Dentistry Marketing On Social Media.
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So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
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The document discusses how pharmaceutical companies can satisfy both return on investment (ROI) and FDA regulations through social media. It summarizes the evolution of FDA guidance on social media and how marketing ROI has shifted from measuring outputs to outcomes and impact. The document also provides examples of how pharmaceutical companies have successfully built social media presences that increased patient engagement and community while meeting FDA requirements.
HealthEye Consulting Presentation
HealthEye is a social network that connects people affected by rare diseases. The CEO, Jonathan, asked consultants to help with HealthEye's business model and how to generate revenue. The consultants spoke to doctors in multiple countries and a patient to understand the needs. They concluded that HealthEye's competitive advantage is focusing on connecting the three types of rare disease patients, their families, and medical professionals. Crowdfunding could help cover patients' expenses by raising small donations through an online campaign.
Volunteer social reputation -handout
This document provides guidance for non-profit volunteers on managing their social reputation online. It discusses establishing an online presence on sites like LinkedIn and Facebook, monitoring what others say online, and following best practices such as building relationships, engaging audiences, and acting fast while avoiding inappropriate posts. The goal is to help non-profits and their volunteers create a positive online presence that improves their reputation and supports the organization's mission.
Why Online Reputation Management is Critical to Your Success & How to Get it ...
From the Afia, Inc. webinar held on January 21, 2015. Contained in this presentation for the healthcare or medical professional is the following information:
- Why online provider and practice reputations are directly tied to the success of medical practices.
- Real life examples of online physician reviews that lead to litigation and how to avoid this from happening to you.
- Advice on what to do if you receive a bad review.
- How to manage online reputations the right way.
For more information, go to: http://www.afiahealth.com/social
Social Media Vs. Social Marketing For Slideshare
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Building Trust Through Social Media
Webinar materials prepared for Association for Community-Affilitated Plans (ACAP). Healthcare consumerism is coming - are you prepared? As industry changes, so consumers adapt, and today's consumers have a world of information and engagement tools at their fingertips. In this webinar, learn how health insurance organizations and other healthcare companies can increase and improve their consumer experience through meaningful engagement, through social media.
Healthcare Social Media
Social Media For Healthcare - webinar presentation for the American Society of Opthalmic Adminstrators
Patient Acquisition, Engagement and Retention in the Digital Age
Customer Experience (CX) is the practice of designing and reacting to customer interactions for the purpose of meeting or exceeding customer expectations, thereby, increasing customer satisfaction, loyalty and advocacy. By focusing on these experiences, businesses can better retain and maintain customer relationships.
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TRANSCRIPT BELOW
Mary-Beth Russo:
Good morning. Good afternoon. Welcome to the Innovation Women Speak Webinar Series. My name is Mary-Beth Russo, and I'm sitting in for Bobby today.
Mary-Beth Russo:
For those of you not familiar with Innovation Women, we are a visibility bureau for entrepreneurial, technical, and innovative women. We connect female speakers with speaking opportunities, and we connect event managers with those speakers.
Mary-Beth Russo:
Our mission is to help women build their brand and advance their career, while eliminating the all male, all stale panels at conferences and events. By the way, if you're not a speaker or on the platform yet, we have a special going. An extension of the discount we gave in honor of Women's History Month. I'll give that code out in just one minute.
Mary-Beth Russo:
Unlike a traditional speakers bureau, when you join Innovation Women you get all of this. You get social media amplification and promotion. You get speaking opportunities. You get speaking invitations. You get a weekly list of over 100 calls for speakers that you can apply to. If you're an author, we promote your book.
Copy and paste this link into your web browser for the full transcript:
https://docs.google.com/document/d/1GQYx6e4QbD28S6q6_KJSEigQQuitNcWPpTjM-aC9dAI/edit?usp=sharing
visionworks
Vision Works is an innovative marketing agency that helps businesses promote their messages through movies. They developed this passive but powerful advertising medium in 2007. They challenge barriers to business success by helping marketers become more effective, innovators identify opportunities, and CEOs connect with customers. Their approach focuses on making "vision work movies" instead of writing reports or using elaborate processes.
How Social Is Your Media?
