A medical representative's main responsibilities are to educate doctors about new medical products and treatments, achieve sales targets, and develop relationships within their assigned territory. They are expected to make a minimum number of daily calls to doctors and chemists to provide information about new drugs, devices, and advancements. Medical representatives must have strong product and customer knowledge, give organized presentations, and effectively communicate with healthcare professionals to help them provide better patient care. Both the company and representatives expect commitment, timely results and communication from each other to be successful partners.
Go through this presentation to know about:
1) What every Medical Representative needs to discover before making Doctor Calls?
2) What lays the foundation for healthy prescription growth?
Training Program for Medical Representatives by Anup Soans Anup Soans
“Hardknocks for GreenHorn is a good book and very useful tool for any one starting his / her career in Pharma Industry..
It covers all basic concepts i.e Medical Part, Sales Tools, Innovative methods and much more. I strongly recommend this book to be the part of freshers training batch in any Pharma Company. .”
Go through this presentation to know about:
1) What every Medical Representative needs to discover before making Doctor Calls?
2) What lays the foundation for healthy prescription growth?
Training Program for Medical Representatives by Anup Soans Anup Soans
“Hardknocks for GreenHorn is a good book and very useful tool for any one starting his / her career in Pharma Industry..
It covers all basic concepts i.e Medical Part, Sales Tools, Innovative methods and much more. I strongly recommend this book to be the part of freshers training batch in any Pharma Company. .”
Job of a Medical Representative is very challenging. They have to achieve their sales target by generating prescriptions in favor of their products.Here is the list of traits which are needed to become a successful Medical Representative is given below.
Role of Medical Representative | PharmaaddaAditiMehra14
Know what is the Role of Medical Sale Representative from this article. If you are looking for more information regarding the Role of Medical representative then visit http://www.pharmaadda.in/role-of-medical-representative
Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)Eularis
In today’s environment, Pharmaceutical companies find themselves in a bind. Until recently, if drugs made over $500 Million in annual revenue within 3 to 5 years of launch, they were considered hugely successful. They were a support to an extensive company portfolio and a component of greater company profit.
However, things have changed. The standards for a successful drug have become much higher and much more dangerous. With so many revenue-producing drugs going off patent, companies are facing large holes in their balance sheets and sales that are increasingly slow.
Plus, with the stakes high and available funds low, pipelines are drying up. Add to this the closer scrutiny of safety issues, the rise of Generics, slower physician acceptance and adoption of new therapies, and the Pharma Industry is in trouble.
More and more, companies are expecting marketers to be instrumental at the key moment of launch, and marketers are under extreme pressure. To deliver on the high hopes of Pharmaceutical brand launch, companies must engage in comprehensive pre-launch planning.
In this report we analyze why launch is increasingly important, the issues involved in pre-launch planning, including key organizational strategies, marketing tactics, regulatory considerations, global issues, and methods for ensuring the most effective plans.
Job of a Medical Representative is very challenging. They have to achieve their sales target by generating prescriptions in favor of their products.Here is the list of traits which are needed to become a successful Medical Representative is given below.
Role of Medical Representative | PharmaaddaAditiMehra14
Know what is the Role of Medical Sale Representative from this article. If you are looking for more information regarding the Role of Medical representative then visit http://www.pharmaadda.in/role-of-medical-representative
Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)Eularis
In today’s environment, Pharmaceutical companies find themselves in a bind. Until recently, if drugs made over $500 Million in annual revenue within 3 to 5 years of launch, they were considered hugely successful. They were a support to an extensive company portfolio and a component of greater company profit.
However, things have changed. The standards for a successful drug have become much higher and much more dangerous. With so many revenue-producing drugs going off patent, companies are facing large holes in their balance sheets and sales that are increasingly slow.
Plus, with the stakes high and available funds low, pipelines are drying up. Add to this the closer scrutiny of safety issues, the rise of Generics, slower physician acceptance and adoption of new therapies, and the Pharma Industry is in trouble.
More and more, companies are expecting marketers to be instrumental at the key moment of launch, and marketers are under extreme pressure. To deliver on the high hopes of Pharmaceutical brand launch, companies must engage in comprehensive pre-launch planning.
In this report we analyze why launch is increasingly important, the issues involved in pre-launch planning, including key organizational strategies, marketing tactics, regulatory considerations, global issues, and methods for ensuring the most effective plans.
Hi All,
Now you can download my Presentation easily. I changed my Privacy setting.. I wish I can make more presentations for the young salesmen, but I am so busy these days and couldn't reply everyone who need my presentation. So here you can download now and present it to your teams etc.
Regards,
Shahzad Chohan
TechnoTracker - Improve productivity of medical representativesrahul_chidgopkar
See how our GPS-based Android Application helps you measure and improve MR team's productivity by logging customer visits, time spent at each location and digitizing forms. Boost performance and streamline operations.
