Indie pop
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This document analyzes indie pop music videos and their common visual elements. It discusses four music videos - Lana Del Rey's "Blue Jeans", London Grammar's "Wasting My Young Years", Tom Odell's "Grow Old With Me", and Florence & The Machine's "Shake It Out". The videos generally use black and white color schemes, slow motion, close-ups, wide shots, distortion, and abstract or narrative themes to visually represent the lyrics of the songs. They also aim to draw viewers in through the relationship between the artist and audience.
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Indie rock
The document analyzes several indie rock music videos, noting common visual elements like close-ups showing the relationship between artists and audience, casual clothing, singing and playing instruments. Location settings include trucks, clubs and playgrounds. Videography styles like hand-held cameras, low or high pitch lighting, and narratives that amplify the song lyrics are also discussed.
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This document analyzes and summarizes elements that are commonly found in R&B music videos. Many of the videos depict women behaving provocatively or include voyeuristic elements. They also tend to feature close-ups of the artist, amplified imagery to match lyrics, performances or dances, and use of lighting, clothing, and sets to create moods. Elements like smoking, drinking, pole dancing, and money throwing also frequently appear. The goal is to engage the audience and bring the song lyrics to life through visuals.
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This document provides information about the artist Natalie Major and analyzes her music and target audience. It discusses that Natalie is an indie pop artist from Chicago with nearly 4,000 YouTube subscribers. Her target audience is likely teenagers and young adults. The document also outlines some typical codes and conventions of pop-rock music videos, such as including performance and narrative elements, casual clothing, and natural lighting. It identifies Avril Lavigne and Kelly Clarkson as established artists in similar genres to Natalie Major.
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R&B music videos and fashion adhere to certain conventions. Male artists often have tattoos and wear minimal clothing, jewelry like watches and chains. Females have dramatic hair and makeup, wear heels or sneakers depending on the song, and hoop earrings and necklaces. Slow songs use filters to soften colors and follow narratives, often featuring tropical or bedroom settings for love songs. Fast songs feature bright colors, flashy cars, wealth, minimal female clothing, alcohol, and cars to portray an extravagant lifestyle and power.
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The furreal era
The Furreal Era is the today's format for mainstream artist. The Word Furreal is still be kept private.
Music Video PITCH
Chenny B is an English singer born in London who is influenced by artists like Rita Ora and Rihanna. She studied at the Sylvia Young Theatre School and is signed with RCA Labels. Chenny B is currently producing her debut album which will be released in December. The core audience for her genre would be teenagers aged 16-19 of both genders, potentially reaching up to age 25. Goodwin's Theory and a mix of disjuncture, illustration, and amplification will be used in her music video which will film mostly performance tracks on location away from hazards like the River Thames or public transport while prepared for British weather.
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Casting final
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The Demi Lovato video would be shot on a beach, featuring teens and young adults enjoying summer activities like ice cream and volleyball. It aims to entertain and promote Lovato's new album.
The Twenty One Pilots video would feature the lead singer in a simple, monochrome studio performance. It would focus closely on his singing and instrument playing to match the song's lyrics and style. Both videos aim to engage their target audiences through relatable themes and inspirational references to other popular artists.
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2) Jonathan Dayton and Valerie Faris, an American married directing team known for videos with bands like Oasis, Red Hot Chili Peppers, and REM as well as the film "Little Miss Sunshine".
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- 9 respondents were male and 6 were female.
- When asked about the characteristics of indie rock, common responses included references to independence, catchy hooks and riffs, and a mellower style compared to hard rock.
- In terms of associated clothing styles, many mentioned skinny jeans, denim jackets, and casual wear.
- Popular bands associated with indie rock included Arctic Monkeys, The Killers, Kings of Leon, and The Strokes.
- The target age group for indie rock was seen as mostly late teens to 30 years old.
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Rihanna's "S&M" music video contains several motifs. It shows Rihanna recognizing herself as a famous musician through scenes of her dancing on newspapers about her and being surrounded by paparazzi. It also features close-ups of Rihanna's body parts to sexually objectify and fragment her body. Additionally, there are scenes of ritual celebration showing Rihanna partying with others. The video causes some controversy through hints that Rihanna looks like a child with her hair, clothes, and movements, pushing boundaries. The lyrics tell a story of Rihanna breaking social norms and pushing taboos through her sexuality, which is portrayed throughout the video.
