This document discusses Jamaica Public Service Company's (JPS) use of social media to engage customers. It provides background on JPS and describes how they built social media capabilities, infused social media into their business practices, and developed key elements for successful social customer service. It also discusses how JPS learns from other sectors that champion social media and integrates social media with traditional media for brand unity, using examples like the JPS PowerSmart Energy Challenge reality TV show and app and the "I Love My Light" high school dance competition.
This document discusses how social media can be used effectively by businesses for promotion and growth. It outlines how companies of all sizes now have Facebook and Twitter pages to promote their products, websites, and share information. Using social media allows for collaboration, communication with customers, and relationship building. The document provides tips on how to promote a business via social media, including being active, transparent, creative, and engaging followers. The key is using social media to increase brand visibility, build networks, develop relationships, and engage customers in order to generate new leads and boost sales.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
Why should I care Social Media?
What’s wrong with Traditional marketing?
Market research
Top 10 social media questions Marketers ask
The benefits of Social Media Marketing
What should I do?
The rules of Social Media Marketing
Social media marketing strategies
Key points to success
How do I run a social media campaign?
How to measure success?
These are the slides from Dan Dunlop's presentation at the UNC School of Dentistry - November 2012. The topic was social media and the dental practice.
Sign Up Now Free Online WorkShop
==>http://businessprofitnow.com
Great Business don't just dominate there competition, they take over their market by fixing leaks in their business. And making sure that theyare on the top of the mind for their patients and potential patients at all times.
Sign Up Now for the FREE Online WorkShop
==>http://businessprofitnow.com
P.S. Limited Space available, Only A Select Few Dentist Will Dominate Their Market and I hope You are that One.
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
The document provides strategies for creating shareable social media content. It discusses why content may not be shared, such as customers not trusting the brand or finding the content boring. It recommends engaging in conversations on platforms where the audience hangs out and using keywords to solve customers' problems. The document also discusses developing an editorial calendar, measuring engagement metrics, and evolving strategies based on listening to audiences.
This document discusses how social media can be used effectively by businesses for promotion and growth. It outlines how companies of all sizes now have Facebook and Twitter pages to promote their products, websites, and share information. Using social media allows for collaboration, communication with customers, and relationship building. The document provides tips on how to promote a business via social media, including being active, transparent, creative, and engaging followers. The key is using social media to increase brand visibility, build networks, develop relationships, and engage customers in order to generate new leads and boost sales.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
Why should I care Social Media?
What’s wrong with Traditional marketing?
Market research
Top 10 social media questions Marketers ask
The benefits of Social Media Marketing
What should I do?
The rules of Social Media Marketing
Social media marketing strategies
Key points to success
How do I run a social media campaign?
How to measure success?
These are the slides from Dan Dunlop's presentation at the UNC School of Dentistry - November 2012. The topic was social media and the dental practice.
Sign Up Now Free Online WorkShop
==>http://businessprofitnow.com
Great Business don't just dominate there competition, they take over their market by fixing leaks in their business. And making sure that theyare on the top of the mind for their patients and potential patients at all times.
Sign Up Now for the FREE Online WorkShop
==>http://businessprofitnow.com
P.S. Limited Space available, Only A Select Few Dentist Will Dominate Their Market and I hope You are that One.
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
The document provides strategies for creating shareable social media content. It discusses why content may not be shared, such as customers not trusting the brand or finding the content boring. It recommends engaging in conversations on platforms where the audience hangs out and using keywords to solve customers' problems. The document also discusses developing an editorial calendar, measuring engagement metrics, and evolving strategies based on listening to audiences.
This document discusses social media marketing and its importance for businesses. It begins by explaining that social media marketing enhances awareness of products/services among target consumers. It then discusses different social media platforms and how they can be used to build customer relationships and promote brands. The document also covers challenges of social media marketing like measuring ROI and increasing engagement. It provides statistics on social media usage and concludes by stating that social media presents both opportunities and challenges for companies.
The document provides information about John, who works as a digital communications manager with over 12 years of experience in digital solutions and media. It then discusses digital marketing, defining it as strategies that connect advertisers to audiences across digital channels like the internet, social media, mobile phones and email. The key components of digital marketing are then outlined, including websites, content marketing, SEO, video marketing and social media. The objectives and goals of digital media are listed as reaching the right audience, engagement, motivating action, efficient spending and ROI. Approaches to digital media discussed are passive methods like blogs and active methods like ads, influencers and email marketing. The document concludes with questions.
Huthwaite Future Forum: Global Insights - Social SellingHuthwaite Inc
The document summarizes a forum on social selling hosted by Huthwaite. It provides data on the growth of social media and insights from research on how salespeople are using social media. It also outlines challenges salespeople face in using social media effectively and maximizing its benefits. The forum featured a panel discussion on these topics between representatives from LinkedIn, Fairfax Media, and Deloitte.
As Instagram now becomes a most powerful platform for marketers. The increase in business activity on Instagram the brand posting frequency is becoming more normalized and standardized to highlight the increase in a more measurable approach.
Principles of Social Media Marketing - Andrew CavallaroMarketing Success
Learn how to effectively harness the power of social media marketing
We all know about Facebook – so what’s next? With so many new social media platforms popping up daily, how do you know which one your business should be on, how to engage authentically with your audience and determine your ROI?
This presentation will cover how to identify the foundations behind social media marketing and how you can adopt the practices into your own marketing strategy.
