my name is Adrienne
Reaching the Millennial
Generation about HIV/AIDS
Adrienne Chung
Senior Research Manager
Health Communications & Media Partnerships
Youth + Tech + Health Conference May 6, 2018
1995: FDA approves the first
protease inhibitor, ushering in a
new era of highly active
antiretroviral therapy (HAART).20,000
64,900
130,400
84,800
48,700
58,400
56,300
38,500
1980 1985 1990 1995 2000 2005 2010 2015
41,800
1985: First HIV test licensed by FDA.
1987: FDA approves the first
antiretroviral drug for HIV (AZT).
2011: Study provides the first
evidence that ARVs also prevent HIV
transmission through sex.
2012: Truvada approved by the FDA
as PrEP, a daily pill to prevent HIV.
2010-2015: The CDC reports an
8% decrease in annual new HIV
infections over a five year period.
The Evolution of HIV in America
Multiple sources, including HIV Surveillance Report: Estimated HIV Incidence and Prevalence in the U.S., 2010-2015, CDC, reported
March 2018; HIV Timeline and History of Approvals, FDA, updated January 2018
Estimated Annual New HIV Infections in the U.S., 1980-2015
Yet many still are not benefiting from these
life-saving treatments, or even engaged in care
Of the 1.1 million people living with
HIV in the U.S., the percent who are…
Source: HIV Continuum of Care, U.S., 2014, CDC, reported July 2017
Among young people, ages 13-24, living
with HIV in the U.S., the percent who are…
56%
41%
31% 27%
Diagnosed Receiving
care
Retained in
care
Virally
suppressed
85%
62%
48% 49%
Diagnosed Receiving
care
Retained in
care
Virally
suppressed
13-24
21%
25-34
34%
35-44
19%
45-54
15%
55+
10%
Source: HIV Surveillance Report: Diagnoses of HIV Infection in the U.S. and Dependent Areas, 2016, CDC, reported November 2017
13-24
21%
25-34
34%
35-44
19%
45-54
15%
55+
10%
13-34
55%
35-44
19%
45-54
15%
55+
10%
New HIV Diagnoses in the U.S. by Age, 2016
9%
18%
12%
61%
U.S. Population
White
Black
Latino
Other
Sources: U.S. Census Population Distribution by Race/Ethnicity, 2016 ; HIV Surveillance Report: Diagnoses of HIV Infection in the U.S. and
Dependent Areas, 2016, CDC, reported November 2017
New HIV Diagnoses in the U.S. by Race, 2016
5%
25%
44%
26%
New HIV Diagnoses
National Survey of Young
Adults on HIV/AIDS
2017
8 million+ video views (>:30)
10.2 million+ minutes viewed
1.3 million+ video views (>:30)
over the past 12 months alone
526,800+ people like our page
AdrienneC@kff.org

Reaching the Millennial Generation about HIV/AIDS

  • 2.
    my name isAdrienne
  • 3.
    Reaching the Millennial Generationabout HIV/AIDS Adrienne Chung Senior Research Manager Health Communications & Media Partnerships Youth + Tech + Health Conference May 6, 2018
  • 4.
    1995: FDA approvesthe first protease inhibitor, ushering in a new era of highly active antiretroviral therapy (HAART).20,000 64,900 130,400 84,800 48,700 58,400 56,300 38,500 1980 1985 1990 1995 2000 2005 2010 2015 41,800 1985: First HIV test licensed by FDA. 1987: FDA approves the first antiretroviral drug for HIV (AZT). 2011: Study provides the first evidence that ARVs also prevent HIV transmission through sex. 2012: Truvada approved by the FDA as PrEP, a daily pill to prevent HIV. 2010-2015: The CDC reports an 8% decrease in annual new HIV infections over a five year period. The Evolution of HIV in America Multiple sources, including HIV Surveillance Report: Estimated HIV Incidence and Prevalence in the U.S., 2010-2015, CDC, reported March 2018; HIV Timeline and History of Approvals, FDA, updated January 2018 Estimated Annual New HIV Infections in the U.S., 1980-2015
  • 5.
    Yet many stillare not benefiting from these life-saving treatments, or even engaged in care Of the 1.1 million people living with HIV in the U.S., the percent who are… Source: HIV Continuum of Care, U.S., 2014, CDC, reported July 2017 Among young people, ages 13-24, living with HIV in the U.S., the percent who are… 56% 41% 31% 27% Diagnosed Receiving care Retained in care Virally suppressed 85% 62% 48% 49% Diagnosed Receiving care Retained in care Virally suppressed
  • 6.
    13-24 21% 25-34 34% 35-44 19% 45-54 15% 55+ 10% Source: HIV SurveillanceReport: Diagnoses of HIV Infection in the U.S. and Dependent Areas, 2016, CDC, reported November 2017 13-24 21% 25-34 34% 35-44 19% 45-54 15% 55+ 10% 13-34 55% 35-44 19% 45-54 15% 55+ 10% New HIV Diagnoses in the U.S. by Age, 2016
  • 7.
    9% 18% 12% 61% U.S. Population White Black Latino Other Sources: U.S.Census Population Distribution by Race/Ethnicity, 2016 ; HIV Surveillance Report: Diagnoses of HIV Infection in the U.S. and Dependent Areas, 2016, CDC, reported November 2017 New HIV Diagnoses in the U.S. by Race, 2016 5% 25% 44% 26% New HIV Diagnoses
  • 8.
    National Survey ofYoung Adults on HIV/AIDS 2017
  • 14.
    8 million+ videoviews (>:30) 10.2 million+ minutes viewed
  • 15.
    1.3 million+ videoviews (>:30) over the past 12 months alone
  • 16.
  • 26.