Participated in Razer Fintech Inaugural digital hackathon from 15 - 17 May 2020. Competed with a crowd of 300 (100 teams) to emerge as top 20. Proposed a community-focused Insure tech solution, utilising gamification, rewards and community spirit to increase uptake of insurance products.

1. I N S U R E
“We are One Razer”
* Source: FRANK OCBC, 2016
$41B*Insurance industry is about to
be disrupted...
Jaslyn Wang
SMU Fintech
Jolyn Moh
Functional Consultant
Charlotte Chan
Cloud Consultant
Joline Tee
Bosch - Sales

2. “We are One Razer”
We want to
REWARD, ENGAGE & EMPOWER
Youths to take ownership of their
financial management journey
starting with insurance
Many youths
today have a
negative
connotation to
the industry:
associating
insurers as
“vultures, taking
from me”.
In the Razer
Fintech
ecosystem, we
will start with
insurance
because it is a
relevant & up-
n-coming
lifestyle to most
youths.
As a giver,
Razer Insure
keeps
consumer
loyalty
because they
feel safe and
assured.
I N S U R E
introducing...

3. THE PROBLEM
Key Insights
Frank OCBC Research
69%
56%
Insufficient Information
71%
Said they lack
insufficient information to
make an informed purchase.
Out of 866 Youths in Singapore
are interested to purchase
insurance BUT...
Instagram Poll
Market Validation
Of 145 Youths has bought their 1st insurance
below the age of 21, and we expect this
number to increase with the rapid adoption
of insurtech amongst the youths.
Singapore’s
youth are
interested to
purchase
insurance, but
feel that the
process is not
transparent.
They also lack
knowledge and
find the process
non-rewarding.
75%
Of 145 Youths found their
insurance experience
not engaging & not rewarding.

4. SOLUTION: RAZER INSURE
Razer Insure has youths at the very core.
Razer Insure offers them a fully digital end-to-end journey that is empowering, engaging, rewarding and inclusive.
15 months
Brand
Identity
ONE RAZER
Engage
Empower
Reward
Compare
& Educate
Purchase,
Family
Network Effect
Post-purchase
01
02
03
04
Brand Identification: One Razer
Empower: Compare & Educate
Engage: Purchase, Family Network
Reward: Post-purchase
Razor Insure is an inclusive and go-to platform for all youths.
It integrates a holistic ecosystem from getting insured to being part of
the fun and rewarding lifestyle and social network on Razer Insure.
Razer Insure drastically reduces search costs with purchase of plan.
Fuelled with smart design and customised immersive learning scenarios,
youths wield great power in making choices.
Razer Insure makes payment seamless and transparent.
We empower youths in their purchase by connecting them to their family
network - enabling both parties to be involved and be rewarded.
Razer Insure rewards regardless of whether a claim has been made.
Users maximise their instant rewards when they share their experiences in Razer
Social - integrated in-app social page and utilise their customised referral codes.

5. CUSTOMER JOURNEY
Razer Insure follows Youths through different life stages
27 29
15 17 19 21 23 25
Part of child’s family network to review travel, car, all insurance plans
Get rewarded for reading on financial literacy.
Audiences / Age of
youth
Parents
Students
Working Adults Get rewarded for reading on financial
literacy.
Empowering youths Revenue for Razer Passive Users in Razer Ecosystem
*Size of bubble represents scale of sales
*not to scale
16 y/o Jack 25 y/o Charlotte
Jack is going on a overseas
school trip and his parents
think that it’s a good idea for
him to learn about
travel insurance
Jack swipes out his phone
and uses Razer app to read
about insurance on the go
As Razer Insure is concise
and engaging, Jack chose a
plan and shared it to his
mum for advise & payment
Charlotte’s friends are
insurance agents and
approached her. She feels
uncomfortable & lacks trust.
She prefers InsurTech
because she wants
transparent & concise
advice.
She wants to buy an
Endowment Plan. Charlotte
trusts Razer Insure -
strong brand, transparent
info, enough coverage,
premium, digital end-to-end
process to buy and claim.
Target User Research
● Youths are digital natives, online learning and on-the-go.
● InsureTech is the way to go as a new channel for the new generation to buy their plans.
● Insurance, especially in Singapore, has often been casted in a negative light due to the
aggressive and self-interest nature of agents. Consumers today are looking for an alternative
channel where their experience is kept transparent and simple.
There are 400 Jacks in Singapore There are 400 Jacks in Singapore

6. OUR TECHNOLOGY
Razer Insure will be fully cloud native and use
open banking practices through our 3rd party API
provider partners, such as Mambu and AWS.
Enforces high data security to build trust with Youths
through IAM best practices & being PDPA
complaint.
Increase loyalty and engagement, with an
immersive end-to-end experience, by leveraging
Perx and Unity. Better customer experience with
Perx, Salesforce and AWS Kinesis.
Smarter claims machine learning model as it learns
and becomes more accurate.

7. COMPETITOR ANALYSIS
Razer Insure has a competitive advantage in the youth-focused space;
empowering and connecting gamers and all youths in a vibrant ecosystem.
Insurance
Providers
Motivation &
Rewards
Not dependent
on tracking
steps to get
rewards
Virtual
purchase &
claims process
Youth Focused Learning
based model
Travel focused Strong brand
affiliation
Connexions
Asia
Yes No Yes No Yes Yes No
SingLife No Yes Yes No No No No
PolicyPal Yes No Yes No Yes Yes No
Grab
Insurance
Yes Yes No No No Yes No
Razer
Insure
Yes Yes Yes Yes Yes Yes Yes

8. BUSINESS MODEL
Recurring Revenue Subscription & Bundling Insurances
Revenue Model
Rundle - Recurring Revenue Subscription & Bundling Insurances
High volume in policies
High volume in policyholders
Pricing Model
Psychological Pricing Strategy at $19.99/month
Youths will get
Bundling with discounts
Consolidated billing
One insurer
Better engagement/advice
Lower deductible
S$19.99/month
And other benefits!
Annual Travel Insurance

9. GO TO MARKET, USER ACQUISITION, MARKETING
100,000 new users in 1 year
Nov Feb-Apr May-Jun Jul Aug Sept
In-app promotions
Tertiary Institutions
Influencers marketing
Launch
promo
Razer Existing
Users Acquisition
Social Media
Marketing
Promotions
School
Outreach
50,000 users 100,000 users
Acquire 5000 of
Razer Gamers
Project End: 1st Sept 2021
Project Start : 1st June 2020
May Jun Jul Aug Sept Oct
Pre-order beta list
In-app promotions Bundled Group promotions
● Bundled group promotions allow tiered promotions for
groups of 5 or more, in-line with the tertiary institutions
outreach.
● Aggressive influencer marketing for 3 months across
Youtube, Instagram where influencers have their own
promo code, trackable within the app.
● Razer Social and Partner’s Network effect to also come
into leverage.
Details of Strategy
Partner’s Network
License Acquisition
Example of Social Media Marketing

10. MARKET OPPORTUNITY
Large Potential - Insurance Coverage For Youths
Premium is 7-13% of Income
10 x Annual Income as coverage in the event of Death
5 x Annual Income as coverage in event of Critical Illness
Integrated Shield Plan
# Youths in Singapore
Aged 15-35
Median Salary
For Singapore’s Youth
x x
Total Addressable Market
S$67,152 10% 1.05 mn
S$7.05 bn