An overview to social media marketing (for businesses) - getting starting on social media, knowing your audience, the big players (options), developing a social media strategy, analytics and social media advertising options
Essential tips and tools for b2 b social media marketingDigiDarts
Some tools and tips recommended by the experts from a digital marketing agency in Gurgaon for creating a winning social marketing strategy are discussed in brief as follows:
Social Media Marketing - Marketing in the 21st CenturyParth Mehta
The Presentation describes the marketing in the 21st Century. Using the Social Media. How the social media has acted as a bridge between the Producers and Consumers.
Using Social Media to Market your services - ACS Community Symposium - Laila ...Marketing Success
This document provides an overview of using social media to market services. It discusses setting the scene by outlining changes affecting businesses and the importance of online marketing. It then covers getting started with social media, knowing your audience, developing a social media strategy, popular social media platforms like Facebook, Twitter, Instagram and analytics. The document aims to help businesses understand social media marketing and provides tips, tools and next steps.
Zappos' social media strategy aims to increase social media followers and drive more traffic to their website. Their objectives are to increase unique visitors from social media by 20% and increase Twitter followers by 3000 in 6 months. Key strategies include increasing branded content on Facebook, Twitter and Instagram by 30% and using hashtags to engage customers. Progress will be measured through quantitative metrics like social followers and traffic sources, and qualitative sentiment analysis.
How to Get the Most of this Year's EHMA General Meeting in GenevaJason McDonald
Presented on behalf of the European Hotel Managers Association (EHMA) 42nd Annual Geneva General Meeting Organizing Committee by EHMA's digital partner StringCan Interactive - Created by StringCan's European Director Jason McDonald.
As the official digital marketing partner of the European Hotel Managers Association (EHMA) (ehma.com) StringCan’s European Director Jason McDonald presented a webinar titled, How to Get the Most Out of this Year's EHMA General Meeting
- EHMA Geneva General Meeting Digital Overview.
The webinar was prepared and presented on behalf of the European Hotel Managers Association (EHMA) 42nd Annual Geneva General Meeting Organizing Committee.
This was the second webinar in preparation of the 42nd annual EHMA General Meeting. If you missed the first webinar, “Understanding a Hotel Website’s Sales Funnel – What can be done on my hotel’s site to increase online sales?” you can access the recorded webinar here.
This webinar reviews the data that drove the digital strategy for EHMA in 2015 and what EHMA’s priorities are for the General Meeting and association in 2015.
Jason McDonald
StringCan Interactive
International Marketing Specialist
Director of StringCan Europe
Jason@stringcaninteractive.com
@stringcanagency
@JasonMcDonaldIntl
linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/
stringcaninteractive.com
stringcaninteractive.fr
Experience:
10 years of international business and marketing experience
My Marketing Passion:
Helping clients increase their ROI
StringCan Mission:
Your American Agency in Europe
We are a global digital marketing group with locations in the United States and France
Social media has grown rapidly, with Facebook reaching 100 million users in just 9 months. It is now a primary news source and place for social interaction for many users. With over 1 billion Facebook users who are active daily, social media provides businesses a key channel to connect with customers. While once seen just as advertising, social media allows businesses to engage in conversations to build communities and make personal connections that can drive sales and customer loyalty.
The document discusses how social media can be helpful for business growth by allowing companies to reach more customers in an effective and inexpensive way through platforms like Facebook, YouTube, and Twitter, and also provides insights into customer behavior, but notes that social media cannot guarantee overnight popularity or sales and cannot replace reputation management.
Social media marketing can increase brand awareness, drive traffic to websites, and enable customer service and reputation management. The top social networks for business are Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Google+. Maintaining a constant social media presence through sharing content, promotions, and responding to customers helps build relationships and engage audiences. Advertising on social media allows targeting users based on interests and behaviors. When done right, social media complements an overall marketing strategy.
The Texas State Ad Club contacted me about giving a presentation on how Social Media is changing the Advertising landscape. This presentation contains my thoughts as well as some secondary research.
And like most Seniors/Juniors in college want to hear. I provided tips in landing a job within Advertising and advice for preparing for the real world.
The document discusses digital marketing in the context of the FIFA World Cup 2014. It notes that Nike's ad featuring Cristiano Ronaldo reached 26 million followers and 72 million views on YouTube in a matter of days. It also discusses how brands like Adidas and Facebook are leveraging digital platforms like social media for marketing during the World Cup. Facebook estimates that 500 million of its 1.28 billion users are soccer fans, and 37% of soccer fans worldwide interact with mobile ads daily. The World Cup is shaping up to be the "most social event in history".
There are hundreds of tips and information on the use of Social Media but the bottom line is you need to invest time and energy to learn and take action.
Let us save you time, money and energy by attending our free session of Social Media Fast Track.
Social Media Fast Track is a 2.5 hour session on Social Media at its best, and it covers:
• Why, How and When your Business should use Social Media
• The Top 5 Social Media Platforms in Thailand in 2013
• Setting Objectives and How to Measure Results
• The Most up-to-date Social Media Overview
• Case Studies and Tips
Tonchuk a paradise_skinbodysm_campaignAprilTonchuk
This document provides a social media campaign plan for Paradise Skin and Body medical spa. It includes profiles of target customers Emma, Jennifer and Tatiana with demographics and psychographics. The primary goals are lead generation through multiple social media platforms including Facebook, Instagram and Tiktok. Content will include promotions, procedures and engage consumers with calls to action. Metrics like engagement, clicks and conversions will track success. The plan outlines content strategies and schedules for each platform.
