Rcpa
•Download as PPTX, PDF•
2 likes•195 views
RCPA is a process used by pharmaceutical sales representatives, marketing teams, and agencies to gather market intelligence through conversations with pharmacists. The objectives are to understand sales figures, prescription habits, competition, and potential customers. The RCPA process involves different types of conversations with pharmacists using questionnaires to collect data on major prescribing doctors, weekly sales and prescriptions, current brand stocks, and changes in the local medical community. Proper etiquette and avoiding pressure tactics are recommended when interacting with pharmacists to collect retail pharmacy check audit data on specific brands' weekly sales performance.
Report
Share
Report
Share
Recommended
RCPA by GIRISH
This document provides guidance on key aspects of retail sales such as building rapport with customers, conducting retail chemist performance analysis (RCPA) to understand prescribing patterns and identify target products, and obtaining purchase orders (POB). Specifically, it advises introducing oneself to customers, showing them respect, using RCPA data to determine the highest and second highest prescribed products to focus on, and trying to obtain a POB during each interaction with a chemist. The overall aim is to understand customer needs, identify opportunities, and increase sales through relationship building and informed targeting of products.
RCPA
This document discusses Retail Chemist Prescription Audit (RCPA) which is a process used by pharmaceutical sales representatives to gather prescription data from chemists and doctors. The key steps in RCPA include identifying potential customers, assessing their prescription preferences and shares, and maintaining a core doctor list. RCPA facilitates effective product promotion by helping reps detail the right products, sample the right products, and give the right information to validate their support. RCPA involves choosing the right chemist and time to visit, asking open-ended questions, and tabulating prescription data to develop call strategies and convert information into quantifying prescription demand.
Retail Chemist Prescription Audit / RCPA --- Pharma
This document provides guidance on conducting prescription audits or RCPAs for retail chemists. It emphasizes the importance of identifying customer preferences and prescription habits. RCPAs should be done when chemists are free and information recorded each time to build a customer profile. The representative should introduce themselves with a smile, ask about brand availability, non-moving products, and competitors. Details should be recorded each visit to develop rapport and discuss promoted products. The goal is to understand the chemist and customers to better market appropriate products.
Advanced Pharma Selling Techniques
This document provides information about an upcoming workshop on Advanced Pharma Selling Techniques hosted by FutureLeaders. The one-day workshop will be held on October 26, 2018 in Dhaka and taught by Yousuf Efti and Quazi M. Ahmed. The workshop will provide pharmaceutical sales professionals with advanced selling techniques through lectures, exercises and discussions. Topics will include understanding customer behavior, influencing customers, presenting skills, achieving sales targets, negotiation, and overcoming objections. The goal is to help participants improve their sales performance.
Medical representative tips
Be honest and stick to the facts when communicating with doctors about drugs. Provide clear, precise information using visuals to illustrate key points and support arguments with evidence from clinical trials. Do not hide disadvantages and maintain constant communication to build strong, trusting relationships with doctors over time through honest and transparent interactions.
Things to do before making doctor calls
Go through this presentation to know about:
1) What every Medical Representative needs to discover before making Doctor Calls?
2) What lays the foundation for healthy prescription growth?
Medical Sales Representative
This document discusses key concepts in marketing including needs, wants, demands, markets, and different marketing concepts like production, product, selling, and societal marketing. It defines marketing as identifying customer needs and wants and fulfilling them. Needs are basic requirements while wants are specific desires. Demands require both ability and willingness to purchase. The production concept focuses on availability and cost, while the product concept emphasizes quality. The selling concept views customers as resistant so promotion is key. The marketing concept satisfies customer needs to achieve organizational goals. The societal marketing concept balances customer, social, and company interests.
Training Program for Medical Representatives by Anup Soans
This document discusses training for medical representatives in the pharmaceutical industry. It describes medical representatives as the first line of action in a company's marketing strategy but often lacking the tools to implement strategies. It then promotes a training program called "Hardknocks for the Greenhorn" which covers topics like the healthcare industry, the role of medical representatives, teamwork, knowledge management, presentation skills, marketing, personal growth, and illustrated anatomy and pharmacology. The training can be customized and delivered by the author to build cohesive sales teams.
Recommended
RCPA by GIRISH
This document provides guidance on key aspects of retail sales such as building rapport with customers, conducting retail chemist performance analysis (RCPA) to understand prescribing patterns and identify target products, and obtaining purchase orders (POB). Specifically, it advises introducing oneself to customers, showing them respect, using RCPA data to determine the highest and second highest prescribed products to focus on, and trying to obtain a POB during each interaction with a chemist. The overall aim is to understand customer needs, identify opportunities, and increase sales through relationship building and informed targeting of products.
