How to Get the Most of this Year's EHMA General Meeting in Geneva

How to Get the Most Out of this Year's EHMA
General Meeting
EHMA Geneva General Meeting Digital Overview

COMMUNICATION REVOLUTION
Understanding Digital, Social and Generational Changes
Todays Webinar Brought to you by the Geneva Organizing Committee
• Past Webinar:
• Understanding a Hotel Website’s Sales Funnel - What can be done
on my hotel’s site to increase online sales?.
• Link in the comment section of the webinar
• General Meeting Application Release
• Today you should receive an email to
sign up
• General Meeting White Paper Release
• 13/3/15

Source: By Chris Potter www.stockmonkeys.com
Communication at the
General Meeting –
What Drove the
Strategy?

Source: http://commons.wikimedia.org/wiki/File:Hello_my_name_is_sticker.sv
General Meeting Networking
Tools
How to Leverage Them for
Success

JASON McDONALD
StringCan Interactive
International Marketing Specialist
Director of StringCan Europe
Jason@stringcaninteractive.com
that win!
@stringcanagency
@JasonMcDonaldIntl
linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/
stringcaninteractive.com
stringcaninteractive.fr
Experience:
10 years of international
business and marketing
experience
My Marketing Passion:
Helping clients increase
their ROI
StringCan Mission:
Your American Agency in
Europe

West Coast
Scottsdale
International
Paris, France
We are a global digital marketing group with
locations in the United States and France.
East Coast
Boston

Some Of Our Clients That Had Complex
Problems

The Services We Provide
Digital Strategy
BrandStrategy
Designand
Development
Mobile
Content Strategy
Email
Social MediaGoogle Search
Optimization

Enough about StringCan - How to
Get the Most of this Year's EHMA
General Meeting
Source: StringCan 2014 EHMA Members Survey
Connect

Membership Survey / Study
Oct. 2014
• Membership Audit
• An online review of EHMA Membership
• Membership / Sponsor Survey
• 99 Members
• 14 Sponsors
• Membership Interviews
• Peter Bierwirth - Managing Director / Geschäftsführer
• Ezio Indiani - General Manager at Hotel Principe di Savoia
• Audit:
• StringCan researched and analyzed EHMA’s 436 listed members
across 27 European Countries and 14 non-European countries
• Process:
• StringCan analyzed the web presence of a representative sample
of the 415 European Members.
• Number of Hotels Analyzed – 207
• What was analyzed
• Website
• Twitter
• Facebook

What We Learned
• Most Members Network and Educate Online - 78% use social
media for networking with peers and 87.5% of members use
social media for industry news.
• Using a Private EHMA Group – 89% of EHMA members were
interested in using a private EHMA online group.
• Sponsors Sought Value – Many sponsors wanted an easier
way to engage EHMA members based on their interest.

What service is EHMA not offering today that you
would like them to offer in the future?
“Better Networking”
“More interaction (ie social media LinkedIn Groups etc.)
for a bit more continuity.”
“Digital”
“Social Media permanent interaction”
“A modern and easy-to-handle website”
“More digital activities”
“Social Media networking”
“Connect more with the members operating abroad”
“Trends in the industry and education”

2015 Priorities
New EHMA Website
@EHMA_GenMeeting
General Meeting App

2015 General Meeting App
Have you ever
used an app
for a
conference?
Respond Here at the
Webinar Poll

Full of Goodies
The app is full of features – These are the
5 most important
1. Searchable people directory with rich user profiles imported
from LinkedIn
2. Searchable company directory with rich profiles
3. Matchmaking recommendations
4. Secure messaging between event participants
5. Meeting requests and one-on-one appointment scheduling
with meeting locations

App Break Down
Web Based Mobile App

Getting the Most Out of the App

Leveraging The App
1. Connect with members and sponsors before and during the
conference.
1. Read up on the speakers and sponsors before the event
2. Set meetings before the conference
3. Engage in the dialogue at the conference
4. Access additional information about the speakers and
sponsors

How to Leverage the Twitter Account
• Based on the EHMA Members survey we know 73% of
EHMA member hotels have a Twitter account (2nd behind
Facebook)
• 77% of EHMA members have social media accounts and
87% of the members with accounts use it for industry news
and 78% for networking with peers.
• Twitter will be the hub of shared information for the EHMA
Geneva General Meeting

Question
How many of you on the
webinar have a Twitter
Account?
Respond Here at the
Webinar Poll

Twitter at the General Meeting
• Micro-Blogging – During the education day, StringCan will
be micro-blogging the speakers. Tweeting quotes, additional
resources and questions to the membership.
• Real-Time Discussions – It is encouraged this year to
discuss the presentation during the presentation in real time.
• Information Sharing – Information about the General
Meeting will be shared and members are encouraged to
share with each other using Hashtags
• Having Fun and Connecting – Twitter is fun and even
more fun with friends and colleagues.

EHMA Hashtags
Hashtags will be used throughout the conference to coordinate
conversations:
• #EHMAGeneva – General tweets and comments about the General
Meeting
• #EHMAFun – Tweets about the fun and networking happening at the
General Meeting
• #EHMAQuestion – Questions for the presenter on stage or to the
EHMA Organizing committee.

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