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In a single sentence, it pitches the idea of using Haiku Deck to easily design presentations.
This document discusses social media marketing and its importance for businesses. It begins by explaining that social media marketing enhances awareness of products/services among target consumers. It then discusses different social media platforms and how they can be used to build customer relationships and promote brands. The document also covers challenges of social media marketing like measuring ROI and increasing engagement. It provides statistics on social media usage and concludes by stating that social media presents both opportunities and challenges for companies.
The document provides information about John, who works as a digital communications manager with over 12 years of experience in digital solutions and media. It then discusses digital marketing, defining it as strategies that connect advertisers to audiences across digital channels like the internet, social media, mobile phones and email. The key components of digital marketing are then outlined, including websites, content marketing, SEO, video marketing and social media. The objectives and goals of digital media are listed as reaching the right audience, engagement, motivating action, efficient spending and ROI. Approaches to digital media discussed are passive methods like blogs and active methods like ads, influencers and email marketing. The document concludes with questions.
Huthwaite Future Forum: Global Insights - Social SellingHuthwaite Inc
The document summarizes a forum on social selling hosted by Huthwaite. It provides data on the growth of social media and insights from research on how salespeople are using social media. It also outlines challenges salespeople face in using social media effectively and maximizing its benefits. The forum featured a panel discussion on these topics between representatives from LinkedIn, Fairfax Media, and Deloitte.
As Instagram now becomes a most powerful platform for marketers. The increase in business activity on Instagram the brand posting frequency is becoming more normalized and standardized to highlight the increase in a more measurable approach.
Principles of Social Media Marketing - Andrew CavallaroMarketing Success
Learn how to effectively harness the power of social media marketing
We all know about Facebook – so what’s next? With so many new social media platforms popping up daily, how do you know which one your business should be on, how to engage authentically with your audience and determine your ROI?
This presentation will cover how to identify the foundations behind social media marketing and how you can adopt the practices into your own marketing strategy.
An overview to social media marketing (for businesses) - getting starting on social media, knowing your audience, the big players (options), developing a social media strategy, analytics and social media advertising options
Essential tips and tools for b2 b social media marketingDigiDarts
Some tools and tips recommended by the experts from a digital marketing agency in Gurgaon for creating a winning social marketing strategy are discussed in brief as follows:
Social Media Marketing - Marketing in the 21st CenturyParth Mehta
The Presentation describes the marketing in the 21st Century. Using the Social Media. How the social media has acted as a bridge between the Producers and Consumers.
Using Social Media to Market your services - ACS Community Symposium - Laila ...Marketing Success
This document provides an overview of using social media to market services. It discusses setting the scene by outlining changes affecting businesses and the importance of online marketing. It then covers getting started with social media, knowing your audience, developing a social media strategy, popular social media platforms like Facebook, Twitter, Instagram and analytics. The document aims to help businesses understand social media marketing and provides tips, tools and next steps.
Zappos' social media strategy aims to increase social media followers and drive more traffic to their website. Their objectives are to increase unique visitors from social media by 20% and increase Twitter followers by 3000 in 6 months. Key strategies include increasing branded content on Facebook, Twitter and Instagram by 30% and using hashtags to engage customers. Progress will be measured through quantitative metrics like social followers and traffic sources, and qualitative sentiment analysis.
How to Get the Most of this Year's EHMA General Meeting in GenevaJason McDonald
Presented on behalf of the European Hotel Managers Association (EHMA) 42nd Annual Geneva General Meeting Organizing Committee by EHMA's digital partner StringCan Interactive - Created by StringCan's European Director Jason McDonald.
As the official digital marketing partner of the European Hotel Managers Association (EHMA) (ehma.com) StringCan’s European Director Jason McDonald presented a webinar titled, How to Get the Most Out of this Year's EHMA General Meeting
- EHMA Geneva General Meeting Digital Overview.
The webinar was prepared and presented on behalf of the European Hotel Managers Association (EHMA) 42nd Annual Geneva General Meeting Organizing Committee.
This was the second webinar in preparation of the 42nd annual EHMA General Meeting. If you missed the first webinar, “Understanding a Hotel Website’s Sales Funnel – What can be done on my hotel’s site to increase online sales?” you can access the recorded webinar here.
This webinar reviews the data that drove the digital strategy for EHMA in 2015 and what EHMA’s priorities are for the General Meeting and association in 2015.
Jason McDonald
StringCan Interactive
International Marketing Specialist
Director of StringCan Europe
Jason@stringcaninteractive.com
@stringcanagency
@JasonMcDonaldIntl
linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/
stringcaninteractive.com
stringcaninteractive.fr
Experience:
10 years of international business and marketing experience
My Marketing Passion:
Helping clients increase their ROI
StringCan Mission:
Your American Agency in Europe
We are a global digital marketing group with locations in the United States and France
Social media has grown rapidly, with Facebook reaching 100 million users in just 9 months. It is now a primary news source and place for social interaction for many users. With over 1 billion Facebook users who are active daily, social media provides businesses a key channel to connect with customers. While once seen just as advertising, social media allows businesses to engage in conversations to build communities and make personal connections that can drive sales and customer loyalty.
The document discusses how social media can be helpful for business growth by allowing companies to reach more customers in an effective and inexpensive way through platforms like Facebook, YouTube, and Twitter, and also provides insights into customer behavior, but notes that social media cannot guarantee overnight popularity or sales and cannot replace reputation management.
