses the history and types of social media. It notes that as social animals, humans have always relied on communication to strengthen relationships. The telephone, radio, and early computer networking allowed new forms of communication to develop. Early social media sites from the 1990s let users make profiles and share with friends. Today, major platforms include Facebook, WhatsApp, WeChat, YouTube, and others. Facebook has over 1.65 billion active users globally and is discussed in further detail regarding its origins and features for communication, networking, and using in education.
Social media ccnek board april 2015
This document discusses the importance of having a social media strategy. It was written by Zena Weist, the marketing director at Catholic Charities of Northeast Kansas. Developing a social media strategy is crucial for organizations to effectively engage their target audiences and achieve their goals across various social media platforms. The document provides links to example social media videos and strategies that could be helpful references.
Catholic schools enrollment and social media feb 2015 pdf
Overview of social media usage and how catholic schools are incorporating social media into their marketing communications strategies.
More Related Content
Similar to how did I get here? Chicks Who Click
History of social media
This document provides a history of social media from 1960 to the present. It traces the evolution from early Bulletin Board Systems and Compuserve in the 1960s-1970s, to AOL and chat rooms in the 1980s-1990s. Major sites launched in the 1990s-2000s included Classmates.com, Friendster, LinkedIn, MySpace, and Facebook in 2004. The rise of mobile apps in the 2010s with Snapchat and Instagram changed how people share photos and videos. Now social media has become central to how people communicate and interact online.
Social interaction in 10 years
Within the next 10 years, social interaction will be further integrated with technologies like video and mobile content. Social networking platforms will consolidate and become more innovative and advanced, making social interaction more intensive and easier. Social capitalization will increase, bringing more business opportunities. While it is difficult to predict exactly how social interactions will evolve, the growth of social networking parallels the early development of the internet in the 1980s-1990s, suggesting social media will continue transforming both personal and professional lives.
Evaluation – question 4
The document discusses the use of new media technologies in the construction, research, planning and evaluation stages of creating a blog, music video, digipak and magazine advert. Key technologies used included Google for research, Microsoft Word to print lyrics, Microsoft Publisher to design the magazine advert, Microsoft PowerPoint for evaluations, Final Cut Express and Adobe Photoshop to edit the music video and design the digipak, and YouTube for research inspiration and uploading final projects.
Evaluation question 3
The document discusses the author's use of various technologies throughout their media studies coursework, including a WordPress blog to receive feedback, an iPhone 5 for high-quality filming, iMovie and YouTube for video editing, and the internet for research. The author found new media like their blog and iPhone to be very beneficial for sharing work and communicating with others. While some programs like Photoshop and iMovie required learning, the author became more proficient over time and found Apple products easy to use together.
Evolution of Social Media Marketing - Tom Edwards
This deck takes a trip back in time to review the rise of social media platforms across the globe. Next, is a review of the impact social media trends have had on consumer behavior. Then focus shifts to the evolution of social marketing globally and wraps with a look at the future state of social marketing.
Evaluation Q4
The document discusses how new media technologies were used at different stages of creating a short film.
During research and planning, the author used YouTube to research existing films and music videos, and used social networking sites like Tumblr, Twitter, and Facebook to conduct surveys and get audience feedback.
Digital technologies like DSLR cameras and video cameras were used to film footage, which was stored digitally on SD cards. Editing software like iMovie made the editing process quick and easy.
Throughout evaluation, the author used blogging platforms and presentation tools like SlideShare and PowToon to log progress, share ideas, and get feedback from audiences. These new media technologies made the entire process much more efficient and accessible
Media evaluation Q4
The document discusses how new media technologies were used at different stages of creating a short film.
During research and planning, the author used YouTube to research existing films and music videos, and used social networking sites like Tumblr, Twitter, and Facebook to conduct surveys and get audience feedback.
Digital technologies like DSLR cameras and video cameras were used to film footage, which was stored digitally on SD cards. Editing software like iMovie made the editing process quick and easy.
