The document promotes reading The Economic Times, highlighting its status as India's leading financial daily and discussing the benefits of developing reading habits for personal growth and business acumen. It details the structure of the newspaper, including news articles, editorial content, and specialized features that provide insights into various business sectors. Additionally, it emphasizes the practical utility of the publication for students and professionals in understanding real-time economic changes and enhancing their knowledge.

1. Reading The Economic TimesA Step towards Professionalism

2. Flow for todayHow will reading ET help you in life

3. Specific things to watch out for

4. Building reading habits for a better YOUThe Economic TimesIndia’s largest and World’s second largest financial daily.Daily circulation of over 750,000 copies

5. Why read a Business daily-daily?Insight into real time changes happening in businessHolistic view of ideas and conceptsGives you the edgeBible of “case studies”

6. Why read a Business daily-daily?One activity which gives you time alone.Improve skills – Vocabulary, business knowledge, market information, general knowledge-quizzing

7. For studentsA practical correlation of class room theoryReal time implications of different business conceptsBible of “case studies”

8. Understanding the newspaperFront page: First impression-The major story of the day will be placed in the most prominent position and contain a large, bold-faced headline

9. News Article: A news article is a report on an event that has taken place. Articles may include a byline, body text, photo, and captionUnderstanding the newspaper….Feature article: Feature articles report about an issue, person, event with added depth and more background details.

10. Byline: A byline appears at the beginning of an article and gives the writer's name. The menu… what's insideEditorialStandard columnsSupplementaryLettersCartoonsClassifiedsAdvertisements…

11. The Economic TimesBusiness news

12. National Coverage

13. International feel

14. Salmon-pink paper

15. In-depth analysis

16. Based out of India’s financial capitalFront page regularsFront pageBrands and BusinessEconomy Finance and marketsSuddenly Something

17. Corporate – News related to corporate

18. Emerging Business & IT– News related to IT sector

19. Business of Brands: News related to brandsEconomy: News related to economy and related aspectsFinance & Markets: Financial markets related contentEditorial: The real serious stuff

20. The regulars: Inside

21. The regulars: InsidePolitical theatre: Political newsCross wordInternational

22. Monday maniaPitch report – Brief report about one specific brandMonday Mocha: Feature articlesShipping & LogisticsMonday musings: InterviewDilbert Letters from London

23. Monday Supplement: Investors GuideStock marketsInvestmentsEconomics

24. Terrific TuesdaysQuick Bytes – news about recent trendsLegalese- Law aspects of BusinessTaking stock – News about top gainers and Losers

25. Tuesdays…ET High Flier – talks about careers and entrepreneursMy eureka moment

26. Wacky WednesdayMoney & BankingFace value: news about a policyCurrent account: news in a nutshell