Social media marketing can increase brand awareness, drive traffic to websites, and enable customer service and reputation management. The top social networks for business are Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Google+. Maintaining a constant social media presence through sharing content, promotions, and responding to customers helps build relationships and engage audiences. Advertising on social media allows targeting users based on interests and behaviors. When done right, social media complements an overall marketing strategy.
The Texas State Ad Club contacted me about giving a presentation on how Social Media is changing the Advertising landscape. This presentation contains my thoughts as well as some secondary research.
And like most Seniors/Juniors in college want to hear. I provided tips in landing a job within Advertising and advice for preparing for the real world.
The document discusses digital marketing in the context of the FIFA World Cup 2014. It notes that Nike's ad featuring Cristiano Ronaldo reached 26 million followers and 72 million views on YouTube in a matter of days. It also discusses how brands like Adidas and Facebook are leveraging digital platforms like social media for marketing during the World Cup. Facebook estimates that 500 million of its 1.28 billion users are soccer fans, and 37% of soccer fans worldwide interact with mobile ads daily. The World Cup is shaping up to be the "most social event in history".
There are hundreds of tips and information on the use of Social Media but the bottom line is you need to invest time and energy to learn and take action.
Let us save you time, money and energy by attending our free session of Social Media Fast Track.
Social Media Fast Track is a 2.5 hour session on Social Media at its best, and it covers:
• Why, How and When your Business should use Social Media
• The Top 5 Social Media Platforms in Thailand in 2013
• Setting Objectives and How to Measure Results
• The Most up-to-date Social Media Overview
• Case Studies and Tips
Tonchuk a paradise_skinbodysm_campaignAprilTonchuk
This document provides a social media campaign plan for Paradise Skin and Body medical spa. It includes profiles of target customers Emma, Jennifer and Tatiana with demographics and psychographics. The primary goals are lead generation through multiple social media platforms including Facebook, Instagram and Tiktok. Content will include promotions, procedures and engage consumers with calls to action. Metrics like engagement, clicks and conversions will track success. The plan outlines content strategies and schedules for each platform.
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In a single sentence, it pitches the idea of using Haiku Deck to easily design presentations.
This document is a resume for Jake Johnston that summarizes his career and qualifications. It outlines his education including a BA in Economics from University of Western Ontario and some business courses. His work experience includes roles in banking, hotels, and retail with a focus on sales, customer service, and training. He held several top ranking positions and has a proven track record of exceeding sales goals.
This short document promotes the creation of presentations using Haiku Deck, an online presentation tool. It displays photos from three photographers who have used Haiku Deck and encourages the reader to get started making their own Haiku Deck presentation by uploading it to SlideShare.
The document discusses the design and marketing of a re-release of a Pulp album for its 20th anniversary. It analyzes how different media - a digi-pack, poster, and music video - work together with a common theme of a brick wall symbolizing Britain's working class. While the band leader Jarvis Cocker appears prominently in the poster and video, his late appearance in the video could be seen as a problem. The advert uses the same poster design and lists popular songs to promote album sales. Color schemes, imagery of public transit tickets and limited money reinforce themes of working-class life. However, the poster does not mention extras like the digi-pack and the retro theme from the video is
The document outlines the details of a proposed new monthly British music magazine, including:
- It will focus on influential British bands from previous eras like Pulp, The Beatles, and Queen.
- The target price point is £4.95 per monthly issue to appeal to collectors.
- The magazine will have a contemporary feel while also featuring bands inspired by the artists profiled.
The document analyzes the layout and design of several magazine covers and contents pages. Key points analyzed include fonts, images, colors, headlines, subheadings, plugs and calls to action used to attract readers. Across the magazines, prominent images and text are used to highlight featured articles. Subscription and additional content offers provide incentives for readers. Layouts generally aim to guide the eye across pages in an organized but engaging manner. Overall the analyses examine visual and textual techniques for drawing in audiences and representing the magazines' brands.
Dulu yang namanya MUCIKARI sangat diperlukan oleh pekerja seks komersial sebagai juru promosi selain sebagai induk semang, tapi pada saat ini posisi Mucikari sudah mulai tergantikan oleh sosial media.
This short document promotes creating presentations using Haiku Deck, an online presentation tool. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create engaging presentations.
The survey responses indicated that the magazine's target audience would primarily be men aged 18-20 and 41-50 from northern England. As a result, the magazine would focus on British rock bands from both older and current eras to appeal to both younger and middle-aged readers. Most respondents said they would buy the magazine monthly and pay £4.99, so the magazine was priced accordingly to fund high-quality monthly issues.
The Joint Analysis Center (JAC) was established in 1992 at RAF Molesworth in the UK to combine the intelligence capabilities of the US Army, Navy, Air Force, and Marines in Europe following the end of the Cold War. Planning for the JAC began in 1989 and involved organizing the different service intelligence elements into a single joint facility. Staffing the JAC required recruiting the best analysts from each service. Immediately upon standing up, the JAC created a crisis action team to address intelligence needs arising from the wars in the Balkans, demonstrating how management functions were applied to stand up a highly capable new joint organization.
This short document promotes Haiku Deck, a presentation creation tool, and encourages the reader to create their own Haiku Deck presentation. It includes photos from four different photographers to illustrate presentation creation and ends by prompting the reader to get started making their own Haiku Deck presentation on SlideShare.
