The Painter And The Surveyor

•Download as PPTX, PDF•

1 like•2,049 views

Does Analytics really hinder creativity? What is the relationship between the two? I strongly believe that creativity needs, at least in the context of business, some pressure to be able to be fruitful. Analytics brings that pressure.

Technology Art & Photos

The Painter
and
the Surveyor
Does Measurement Kill
Creativity?

What does that mean in a
business context?

What does that mean to
digital marketing?

Ken
Robinson
Creativity is the process of
having original ideas that have
value

Measurement is the process of
obtaining the quantity of a
magnitude relative to a unit of
measurement.
Wikipedia

What is a “creative” campaign
if it fails?

Creative of what
if not of business
value?

Creativity needs PRESSURE to be
productive

Architecture =
Creativity
(Budget +
Gravity)

Cuisine =
Creativity
(Ingredients +
Proportions)

Data blocking creativity is an
absurd argument; what these
people almost always really
mean is accountability blocks
stupid ideas.
Jim Novo

Analytics is not a
dark world in which
creativity chokes.

Talk given to Miami Ad School, Europe students on 11th August, 2014. By Simon Law, CSO at Fabric. Admittedly, this is just an updated version of last year, but some bits were better. The embedded notes in the ppt aren't exactly what I said, but gives you some idea of content and meaning… What I actually said was obviously smarter, wittier and generally more compellingly informative and entertaining!

"Great beats Good" (Revised for 2011)

Simon Law

The New Rules of Selling

David Meerman Scott

Sales is being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales - and that includes entrepreneurs, business owners, doctors, and many others - needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling models developed for a different time. The News of Selling, based on the ideas in David Meerman Scott’s book “The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business” shows how smart businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time selling strategies. Scott, author of the #1 bestseller “The New Rules of Marketing & PR” (published in 26 languages from Arabic to Vietnamese), demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind.

Insane Honesty in Content Marketing

Velocity Partners

So you want to be a design strategist?

luckyoliver

How do I bring my crowdfunding idea to the crowd?

Geert Stox

(CLICK 'DOWNLOAD' TO DOWNLOAD THE POWERPOINT DECK FOR COMPLETE VIEW OF HIDDEN LAYERS AND SLIDE ANIMATION IN THE PRESENTATION). Can you 'process' creativity? I think you can, if you clearly know what it is. Having sat in many advertising conferences and workshops, and listening to many advertising creative gurus using 'esoteric language' to explain a seemingly abstract concept ('creative ideas') here's my attempt at distilling creative ideas and creative thinking into a very simple, logical 'process'. Note: Advertising Creativity : Before you can create it, you need to be clear about what it is you're creating. This Level 101. ppt deck won't turn you into a creative superstar overnight, but can give you a clear idea of how to get there. Ps: I'd like to wholeheartedly thank all the generous people on the www, who's names are not mentioned here (and who's work I've blatantly plucked) to create this powerpoint presentation. My sincerest apologies for my lack of referencing skills.

Creativity in advertising project 2Dharmik

Redefining uxAndy Budd

Inbound Marketers Depend on their Wits not Wallets

Kieran Flanagan

Creativity in PR

WOW Connections

Creativity in PR, a Global Study

PRovoke Media

Introduction + chapter 1 the basicspetra vijncke

Insight Mining TMChula

Brand Building in a Digital World - Digital Summit Minneapolis 2018

Craig Pladson

Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...

Content Marketing Institute

Future of Advertising @ MCAD - Week 2Zach Pentel

Phil Nottingham - How the best strategies start with the right metrics

Phil Nottingham

The lean brand in 999 wordsRobert-Emmanuel Mayssat

The Holistic Approach to Marketing Your Mediation Practice - LaFleur

Chip LaFleur

Creativity in PR

Vikram Kharvi

This was the question the Holmes Report and creativity experts Now Go Create set out to answer through the ﬁrst in-depth study of creativity within the public relations industry. The report, sponsored by Ketchum, polled 650 people from more than 35 countries across the world, helping us uncover some fascinating ﬁndings about the state of creativity in PR. Respondents came from agency and in-house, and from a range of industries and sectors, covering consumer, corporate, healthcare, technology, digital and public affairs practices. They answered a variety of questions during the two months the study ran during the summer of 2012, focusing on attitudes towards creativity; tools and skills; opportunities and challenges; and suggestions and advice.