Customer service manager job description,Customer service manager goals & objectives,Customer service manager KPIs & KRAs,Customer service manager self appraisal
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Pharmaceutical Industry relies heavily on Medical Representatives (MR) for feedback, sale and constant touch with doctors and hospitals. This presentation demonstrates how My Sales Sales Dialer solution can optimize MRs work with remote management and tracking of agents.
Suzanne Hendery Branding Case Study for Renown Health.pptxSuzanne Hendery
In this case study, Suzanne Hendery of Renown Health and Cristal Herrera of Renown Health identify the steps for a successful branding strategy and customer engagement.
Importance of Internal Marketing in HospitalsLeslie Richard
This PPT will give you the inside about Importance of Internal Marketing in Tier B & Tier C Cities ..... Importance tool of Marketing in Hospitals is Internal Marketing .
At Healthcare 360 Degree we understand the importance of Marketing in Hospital , We provide a Complete Solution of 360 Degree to Hospitals and Healthcare around India .
Obtaining dental practice growth through nurturing relationships with your ex...Carolyn S Dean
Attracting patients to your practice is only the beginning. You need to understand how to build on relationships with your existing patients by using effective marketing tools and techniques to turn them into long-term patients.
Many practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. Did you know that the most valuable asset that a practice has is its existing patient base? Every practice wants and needs new patients, but your surest and most predictable source of new revenue is right under your nose. It comes from the loyal patients who already know your practice.
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Indian Pharmaceuticals Marketing & selling for Medical Representatives
1.
2. Marketing Sales
Approach:
Customer orientation - Listens to
and eventual accommodation of
the target market and determine
future needs
Customer orientation - makes
customer demand match the
products the company currently
offers
Process: One to many Usually one to one
Focus:
Generate leads - fulfill customer's
wants and needs thru products
and/or services the company can
offer
Generate purchases/orders - fulfill
sales volume objectives
Horizon: Longer term Short term
Scope:
Identifying customer needs
(research), creating products to
meet those needs, promotions to
advertise said products.
Once a product has been created for
a customer need, persuade the
customer to purchase the product to
fulfill her needs
Strategy: Pull Push
Concept:
Marketing is a wider concept Sales is a narrower concept
Priority:
Marketing shows how to reach to
the Customers
Sales is the ultimate result of
marketing
3.
4. What is a Medical Representative?
• A medical representative is above all a provider
of information to make doctors and other medical
professionals more knowledgeable.
• Medical reps bring new products, devices, and
drugs designed to cure and aid a multitude of
illnesses and ailments.
• Without medical reps, doctors would not
become aware of new advancements in
treatments, more effective drugs, and devices
that provide enhanced treatment opportunities.
5. Medical Representative Job Description
• Medical reps are usual assigned a geographical territory in
which they operate. This can be as small as a few city blocks
and as large as a country. Most territories are sized so that
you can drive to most of your sales locations in less than a
day.
• A medical representatives job description may include the
following:
• Develop and manage an assigned territory with the goal of
maximizing sales
• Achieve quarterly and annual sales goals
• Meet target call goals with a focus on top customers
• Host product presentations to designated customers
• Understand and address both business and scientific
needs of healthcare professionals
• Engage in meaningful dialogue with customers
6. WHAT SHOULD BE THE OBJECTIVE OF THE MEDICAL
REPRESENTATIVE:
If you do not know where you want to go, how will you
get there?
• Objectives are the basis of efficient, effective, & result
oriented working.
• What types of objectives should be followed?
An objective should be specific
An objectives should be Result Oriented
An objectives should be Time Bound
An objectives should be Realistic – ambitious and attainable
An objectives should be measurable
An objectives should, if necessary be broken down into sub-
objectives.
7. HOW CAN YOU ACHIEVE YOUR TARGETS OR OBJECTIVES?
1. Identify your customers – “CUSTOMERS IS THE
KING”
2. Our target doctors should be one who confirm to the
following parameters:
a) Potentiality – He/ She should have sufficient number of
patients.
b) Trendsetter – He/ She should have the respect in the
medical sphere that often other doctors follow.
c) Broad minded – He/ She should have openness in opinion
to go for the variety of products, innovation, different
pathies for the interest of his/ her patients. In our case the
doctor should not have adamancy to restrict himself/
herself to synthetic molecules.
d) Socialized – He/ She should have humanitarian factors for
better familiarity with yourself, company and products
e) Ethical Value – He/ She should have ethical value for long
bonding.
8. HOW CAN YOU ACHIEVE YOUR TARGETS OR OBJECTIVES?
3 Keeping Customer for life time – The aim should be not
to just create but owning them for life. The share of the
customer’s business should be constantly increased.