Throughout evaluation, the author used blogging platforms and presentation tools like SlideShare and PowToon to log progress, share ideas, and get feedback from audiences. These new media technologies made the entire process much more efficient and accessible
Evaluation Q4
The document discusses how new media technologies were used at different stages of creating a short film.
During research and planning, the author used YouTube to research existing films and music videos, and used social networking sites like Tumblr, Twitter, and Facebook to conduct surveys and get audience feedback.
Digital technologies like DSLR cameras and video cameras were used to film footage, which was stored digitally on SD cards. Editing software like iMovie made the editing process quick and easy.
Throughout evaluation, the author used blogging platforms and presentation tools like SlideShare and PowToon to log progress, share ideas, and get feedback from audiences. These new media technologies made the entire process much more efficient and accessible
Evaluation question 3
The document discusses the technologies used by the author at different stages of their media coursework. They primarily used WordPress for their blog, which allowed their lecturer to provide feedback and international audiences to access their work. They also used Facebook to share work but received little feedback. They used Apple Mac computers and became proficient in programs like Word and PowerPoint. They filmed a trailer initially with a Panasonic camera but got better quality using their iPhone 5. They relied heavily on internet research using Google, YouTube, and websites. They edited the trailer in iMovie, learning skills through online tutorials. They were able to easily import audio recorded on their iPhone. Technologies like the iPhone, Mac computer, and new media allowed the author to
Facebook Research
Facebook was founded in 2004 by Mark Zuckerberg and others at Harvard. It began as a social network for Harvard students but expanded to other colleges and the general public. It now has over 500 million active users worldwide who connect and share photos and updates. Facebook has revolutionized online social connections and continues innovating to improve user experience and engagement across multiple platforms.
Question 4
Kieran Hepworth used a variety of media technologies and equipment during the construction, research, planning, and evaluation of his advanced media portfolio project. This included a Canon camera, microphone, memory cards, iPhone, Adobe Photoshop, Microsoft Office, and Final Cut Pro. Websites like Blogger, Google Maps, Google Mail, SurveyMonkey, and SlideShare were also utilized. Social networks played a key role, with Facebook, Twitter, and Instagram being used to communicate, promote, and gather feedback. The final video was uploaded to YouTube.
Social Networking for Stradbroke WI
This document provides an overview of social networking and its history. It discusses how the internet and world wide web developed, leading to the rise of web 2.0 and user-generated content sites like blogs, Facebook, Twitter, and YouTube. It notes that blogs started in the late 1990s and allowed users to comment. Facebook launched in 2004 and spread rapidly among college students and others. Twitter launched in 2006 and allows microblogging of messages up to 140 characters. The document concludes that social networking increasingly takes place on mobile devices through various apps.
Powerpoint12345678910
The document discusses how new media technologies were used in creating media products. It describes using websites like YouTube, Google, and Facebook to research film trailers and analyze aspects to influence their own teaser trailer. Blogger was used as a notebook to plan and collaborate during the research and production stages. Prezi was used to create presentations and embed videos and images from other sites. Final Cut Pro, Photoshop, cameras, and USBs allowed for filming, editing, creating posters and magazines, and transferring files between devices. Technological convergence has increased accessibility across formats on computers.
Ancillary Product Website Timeline
The document provides a timeline of key events in the development of the world wide web and websites from 1989 to 2010. It begins with the creation of the world wide web as a CERN project in 1989. Major milestones include the invention of the first web browser in 1990, making the web free to use in 1993, the release of Mosaic which popularized web browsing in 1993, the first online purchase from Pizza Hut in 1994, the creation of Yahoo and release of Internet Explorer in 1994, the launch of Google.com in 1997, and the founding of YouTube and Twitter in 2005 and 2006. The document also provides brief definitions of static and dynamic/interactive websites.