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This document discusses several music video analysis concepts including genre characteristics, relationships between lyrics/music and visuals, intertextual references, iconography, voyeurism, and star persona. It provides examples for each concept, describing the genre, visual elements, and how they relate to the concept. For genre characteristics, it discusses a BTS K-Pop video. For relationships between lyrics and visuals, it analyzes videos by Queen and Lana Del Rey. Intertextual references are shown in a Robbie Williams video referencing Alice in Wonderland. Iconography is demonstrated in a Mariachi music video featuring Mexican cultural symbols. Voyeurism is exemplified by objectification of women in a Pussycat Dolls video
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This document summarizes how different locations, gender, age, costume, class, and ethnicity are commonly represented in music videos. It provides examples for each, such as how Miami music videos often depict wealth and good weather, how London videos may be shot in black and white to seem more depressing, and how rap videos frequently show baggy clothes and chains for costumes. Gender, age, and class stereotypes are also outlined.
Artist%20research
William Adams (born March 15, 1975), known professionally as will.i.am, is an American rapper, singer, songwriter, entrepreneur, actor, voice actor, DJ, record producer, and philanthropist. He is best known as a founding member of the hip hop group The Black Eyed Peas, with whom he has won seven Grammy Awards. As a solo artist and producer, will.i.am has worked with many major pop artists including Michael Jackson, Justin Bieber, Britney Spears, Lady Gaga, and Rihanna. He has also produced music for and appeared in children's films. Will.i.am is recognized as one of the modern kings of pop music due to
Artist%20research
William Adams (born March 15, 1975), known professionally as will.i.am, is an American rapper, singer, songwriter, entrepreneur, actor, voice actor, DJ, record producer, and philanthropist. He is best known as a founding member of the hip hop group The Black Eyed Peas, with whom he has won seven Grammy Awards. As a solo artist and producer, will.i.am has worked with many major pop artists including Michael Jackson, Justin Bieber, Britney Spears, Lady Gaga, and Rihanna. He has also produced music for and appeared in children's films. Will.i.am is recognized as one of the modern kings of pop music due to
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This document discusses music video conventions for different genres including rap, soul, and indie music. For rap conventions, it notes elements like casual clothing, tattoos, depictions of drugs/violence/females, direct camera contact, use of props, and showing emotions. For soul music, it outlines narratives, dull colors, slow pacing, lack of effects, and peaceful themes. Indie conventions include low budgets, close-up shots, simple editing, slow movement, narratives, and two main characters. Examples are provided for each genre.
Pop and ballad music
This document discusses genre conventions for pop ballads and their music videos. It defines pop music as being oriented towards youth and focusing on themes of love and relationships. Pop music videos typically feature close-ups of the artist, performances, fast editing, and depictions of glamour. Ballads are described as slow love songs that often have narrative music videos. The document proposes applying these conventions - including close-ups, performance, narrative, and focus on relationships - to a music video for the pop ballad "Not Like the Movies" by Katy Perry.
Pop
This document discusses conventions for different music video genres. POP videos typically feature close-ups showing cheerful emotions, extreme close-ups showing purity/innocence, and aim to appeal to teenagers. Indie videos tend to be black and white, feature the artist throughout, use extreme close-ups and long shots, dark locations, and some special effects. Hip-hop videos usually take place in fancy locations, feature alcohol, brands, expensive assets, attractive women, hip hop dancing, and do not follow a storyline. Classic videos commonly include instruments, formal dress, and soft colors.
Final Conventions Of Music Videos
The document outlines several conventions commonly used in different genres of music videos. It discusses conventions for camera shots, movements, editing, lighting, costumes, props, and location for genres including hip-hop, rock, pop, indie/rock, dance, and R&B. Across genres, music videos typically use editing, camerawork, lighting, and location to enhance the artist's image and synchronize visually with the music. Characteristics vary significantly by genre from dark rock videos to colorful dance routines.
Assignment 6 - Michael
1. The first idea is to film a music video for the song "Plan B - ill Manors" by walking around the local area at night capturing graffiti and trash to portray the violent and corrupt environment described in the song. Footage would be taken with a drone and lamp posts to light the dark streets and the artist would wear chav/roadman clothes.
2. The second idea is a narrative music video for "White girl - Rajitheone" about a breakup. Slow motion and low light filming with a focus on emotions would show the breakup's impact. Scenes include singing in front of a black screen and driving through empty streets at night with blurry effects to represent a blurred
Theorys
Deborah Holdstein discusses different types of music videos, including political themes and fantasy genres. Fantasy videos focus entirely on an artist's performance across various settings and locations to portray them in mythical or surreal ways. This makes artists more accessible to fans by showing aspects of their image. Michael Jackson's "Beat It" video is analyzed as portraying messages of togetherness and stopping violence through its story of a gang conflict. Andrew Goodwin presents five key aspects of effective music videos: how they synchronize with song lyrics, music, genre expectations, an emphasis on the artist, and intertextual references. Sven Carlsson discusses the importance of an artist's involvement in a video through performance to make the song feel more realistic
Assign 1 - Researching Music Videos
The document analyzes and summarizes 30 music videos. It provides information on the artist, genre, type of video, purpose and what is inspirational for each music video. The types of videos include performances, narratives, and conceptual videos. The purposes are generally to promote new songs or albums. Inspirational elements include lyrics, settings, storylines, camerawork, and transitions.