Many businesses are confused with the term social media. This presentation attempts to communicate the term and related dynamics in context with what an audience understands
Welcome Keynote Social Media - Impact to businesses of all sizes, all industries
Welcome Keynote
Axel Schultze, Founder Social Media Academy, http://xeesm.com/axels
Social Media - Impact to businesses of all sizes, all industries
# SMTW
How to Research Donors with Social Media
How can you find great donors using social media? Read it here! Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3
Turn your Customers into Raving Fans using Social Media
Turn your Customers into Raving Fans using Social Media. Don't let your competitors capitalize on this vast and growing landscape before you do. Learn how to use social media to sell more stuff www.sociamigo.com/mp3
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Healthy Inspirations Traditional Marketing & Facebook
Healthy Inspirations Traditional Marketing & Facebook
What Every Hospital Communicator Should Say – In 140 Characters or Less
What Every Hospital Communicator Should Say – In 140 Characters or Less
2011 Thump Using Social Media in your Marketing plan
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Getting To Yes! SXSW 2016 Panel Pick ...and winner!
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Why Online Reputation Management is Critical to Your Success & How to Get it ...
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Patient Acquisition, Engagement and Retention in the Digital Age
Wearables and Mobile Move Health into Your Home - Candice Hughes
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Welcome Keynote Social Media - Impact to businesses of all sizes, all industries
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Dentistry Marketing On Social Media.
- 1. Not Using Social Media?Not Using Social Media? YOUR DENTAL PRACTICE HAS A MAJOR PROFIT LEAK THAT NEEDS TO BE PLUGGED
- 2. As a Business Owner… GROWTH is Likely Your #1 Priority: Ø Generating NEW Patients Ø Holding on to EXISTING Patientss Ø Maintaining Cash FLOW Ø Increasing PROFITS
- 3. What is a Profit Leak? DEFINITION: Inefficiencies within your practice that consistently hinder your ability to INCREASE profits
- 4. In Other Words… Profit Leaks Are: Missed Opportunities to Generate New Patients Missed Opportunities to Generate New Patients Missed Opportunities to Retain Existing Patients Missed Opportunities to Retain Existing Patients Anything That Simply Leaves Money on the Table Anything That Simply Leaves Money on the Table
- 5. What are the Consequences of Ignoring Profit Leaks? • You Don’t See the REAL Problem • You Only See the END Result • In the End, They Can KILL Your Practice
- 6. Why is Social Media the Perfect Plug?
- 7. 1.1 BILLION on Facebook, 500 MILLION on Twitter, 500 MILLION on Google+, and 238 MILLION on LinkedIn Social Media usage is growing and is not expected to slow down anytime soon FACT:FACT: What Does This Mean?What Does This Mean?
- 8. Facebook, Twitter, and Google+ are the top 3 social media sites used by marketers Your Dental Practice should at least have a presence on these 3 sites FACT:FACT: What Does This Mean?What Does This Mean?
- 9. 72% of adult internet users in the U.S. are now active on at least one social network Most of your target audience is using social media, but you’re not there FACT:FACT: What Does This Mean?What Does This Mean?
- 10. 68% of consumers check companies out on social networking sites before buying If you do not have a social media presence, some potential patients will by-pass you FACT:FACT: What Does This Mean?What Does This Mean?
- 11. FACT:FACT: 78% of small businesses attract new customers through social media Without a social media presence, you are missing out on an opportunity to generate more patients What Does This Mean?What Does This Mean?
- 12. 80% of business executives said social is “important” or “somewhat important” Dental Practices are realizing the importance of social media and getting involved – which means your competitors are too FACT:FACT: What Does This Mean?What Does This Mean?
- 13. Why is Social Media a Necessity Today? Expos ure ü Helps you connect and stay connected with more local consumers ü Consistent patient engagement and relationship building… turning them into loyal, repeat patients ü ü Solid branding & exposure ü
- 14. Fixing Your Social Profit Leak Will Boost… Expos ure CredibilityCredibility ExposureExposure LeadsLeads SalesSales PROFITS!PROFITS!
- 15. Thank You for Viewing Our PresentationThank You for Viewing Our Presentation Ready to Plug This Profit Leak? Contact Us Today for More Information! Omar Jackson 347-357-1763 repmediallc@gmail.com www.businesssprofitnow.com