Salam Shaik Abdul is applying for the position of Safety Officer. He has extensive qualifications and experience in safety, including a NEBOSH certification and experience conducting safety training, inspections, investigations, and ensuring compliance with safety procedures and regulations. He seeks to demonstrate his safety skills and knowledge by joining an organization as a Safety Officer.
Migrant students face many challenges to academic success due to high mobility between school districts. They have dropout rates as high as 45-65% nationally. As migrant families follow agricultural work, children experience interruptions in education and cultural/language barriers. Support systems established through programs, advocates, and parent involvement aim to keep migrant students engaged in school and help them achieve. District leaders must continue educating all stakeholders and supporting migrant students through strategies like welcoming environments, academic encouragement, collaboration, and preparing students for future education.
This document discusses the importance and growth of social media and how it can help businesses grow. It notes staggering social media statistics and how social media affects businesses in terms of increasing customer experience, SEO rankings, traffic, and brand recognition. It then provides four case studies showing how different companies successfully used social media strategies to increase engagement, ticket sales, traffic, and sales. The document emphasizes that businesses need a clear social media strategy and team to overcome barriers and make the most of social media opportunities.
Digital Marketing proposal for a new luxury medical centre in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadsowmyavibhin
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
This document provides an overview of social media marketing from a consulting firm called SAPPO & CO. It discusses what social media is, why businesses should use social media, how to develop a social media strategy, and the services SAPPO & CO offers to help clients with social media. The presentation is divided into several sections that cover topics such as understanding customers on social media, developing engaging content, managing social media campaigns, and ensuring strategies are optimized for business goals and growth. SAPPO & CO promotes its "Social Business Value Creation" approach and expertise in helping businesses of all sizes and industries succeed with social media.
Social media project presentation which is used to present in your classes du...AshishChauhan73383
Social media marketing refers to using social media platforms to market a company's products and services. It allows companies to engage with existing customers and reach new customers while promoting their brand. Key aspects of a social media marketing strategy include setting goals, creating a publishing plan, monitoring engagement, analyzing results, and advertising. Mobile social media marketing capitalizes on people's increasing use of social media on mobile devices and allows marketers to target customers based on demographics.
The following is a podcast for "From Data to Direction: How to Convert Social Media Data Into Actionable Insights." This webinar originally aired on November 25th, 2014. Listen to the audio recording to learn more:
A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.
The thing that many brands don’t realize is that social media is actually big data. It’s unstructured, global in scope, and if you don’t know where to focus your collection and analysis, moving from data to a strategic direction is very difficult.
In this webinar, a panel of social media analytics experts and industry leaders will team up to share their insights on specific ways you can better use social media data to improve operations across the organization.
We’ll show you:
-Essential insights about Buyer Personas—and why they matter for social data
-How to get fast, accessible insights using advanced real-time analysis
-How to prioritize social data insights for fastest business impact
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
This document provides information about digital media usage and social media in Qatar. It summarizes research conducted with 1000 Qatari adults about their digital media and social media usage. WhatsApp, Facebook, and Twitter are the most widely used platforms. The document then discusses a proposal to increase the online presence of Al Ahli Hospital through a social media strategy. It outlines objectives, content approaches, and advertising strategies for platforms like Facebook, Twitter, and Instagram. Metrics for measuring the success of the social media campaign are also mentioned.
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
This document discusses how digital marketing can help auto dealers sell more cars by addressing pain points like improving returns on advertising spending and boosting customer retention. It advocates adopting an integrated digital marketing strategy that incorporates social media, online advertising, mobile messaging and video to engage customers where they spend time online. The document provides examples of dealers that have successfully used approaches like Facebook, YouTube, Twitter and mobile messaging to connect with customers and increase sales. It argues that digital marketing can provide a competitive advantage for early adopting dealers and that most dealers still have an opportunity to leverage digital media more effectively.
The Business Case For Social Customer ServiceConversocial
The document discusses the business case for social customer service through three presentations:
1) Michael Brito of Edelman discusses how social customer service can improve sales, customer loyalty, and operational excellence by addressing customer issues on social media.
2) Rebecca Doyle of ODEON Cinemas outlines how they improved their social customer service processes after a viral complaint, including defining crisis procedures and using Conversocial to track customer journeys.
3) Joshua March of Conversocial explains how to measure the impact of social customer service on customer satisfaction, efficiency and revenue protection through metrics like Net Promoter Score, call deflection rates and customer lifetime value.
Digital marketing business through social mediaudayjoshi35
Digital marketing utilizes internet and digital technologies like social media to promote products and services. Social media marketing uses platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube to advertise. It can help marketing goals like increasing website traffic, building conversions, and raising brand awareness. Opportunities include accessing users anywhere through mobile devices and using social media as an affordable starting point. Challenges include not knowing where to begin, distractions from the core business, exposure to competitors, legal issues from social media crises, and failing to use it effectively. Requirements include setting up accounts, understanding the audience, investing minimally, gaining followers, having product knowledge, analyzing marketing strategies, and studying competitors.
Similar to Reaching And Engaging Customers Through Social Media- CXTU-Presentation by Tricia Williamson (20)
2. Content
• BACKGROUND
• BUILDING SOCIAL MEDIA
CAPABILITIES:
CRITICAL PILLAR OF
CUSTOMER ENGAGEMENT
• INFUSING SOCIAL MEDIA
INTO THE BUSINESS
PRACTICES & COMPANY
CULTURE
• KEY ELEMENTS FOR A
SUCCESSFUL SOCIAL
CUSTOMER SERVICE
• LEARNING FROM DIFFERENT
SECTORS THAT CHAMPION
SOCIAL MEDIA
• INTEGRATING SOCIAL
MEDIA WITH TRADITIONAL
MEDIA FOR BRAND UNITY
3. Background
Jamaica Public Service Company (JPS):
• Customer-base of nearly 600,000
• The sole distributor of electricity in
Jamaica.