RCPA
This document discusses Retail Chemist Prescription Audit (RCPA) which is a process used by pharmaceutical sales representatives to gather prescription data from chemists and doctors. The key steps in RCPA include identifying potential customers, assessing their prescription preferences and shares, and maintaining a core doctor list. RCPA facilitates effective product promotion by helping reps detail the right products, sample the right products, and give the right information to validate their support. RCPA involves choosing the right chemist and time to visit, asking open-ended questions, and tabulating prescription data to develop call strategies and convert information into quantifying prescription demand.
Retail Chemist Prescription Audit / RCPA --- Pharma
This document provides guidance on conducting prescription audits or RCPAs for retail chemists. It emphasizes the importance of identifying customer preferences and prescription habits. RCPAs should be done when chemists are free and information recorded each time to build a customer profile. The representative should introduce themselves with a smile, ask about brand availability, non-moving products, and competitors. Details should be recorded each visit to develop rapport and discuss promoted products. The goal is to understand the chemist and customers to better market appropriate products.
Advanced Pharma Selling Techniques
This document provides information about an upcoming workshop on Advanced Pharma Selling Techniques hosted by FutureLeaders. The one-day workshop will be held on October 26, 2018 in Dhaka and taught by Yousuf Efti and Quazi M. Ahmed. The workshop will provide pharmaceutical sales professionals with advanced selling techniques through lectures, exercises and discussions. Topics will include understanding customer behavior, influencing customers, presenting skills, achieving sales targets, negotiation, and overcoming objections. The goal is to help participants improve their sales performance.
Medical representative tips
Be honest and stick to the facts when communicating with doctors about drugs. Provide clear, precise information using visuals to illustrate key points and support arguments with evidence from clinical trials. Do not hide disadvantages and maintain constant communication to build strong, trusting relationships with doctors over time through honest and transparent interactions.
Things to do before making doctor calls
Go through this presentation to know about:
1) What every Medical Representative needs to discover before making Doctor Calls?
2) What lays the foundation for healthy prescription growth?
Medical Sales Representative
This document discusses key concepts in marketing including needs, wants, demands, markets, and different marketing concepts like production, product, selling, and societal marketing. It defines marketing as identifying customer needs and wants and fulfilling them. Needs are basic requirements while wants are specific desires. Demands require both ability and willingness to purchase. The production concept focuses on availability and cost, while the product concept emphasizes quality. The selling concept views customers as resistant so promotion is key. The marketing concept satisfies customer needs to achieve organizational goals. The societal marketing concept balances customer, social, and company interests.
Training Program for Medical Representatives by Anup Soans
This document discusses training for medical representatives in the pharmaceutical industry. It describes medical representatives as the first line of action in a company's marketing strategy but often lacking the tools to implement strategies. It then promotes a training program called "Hardknocks for the Greenhorn" which covers topics like the healthcare industry, the role of medical representatives, teamwork, knowledge management, presentation skills, marketing, personal growth, and illustrated anatomy and pharmacology. The training can be customized and delivered by the author to build cohesive sales teams.
Day of a Medical Representative
This document outlines the daily plan and best practices for a territory manager (TM). It includes:
1. Checking details from the last area visit, addressing any pending issues, and planning for the day with the planner and doctor conversion targets.
2. Arriving early to field to visit key chemists, conduct retail counter promotion activities (RCPA), and identify new customers.
3. Proper pre-call planning including sample organization and keeping visual aids protected.
4. Best practices for doctor visits including proper etiquette, effective detailing, addressing objections, and closing with commitments.
Pharmaceutical detailing and relationship selling skill training
The document discusses various techniques for opening calls with doctors in pharmaceutical sales. It describes the importance of building relationships with doctors and their total practice through regular visits and rapport building. Some common ways to open a call include introducing yourself and your company, stating the agenda or objectives of the visit, highlighting benefits for the doctor, inviting them to provide additional discussion topics, and requesting permission to proceed. Uncommon opening techniques include showing a product, highlighting key benefits, asking questions, referring to other doctors' recommendations, or sharing a new study. The goal of any opening is to gain the doctor's interest and attention in order to have a productive discussion.
In clinic effectiveness
This presentation will be helpful for the facilitator to help the medical representative understand about improving his/her performance inside the doctor's chamber by following these easy 4 steps -
1. Opening of Call
2. Presentation of the product (Detailing)
3. Closing of Call (demand Rx)
4. Documentation of the Call
A DAY OF A TM.pptx
This document provides guidance for sales representatives in their daily work. It includes:
- A checklist for planning each day's work in advance, including reviewing past customer details and issues.
- Guidelines for interacting with key customers and solving any stock issues they may have.
- Tips for effective doctor visits, including proper posture, maintaining eye contact, and not engaging in loose talk.