Media evaluation question 4
Romzan Ali used various new media technologies during the research, planning, and evaluation stages of their advanced media portfolio project. These included Apple Mac for work, a Sandisk SD card for filming their music video, Quicktime Player to edit audio, SurveyMonkey to create a questionnaire, YouTube for research, PowerPoint and Word for presentations, Excel for a shot list, Prezi and SlideShare for presentations, Canva to design a magazine ad and digipak, Google for general research, Weebly to host their blog, a smartphone for photos and communication, Adobe Premiere Pro to edit video, Photoshop to design graphics, and a Sony video camera to film. These technologies helped complete all aspects
Small Business - crafting your online presence
This document discusses the history and evolution of the internet and websites. It notes that the first websites in the early-mid 1990s were simple, static pages of information but that the introduction of social media starting in the early 2000s allowed for more user interaction and two-way conversations online. The document advocates for small businesses to have an intuitive website built on current technology like WordPress to effectively engage with customers where they are online through blogs, social media posts, and responsive design for mobile users. It emphasizes the importance of the "social web" and having a two-way conversation through online interactions.
Evaluation question 4
The student used a variety of media technologies throughout their media studies coursework. They used a blog to plan, research, construct and present their final products. They conducted online research using search engines and websites like Google, YouTube and Vimeo. They also used social media like Facebook to contact artists. Productivity software like Microsoft Word, PowerPoint and Photoshop were used to create and edit documents, presentations and images. Video and audio editing software like Adobe Premier Pro and iTunes were used to edit footage and sync it with music. Hardware like a Canon DSLR camera and HP printer were also utilized.
130504DCPresentationLondon
This document summarizes Marjorie Newson's experience as a digital champion through social media milestones from 1986 to 2013. Some key events include:
- Newson joined various online mailing lists in 1986 to connect with others.
- In 1995, she began meeting people via these mailing lists as the information superhighway emerged.
- She created her first website in 1996 as the storm of social media began with the rise of platforms like AOL Instant Messenger, Google, Wikipedia, MySpace, Facebook, Twitter, and Pinterest.
- By 2012, over 2 billion people used the internet globally with continued growth of mobile access on smartphones and tablets. Social media became increasingly integrated into daily life.
Use of Media 2.0 (New Technologies)
The document discusses how various media technologies were used and benefited a student in their media project. It describes using a Panasonic HD DV camera for its simplicity and portability when filming. Studio lighting helped create atmospheres and themes when filming. Adobe Premiere Pro and Photoshop were used to edit video and images. Social media like YouTube, Facebook, and Blogger were leveraged for research, promotion, and reporting on the project. Gmail facilitated efficient communication. An iPhone could have provided additional benefits like note-taking and camera capabilities during production.
social media: facebook's educational implication
S. Sathishkumar's document discusses the history and types of social media. It notes that as social animals, humans have always relied on communication to strengthen relationships. The telephone, radio, and early computer networking allowed new forms of communication to develop. Early social media sites from the 1990s let users make profiles and share with friends. Today, major platforms include Facebook, WhatsApp, WeChat, YouTube, and others. Facebook has over 1.65 billion active users globally and is discussed in further detail regarding its origins and features for communication, networking, and using in education.
Similar to how did I get here? Chicks Who Click (20)
More from Zena Weist
Social media ccnek board april 2015
This document discusses the importance of having a social media strategy. It was written by Zena Weist, the marketing director at Catholic Charities of Northeast Kansas. Developing a social media strategy is crucial for organizations to effectively engage their target audiences and achieve their goals across various social media platforms. The document provides links to example social media videos and strategies that could be helpful references.
Catholic schools enrollment and social media feb 2015 pdf
Overview of social media usage and how catholic schools are incorporating social media into their marketing communications strategies.
Integrated Marketing Communications Trends - PRSA Nebraska
This document discusses trends in integrated marketing communication. It covers meeting consumers in their moment across channels, the need to shift from passive to active social listening to understand customer needs, using responsive communications in real-time to build conversations, and creating craveworthy content that customers want to engage with. Case studies and statistics are presented from various companies to illustrate these trends and the importance of an integrated marketing approach across TV, social media, and digital platforms.