4 Planning – Planning is as pre-requisite in any sphere of
life. With proper planning one can achieve the desired
results. In fact planning makes a man true professional.
In our case the only thing that we can do is to plan our
work. Most successful Medical Representatives are
those who plan and organize the details of each call
that they make. Benefits of planned calls are as follows;
a) Planning saves time
b) Planning improve persuasiveness
c) Planning improves self confidence
d) Planning increases sales.
9. “ POOR PLANNING PROMOTES POOR PERFORMANCE”
Performance = Product Knowledge X Doctor Knowledge + Organized
Call
Product Knowledge – includes the following things:
a) Pharmacological Knowledge
b) Benefits of the products to the pwtients
c) Indication & Dosage
d) Adverse Effects
e) Competitive Products
Doctor Knowledge – includes the following things:
a) Competitive products being prescribed.
b) Scope for a particular medicines to be prescribed.
c) Preference of the doctor for any particular combination of any brand.
d) Nature of practice of the doctor
e) Specific liking or disliking of a doctor.
f) Is the doctor ready to experiment with new molecules/ therapies or
is of conservative nature.
10. ORGANIZED CALLS INCLUDE THE FOLLOWING THINGS.
a) Identify the doctors and chemists to be met on a
particular day. Make a list in your product diaries
along with the products to be detailed and
samples to be given.
b) Arrange your working bag according to your
planning. Samples should be arranged before
antering a doctor’s chamber so that a continuity of
your call is maintained.
c) Do not forget to keep a order book, price list, a
pen and calculator in your bag.
d) Before entering a doctor’s chamber make proper
enquiries from a nearby chemist, then ask
yourself the three basic questions
WHY, WHAT & HOW?
11. Why I am going to make this call?
What is the objective of my call? Is it to ask for a
continuous support for a product being already
prescribed or to get prescriptions of a new product?
What are the necessary changes you have to make in
your presentation?
What commitment do I have to take from the doctor?
How exactly do I start my talk?
This type of planning will make your each and every call
a productive one as well as for the organization.
ORGANIZED CALLS INCLUDE THE FOLLOWING THINGS.
12.
13. 6 COMMUNICATION –
Effective communication is the core of all human
activities. Our ability to communicate effectively
enables us to influence the attitude and action of
other people
Communication is an act of exchanging
information between two or more persons by:
Sound – a sound emanating from a source is a means
to communicate such as bell ringing in a temple or a
siren in factory.
Speech – Spoken words are symbols that help to
create pictures in the mind.
Visual – The mind thinks in a picture. Ninety percent of
what we learn is through visual impact and the other
ten percent is by hearing
14. 7 SELF MOTIVATION –
Motivation in the context of an organization is a
state of mind, where as employee would want to
contribute his best to the organization.
“ALWAYS ASK FOR PRESCRIPTIONS
&
ALWAYS ASSURE AVAILABILITY”
15. SOME GOLDEN RULES TO HELP A MEDICAL
REPRESENTATIVE IN THEIR JOB
1. Target – Focus on the individual need of your doctor
and present yourself accordingly.
2. Be Different – Stand out in an overcrowded
marketplace due to your work or your deeds.
3. Say Thank You a Lot – Tell your customers and
colleagues how much you appreciate them.
4. Smile – A good smile can break a lot of barriers and it
is the most pleaseing part of your personality.
5. Optimism – Be a diehard optimist because it is your
attitude rather than your altitude that decides your
fate.
6. Sell Soft – Don’t push too hard. Solve problem, satisfy
your customers and always do what is truly best for
your customer.
16. COMPANY’S EXPECTATION FROM MEDICAL REPRESENTATIVES
Daily Doctor Call Average of twelve result oriented.
Daily Chemist Call Average of six
Proper territory coverage.
Complete doctor list with 150 doctors according to our medicines.
Tour Program should be sent to the manager by the 25th of every
month and copy to H. O.
Reporting should be done properly and on time.
Stock and Sales Statement and Order of every stockist with
signature & stamp to be sent to H.O. and C&F every month. Copy to
concerned manager by first week of every month.
POB should be at least 60% of the average productivity.
Stockist visit at least thrice a week.
Proper input utilization is very important. Gifts with managers and
samples to be utilized with caution. Choose right product for right
doctor.
Overall image should be neat and clean appearance, well dressed
and well managed. Regular field working with sincere approach.
17. WHAT DOES A REPRESENTATIVE EXPECTS FROM THE
ORGANIZATION?
A representative needs 3 S’s from
the organization –
1st S is for Salary on time.
2nd S is for Stocks on time.
3rd S is for Samples on time
18. WHAT DOES AN ORGANIZATION EXPECTS FROM ITS
EMPLOYEES?
An organization needs 3 R’s from
the employees –
1st R is for Remuneration on time
from the market.
2nd R is for Reporting on time.
3rd R is for Results on time