- How to properly address any objections or questions from doctors by listening carefully and providing scientific evidence.
- The importance of grooming professionally and maintaining a organized, polished appearance.
Pharma/Medical Represnative training
This document discusses the on-call and off-call processes for pharmaceutical sales representatives. It outlines the key steps in the on-call process including preparation, detailing products to doctors, distributing inputs, and analyzing each call. The off-call process involves ensuring product availability, reporting, sales closing management, and providing feedback. It emphasizes working as a team and notes that while other companies may be larger, the sales representatives can still be regional leaders through professionalism.
Role of Medical Representative | Pharmaadda
Know what is the Role of Medical Sale Representative from this article. If you are looking for more information regarding the Role of Medical representative then visit http://www.pharmaadda.in/role-of-medical-representative
Marketing of a pharma (Basic)
this is just powerpoint of the report on a pharma company this was to present in the class and for the ease to understand the research of principle of marketing in institute of business management IoBM
Pharmaceutical Sales Skills
The document provides an overview of pharmaceutical sales and selling techniques. It discusses how pharmaceutical representatives meet with doctors to promote their company's products through presentations and sample distribution. It also covers key skills and modules for pharmaceutical representatives, including territory planning, effective communication techniques, and utilizing visual aids and documentation to stand out during sales calls.
Slides for pharma selling course slideshare
This document provides information about a one-day pharmaceutical sales training program run by Road Scholars Training. The training covers key skills for roles in pharmaceutical sales like territory management, selling skills, and understanding the industry. It costs $690 and provides credits toward a Certificate IV in Business qualification. Testimonials praise the trainer Daniele Lima's passion and the course's success in helping people enter the pharmaceutical industry.
Selling Skills For New Med Reps
The document provides guidance on developing selling skills for pharmaceutical sales representatives. It outlines the selling procedure in 6 steps: 1) prospecting, 2) pre-call planning, 3) the call, 4) response handling, 5) closing, and 6) post-call analysis. Key aspects covered include identifying customer needs, presenting product benefits to satisfy needs, dealing with potential objections, and getting commitments. The overall approach is to gradually develop prescription potential with doctors through repeated calls over the long term.
Indian Pharmaceuticals Marketing & selling for Medical Representatives
A medical representative's main responsibilities are to educate doctors about new medical products and treatments, achieve sales targets, and develop relationships within their assigned territory. They are expected to make a minimum number of daily calls to doctors and chemists to provide information about new drugs, devices, and advancements. Medical representatives must have strong product and customer knowledge, give organized presentations, and effectively communicate with healthcare professionals to help them provide better patient care. Both the company and representatives expect commitment, timely results and communication from each other to be successful partners.
Pharmaceutical selling
This document provides an overview of the key steps in the pharmaceutical sales process:
1) Opening - The first step which involves rapport building and introducing the agenda for the visit. Common opening techniques include introducing yourself, stating the agenda, highlighting customer benefits, and asking for permission to proceed.
2) Exploring - Understanding customer needs through asking questions and active listening. The role is to determine priority needs that the product can satisfy.
3) Satisfying - Meeting customer needs by presenting relevant product features and benefits, checking for acceptance, and looking for buying signals.
4) Closing - Obtaining a commitment, using techniques like summarizing benefits, suggesting future plans, substantiating the plan, and seeking continuation
Medical Representative qualities
This presentation consists of some basics qualities which a medical representative must have in his attitude and behavior.
What Doctors Expect from Pharma Representatives
This document provides biographical and professional details about Dr. Sujoy Dasgupta, including his medical qualifications and experience, positions held, publications, conference presentations, and areas of expertise in reproductive medicine and obstetrics & gynecology. It lists his roles at several hospitals in Kolkata and involvement with medical societies. The document also describes lessons learned from interactions with marketing executives, including maintaining emotional control, taking a realistic approach, having courage to ask questions, developing forgiveness, and using a sense of humor.
Objection Handling (Opportunity to Uncover)
The document discusses guidelines for handling objections from customers or doctors. It notes that objections not handled satisfactorily can lead to the customer losing interest, credibility in the company, or feeling a lack of commitment. It recommends anticipating objections, fully understanding the objection, reviewing it with the customer, being positive, providing proof to address concerns, and seeking agreement. Specific types of objections like status quo, factual, non-factual, and doubters objections are outlined along with key steps to address each type such as agreeing, highlighting differences, clarifying concerns, and providing scientific reports. It stresses having strong product knowledge but noting that it's okay to say you don't know and will follow up when lacking information.
Pharmaceutical selling skills
The document provides an overview of pharmaceutical selling skills. It discusses the 7 basic steps of selling including pre-call planning, opening, questioning, presentation, handling objections, closing, and post-call analysis. It emphasizes understanding the doctor's needs and wants, presenting product benefits to satisfy those needs, and handling objections by focusing on advantages. The document also covers topics like greeting objectives, DAPA method of selling, presenting and negotiating price, and factors that can prevent effective closing of a sale.