The killers – mr brightside analysis
The document analyzes the music video for "Mr. Brightside" by The Killers. It finds:
1) The video establishes a relationship between the music and visuals, showing the band playing in sync with the song, and tells a narrative of a love triangle matching the song's lyrics.
2) The lyrics about a love triangle are directly illustrated by the video's plot of two men vying for a woman.
3) The video has intertextual references to films like Moulin Rouge in its story and costumes that make it unique.
Week One - What Makes A Good Music Video?
A good music video matches the song and genre, tells an interesting narrative or uses complex editing and cinematography if abstract. It should be relatable to teenagers and edited to the beat. Conventions that make a music video successful include featuring the artist, incorporating lip syncing or performance, editing to the beat, using color and lighting symbolically, and drawing on cinematography techniques and mise-en-scene relevant to the genre. Examples provided show how narratives, editing, lighting, cinematography, performance, and mise-en-scene can successfully match different songs and appeal to audiences.
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Question 4 how have you used media technologies in the planning, research, ...
The student utilized a variety of media technologies throughout the different stages of their media project. During the research stage, they relied on online tools like YouTube and Google to study conventions in music videos, digipaks, and magazine ads. Hardware like a Sony camcorder and Canon DSLR were used to film footage for the music video during production. Adobe Premiere Pro and Photoshop were the primary software for editing the video and creating the digipak and ad during post-production. The completed project was published online using Blogger and SlideShare.
In what ways does your media product use
This document discusses how the media product uses and develops conventions of real indie pop music products. It analyzes the conventions found in digipaks, magazine ads, and music videos of indie pop artists like Lana Del Rey and Florence and the Machine. For the digipak, conventions like color schemes, positioning of the artist, and inclusion of synced images from the music video were developed. The magazine ad follows conventions of font styles and positioning of text. The music video develops conventions of conceptual themes, grayscale color schemes, inclusion of the artist, and conservative costumes to establish the indie pop genre.
Editing record
The document discusses various video editing techniques used to maintain an eerie tone for a music video. These include:
1) Overlapping footage and reducing opacity to create a "jittery" transition effect between scenes.
2) Muting all audio tracks except the song track to ensure only the music was heard.
3) Using the "Leave Color" effect to focus shots on a single color while making other areas grayscale, maintaining an eerie tone.
4) Applying fast blur to blur characters/landscapes and somewhat hide them, furthering the eerie tone.
5) Using fast color correction to give clips a colder, blue tint when the artist was lip syncing
Digipak audience research
The document contains a series of numbers with no context or explanation. It is unclear what the numbers represent or what information they are intended to convey without any additional context or description.
Digipak pictures
This short document appears to contain a series of symbols and numbers with no clear meaning or context. It does not contain enough substantive information to generate a meaningful 3 sentence summary.
Risk assessment
Bad weather, sea rocks, and mud pose dangers of dropping or damaging equipment during an outdoor film shoot. To reduce these risks, the document recommends securely holding all cameras and gear, supervising equipment at all times, maintaining distance from hazards like water, and being cautious when traveling or moving through potentially hazardous areas like roads or mud.
Indie pop music magazine adverts
The document discusses conventions that are commonly found in magazine advertisements for indie pop music albums. It notes that the ads usually feature the same image as the album cover to promote recognition of the album. They also typically use the same font and colors as the album cover. Additionally, the ads normally list popular songs from the album and display the artist name and album title in central locations near the top or bottom of the ad.
Indie rock album covers
The document analyzes indie rock album covers. It notes that most covers do not feature images of the artists, instead focusing on other photographic elements. Black and white designs are common. Nearly all covers include the name of the artist and album. Photographs are more prevalent than illustrations.
Indie pop album covers
Indie pop album covers typically feature the artist in the center, wearing conservative clothing. Black and white imagery and unique photos are commonly used. The artist and album name are always prominently displayed in a consistent font to help identify the artist's works. Color use, imagery themes, and font consistency provide visual continuity across an artist's albums.
Indie pop album covers
Indie pop album covers typically feature the artist in the center, wearing conservative clothing. Black and white imagery is commonly used. The name of the artist and album are always included, often in a consistent font to identify the artist's works. Common elements include centered artists not facing the camera, dark or bright but not overly revealing images, and an emphasis on consistent branding through color schemes and fonts.
Rock album covers
The document discusses common elements found on rock album covers. Most covers do not prominently feature the artist and instead focus on a conceptual image related to the album's music. Dark colors are conventionally used but bright colors also appear. The title of the album and name of the band are always included.
Pop album covers
Pop album covers typically feature the artist as the main subject, centered on the cover. The name of the artist and album are also usually included. Photographs are most commonly used rather than illustrations. Variations between covers include the artist's attire, expression, lighting, and backdrop, which provide clues to the tones of the album.