ISDI MDA Master Class November_2015

Jacques Warren

Being Data Driven

Jacques Warren

Similar to The Painter And The Surveyor

Truth & Top-of-Mind

Riku Vassinen

Design for real impact - Kevin Starr

Aynne Valencia

The Case for Creativity - Spikes 2011

James Hurman

Creative Ideas In Advertising and Design

IntrepidNavigator

Creativity in advertising project 2Dharmik

Redefining uxAndy Budd

Inbound Marketers Depend on their Wits not Wallets

Kieran Flanagan

Creativity in PR

WOW Connections

Creativity in PR, a Global Study

PRovoke Media

Introduction + chapter 1 the basicspetra vijncke

Insight Mining TMChula

Brand Building in a Digital World - Digital Summit Minneapolis 2018

Craig Pladson

Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...

Content Marketing Institute

Future of Advertising @ MCAD - Week 2Zach Pentel

Phil Nottingham - How the best strategies start with the right metrics

Phil Nottingham

The lean brand in 999 wordsRobert-Emmanuel Mayssat

The Holistic Approach to Marketing Your Mediation Practice - LaFleur

Chip LaFleur

Creativity in PR

Vikram Kharvi

Similar to The Painter And The Surveyor (20)

Truth & Top-of-Mind

Design for real impact - Kevin Starr

The Case for Creativity - Spikes 2011

Creative Ideas In Advertising and Design

Creativity in advertising project 2

Redefining ux

Inbound Marketers Depend on their Wits not Wallets

Creativity in PR

Creativity in PR, a Global Study

Introduction + chapter 1 the basics

Insight Mining TM

Brand Building in a Digital World - Digital Summit Minneapolis 2018

Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...

Future of Advertising @ MCAD - Week 2

Phil Nottingham - How the best strategies start with the right metrics

The lean brand in 999 words

The Holistic Approach to Marketing Your Mediation Practice - LaFleur

Creativity in PR

Recently uploaded

PHP Frameworks: I want to break free (IPC Berlin 2024)

Ralf Eggert

In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development. This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.

Free Complete Python - A step towards Data Science

RinaMondal9

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

BookNet Canada

The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more. Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/ Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.

SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf

Peter Spielvogel

Building better applications for business users with SAP Fiori. • What is SAP Fiori and why it matters to you • How a better user experience drives measurable business benefits • How to get started with SAP Fiori today • How SAP Fiori elements accelerates application development • How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities • How SAP Fiori paves the way for using AI in SAP apps

The Metaverse and AI: how can decision-makers harness the Metaverse for their...

Jen Stirrup

The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives? How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

DanBrown980551

Do you want to learn how to model and simulate an electrical network from scratch in under an hour? Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)! During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook. PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides: - A fully editable and extendable library for grid component modelling; - Visualization tools to display your network; - Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses; The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well. What you will learn during the webinar: - For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills; - For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.

Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...

James Anderson

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

91mobiles

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Aggregage

Quantum Computing: Current Landscape and the Future Role of APIs

Vlad Stirbu

Assure Contact Center Experiences for Your Customers With ThousandEyes

ThousandEyes

UiPath Test Automation using UiPath Test Suite series, part 4

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap. The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies. Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques What will you get from this session? 1. Insights into SAP testing best practices 2. Heatmap utilization for testing 3. Optimization of testing processes 4. Demo Topics covered: Execution from the test manager Orchestrator execution result Defect reporting SAP heatmap example with demo Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

FIDO Alliance

Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™

UiPathCommunity

In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni. 📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath: Autopilot per Studio Web Autopilot per Studio Autopilot per Apps Clipboard AI GenAI applicata alla Document Understanding 👨‍🏫👨‍💻 Speakers: Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath Andrei Tasca, RPA Solutions Team Lead @NTT Data

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

Leading Change strategies and insights for effective change management pdf 1.pdf

OnBoard

Introduction to CHERI technology - Cybersecurity

mikeeftimakis1

Pushing the limits of ePRTC: 100ns holdover for 100 days

Adtran

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

DevOps and Testing slides at DASA Connect

Kari Kakkonen