Introducing the real principles: relevance, engagement, authenticity, and likeability. Dorit Roest, former Foodblogger dollysdish.com & Founder of The Influencers Movement (tim) (Theinfluencersmovement.com) & Bloggers Network (Bloggersnetwork.nl). Watch the livestream on Facebook at http://bit.ly/1UGj9jm

1. By Dorit Roest
tim@theinfluencersmovement.com | Zekeringstraat 46 | 1014 BT Amsterdam | +31(0)20-7609370
Ready for REAL influencer marketing?
Introducing the REAL principles; Relevance, Engagament, Authenticity & Likeability

2. It started with
dollysdish.com…
#JOINTIM

3. Let me tell you about a blogger…
#Ioncewasafoodblogger
#JOINTIM

4. Bloggers Network &
The Influencers Movement (TIM)
#JOINTIM

5. tim is an exclusive
matching platform for
influencers and
marketeers that is on a
mission to make
influencer marketing
more REAL*.
*Relevant, Engaging, Authentic and Likable
#JOINTIM

6. What’s the problem?
Influencer Marketeer
REAL
collaboration
#JOINTIM

7. #JOINTIM

8. What’s the problem?
Dolly’s Dish
(Influencer)
Kitchen Aid
(Marketeer)
REAL
collaboration
#JOINTIM

9. “We can expext an overall decrease of value in influencer marketing”
Quality contentTrust Results
Influencer MarketeerConsumer
So what?
#JOINTIM

10. Relevant
audience
R E A L
Engaging
connection
Authentic
story
Likable
content
My personal mission: REAL influencer marketing
#JOINTIM

11. RELEVANT
audience
R

12. Foodless & Verkade
#JOINTIM

13. Will it be Relevant for my followers?

14. ENGAGING
connection
E

15. Sanny zoekt geluk & KLM and De Jong Intra
#JOINTIM

16. Dear Good Morning and Runninglau & KLM and De Jong Intra
#JOINTIM

17. Will it strengthen the engagement
I have with my followers?

18. AUTHENTIC
story
A

19. Casey Neistat & The secret life of Walter Mitty
#JOINTIM

20. Will I be able to tell an authentic story?

21. LIKABLE
content
L

22. 10 Bloggers & NS International
#JOINTIM

23. Will I be able to create likable content?

24. Do’s & Dont’s

25. Want it? Email me at dorit@theinfluencersmovement.com
#JOINTIM

26. Will it be Relevant for my followers?
R
E
A
L
Will it strengthen the Engagement I
have with my followers?
Will I be able to tell an Authentic story?
Will I be able to create Likable content?
Am I a REAL match?
why
or
how?
#JOINTIM

27. Nobody reads ads.
People read what interests them.
Sometimes it’s an ad.
Howard Luck Gossage
CONTACT ME & TIM ON SOCIAL MEDIA: @DORITROEST @THEINFLUENCERSMOVEMENT