Med rep how to make flash call
This document provides guidance on how to conduct an effective sales call in a short amount of time. It emphasizes the importance of planning and preparation, including understanding the customer's needs and gathering information from various sources. An effective call contains four key elements: approach, presentation, handling the customer, and closing. The best approach depends on the individual customer. The presentation should follow a feature-to-benefit format using strong communication skills. Handling the customer involves active listening, clarification, paraphrasing, and asking for a commitment or action. With thorough planning and mastery of these elements, a salesperson can have a high-impact call within a short time period.
Medical Representative
A medical representative represents a pharmaceutical company and is responsible for building relationships between the company and customers like doctors, pharmacists, and patients in an assigned territory. They are knowledgeable about human anatomy, diseases, and treatments. As the main point of contact, they provide information about products, address any questions or needs, and work to increase availability and sales of the company's medicines. To succeed, medical representatives must have strong communication, negotiation, and management skills to perform their important role of educating healthcare professionals and the public.
basic selling skills 1
The document provides information on basic selling skills for pharmaceutical sales representatives (PSRs). It discusses the responsibilities of a PSR, including achieving sales objectives, maintaining communication with managers, and implementing marketing strategies. It also covers important aspects of the sales process like pre-call planning, physician targeting, initial benefit statements, handling objections, and post-call analysis. The document emphasizes the importance of understanding physicians' needs and profiling the right targets in order to have effective sales calls and maximize results.
Doctor call presentation1
Medical representatives play an important role in sharing knowledge about new diagnostic and treatment trends with doctors. However, they are often seen only as salespeople rather than knowledge brokers. The document discusses that medical representatives should see themselves as catalysts for sharing information, not just salespeople, in order to build better relationships with doctors. It provides tips for how medical representatives can position themselves as knowledgeable resources and what doctors expect from and want to get from their interactions with medical representatives.
A Survey report on otc products and its market status
An online survey was conducted for five otc products and the results obtained were explained and presented in this presentation.
Retailing for Medical Representatives in India
This document provides guidance on how medical representatives should interact with and service retailers. It emphasizes building close relationships with retailers by visiting them regularly, knowing them by name, and helping them increase profits through activities like analyzing product mix, rotating stocks, and eliminating wastage. The goal is to condition retailers to prioritize ABC Pharma products by keeping high visibility and availability on shelves and willingly providing information about competitors to help generate more prescriptions for ABC Pharma drugs.
More Related Content
What's hot
Day of a Medical Representative
This document outlines the daily plan and best practices for a territory manager (TM). It includes:
1. Checking details from the last area visit, addressing any pending issues, and planning for the day with the planner and doctor conversion targets.
2. Arriving early to field to visit key chemists, conduct retail counter promotion activities (RCPA), and identify new customers.
3. Proper pre-call planning including sample organization and keeping visual aids protected.
4. Best practices for doctor visits including proper etiquette, effective detailing, addressing objections, and closing with commitments.
Pharmaceutical detailing and relationship selling skill training
The document discusses various techniques for opening calls with doctors in pharmaceutical sales. It describes the importance of building relationships with doctors and their total practice through regular visits and rapport building. Some common ways to open a call include introducing yourself and your company, stating the agenda or objectives of the visit, highlighting benefits for the doctor, inviting them to provide additional discussion topics, and requesting permission to proceed. Uncommon opening techniques include showing a product, highlighting key benefits, asking questions, referring to other doctors' recommendations, or sharing a new study. The goal of any opening is to gain the doctor's interest and attention in order to have a productive discussion.
In clinic effectiveness
This presentation will be helpful for the facilitator to help the medical representative understand about improving his/her performance inside the doctor's chamber by following these easy 4 steps -
1. Opening of Call
2. Presentation of the product (Detailing)
3. Closing of Call (demand Rx)
4. Documentation of the Call
A DAY OF A TM.pptx
This document provides guidance for sales representatives in their daily work. It includes:
- A checklist for planning each day's work in advance, including reviewing past customer details and issues.
- Guidelines for interacting with key customers and solving any stock issues they may have.
- Tips for effective doctor visits, including proper posture, maintaining eye contact, and not engaging in loose talk.
- How to properly address any objections or questions from doctors by listening carefully and providing scientific evidence.
- The importance of grooming professionally and maintaining a organized, polished appearance.
Pharma/Medical Represnative training
This document discusses the on-call and off-call processes for pharmaceutical sales representatives. It outlines the key steps in the on-call process including preparation, detailing products to doctors, distributing inputs, and analyzing each call. The off-call process involves ensuring product availability, reporting, sales closing management, and providing feedback. It emphasizes working as a team and notes that while other companies may be larger, the sales representatives can still be regional leaders through professionalism.