Real Time Marketing WOMMA 2013
Rick Murray, Edelman
Chris Kooluris, Micro Content Director, VaynerMedia
Stephanie Matthews, Director, Real-Time Engagement, GolinHarris
Teca Lewellyn, Senior Manager, Brand PR, Kellogg’s
Zena Weist, Vice President, Strategy & Social Media, Expion
Ever since the famous Oreo tweet, real-time marketing has quickly climbed the marketing buzzwords lists. In our WOMMA Summit session, we will discuss: the Principles of real-time marketing, how to use paid media to amplify earned media, how to creating a “real-time-ready” organization, the role of offline WOM in real-time, current best practices in B2C, B2B, and of course what's next.
Social media roadmap 2007
Our first social media strategy document for EMBARQ, a spin-off of Sprint, circa 2007. Presented to the VP of Strategy and then the C-Suite in November 2007. Special thanks to Rick Murray, Jeremiah Owyang and Chris Brogan for providing assistance without charging me as I was building this case at night and doing my real job during the day.
H&R Block Social Story 2011
This document discusses how H&R Block uses social media for connection, conversation, and conversion. It outlines H&R Block's mission to help people and how they listen to customers with 2 ears. It also describes how they engage with customers through a community with over 1.5 million visitors and answering over 120,000 tax questions. Metrics provided include resolving over 10,000 customer service inquiries through social media and answering over 114,000 community questions.
2013 Social Media Trends
In this keynote, Zena focuses on 3 Key 2013 Trends:
1) Real Time Marketing
2) Creating Youtility Through Care, Context & Creativity
3) Empowering Employees & Fans
Social Fresh West Content Marketing: Good To Great
There’s a lot of buzz about content marketing. But what makes your content marketing plan go from good enough to great? Great content marketing combines community insights, an optimized distribution process and most importantly, content, that not only resonates with your customers and prospects, but also leads to preferred action.
In this fast-paced session, Zena will lead you through helpful large brand content marketing case studies. She’ll share tips on streamlining process and trends to help you walk away with a “good to great” content marketing game plan.
Social Fresh WEST
There’s a lot of buzz about content marketing. But what makes your content marketing plan go from good enough to great? Great content marketing combines community insights, an optimized distribution process and most importantly, content, that not only resonates with your customers and prospects, but also leads to preferred action.
In this fast-paced session, Zena will lead you through helpful large brand content marketing case studies from large brands. She’ll share tips on streamlining process and trends to help you walk away with a “good to great” content marketing game plan.
Deep Dive Into Operationalizing Social Media
Enterprise-wide Social Media Strategy with two Fortune 500 case studies and Edelman Social Business Methodology.
Operationalizing Social Media
This document discusses operationalizing social media within organizations. It provides case studies of companies with and without social media champions. It outlines methodologies for developing a social media roadmap, tying social metrics to business goals, and best practices for community management. The document advocates for treating social media as a business-wide function, not just a marketing task, and provides frameworks for social business planning including focusing on people, processes, and platforms.
Emerging Media Summit
This document discusses strategies for operationalizing social business. It provides examples of companies like EMBARQ and H&R Block that have successfully integrated social media into their business operations. EMBARQ used social media to enhance customer service and brand perceptions. H&R Block established a social media team to engage customers, manage online reputation, and partner with customer service. The document advocates for using social media to listen to customers, respond to issues, and measure key performance indicators like customer resolution, cost avoidance, and increased revenue.
Louisville IABC - Operationalizing Social Business
Two social business implementation case studies in Fortune 500 enterprise companies with Edelman social media methods and trends.
Hrblockresponseprocess
This document contains confidential information and its distribution is prohibited without authorization. It outlines H&R Block's response process to handle material issues. The document was created by David Armano at Edelman in 2010 and was repurposed with their permission by H&R Block.
