Evaluation Questions 4&5

1. Billy Ingram
Questions 4 & 5

2.  The demographic I decided to aim for was both
genders, more male, aged between 16-26 years
old. I addressed some of my friends and some
older people that I know about preferred styles
and fonts. They gave me feedback and their
input of fonts that I was contemplating to use
and what they think people of this age range
would prefer.
 I tried to aim the magazine at both genders
because I didn’t want to limit my audience, I did
this by using neutral colours and also didn’t want
to promote it more to one gender than the other.

3.  I addressed the class of my magazine to be more
all rounded; it is affordable enough for the lower
classes or students and easily accessible for the
higher classes that have a taste for Hip-Hop
music and culture.
 The nature of my audience would be people who
like more alternative rap and hip-hop music but
will include some popular music. The majority is
well known artists in popular music and charts
etc. and some that aren’t as well known that are
upcoming and have high potential which may
attract younger audiences that like to stay
updated with the Hip-Hop industry.

4.  To attract my audience, other than the use of my focus group
and feedback, I included some common conventions that work
well in other magazines that have the same target audience as
me. Some of the codes were house style, bold text and no
overcrowding in the layout. I also used an aggressive image of a
youthful male to attract my male demographic. A negotiated
reading may be that the image is too aggressive for the female
gaze although this appealed to the female members of my focus
group.
 With the mise en scene, I dressed my model in the colours of my
house style but in basic clothing (the reason being that I don’t
think fashion is necessary to draw an audience to a music
magazine). The mise en scene of my double page spread suits
the genre well with the graffiti in the background, as well as the
red tartan tee being worn on my front cover.

5.  I made the images eye catching, to attract the
audience, by using the house style and also by
making use the entirety of the space. Also using
the graffiti under the bridge contributes to the
standing out and boldness of the image on my
double page spread along with the continuity
across the double page.
 The direct mode of address in the pose creates a
personal relationship (uses and grats) which can
be a large importance to fans, this would allow
me to give a preferred or dominant reading.