• Generation capacity that exceeds 620
Megawatts
• JPS operates 27 generating units
• We also purchase additional electricity
from 4 Independent Power Producers
(IPPs).
4. A Little Social History on JPS
• JPS joined
Facebook on
September 13,
2010.
• March 17, 2012 the
social media
protest group- Fight
For Your Light is
formed.
• March 3, 2013- JPS
hired its first
Manager -Social
Media & Online
Communications.
5. Snapshot of our Main Networks
JPS Facebook: +44,000 Fans (/myjpsonline)
JPS Twitter: 6,000 Followers (@myjpsonline)
Monthly Content Reach: 500,000 people
Average Campaign Reach: 1.3 Million people
JPS eStore Facebook: +10,000 Fans (/estoreja)
JPS eStore Twitter: 500 Followers (@estoreja)
Monthly Content Reach: 100,000 people
JPS Foundation Facebook: +5,000 Fans (/jpsfoundationja)
JPS Foundation Twitter: 500 Followers (@jpsfoundationja)
Monthly Content Reach: 300,000 people
The charitable arm of the Jamaica Public Service Company.
The energy management retail chain of the Jamaica Public Service Company.
The Official Facebook & Twitter channels of the Jamaica Public Service Company.
7. Building Social Media Capabilities:
Critical Pillar of Customer Engagement
Social Media is a valuable tool primarily for:
• Customer Education
• Engagement
• Customer Service
• Social Listening
• Brand Management
• Crisis Management
• Safety and Awareness Tips
• Energy Efficiency and more.
8.
9. Building Social Media Capabilities:
Critical Pillar of Customer Engagement
Primary platform for electric utilities that need to
provide:
• Customer Service Support
• Official News
• Customer Education
• Crisis Communication
• Outage Advisories
• Online Market Research
• Events Details
• Engagement (Competitions, Apps etc)
10.
11. Building Social Media Capabilities:
Critical Pillar of Customer Engagement
The issues we typically handle for our customers
on social media include:
▫ Power Outages (20%)
▫ Bill/Meter Query (18%)
▫ Late Bills (16%)
▫ General Queries (11%)
▫ Street Lights (6%)
▫ Power Quality (5%)
▫ Electricity Theft (4%)
and more…
* September 2014 Stats for
both Facebook and Twitter
12. Building Social Media Capabilities:
Critical Pillar of Customer Engagement
Customer Service support is a critical component
for success for utilities in social media.
It is a fact that customer satisfaction can be
significantly higher in this arena than other
channels.
At JPS, our social customer service support lies in
a cross functional social media team that is
housed in Corporate Communications
Department.
13. Building Social Media Capabilities:
Critical Pillar of Customer Engagement
In our recent customer satisfaction survey of our
Facebook and Twitter channels among pooling
30% of the customers we assist on social media.
The March 2015 survey – 1st quarter results were
excellent:
• 95% Satisfaction Rating (with 90% being Very to
Somewhat Satisfied)
• 100% of respondents so far feel their choice to use
myJPSonline was a good one.
• 95% would recommend our social media channels to a
friend
16. INFUSING SOCIAL MEDIA INTO THE BUSINESS
PRACTICES & COMPANY CULTURE
• JPS’ social media is the responsibility of the Manager-
Social Media & Online Communications in the Corporate
Communications Department.
• The management of our social media channel is
supported by teams from across the Company including
• Corporate Communications
• Customer Satisfaction
• Customer Care Centre
• Parish Managers/ Operations
• Marketing
• IT, among others.
18. SNAPSHOT OF WHAT WE ARE
DOING INTERNALLY?
• Social Media Training Workshops in the Company with key
stakeholders to encourage adoption of relevant social media
techniques:
• Customer Satisfaction Team
• Parish Managers
• Social Media Volunteers
• Social Media Crisis Response Team
• Social Customer Service Team
All Parish Managers, HOD-Customer Services, Customer
Care Centre Manager and Regional Directors have
Corporate Facebook & Twitter profiles.
This is part of our drive to increase engagement and
improve experience with our customers.
19. SOCIAL CUSTOMER SERVICE GUIDE
The Social Customer Service
Guide developed for the
Company in October 2014.
A team of Social Media
Associates are being trained
to help the Company live up
to its commitment to quality
in the digital space.
20. LIVE CHATS- POWER TALKS
Position your team members as experts and tackle issues with more public talks.
21. SOCIAL MEDIA POLICY
The Social Media Policy
created April 2013 followed
by a nine month
consultation with key
departments including
Corporate Communications,
IT, Legal, HR, Customer
Services, Parish Managers
etc.
JPS restricts access to social
media sites to employees
unless otherwise approved.
The policy is revised annually.
23. Key Elements for a Successful Social
Customer Service
• At JPS (myJPSonline), we humanize our brand by
managing our customer service issues,
communications & marketing messages and customer
education all in one.
• To support this, we have in place the necessary
internal organizational structure and support utilities
can address customer issues, resolve complaints and
improve satisfaction.