Role of Medical Representative | Pharmaadda
Know what is the Role of Medical Sale Representative from this article. If you are looking for more information regarding the Role of Medical representative then visit http://www.pharmaadda.in/role-of-medical-representative
Marketing of a pharma (Basic)
this is just powerpoint of the report on a pharma company this was to present in the class and for the ease to understand the research of principle of marketing in institute of business management IoBM
Pharmaceutical Sales Skills
The document provides an overview of pharmaceutical sales and selling techniques. It discusses how pharmaceutical representatives meet with doctors to promote their company's products through presentations and sample distribution. It also covers key skills and modules for pharmaceutical representatives, including territory planning, effective communication techniques, and utilizing visual aids and documentation to stand out during sales calls.
Slides for pharma selling course slideshare
This document provides information about a one-day pharmaceutical sales training program run by Road Scholars Training. The training covers key skills for roles in pharmaceutical sales like territory management, selling skills, and understanding the industry. It costs $690 and provides credits toward a Certificate IV in Business qualification. Testimonials praise the trainer Daniele Lima's passion and the course's success in helping people enter the pharmaceutical industry.
Selling Skills For New Med Reps
The document provides guidance on developing selling skills for pharmaceutical sales representatives. It outlines the selling procedure in 6 steps: 1) prospecting, 2) pre-call planning, 3) the call, 4) response handling, 5) closing, and 6) post-call analysis. Key aspects covered include identifying customer needs, presenting product benefits to satisfy needs, dealing with potential objections, and getting commitments. The overall approach is to gradually develop prescription potential with doctors through repeated calls over the long term.
Indian Pharmaceuticals Marketing & selling for Medical Representatives
A medical representative's main responsibilities are to educate doctors about new medical products and treatments, achieve sales targets, and develop relationships within their assigned territory. They are expected to make a minimum number of daily calls to doctors and chemists to provide information about new drugs, devices, and advancements. Medical representatives must have strong product and customer knowledge, give organized presentations, and effectively communicate with healthcare professionals to help them provide better patient care. Both the company and representatives expect commitment, timely results and communication from each other to be successful partners.
Pharmaceutical selling
This document provides an overview of the key steps in the pharmaceutical sales process:
1) Opening - The first step which involves rapport building and introducing the agenda for the visit. Common opening techniques include introducing yourself, stating the agenda, highlighting customer benefits, and asking for permission to proceed.
2) Exploring - Understanding customer needs through asking questions and active listening. The role is to determine priority needs that the product can satisfy.
3) Satisfying - Meeting customer needs by presenting relevant product features and benefits, checking for acceptance, and looking for buying signals.
4) Closing - Obtaining a commitment, using techniques like summarizing benefits, suggesting future plans, substantiating the plan, and seeking continuation
Medical Representative qualities
This presentation consists of some basics qualities which a medical representative must have in his attitude and behavior.
What Doctors Expect from Pharma Representatives
This document provides biographical and professional details about Dr. Sujoy Dasgupta, including his medical qualifications and experience, positions held, publications, conference presentations, and areas of expertise in reproductive medicine and obstetrics & gynecology. It lists his roles at several hospitals in Kolkata and involvement with medical societies. The document also describes lessons learned from interactions with marketing executives, including maintaining emotional control, taking a realistic approach, having courage to ask questions, developing forgiveness, and using a sense of humor.
Objection Handling (Opportunity to Uncover)
The document discusses guidelines for handling objections from customers or doctors. It notes that objections not handled satisfactorily can lead to the customer losing interest, credibility in the company, or feeling a lack of commitment. It recommends anticipating objections, fully understanding the objection, reviewing it with the customer, being positive, providing proof to address concerns, and seeking agreement. Specific types of objections like status quo, factual, non-factual, and doubters objections are outlined along with key steps to address each type such as agreeing, highlighting differences, clarifying concerns, and providing scientific reports. It stresses having strong product knowledge but noting that it's okay to say you don't know and will follow up when lacking information.
Pharmaceutical selling skills
The document provides an overview of pharmaceutical selling skills. It discusses the 7 basic steps of selling including pre-call planning, opening, questioning, presentation, handling objections, closing, and post-call analysis. It emphasizes understanding the doctor's needs and wants, presenting product benefits to satisfy those needs, and handling objections by focusing on advantages. The document also covers topics like greeting objectives, DAPA method of selling, presenting and negotiating price, and factors that can prevent effective closing of a sale.