House album covers
House album covers vary in style between artists but generally feature the artist or album name prominently. Well-known artists like David Guetta appear on their own covers to promote their image, while more obscure artists rely on just their name. Covers usually have a dark color scheme but some exceptions exist. The artist name is always included due to the lack of a personal image on many covers.
Hip hop album covers
This document analyzes hip-hop album cover trends over time. It notes that pre-2000, covers more commonly featured the artist, whereas now they tend to have more conceptual artwork instead of just the artist. Some modern covers do not include the album or artist name. It also states that hip-hop album covers often incorporate conventions seen in music videos, such as people smoking, dark clothing, baggy clothes, and sunglasses.
Hip hop music
Hip-hop began in the late 1960s as a cultural movement within African American communities in New York City, centered around four elements: rap music, turntablism, breakdancing, and graffiti art. Pioneering artists like DJ Kool Herc and Afrika Bambaataa would play mixed music at block parties to bring people together across racial and social barriers. Hip-hop culture introduced the concept of sampling older records to create new music. As a genre, hip-hop is also known as rap and involves rhyming speech over rhythmic beats, and can incorporate beatboxing and sampling. The 1980s saw the genre's development and the emergence of subgenres like gangsta rap and G
Rock music
Rock music originated in the United States in the 1950s before spreading to Britain, where it developed further in the 1960s. It combines elements of genres like jazz, blues, and country and is characterized by the use of drums and electric guitar. In the 1960s, various subgenres emerged as artists experimented by blending rock with other styles. Rock has greatly influenced Western culture, especially youth subcultures in the 1960s-1980s that protested through music. New genres like punk and subgenres emerged but rock remained influential through iconic artists like the Rolling Stones, Elvis Presley, and Pink Floyd.
R&b music
R&B music originated in the 1940s as a term to describe popular African American urban music known previously as "race music." R&B was coined to mean "rhythm and blues" and was sourced in the USA, becoming a recognizable genre that developed from the 1940s to today. Though still dominated by black artists, contemporary R&B utilizes a mixture of electric blues, gospel, and soul styles to create a distinctive sound different from original R&B. Popular contemporary R&B artists include Stevie Wonder, Rhianna, Whitney Houston, Beyoncé, Michael Jackson, Drake, and Mariah Carey.
Pop music
Pop music began as a term used in the 1950s-1960s to describe popular music groups like The Rolling Stones that appealed widely to national and global audiences, rather than referring to a unique genre. Originally, pop music contrasted with art music which drew from classical traditions and narrower audiences. Over time from the 1960s onward, pop evolved into its own genre inspired by popular culture and other genres like soul and rock, prevalent in Britain and the US with icons like Michael Jackson and Madonna achieving widespread acclaim.
Media to do list
The document contains a to-do list for a media analysis project, which includes tasks such as analyzing album covers, videos, inserts and lyrics across various genres like rock, pop, R&B, hip-hop and indie. It also involves researching conventions, camera angles, color schemes and origins for different genres, as well as creating mood boards, storyboards, filming, editing footage and designing album covers, inserts and magazine ads to get audience feedback.
Modern indie pop artists
This document provides information on several modern indie pop artists including Lana Del Rey, Florence & The Machine, Tom Odell, Fun., London Grammar, Lorde, Vampire Weekend, and Foster The People. It lists their career periods, record labels, and release dates of several albums for each artist from 2005 to 2015.
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Indie pop
- 1. Indie Pop Analysis of indie pop music videos
- 2. Lana Del Rey – Blue Jeans • Black and white • Low pitch lighting • Singing • Close ups – relationship between artist and audience • Woman and man in revealing clothes – voyeurism • Set outside – a swimming pool • Features a crocodile • Distortion of image – editing • Slow motion • Wide shots • Underwater shots • Abstract • Amplifying video content for lyrics
- 3. London Grammar – Wasting My Young Years • Black and white • Distortion of image • Close ups – relationship between artist and audience • Wide shots • Use of slow motion • Singing • Low pitch lighting • Beautiful woman – voyeurism • Amplifying video content to match lyrics • Abstract • Old fashioned film footage • Camera tracking • People suspended in air • Extreme close ups
- 4. Tom Odell – Grow Old With Me • Close ups – relationship between artist and audience • Wide shots • Use of blur • High pitch lighting • Light clothing • Narrative • Illustrative video content to match lyrics • Set outside and in a home • Singing
- 5. Florence & The Machine – Shake It Out • High pitch lighting • Wide shots • Close ups – relationship between artist and audience • Blur in image • Singing • Amplifying video content for lyrics • Old fashioned film style • Slow motion • Narrative/abstract • Beautiful woman – voyeurism • Glamorous clothing • Masks • Extreme close ups • A party