Social Media Small Business Style: Johnny's Tavern
The document discusses Johnny's Tavern's use of social media, specifically Twitter, to engage customers. It notes that Johnny's Tavern launched its Twitter account in November 2010 to interact with customers, build relationships, and provide relevant content. It also aims to gain over 100 qualified local followers on Twitter and increase fans on its Facebook page to reward them with exclusive deals and create awareness of the restaurant.
Quick-n-Dirty Podcast - EQ Social Story
Chatting with Jennifer Leggio and Bryan Person (in for Aaron Strout) on the 9/3/09 Quick-n-Dirty Podcast about The EMBARQ Social Story. The Quick-n-Dirty: Listen, strategy, listen, tweak, listen, objectives, listen, tweak, listen, tactics, listen, tweak, listen...ya hearing me?
Embarq Brand Channel - OMMA Hollywood Panel
Brand Marketers are Video Publishers Too! discusses how telecommunications company Embarq launched a YouTube channel to build its brand awareness and engage customers. The summary highlights that Embarq posted how-to videos and held a video contest to drive traffic to its channel. These initiatives helped Embarq gain over 400,000 video views and 648 YouTube subscribers while increasing customer engagement and orders by around 3000.
Brand Channel Summary
EMBARQ launched a YouTube channel in 2008 to build their brand awareness and promote customer engagement online. Their objectives were to have a presence where customers interacted and to expand positive sentiment. They developed a video contest focused on high-speed internet to drive traffic and awareness. The contest received over 400,000 views and helped EMBARQ meet their engagement metrics like new subscribers and positive comments. The channel was successful in aligning with their brand promise of practical solutions through online videos and contests.
Linkedin
This document discusses how to effectively use LinkedIn for professional networking. It provides tips on managing your profile, contacts, recommendations, groups, and avoiding inbox spam. The key benefits highlighted are using LinkedIn to build and maintain professional relationships, reconnect with contacts, and develop credibility and expertise through recommendations, answers, and group participation.
More from Zena Weist (19)
Catholic schools enrollment and social media feb 2015 pdf
Catholic schools enrollment and social media feb 2015 pdf
Integrated Marketing Communications Trends - PRSA Nebraska
Integrated Marketing Communications Trends - PRSA Nebraska
Social Fresh West Content Marketing: Good To Great
Social Fresh West Content Marketing: Good To Great
Louisville IABC - Operationalizing Social Business
Louisville IABC - Operationalizing Social Business
Social Media Small Business Style: Johnny's Tavern
Social Media Small Business Style: Johnny's Tavern
Recently uploaded
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Video Streaming: Then, Now, and in the Future
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
A tale of scale & speed: How the US Navy is enabling software delivery from l...
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
20240605 QFM017 Machine Intelligence Reading List May 2024
Everything I found interesting about machines behaving intelligently during May 2024
UiPath Test Automation using UiPath Test Suite series, part 5
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Recently uploaded (20)
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
how did I get here? Chicks Who Click
- 1. how did I get here? @zenaweist
- 2. 2009 Internet Users: 1,596,270,108 – http://www.internetworldstats.com
- 3. 1994
- 4. 1994
- 5. 1996
- 6. 1998
- 7. 1998 1999
- 8. 2000
- 9. 2000
- 10. 2003
- 11. 2004
- 13. 2005
- 14. 2006
- 15. 2006
- 16. 2006
- 17. 2006
- 18. 2007
- 20. Honestly, it's been a long time since I've been this excited about anything on the internet. And the internet is my job - and I'm passionate about it. I'd have to say the last time I felt this much relevant internet innovation was in the early '90s when I saw Yahoo for the first time on Mozilla - though it was left justified text and gray background, it was revolutionary to me because the utility was there for me - Yahoo was a filter, a search engine - it made simple sense, easy to get. facebook is revolutionary to me because it is all about me and my relationships on so many fronts and it makes simple sense.
- 29. 2009
- 31. 2009 @zenaweist TY @johnweist!
Editor's Notes
- A little bit of my work past rolled into a glimpse of my family life, sprinkled throughout with my passion for the internet and more specifically my addiction to social media.