Med rep how to make flash call
This document provides guidance on how to conduct an effective sales call in a short amount of time. It emphasizes the importance of planning and preparation, including understanding the customer's needs and gathering information from various sources. An effective call contains four key elements: approach, presentation, handling the customer, and closing. The best approach depends on the individual customer. The presentation should follow a feature-to-benefit format using strong communication skills. Handling the customer involves active listening, clarification, paraphrasing, and asking for a commitment or action. With thorough planning and mastery of these elements, a salesperson can have a high-impact call within a short time period.
Medical Representative
A medical representative represents a pharmaceutical company and is responsible for building relationships between the company and customers like doctors, pharmacists, and patients in an assigned territory. They are knowledgeable about human anatomy, diseases, and treatments. As the main point of contact, they provide information about products, address any questions or needs, and work to increase availability and sales of the company's medicines. To succeed, medical representatives must have strong communication, negotiation, and management skills to perform their important role of educating healthcare professionals and the public.
basic selling skills 1
The document provides information on basic selling skills for pharmaceutical sales representatives (PSRs). It discusses the responsibilities of a PSR, including achieving sales objectives, maintaining communication with managers, and implementing marketing strategies. It also covers important aspects of the sales process like pre-call planning, physician targeting, initial benefit statements, handling objections, and post-call analysis. The document emphasizes the importance of understanding physicians' needs and profiling the right targets in order to have effective sales calls and maximize results.
Doctor call presentation1
Medical representatives play an important role in sharing knowledge about new diagnostic and treatment trends with doctors. However, they are often seen only as salespeople rather than knowledge brokers. The document discusses that medical representatives should see themselves as catalysts for sharing information, not just salespeople, in order to build better relationships with doctors. It provides tips for how medical representatives can position themselves as knowledgeable resources and what doctors expect from and want to get from their interactions with medical representatives.
What's hot (20)
Pharmaceutical detailing and relationship selling skill training
Pharmaceutical detailing and relationship selling skill training
Indian Pharmaceuticals Marketing & selling for Medical Representatives
Indian Pharmaceuticals Marketing & selling for Medical Representatives
Similar to Rcpa
A Survey report on otc products and its market status
An online survey was conducted for five otc products and the results obtained were explained and presented in this presentation.
Retailing for Medical Representatives in India
This document provides guidance on how medical representatives should interact with and service retailers. It emphasizes building close relationships with retailers by visiting them regularly, knowing them by name, and helping them increase profits through activities like analyzing product mix, rotating stocks, and eliminating wastage. The goal is to condition retailers to prioritize ABC Pharma products by keeping high visibility and availability on shelves and willingly providing information about competitors to help generate more prescriptions for ABC Pharma drugs.
Taking the Red Pill - How Can OTC Drug Brands Penetrate More Households
A look at the Canadian OTC drugs market, and examples on how market research can help brands in this market on differentiating themselves to get ahead of the competition.
How can OTC drug brands get ahead of the competition and differentiate themselves in the market using market research?
Конкурентный анализ на зарубежных рынках
This document provides tips on how to spy on competitors to gain market share by learning their general competition landscape, potential customer data, and marketing secrets. It recommends analyzing competitors' audience behavior and preferences, as well as their search engine strategy, promotions, ad keywords, and popular ad copy. Special tools can be used to view competitors' ads and keep their strategies under control. The overall aim is to take market share by learning from what competitors are doing well.
MedAnalytics by ITmedicus
MedAnalytics is a Pharma marketing analysis tools. It enables you to understand doctor's experience on your brands, optimize your business processes. It benefits you through data-driven insights.
Pharma Training Programs
1. The document is a catalogue from Smart Pharma Institute of Management that provides information on their training programs for 2018.
2. It offers an inter-company seminar on Pharma Strategy & Marketing over 5 days, as well as intra-company masterclasses on specialized topics like strategic marketing, tactical marketing, market analysis, and action plans for medical representatives.
3. The programs are led by Jean-Michel Peny and focus on topics like market research, business development, sales effectiveness, medico-marketing, strategy, organization, management, and project management.