• Company wide training for social media team, senior
managers, customer satisfaction team and parish
managers that form part of our SM Ambassadors.
25. Key Elements for a Successful Social
Customer Service
• At our Company, we have rolled out a Social Media
Ambassador program where all our state managers
have Corporate Facebook & Twitter accounts along
with strategically selected members of management
including the Head of Customer Services and Manager
for the Customer Care Centre as part of our strategy.
• If ever we need assistance with customers online we
can make real time connections so issues can be
addressed more speedily.
26. Key Elements for a Successful Social
Customer Service
• Let customers know when the channel is ‘live’ or
being monitored and where to go outside of
operating hours or for emergencies. Example:
Connect with us on FB Mon-Fri 8:00am-5:00pm. For
emergencies, Call 1-888-225-5577(LIME) or 1-888-935-
5577 (Digicel). Need more info, visit www.myjpsco.com
• Social Media Guidelines for Fans/Followers of
your page should be in your About section.
27. Key Elements for a Successful Social
Customer Service
• Let customers know when the channel is ‘live’ or
being monitored and where to go outside of
operating hours or for emergencies. Example:
Connect with us on FB Mon-Fri 8:00am-5:00pm. For
emergencies, Call 1-888-225-5577(LIME) or 1-888-935-
5577 (Digicel). Need more info, visit www.myjpsco.com
• Social Media Guidelines for Fans/Followers of
your page should be in your About section.
28. Key Elements for a Successful Social
Customer Service
Share Customer Advisories and Emergency
Advisories as Wall Posts that we can pay to promote to a
wider audience as needed.
Incorporate messaging across website, mobile app as well as
traditional media (radio or television).
If the issue becomes a crisis, we change our cover photo as
well until the matter is completely resolved.
29. Key Elements for a Successful Social
Customer Service
Simple but key…
• High quality & Engaging
Original Content
• Proper Grammar
• Speed of First Response
to Queries
• Quality of Customer
Service
All channels are an extension
of your brand, your company…
what you do here is no less
important.
30. Key Elements for a Successful Social
Customer Service
The right social media
management tools and a
presence on major networks
like Facebook, Twitter and
LinkedIn is a necessity.
• Hootsuite – Most Popular
• SproutSocial-
Recommended
• TweetDeck- Excellent for
Twitter
• SocialMention.com-
Great for Social Listening
32. Learning from Different Sectors That
Champion Social Media
Restaurants & Social Media
• The restaurant industry has always been in the mix of
social media from customers reviewing online listings to
sharing their reviews.
• With social media, everyone now has to deal with
continuously creating original and engaging content.
• While most restaurants would have maintained blogs,
many have now expanded to social media with more
“bite-size” bits of information.
• Importantly, social media is an extension of customer
service. In this digital arena, where everyone has a voice.
Positive or negative reviews have far-reaching impacts.
33. Learning from Different Sectors That
Champion Social Media
Industry: Restaurant
• Utilize visual hammers- high quality photographs
from your company as well as crowdsourced.
• Take complaint management from public to private
conversations.
• Multiple channel options-Facebook, Twitter,
Instagram, WhatsApp… But you cannot be
everywhere- so go where your target audience is.
• Be consistent in your engagement.
• Listening to what people are saying about your
brand and connecting with the people.
34. Learning from Different Sectors That
Champion Social Media
Industry: Cosmetics
• Incorporate social media with traditional and online
marketing.
• Monitor and listen to what is customers perceive
your brand to be and provide customer support.
Focus on engagement and building your online
community.
• Publish content that positions your company as
experts in your industry.
• Use social media for market research.
• Reward your fans with great gifts/rewards/ online
exclusives.
35. Learning from Different Sectors That
Champion Social Media
Industry: Retail
• “Humanize” your brand with a balance of corporate
communications, marketing messages, customer
service support in the right voice.
• Pay attention to your social media accounts and
engage with your audience to build lasting
relationships.
• If you are considering multiple Facebook and
Twitter accounts for various suites of the business-
ensure customers get a personal experience across
the board.
36. Learning from Different Sectors That
Champion Social Media
Industry: Retail
• “Humanize” your brand with a balance of corporate
communications, marketing messages, customer
service support in the right voice.
• Pay attention to your social media accounts and
engage with your audience to build lasting
relationships.
• If you are considering multiple Facebook and
Twitter accounts for various suites of the business-
ensure customers get a personal experience across
the board.
37. Learning from Different Sectors That
Champion Social Media
Industry: HealthCare
• Curate and share stories that are relatable and authentic.
• Move from just pushing content to building an
interactive customer experience.
• Do not copy and past the same content across all your
channels.
• Engage in conversation on topical issues affecting
customers/ industry.
• Use big data to drive your strategy. Tap into the insights
provided by Facebook and your social media
management platform (SproutSocial, HootSuite etc)
40. JPS POWERSMART
ENERGY CHALLENGE
www.jpspowersmart.com
On March 10, 2015, we launched
our JPS PowerSmart Energy
Challenge (#PSEC) Competition.
This reality show which airs on
national television in Jamaica and
will run over a 3 month period.
We have also created an App that
will track the families over the
campaign and engage our online
audiences with energy saving trivia
questions and opportunities to
support their favourite families.
41. JPS POWERSMART
ENERGY CHALLENGE
www.jpspowersmart.com
The TV show will allow members of the public to watch our six (6)
exciting PowerSmart families, compete to see who can decrease their
energy consumption by the greatest percentage decrease. The winner
will get the Grand Prize of J$1,000,000 in cash and prizes!!
