This document provides biographical and professional details about Dr. Sujoy Dasgupta, including his medical qualifications and experience, positions held, publications, conference presentations, and areas of expertise in reproductive medicine and obstetrics & gynecology. It lists his roles at several hospitals in Kolkata and involvement with medical societies. The document also describes lessons learned from interactions with marketing executives, including maintaining emotional control, taking a realistic approach, having courage to ask questions, developing forgiveness, and using a sense of humor.

1. Expectations

2. Dr Sujoy Dasgupta
MBBS (Gold Medalist, Hons)
MS (OBGY- Gold Medalist)
DNB (New Delhi)
MRCOG (London)
 Consultant: Reproductive Medicine, Genome Fertility Centre, Kolkata
 Consultant: Obst, Gynae & Infertility, RSV Hospital, Kolkata
 Visiting Consultant: Obst, Gynae & Laparoscopy, Woodlands Multispeciality Hospital,
Medica Superspeciality Hospital, AMRI (Mukundapur), Zenith Superspecialist Hospital,
Iris Hospital, Behala Balananda Brahmachary Hospital
• Managing Committee Member, Bengal Obstetric & Gynaecological Society (BOGS)- 2018-19
• Secretary, Subfertility and Reproductive Endocrinology Committee, BOGS- 2018-19
• Member, Food & Drug Committee, FOGSI, 2018-19
• Member, Quiz Committee, East Zone, FOGSI, 2018-19
 Trainer, MRCOG (London) Course, AICC RCOG East Zone
 Peer-Reviewer, BMJ Case Reports, UK
 15 Publications- National & International Journals
 Lecture delivered- 50 International, National, Regional Conferences

3. What the Marketing Executive taught me?
1. Emotional Control

4. What the Marketing Executive taught me?
1. Emotional Control
A marketing executive might have all the problems in the world,
but when he is in front of his client he tries to be as calm and
composed as possible.

5. What the Marketing Executive taught me?
2. Realistic approach

6. What the Marketing Executive taught me?
2. Realistic approach
We live in a world of ego, where everyone wants to prove
themselves superior to other.

7. What the Marketing Executive taught me?
2. Realistic approach
We live in a world of ego, where everyone wants to prove
themselves superior to other.
When a Medical Representative is presenting his product, he will
make mistakes. The guy just mugged up what the company told
him, he isn't a pharma expert.

8. What the Marketing Executive taught me?
2. Realistic approach
We live in a world of ego, where everyone wants to prove
themselves superior to other.
When a Medical Representative is presenting his product, he will
make mistakes. The guy just mugged up what the company told
him, he isn't a pharma expert.
Still when pointed out, he will humbly embrace his faults, will
overcome his fears and won't be ashamed to continue presenting
his product.

9. What the Marketing Executive taught me?
3. Daring - If you don't ask you won't get.

10. What the Marketing Executive taught me?
3. Daring - If you don't ask you won't get.
The med. reps does ask questions. I have seen them standing in front of
really big and great doctors, still they muster the courage and ask a few
questions.
Also they ask if the doctor has tried their product.

11. What the Marketing Executive taught me?
4. Forgiveness

12. What the Marketing Executive taught me?
4. Forgiveness
They practically remember everything. Unfortunately they remember
the negative more than the positive.

13. What the Marketing Executive taught me?
4. Forgiveness
They practically remember everything. Unfortunately they remember
the negative more than the positive.
A marketing executive gets it really tough. He has to learn the art of
forgiveness. Slowly he becomes a powerhouse in it. He will been
insulted more than 1000 times in his life.
But he knows where his happiness life, and hence forth he forgets,
forgives and moves ahead.

14. What the Marketing Executive taught me?
5. Sense of Humour

15. What the Marketing Executive taught me?
5. Sense of Humour
Once the sad scene remains in our brain, it keeps creating
sadness for a long time. It keeps hurting the entire brain-body-
mind complex.
Many of my MR's are always smiling. They will always have a
joke, a fun filled anecdote to share. They keep it light!
Lighten up, develop a sense of humour. You might not be good at
joking, but always sport a smile.

16. Prepare Yourself

17. What your mind does not
know, eyes can not see !!!

18. Home Work
• Product
• Business
• Information about the client

19. Product
• Molecule
• Correct name
• Indications
• Dosage- route, dose, duration
• Side effects
• Contraindications
• Advantages over other molecules
• Cost
• Basic Pharmacology
• Evidence

20. How you Present yourself

21. Appearance

22. Formal ???
• Shirt
• Trousers
• Belt
• Shoe
• Socks
• Tie
• Jewelleries
• Hygiene- Oral, Sweat, Nail

24. Smile- The most Lethal weapon

25. Ice Breaking
• Bag
• Greeting
• Addressing
• Introducing

26. Non verbal language
• Permission before entry
• Sitting
• Face
• Eyes
• Look
• Arms
• Fingers
• Hands

27. Vocalization

28. Presentation
Short enough- to raise interest
Long enough- to cover the important area

29. Not Too short

30. Not Too long

32. Practice makes a man perfect

33. Listen

34. Appreciation
• Reinforce

35. Disagreement

36. If you do not know

37. Personal vs Professional
• Conversation
• Mood
• Phone Number
• Sms, Whatsapp, Facebook
• Family
• Your problems, achievements
• Personal details

38. Personal vs Professional
• Conversation
• Mood
• Phone Number
• Sms, Whatsapp, Facebook
• Family
• Your problems, achievements
• Personal details
• Personal Space

39. One size does not fit all

40. Commitment
• Untold stories
• Background
• Man of words
• Support from the company
• Business

41. Invitation
• Purpose
• Availability
• Date, venue
• Proper Channel
• Repeated calling/ message

42. Conference
• Greet
• Acknowledge
• Introduce
• Feel-good

43. Never
• Hurry
• Tell a lie
• Criticize
• Sense of competition
• Think before you speak
• Feeling of ignorance
• Arrogance

44. EBM

45. Statistics
• Statistical significance
• Non-Inferiority
• Cross-Over
• p value
• 95% Confidence Interval (CI) (-)7- (+)9
• Relative Risk (RR)