Hospital appointment for pharmacy students ppt
This presentation is very important for pharmacy students and medication and the kids are not as good as you can do with a bit of snow here and growing physically and mentally drained from and working wonders awaiting results from work tomorrow morning to make sure you can get the money back to you can tell me what you want me when you can get it for pharmacy students and medication and a HS for pharmacy students and medication for pharmacy students and medication for pharmacy students This presentation is very important for pharmacy students and medication and the kids are not as good as you can do with a bit of snow here and growing physically and mentally drained from and working wonders awaiting results from work tomorrow morning to make sure you can get the money back to you can tell me what you want me when you can get it for pharmacy students and medication and a HS for pharmacy students and medication for pharmacy students and medication for pharmacy students This presentation is very important for pharmacy students and medication and the kids are not as good as you can do with a bit of snow here and growing physically and mentally drained from and working wonders awaiting results from work tomorrow morning to make sure you can get the money back to you can tell me what you want me when you can get it for pharmacy students and medication and a HS for pharmacy students and medication for pharmacy students and medication for pharmacy students This presentation is very important for pharmacy students and medication and the kids are not as good as you can do with a bit of snow here and growing physically and mentally drained from and working wonders awaiting results from work tomorrow morning to make sure you can get the money back to you can tell me what you want me when you can get it for pharmacy students and medication and a HS for pharmacy students and medication for pharmacy students and medication for pharmacy students This presentation is very important for pharmacy students and medication and the kids are not as good as you can do with a bit of snow here and growing physically and mentally drained from and working wonders awaiting results from work tomorrow morning to make sure you can get the money back to you can tell me what you want me when you can get it for pharmacy students and medication and a HS for pharmacy students and medication for pharmacy students and medication for pharmacy students This presentation is very important for pharmacy students and medication and the kids are not as good as you can do with a bit of snow here and growing physically and mentally drained from and working wonders awaiting results from work tomorrow morning to make sure you can get the money back to you can tell me what you want me when you can get it for pharmacy students and medication and a HS for pharmacy students and medication for pharmacy students and medication for pharmacy students This presentation is very important for pharmacy stude
Tractor drugs marketing plan (Group 13)
This presentation will surely give an insight into how one should go about while formulating "Marketing Plan" of any product.
Assignment
an assignment on business level strategies and its impact on the performance of an industrial company in bangladesh: a case study on square pharmaceuticals limited
Быть или не быть специализированному аптечному филдфорсу?
This document discusses the potential benefits and challenges of establishing a specialized retail sales team to promote pharmaceutical products directly to pharmacies. Some key points:
- A retail sales team could increase sales by up to 33% by reducing the rate of generic substitution from 40% to 20% through improved availability, recommendations, and avoidance of switching at the point of sale.
- Managing interactions between medical and retail teams will be important, and changes to promotional strategies for pharmacies may cause issues. Careful planning of structure, roles, training, and incentives will be needed.
- A retail team could improve coverage, targeting, and segmentation of pharmacies. This has the potential to increase customer satisfaction and drive greater sales while optim
Top Ten Failure reasons in Pharma Franchise Marketing?
Here are the latest 2018 updated list of Top Ten Failure Reasons in Pharma Franchise Marketing. Amongst several aspects of the pharmaceutical business, the pharma franchise is known as a profitable one. If you see the statistics, then most of the companies that launch pharma franchise marketing business seem to be doing well.
How Many Types of Marketing Strategies in Pharma Sector? - Ambit Bio Medix
If you are looking to many types of Marketing Strategies in Pharma Sector then Ambit Bio Medix is one of best top 10 pharma franchise companies at the best price. Here are the Many Types of Marketing Strategies in Pharma Sector.
Business to Business (B 2 B) Marketing of API
This document provides information about the drug Glimepiride. It begins by listing the presenters and providing the chemical formula and molecular mass. It then discusses the classification, dosing, and indications of Glimepiride, which is used to control high blood sugar in type 2 diabetes. The document also summarizes the mechanism of action, how it is used, manufacturing companies, and other details about Glimepiride.
How to Conduct and Prepare a Competitive Analysis
This document provides guidance on how to conduct a competitive analysis in order to understand competitors and develop effective strategies. It outlines steps to identify competitors, research them through various sources, analyze their products, objectives, strategies, strengths and weaknesses. The analysis allows businesses to determine their own competitive position in the market and identify opportunities to improve. Regularly updating the competitive analysis is important as the market landscape changes.
SciMar Capabilities Presentation
SciMar Solutions is a pharmaceutical consulting company that focuses on developing successful business solutions by combining relevant product information with market needs. They play a role throughout a product's lifecycle by determining effective marketing and sales strategies. SciMar also offers outsourced marketing and market research executives through their TAPE (Temporary Assignments for Pharmaceutical Executives) program to help companies fill personnel gaps or test new business ideas without committing to full-time headcount. They have expertise in various therapeutic areas and can help companies develop, launch, and manage products throughout their lifecycles.
Mark Ritson's presentation at Mumbrella360
Mark Ritson, Adjunct Professor, Melbourne Business School presented 'MBA Lessons in Brand Management'
Product Launch: Global Cannabis Strategies Handbook 2020
Due to high demand info requests, please find more details here.
In partnership with the renown Future Cannabis Strategies conference series, Verdict is proud to announce the arrival of the Global Cannabis Strategies Handbook.
This in-depth look into key challenges and opportunities within the global cannabis products market will become the on-desk reference guide for professionals across the Cannabis, Pharmaceutical and CPG categories.
