Skip to main content
Embedded Finance:
a new $7 Trillion
market opportunity
Simon Torrance, Rainmaking.io
November 2020
2
Introduction
www.Simon-Torrance.com
• Corporate Innovation
• Platform & Ecosystem Strategy
• Venture Building
3
What is Embedded Finance?
Abstracting financial services functionality
into technology to enable any product or
service provider, retailer or developer to
seamlessly integrate innovative financial
services into their customer propositions
and experiences:
• Visible complementary add-ons, or
• Invisible native components
Personalised and relevant to context
10x better customer experiences,
faster/easier/cheaper integration, real-
time data (Open Banking, sensors, etc)
Cash Accounts
Payments &
Accounts
Investments
Payments & Lending Insurance
Examples
Multiple
Source: Simon Torrance
4
Starting with payments…
*Market value
Embedded
Payments
Embedded
Lending
Embedded
Insurance
$7.3 Trillion*
Global 2030
Other
Sources: Simon Torrance analysis; Bain Capital Ventures; Morningstar data
5
Financial Technology enables a new wave of innovation
*Market value
Embedded
Payments
Embedded
Lending
Embedded
Insurance
Top 30 Global
Software
Companies
Top 30 Global
Financial
Institutions
$3.6 Trillion*
$5.1 Trillion*
$7.3 Trillion*
Today Today 2030
Licenses &
Deposits
Internet +
Cloud +
Mobile Tech
+ Financial
Technology
Other
Source: Simon Torrance analysis; Bain Capital Ventures; Morningstar data
Potential
market value
of enabling
ventures
based on an
extrapolation
of current
trends
6
Very tangible commercial benefits for merchants…
+ Loans + Insurance
+50% Net Profits
+ Payments + Loans + Insurance
3-5x SaaS TAM/ARPU
+ Loans + Insurance
+20% to order value
+50% conversion
Source: Simon Torrance analysis, industry interviews
B2B Software Businesses Retailers Product Manufacturers
7
And big brands across all sector, for example…
Source: Simon Torrance analysis
New high margin revenues from:
New distribution channels
Insurance services
Bundled propositions
New high margin revenues from:
Supply chain finance
Consumer finance
Richer loyalty/rewards schemes
New Revenues from:
Debit/credit services
New distribution channels
Lower costs
New Revenues from:
Supply chain finance
Consumer finance
Insurance
New Revenues from:
Producer/Consumer finance
Insurance
Banks Retailers Insurers
Online
Marketplaces
Manufacturers Healthcare
New Revenues from:
Behaviour based insurance
Supply chain finance
8
Many applications, just scratched the surface…
E.g. Solar panels for 400m off-grid populations in Africa:
Adoption driven by mobile credit and payments embedded in the product offer
9
Strong tailwinds
Covid + Tech + Capital:
• Poorly served, unmet customer needs
• Accelerating digitisation
• Abundant investment ‘dry powder’
Blurring boundaries, new digital ecosystems
Platform business models dominating
Sources: McKinsey Global Institute; Plattform-Index
10
Fragmentation of Financial Services ‘Industry Stacks’…
Banking Insurance
Bank
Branches &
Channels
Customers
Reinsurers
Primary
Insurers
Brokers &
Channels
Customers
Central Bank
Regulation
Sources: Simon Torrance; 11:FS Banking as a Service report 2020
11
…New solutions, players, infrastructure, battlegrounds
X-as-a-
Service
InsurersBanks
X-as-a-
Service
Sources: Simon Torrance; Inspired by 11:FS BaaS report
Fintech
Apps
Core
Bank
Core
Insurer
Insurtech
Apps
Banking Insurance
12
…Financial Services and non-FS merge
X-as-a-
Service
InsurersBanks
X-as-a-
Service
Non-FS
Platforms & Apps
Sources: Simon Torrance; inspired by 11:FS Baas report
Fintech
Apps
Core
Bank
Core
Insurer
Insurtech
Apps
New FS
Developer
Platforms &
Marketplaces
Digital Assets
(Blockchain)
New FS O/S
Banking Insurance
13
Why act now? Digitisation impacts old business models
Source: McKinsey Global Institute, July 2020; Simon Torrance analysis
• Increased competition
• New expectations
• Obsolete infrastructure
• Non-digital leadership
14
Digitising existing business
Intelligent digital solutions
Developer Platforms
Online Marketplaces
Ecosystem Orchestration
Impact potential
Complexity/Time to value
1
2
3
4
5
Platform business models
Embedded Finance supports all digital business models
Source: Simon Torrance 2020
And, ultimately, should support United Nations’ SDGs
Financial Technology – the world’s new innovation platform
Embedded Finance – the route to new value creation
16
Key Requirement: true ambidextrous organisations
New Operating Model
Optimise
the Core
Fast track
the Future
• Internal Ventures
• ScaleUp Collaboration
• External Ventures
• M&A
• APIs
• Datafication
• Automation
Where to play/
How to win?
Solve problems
for customers
10x better
Source: Simon Torrance
Thank you
Simon Torrance
Simon@Simon-Torrance.com
LinkedIn: SimonTorrance