The families are very excited and the engagement is high, and it is
expected that the show will capture the attention of the Jamaican
public, giving them an opportunity to see real life examples of
conservation at work.
The public can get live updates during the shows’ airing on our
Facebook & Twitter channels (@myjpsonline) as well as track the
families’ progress on our App- www.jpspowersmart.com
42. JPS POWERSMART
ENERGY CHALLENGE
www.jpspowersmart.com
Feedback on our Facebook & Twitter the show was overwhelmingly
positive and engagement was high:
• Sadeka Haylett Great show! This will help us as customers to conserve...I
enjoyed every moment of the show..
• Christopher Maxam Not bad at all i like this @JPS
• SunshineDiva Simmonds Go JPS, I enjoyed the show not too long ago
• Jacinth Taylor I have learnt a lot already
• Licensed Electricians Connection I am watching
• Marilyn Smith Don't want to miss it
• Mark Johnson Good to go
• Kimonie Bennett I like it, good conservation tips.
• Sherika Walters Competitors you all stand the same chance of winning
this competition once you remain disciplined. It cant be won by you
sticking to your old habits. Be smart and take steps to adopt and
implement the conservation tips from your mentors
43. JPS POWERSMART
ENERGY CHALLENGE APP
www.jpspowersmart.com
Over the life of this 3-
month reality TV
showcase, we have also
created an App that will
engage our online
audience right throughout
the campaign.
The app is also accessible
via our facebook page and
is compatible with Android
and iOS mobile devices.
www.jpspowersmart.com
44. JPS POWERSMART
ENERGY CHALLENGE APP
www.jpspowersmart.com
Even if you missed an
episode of #PSEC on
national TV, you have a
24/7 online portal where
you can get to know the
families and energy
mentors, vote for the
favourite conservation tip
for each family and more.
www.jpspowersmart.com
45. JPS POWERSMART
ENERGY CHALLENGE APP
www.jpspowersmart.com
The Public will be able to
log into the App using
their Facebook accounts
and answer trivia
questions for a chance to
win prizes from our energy
management store- the
JPS eStore
www.jpspowersmart.com
46. I LOVE MY LIGHT HIGH SCHOOL
DANCE COMPETITION
www.jpspowersmart.com
47. I LOVE MY LIGHT HIGH SCHOOL
DANCE COMPETITION
www.jpspowersmart.com
• For any social media strategy, knowing your audience is key.
Jamaicans love music, love to compete and love to dance!
• So to engage the youth of Jamaica in energy education, we invited
fifteen high schools, which are a part of the JPS Foundation’s
Energy Clubs programme, to compete in February 2015 for the
chance to win up to $100,000 in cash and prizes, plus an
appearance on a national TV show.
• JPS Foundation's Energy Clubs programme was launched
last year, as part of its focus on energy education and
innovation. The programme also aims to assist the
participating schools to manage their energy
consumption.
48. I LOVE MY LIGHT HIGH SCHOOL
DANCE COMPETITION
www.jpspowersmart.com
• The “I Love My Light” song was available for download on JPS’
SoundCloud and is played on radio every hour on the major radio
stations of our target audiences:
https://soundcloud.com/myjpsonline/i-love-my-light-trever-off-
key-mix2
• The exciting dance-off, supports JPS’ national energy conservation
Campaign. The campaign included news articles & paid advertising
in leading newspapers in Jamaica encouraging persons to visit the
JPS Foundation Facebook page to view and vote for their favourite
video.
• The campaign could be seen across all out touch points- digital
screens in our customer service offices, website, online channels to
ensure unity of our brand message.
49. I LOVE MY LIGHT HIGH SCHOOL
DANCE COMPETITION
www.jpspowersmart.com
• To build engagement online, “voting” meant that
#EveryLikeShareandCommentCounts
• Online Voting ( February 27- March 1) of the dance videos on the
JPS Foundation Facebook page accounted for 50% of the overall
score for the participants in the competition. Judging by a JPS
panel will account for the other 50%.
• To watch the videos you can visit our JPS Foundation Page:
https://www.facebook.com/JPSFoundationJa
50. I LOVE MY LIGHT HIGH SCHOOL
DANCE COMPETITION
www.jpspowersmart.com
JPS Foundation Facebook Page
Over 19,100 stories were created from our content and shared by
12,400 users, with an average reach of over 25,500 persons per
post. Engagement reached a high of 134,844% or 72,870
Jamaicans engaged in our competition at any given time.
ILML Dance Competition Online Voting
· Network: Increased by +90% to current 5,202 fans
· Total Reach: 369,127 persons (Up 60,512%)
· Engagement: 72,870 persons engaged (Up 134,844.4%)-
o 99.9% positive sentiments
o Over 12,000 comments received.
o 70% Female Audience
o 62% of engaged persons were aged 13-24
51. COMING SOON…
JPS TV ON SOCIAL MEDIA
www.jpspowersmart.com
The #InDiLoop Show
will be streamed on
Facebook and shared
on Twitter and Digital
Screens in JPS Offices
islandwide.
It will feature ‘light’
and fun segments with
the President & other
top executives and
customer education
features.
53. For more info, you can reach me via:
Tricia Williamson
Social Media & Online Communications, JPS
twilliamson@jpsco.com
tricia.williamson@gmail.com
876-878-3750
876-448-4565
LinkedIn: jm.linkedin.com/in/triciawilliamson/