Based on in-depth research with experts in the space, this manual provides informative checklists on an international level to allow companies to adhere to changing regulations, spotlight key market trends, and identify growing markets.
Comprising of industry written pieces and advice, the handbook will also include a comprehensive supplier directory, providing readers with a one-stop shop for sourcing vendors for their manufacturing, compliance and distribution needs.
Marketing Strategy Workshop
A workshop (including templates and frameworks) that focuses on the key areas of a marketing strategy - goals, target audiences, buyers personas, the buyer's journey, and tactical execution.
Ppt of pharmaceutical economy
This document discusses market research for pharmacy businesses. It emphasizes that thorough market research is essential for developing a viable business plan and surviving competition. The document recommends pharmacies research customer demographics, compare prices and services to competitors, and conduct surveys to understand what attracts customers and how the pharmacy can improve. The document also provides an overview of the pharmacy industry, including trends of industry growth despite regulatory challenges and the importance of convenient store locations.
Spencers retail limited : Repositioning in a changing retail environment - Ca...
Spencer's Retail Limited is the largest supermarket chain in India, operating over 350 stores under four formats: Spencer's express, daily, super, and hyper. It was founded in 1863 and is headquartered in Kolkata. Spencer's introduced its "Taste the World" concept to provide customers with a futuristic international shopping experience through store design and merchandise from around the world. A SWOT analysis identified strengths in branding and promotions, while weaknesses included high costs and supplier bargaining power. Big competitors included Reliance, Pantaloons, Bharati Walmart, and Big Bazaar. Spencer's uses strategies like product variety, pricing, store locations, and advertising to attract customers. However, a customer satisfaction
Similar to Rcpa (20)
A Survey report on otc products and its market status
A Survey report on otc products and its market status
Taking the Red Pill - How Can OTC Drug Brands Penetrate More Households
Taking the Red Pill - How Can OTC Drug Brands Penetrate More Households
Быть или не быть специализированному аптечному филдфорсу?
Быть или не быть специализированному аптечному филдфорсу?
Top Ten Failure reasons in Pharma Franchise Marketing?
Top Ten Failure reasons in Pharma Franchise Marketing?
How Many Types of Marketing Strategies in Pharma Sector? - Ambit Bio Medix
How Many Types of Marketing Strategies in Pharma Sector? - Ambit Bio Medix
Product Launch: Global Cannabis Strategies Handbook 2020
Product Launch: Global Cannabis Strategies Handbook 2020
Spencers retail limited : Repositioning in a changing retail environment - Ca...
Spencers retail limited : Repositioning in a changing retail environment - Ca...
Recently uploaded
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Structural Design Process: Step-by-Step Guide for Buildings
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Recently uploaded (20)
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
Rcpa
- 2. 2
- 3. It Does Not Matter Whether You Are A Lion Or A Gazelle, When The Sun Comes Up You Better Be Running! 3
- 4. The Pharma Market Is No Different Than The African Jungle, COMPETITORS ARE WAITING TO GRAB THE OPPORTUNITY. 4
- 9. Objectives of a Sales Representative To understand: • Sales figure • Prescription habit • Competition • Potential customer 9
- 10. Objectives of the Marketing Team To assess the: • Perception of the company and brands • Plan marketing strategies • Sales growth • CAGR 10
- 11. Objectives of an Agency • Understand market scenario • Maintain data • To understand competition between brands 11
- 12. RCPA PROCESS 12
- 13. 13
- 14. Types of Conversations • Ordinary (Casual) • Structured (Formal) • Structured from point of view of Analytics 14
- 15. Sample Questionnaire 1. Who are the major prescribers of these brands ? 2. How many prescriptions do you get per week? 3. How many strips do you sell in a week? 4. What other brands are prescribed by doctors? 5. What is the current stock of our brands? 6. Has any new doctor started practice in this area or has any doctor moved out of the area? 15
- 16. Do’s and Don’ts • Enquire with the pharmacist about their schedule and the timing that would suit them best. • Try to have a good rapport with the pharmacist. • Inform the pharmacist about new/expiring schemes for products. • Try to do Personal Order Booking. • Never pressurize the pharmacist to stock your product. • Never call on a pharmacy during the early morning time or on Mondays. • Do not enter into an argument. Keep your cool. • Do not disturb when the pharmacist is serving a customer. 16
- 17. Brands Analyzed • Calpol 650 mg - (GlaxoSmithKline) • Dolo-650 mg - (Micro Labs Ltd) • Crocin Advance – (GlaxoSmithKline) 17
- 18. 18
- 19. 19 0 5 10 15 20 25 30 35 40 45 50 Dolo-650 Calpol-650 Crocin Sales(No.ofStrips) Name of theBrand Sales (Strips/Week)